4M Analytics
4M Analytics is an AI-driven subsurface utility mapping company that compiles public utility records, satellite imagery, and GIS data into a unified platform serving US state Departments of Transportation and AEC firms for infrastructure planning and pre-construction.
- Company typePrivate
- Founded2019
- HeadquartersTel Aviv-yafo, Israel
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What 4M Analytics does
4M Analytics is a subsurface-infrastructure geo-data company founded in 2019 and headquartered in Tel Aviv, Israel, with its US headquarters in Austin, Texas. The company operates the 4Map Platform, an AI-driven utility mapping solution that aggregates millions of public utility records, GIS records, plans, permits, and satellite imagery into a unified national database, currently "Live" in 18 US states (AL, CA, CO, FL, GA, ID, MI, MN, NY, NC, OK, OR, PA, TX, UT, VA, WA, WY) with on-demand coverage in the remaining states. 4M applies AI-driven computer vision to detect above-ground utility objects (poles, manholes, valves, road markings) and uses GenAI to deliver risk and conflict insights; outputs are delivered through a self-serve web app (4map.4manalytics.com), a WFS API for GIS platforms, and CAD file exports (DGN, DXF, DWG) into Autodesk and Bentley environments.
4M serves two primary customer segments: state Departments of Transportation (Georgia DOT, Michigan DOT, Alabama DOT, with MDOT deploying against a $2.6 billion 2026 Highway Investment capital program across 10,000 miles of highway) and large and mid-market architecture, engineering, and construction firms including WSB, MasTec, Halff, Woolpert, Chen Moore & Associates, Kimley-Horn, and DPR Construction. The company monetizes via annual "Credit Package" subscriptions with usage-based pricing, sold through direct enterprise sales, a self-serve product-led growth entry point on 4Map, and a reseller channel (e.g., WSB). Headcount stands at over 100 employees across Austin and Tel Aviv, supported by approximately $41 million in cumulative venture funding led by Insight Partners ($30M Series A, September 2022) and Viola Ventures ($11M Series A, September 2021), with angel participation from Noam Bardin (former Waze CEO) and Nir Erez (Moovit founder, former Mobileye/Intel executive).
4M Analytics firmographics
Firmographics- Name
- 4M Analytics
- Legal name
- 4M Analytics Inc.
- Website
- https://4manalytics.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 4M Analytics is an AI-driven subsurface utility mapping company that compiles public utility records, satellite imagery, and GIS data into a unified platform serving US state Departments of Transportation and AEC firms for infrastructure planning and pre-construction.
- Ownership category
- akta.pro rank
4M Analytics industry classification
Industry- Product category
- Subsurface Utility Mapping Software
- NAICS
- Geophysical Surveying and Mapping Services (541360), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
Keywords
Where 4M Analytics is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv-yafo
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
4M Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Credit Package Subscription: Primary revenue stream based on a "Credit Package" paid plan purchased by clients; non-refundable fees billed via credit card, ACH, or intermediary (e.g., Stripe). Initial term of 12 months with auto-renewal, cancelable with 60-day notice.
- Reseller/Channel Sales: Revenue generated through reseller partnerships where partners like WSB deliver the 4M platform directly to the market to end customers.
- Usage-Based / Project-Based Fees: Fees tied to scope and usage of the utility mapping deliverables; Product Terms of Use reference that the company reserves the right to change prices or alter coverage scope or options in a Credit Package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Credit Package (custom, usage-based subscription) |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels10 records
4M Analytics product offering
Product offeringCore offering
4M Analytics operates the 4Map Utility AI Platform, which compiles millions of scattered public utility records (GIS records, plans, permits, imagery) into a single easy-to-use map for infrastructure planning, design, and pre-construction. The platform uses AI-driven computer vision on satellite imagery to detect above-ground utility objects and integrates with customer GIS and CAD systems via WFS API and CAD file exports, serving AEC firms and state Departments of Transportation across the US.
Product overview
4M Analytics offers a unified Utility AI Platform architecture centered on its flagship 4Map Application (4M Platform), which serves as a comprehensive utility data repository that compiles millions of scattered public utility records into a single map. The core 4Map platform is supported by complementary modules and offerings including the State Map (US Digital Utility Database) for tracking data coverage availability by state, the 4M WFS API for streaming utility data into external GIS and CAD platforms (including Autodesk/AutoCAD and Bentley), and the 4M University help center for product documentation and learning resources. The platform combines the 4Map application with AI-driven object detection, GenAI-powered insights, and risk assessment tools to deliver instant, reliable utility data for infrastructure planning, design, and pre-construction projects.
Differentiator
Problem solved
Functional benefit
Brands
- 4Map: 4M's web-based Utility AI platform that compiles millions of scattered public utility records into a map; provides utility mapping deliverables, content, data analytics tools, and documentation accessed via the 4M platform.
Products and services
- 4M Platform (4Map Application)
Quantifiable outcome
- 90% faster utility record research
- +8 more outcomes
Companies that use 4M Analytics
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
4M Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature8 records
4M Analytics partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major public-sector partner, flagship channel partner, major enterprise customer / strategic partner, core integration partner and operational integration.
- Alabama Department of Transportation (ALDOT)major public-sector partnerAlabama DOT is using 4M Analytics' utility data services to support transportation project development and coordination across approximately 11,000 miles of roadway infrastructure, on around 200 transportation projects statewide.
- Michigan Department of Transportation (MDOT)major public-sector partnerMDOT adopted 4M Analytics' AI-powered utility data platform to support its $2.6B 2026 Highway Investment capital program across 10,000 miles of statewide highway infrastructure; in the first three months, 4M delivered 1.8M+ linear feet of subsurface utility data.
- WSBflagship channel partnerEnhanced partnership announced in October 2025 under which WSB (a leading infrastructure engineering firm) resells the 4M platform directly to the market, providing utility data and AI-driven insights for infrastructure projects to improve project planning, execution, and asset management.
- WSBmajor enterprise customer / strategic partnerWSB is both a customer (Andy Kaiyala, VP Construction Technology & Controls) and the announced reseller of the 4M platform; WSB leverages 4M for rapid utility information to make better early project decisions.
- Georgia Department of Transportation (GDOT)major public-sector partnerGDOT utilizes 4M's AI-powered underground mapping technology to improve project safety and efficiency and reduce risks; featured prominently as a customer story on the website.
- Autodesk / Bentley (CAD Platforms)core integration partner4M data can be exported as CAD files (DGN, DXF, DWG) and uploaded directly to Autodesk or Bentley platforms via documented workflows in 4M University.
- GIS Platforms (WFS API consumers)core integration partner4M provides a WFS (Web Feature Service) API and URL to stream utility data directly into customer GIS platforms; documented in 4M University's API & Integrations collection.
- Intercom (Customer Support Platform)operational integration4M runs its customer support and Help Center (4M University) on Intercom, per Help Center footer attribution.
- HubSpot & Salesforceoperational integration4M uses HubSpot and Salesforce as sales/marketing and customer service platforms to process Personal Information on its behalf per the Product Privacy Policy.
- Outreach & Intercom (Sales/Support Platforms)operational integration4M uses Outreach (sales) and Intercom (customer support) as service providers per the Website Privacy Policy.
- LinkedIn & Comeet (Recruitment)operational integration4M uses LinkedIn and Comeet to manage the recruitment process for job candidates.
Scale indicators19 records
Recent moves6 records
Expansion highlights6 records
4M Analytics competitors and assessment
Company assessmentBroad incumbents
- Esri: Esri is the dominant GIS platform (ArcGIS) with a Utility Network module used by water, electric, and gas utilities, plus a large AEC footprint. It is a broad incumbent comparable to 4M because AEC/DOT customers buy ArcGIS first and utility data flows through it; Esri could either integrate 4M as a partner or build a competing utility-data layer.
- Bentley Systems: Bentley provides infrastructure engineering software (OpenUtilities, MicroStation, ProjectWise) widely used by AEC firms and DOTs. 4M exports DGN files into Bentley; comparable because Bentley could natively bundle subsurface utility data into its design platforms, displacing 4M as a standalone offering.
- Trimble: Trimble's Unity suite and infrastructure-engineering tools (including Trimble Business Center) target AEC and DOT workflows. 4M customers like MasTec and AEC firms commonly use Trimble; comparable because Trimble could add utility-data layers or acquire a similar asset, while also being a complementary channel partner.
- Hexagon Geospatial: Hexagon's geospatial division (HxGN SDx, formerly Intergraph/ERDAS) provides enterprise geospatial platforms for utilities, government, and infrastructure. Comparable as a broad incumbent with overlapping utility-mapping and asset-management capabilities, including potential to integrate AI-derived utility layers.
Direct peers
- GPRS (Ground Penetrating Radar Systems): GPRS is the largest US provider of subsurface utility locating via ground-penetrating radar, electromagnetic induction, and other field-based methods. Direct peer because GPRS competes for the same customer budget (utility mapping for AEC) with a service-based, on-site approach rather than 4M's AI/remote-first model.
- ProStar Geocorp: ProStar's PointMan software is a mobile utility-mapping platform for capturing, visualizing, and managing buried infrastructure data. Direct peer as a software-only utility-mapping competitor targeting the same SUE/AEC customer base, though ProStar is more field-data-collection-focused while 4M is repository-focused.
- MultiView: MultiView (formerly Multiview Locates) provides private utility locating, ground-penetrating radar, and subsurface utility engineering services. Direct peer as a traditional subsurface utility mapping service provider competing with 4M for project-level utility mapping engagements from AEC and DOT customers.
- Radiodetection: Radiodetection (part of SPX Technologies) manufactures cable and pipe locators used in field-based utility detection. Direct peer in the utility-locating value chain, but competes with a hardware-centric, field-technician model rather than 4M's AI/software model; comparable because both serve SUE/AEC project workflows.
Others
- Cardno (now Stantec): Cardno was a major engineering consultancy with significant SUE practice; merged into Stantec in 2022. Comparable as an ecosystem player that bundles traditional subsurface utility engineering services with design consulting — overlaps with 4M's DOT and AEC customer base but competes via services rather than software.
Emerging players
- Planet Labs: Planet Labs operates a constellation of Earth-imaging satellites providing high-cadence imagery. Comparable as an emerging player because 4M's AI object-detection layer relies on satellite imagery; Planet could become a competitor (by adding utility-detection layers) or a strategic data supplier to 4M.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
4M Analytics social profiles
Digital presence4M Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
4M Analytics leadership team
Management profileNumber of profiles
Profiles12 records
4M Analytics funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
4M Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 4M Analytics
What does 4M Analytics do?
4M Analytics operates the 4Map Utility AI Platform, which compiles millions of scattered public utility records (GIS records, plans, permits, imagery) into a single easy-to-use map for infrastructure planning, design, and pre-construction. The platform uses AI-driven computer vision on satellite imagery to detect above-ground utility objects and integrates with customer GIS and CAD systems via WFS API and CAD file exports, serving AEC firms and state Departments of Transportation across the US.
Is 4M Analytics a public or private company?
4M Analytics is a private company. It is classified as venture growth investor backed and is currently operating.
When was 4M Analytics founded?
4M Analytics was founded in 2019. It employs 101 to 250 people.
Where is 4M Analytics based?
4M Analytics is headquartered in Tel Aviv-yafo, Israel, in the Middle East region.
How does 4M Analytics make money?
Three revenue lines are on record. Credit Package Subscription is the primary driver. The others are reseller/Channel Sales and usage-Based / Project-Based Fees.
Who are 4M Analytics's main competitors?
Broad incumbents on record are Esri, Bentley Systems, Trimble and Hexagon Geospatial. Direct peers are GPRS (Ground Penetrating Radar Systems), ProStar Geocorp, MultiView and Radiodetection. Cardno (now Stantec) is listed as an others. Planet Labs is listed as an emerging player.
Does 4M Analytics have an API?
Yes. 4M offers a WFS (Web Feature Service) API that enables users to stream 4M utility data directly into GIS platforms and export 4M projects as CAD files (DGN, DXF, DWG formats) for upload to Autodesk or Bentley. Users can generate a WFS API key from their account to connect to their GIS platform and automatically sync 4M data. Developer documentation is at help.4manalytics.com/en/collections/3720127-api-and-integrations.
What industry is 4M Analytics in?
4M Analytics's product category is Subsurface Utility Mapping Software. Its primary akta.pro industry code is BPAMANAK, GIS & Spatial Data Management Platforms. Its NAICS code is 541360 and its SIC code is 7374.