Orbem
Orbem GmbH provides AI-powered MRI imaging systems for non-invasive biological analysis, serving commercial poultry hatcheries with in-ovo sexing and fertilization detection, and produce companies with internal quality grading, operating across five European countries and the United States.
- Company typePrivate
- Founded2019
- HeadquartersMunich, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Orbem does
Orbem GmbH, founded in 2019 and headquartered in Munich, Germany, develops AI-powered Magnetic Resonance Imaging (MRI) technology that has been industrialized for high-throughput, non-invasive biological analysis. The company's core innovation is reducing MRI scan times from clinical-scale durations (20+ minutes) to less than one second per object, while removing humans from the imaging loop via automated robotic handling systems constructed from MRI-safe materials. This combination of industrial MRI hardware, proprietary deep learning models, and automated material handling constitutes Orbem's underlying platform technology.
The company monetizes through three revenue streams: hardware sales of its Genus family of imaging systems, per-scan or throughput-based usage fees, and software subscriptions for AI-powered classification and analytics. Its commercial product portfolio comprises Genus Focus (in-ovo poultry embryo sexing), Genus Scale (pre-incubation fertilization status detection), and Genus Echo (non-destructive internal defect detection in fruits and nuts). Customers include large commercial poultry hatcheries such as Sirevåg Rugeri, Hendrix Genetics, and Wimex Group in Europe, alongside produce companies like JimboFresh. Orbem sells primarily through direct enterprise field sales with a channel partnership with Vencomatic Group for hatchery automation integration. The company reports having scanned over 170 million eggs, serving customers across Germany, France, Netherlands, Norway, Switzerland, and the United States, and claims current profitability while developing a healthcare applications vertical for the same MRI platform.
Orbem firmographics
Firmographics- Name
- Orbem
- Legal name
- Orbem GmbH
- Website
- https://orbem.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Orbem GmbH provides AI-powered MRI imaging systems for non-invasive biological analysis, serving commercial poultry hatcheries with in-ovo sexing and fertilization detection, and produce companies with internal quality grading, operating across five European countries and the United States.
- Ownership category
- akta.pro rank
Orbem industry classification
Industry- Product category
- AI-Powered Industrial MRI Imaging Systems
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Industrial Vision & Quality Inspection (HDAAAEAG)
- akta.pro secondary industries
- Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral) (AFAGALAC), Robot Perception & Sensing for Agriculture (Computer vision, LiDAR, multispectral, sensor fusion) (AFAAAGAG)
Keywords
Where Orbem is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Orbem business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware Imaging Systems: Sale and installation of AI-powered MRI imaging systems (Genus Focus, Genus Scale, Genus Echo) for poultry hatcheries and food production facilities. Systems integrate with existing production lines.
- Imaging Services: Per-scan or throughput-based fees for MRI scanning services. Company has scanned over 170 million eggs and is currently profitable.
- Subscription Services: Software subscriptions for AI-powered classification and data analytics. Orbem earns revenue from paid subscriptions alongside hardware sales and professional services.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Orbem product offering
Product offeringCore offering
Orbem develops and sells industrialized AI-powered MRI imaging systems for non-invasive biological analysis. Its Genus product line enables poultry hatcheries to determine embryo sex and fertilization status without breaking the egg shell, and enables fresh produce producers to detect internal fruit defects without destructive sampling. Systems are deployed as turnkey installations integrated into existing production lines and are sold to enterprise customers alongside per-scan imaging services and software subscriptions.
Product overview
Orbem offers a platform of AI-powered MRI products under the Genus family brand. The core platform combines industrial-scale MRI scanning with deep learning AI to provide non-invasive biological insight. Three primary products serve distinct markets: Genus Focus (in-ovo sexing for poultry hatcheries), Genus Scale (fertilization status detection before incubation), and Genus Echo (fruit and nut quality classification). The company is developing Health Solutions as a future vertical leveraging the same technology for human healthcare applications.
Differentiator
Problem solved
Functional benefit
Brands
- Genus Focus: AI-powered MRI technology for in-ovo sexing, providing accurate early-stage sex determination in eggs.
- Genus Scale
- Genus Echo
Products and services
- Genus Focus AI-powered MRI system for in-ovo sexing that determines poultry embryo sex non-invasively in less than one second on days 11-12 of incubation. Provides contactless, biosecurity-safe alternative to chick culling, compatible with all poultry breeds. For commercial poultry hatcheries and agricultural integrators.
- Genus Scale World's only AI-powered MRI system for detecting fertilization status of eggs before incubation. Enables hatcheries to remove unfertilized eggs early, freeing up to 20% incubator capacity and converting waste into marketable food products. Co-developed and integrated with Vencomatic Group hatchery automation. For commercial poultry hatcheries.
- Genus Echo AI-powered MRI system for fruit classification and grading, providing non-destructive internal quality assessment. Detects internal defects in watermelons, avocados, mangoes, and other produce without cutting fruit open, including over-maturation, internal browning, hollow heart, rot, and bruising. Also applied to nuts for deformation, discoloration, dehydration, and mold detection. For fresh produce growers, packers, exporters, and retailers.
Quantifiable outcome
- Scans over 170 million eggs to date
- +5 more outcomes
Companies that use Orbem
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Orbem technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature5 records
Orbem partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Vencomatic GroupcorePartnership with Vencomatic Group (40+ years of expertise in hatchery automation) to integrate Orbem's AI-powered MRI imaging technology into advanced, industrial-scale hatchery automation equipment. Vencomatic provides the automation systems (conveyor belts, robotic handling) while Orbem provides the core AI-powered MRI imaging technology. Together they created the Genus Scale for fertilization status detection.
- Dekalb WhiteminorSirevåg Rugeri distributes Dekalb White genetics and has partnered with Orbem's Genus Focus for in-ovo sexing operations. Dekalb White has grown market share from ~25% (2008) to ~55% (2026) in Norway.
- JimboFreshcoreJimboFresh (trading as Jimbee) is deploying Orbem's Genus Echo technology for watermelon quality control. First watermelon producer to inspect fruit from skin to core. Marketing over 38,000 tonnes annually.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Orbem competitors and assessment
Company assessmentDirect peers
- Respeggt: German-led industry initiative and certification system for in-ovo sexing (partnering with Seleggt). Competes in the same European retail/certification value chain that Orbem addresses via its MRI-based in-ovo sexing.
- In Ovo: Dutch biotech startup developing biomarker-based in-ovo sexing technology. Targets the same layer-hatchery customer base as Orbem and competes on the same regulatory tailwind (EU male-chick culling bans).
- Agri Advanced Technologies (AAT): German company developing Hypereye, an optical in-ovo sexing technology targeting the same European poultry hatchery customers as Orbem's Genus Focus. Closest direct competitor using a different technical modality (optical spectroscopy vs MRI).
- Seleggt: German company pioneering chemical/hormonal in-ovo sexing, partnered with the Respeggt ecosystem. Competes directly with Orbem in European layer hatcheries and is a recognized alternative in the in-ovo sexing market.
Emerging players
- Ellips: Dutch developer of optical sorting technology for fruits and vegetables. Comparable as an emerging player in produce internal quality detection, addressing similar customers to Orbem's Genus Echo with an alternative optical approach.
- GREEFA: Dutch manufacturer of grading and sorting equipment for fruits and vegetables. Comparable as an emerging/regional player in produce grading, overlapping with Orbem's Genus Echo target market.
Broad incumbents
- Marel: Icelandic global leader in poultry and food processing equipment. Comparable as a broad incumbent offering integrated equipment solutions to poultry processors; potential future channel partner or competitor to Orbem's hatchery-side automation.
- TOMRA: Norwegian sensor-based sorting giant serving food and recycling industries. Comparable as a broad incumbent in optical/sensor-based food inspection and grading; overlaps with Orbem's Genus Echo produce-grading ambitions.
- Key Technology: US-based manufacturer of digital inspection, sorting, and conveying equipment for food processing. Comparable broad incumbent for industrial vision and quality inspection, especially relevant to Orbem's produce/nut vertical.
Others
- Siemens Healthineers: Global leader in medical MRI technology. Relevant as a benchmark for Orbem's healthcare vertical ambitions and a potential large incumbent that Orbem would compete with if it enters the human diagnostic MRI market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Orbem social profiles
Digital presenceOrbem compliance and trust
Trust signalCompliance3 records
Orbem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orbem leadership team
Management profileNumber of profiles
Profiles6 records
Orbem funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orbem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orbem
What does Orbem do?
Orbem develops and sells industrialized AI-powered MRI imaging systems for non-invasive biological analysis. Its Genus product line enables poultry hatcheries to determine embryo sex and fertilization status without breaking the egg shell, and enables fresh produce producers to detect internal fruit defects without destructive sampling. Systems are deployed as turnkey installations integrated into existing production lines and are sold to enterprise customers alongside per-scan imaging services and software subscriptions.
Is Orbem a public or private company?
Orbem is a private company. It is classified as venture growth investor backed and is currently operating.
When was Orbem founded?
Orbem was founded in 2019. It employs 101 to 250 people.
Where is Orbem based?
Orbem is headquartered in Munich, Germany, in the Europe region.
How does Orbem make money?
Three revenue lines are on record. Hardware Imaging Systems are the primary driver. The others are imaging Services and subscription Services.
Who are Orbem's main competitors?
Direct peers on record are Respeggt, In Ovo, Agri Advanced Technologies (AAT) and Seleggt. Emerging players are Ellips and GREEFA. Broad incumbents are Marel, TOMRA and Key Technology. Siemens Healthineers is listed as an others.
Does Orbem have an API?
No public API is recorded for Orbem.
What industry is Orbem in?
Orbem's product category is AI-Powered Industrial MRI Imaging Systems. Its primary akta.pro industry code is HDAAAEAG, Industrial Vision & Quality Inspection, with a secondary code of AFAGALAC, Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral). Its NAICS code is 33451 and its SIC code is 3823.