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Butter Payments

Full company profile

uuid0000gmv

Namestring
Butter Payments
Legal namestring
Butter Payments, Inc.
Company typeenum
Private
Founded yearint
2020
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
payment recovery platform, involuntary churn reduction, subscription billing optimization, failed payment retries, machine learning fintech
Industry3 codes
1Recurring Billing & AutoPay Management
CodeFSAMAJAEPrimaryYes
2Payment Orchestration Platforms
CodeFSAGABAAPrimaryNo
3Recurring Billing, Subscriptions & Tokenized Payments
CodeCRAFALAHPrimaryNo
NAICS code1 code
  • Financial Transactions Processing, Reserve, and Clearinghouse Activities52232
SIC code1 code
  • Services-Consumer Credit Reporting, Collection Agencies7320
Product category
Subscription Payment Recovery Software
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Payment Recovery Revenue Share
TypeTransaction Fee
Description

Butter operates on a revenue share model where they earn a percentage of recovered revenue. They do not charge retainer fees and only make money when they successfully recover failed payments for clients.

butterpayments.com
2Dedicated Customer Support
TypeSubscription Recurring
Description

Includes dedicated customer support as part of the service offering, bundled with the revenue share arrangement.

butterpayments.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components2 values
Personnel, Technology or R&D
Pricing details1 tier
1Revenue share model with no retainer fees
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Butter operates on revenue share contracts with no retainer fees. The company only makes money when they recover revenue for their clients, aligning incentives with customer success.

butterpayments.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Butter Payments provides a machine learning-powered payment recovery platform that helps subscription businesses recover revenue from failed recurring payments and reduce involuntary churn. The platform processes each failed payment individually using custom ML models trained on hundreds of data points to determine optimal retry strategies, and integrates directly with payment processors (Stripe, Recharge) and custom subscription platforms.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 10%+ ARR growth for clients
+3 more records
Product overview1 text field

Butter Payments is a machine learning-powered payment recovery platform that helps subscription businesses reduce involuntary churn caused by failed payments. The platform operates as a unified solution comprising four core modules: Recover (failed payment recovery), Outreach (communication consolidation), PaymentScore (recoverability prediction), and Dispute (chargeback management). These modules work together to optimize the entire payment failure lifecycle—from predicting which payments can be recovered, to executing intelligent retries, managing customer communications, and fighting chargebacks. Butter processes each failed payment individually using proprietary ML models customized to each client's business, delivering typically 10%+ ARR growth.

Product and service1 record
1Recover
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierCoreTypeTechnology or Integration
Description

Stripe is a core payment processor integration partner, with Butter providing direct integration with Stripe's payment infrastructure for seamless payment recovery implementation.

Strategic tierCoreTypeTechnology or Integration
Description

Recharge is a subscription management platform integration partner, enabling Butter to optimize payment recovery for subscription businesses using Recharge's platform.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeEmerging player
Description

Customer success and retention platform focused on reducing subscription churn. Adjacent competitor addressing the same end-customer pain (involuntary churn) via different mechanisms (engagement vs. payment retry).

TypeDirect peer
Description

AI-driven chargeback and dispute management platform. Directly competes with Butter's Dispute module and serves the same subscription and e-commerce merchants.

TypeBroad incumbent
Description

Established subscription billing and management platform that ships native dunning and failed-payment retry logic. Competes as both a channel partner (Butter integrates with Recurly-adjacent stacks) and a bundled incumbent alternative.

TypeDirect peer
Description

AI-driven involuntary churn / failed payment recovery platform targeting subscription merchants. Closest direct competitor to Butter in per-payment ML retry logic and revenue-share pricing.

TypeBroad incumbent
Description

Dominant payments platform whose Smart Retries and Billing products provide native failed-payment recovery. Represents both a core integration partner and a structural competitive threat as native features expand.

TypeDirect peer
Description

Subscription billing and management platform with built-in dunning and recovery workflows. Competes with Butter as a vertically integrated alternative for subscription merchants.

7ProfitRecover
TypeDirect peer
Description

Payment recovery and failed-transaction optimization platform with a recovery-focused pricing model. Competes head-to-head with Butter for subscription merchants seeking AI-assisted retry.

TypeBroad incumbent
Description

Chargeback and dispute prevention infrastructure (e.g., Rapid Dispute Resolution). Both a partner inside Butter's Dispute product and a competitor for chargeback management wallet share.

TypeBroad incumbent
Description

Digital trust and safety platform spanning fraud, dispute, and payment optimization. Competes in overlapping payment-orchestration and dispute categories serving subscription merchants.

TypeBroad incumbent
Description

Payment fraud and chargeback prevention platform owned by Equifax. Competes broadly for payment-health optimization budget at mid-market and enterprise merchants.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers12 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration2 records

Each record includes

Title, Type, Description, Source

AI capability3 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds5 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors5 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Butter Payments

Subscription Payment Recovery Softwarebutterpayments.com

Butter Payments firmographics

Firmographics
Name
Butter Payments
Legal name
Butter Payments, Inc.
Website
https://butterpayments.com
Company type
Private
Founded year
2020
Operating status
Operating
Headcount range
51–100 employees
Ownership category
akta.pro rank

Butter Payments industry classification

Industry
Product category
Subscription Payment Recovery Software
NAICS
Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
SIC
Services-Consumer Credit Reporting, Collection Agencies (7320)
akta.pro primary industry
Recurring Billing & AutoPay Management (FSAMAJAE)
akta.pro secondary industries
Payment Orchestration Platforms (FSAGABAA), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

Keywords

  • Payment recovery platform
  • Involuntary churn reduction
  • Subscription billing optimization
  • Failed payment retries
  • Machine learning fintech

Where Butter Payments is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Butter Payments business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D

Revenue model

  1. Payment Recovery Revenue Share: Butter operates on a revenue share model where they earn a percentage of recovered revenue. They do not charge retainer fees and only make money when they successfully recover failed payments for clients.
  2. Dedicated Customer Support: Includes dedicated customer support as part of the service offering, bundled with the revenue share arrangement.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goRevenue share model with no retainer fees

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Butter Payments product offering

Product offering

Core offering

Butter Payments provides a machine learning-powered payment recovery platform that helps subscription businesses recover revenue from failed recurring payments and reduce involuntary churn. The platform processes each failed payment individually using custom ML models trained on hundreds of data points to determine optimal retry strategies, and integrates directly with payment processors (Stripe, Recharge) and custom subscription platforms.

Product overview

Butter Payments is a machine learning-powered payment recovery platform that helps subscription businesses reduce involuntary churn caused by failed payments. The platform operates as a unified solution comprising four core modules: Recover (failed payment recovery), Outreach (communication consolidation), PaymentScore (recoverability prediction), and Dispute (chargeback management). These modules work together to optimize the entire payment failure lifecycle—from predicting which payments can be recovered, to executing intelligent retries, managing customer communications, and fighting chargebacks. Butter processes each failed payment individually using proprietary ML models customized to each client's business, delivering typically 10%+ ARR growth.

Differentiator

Problem solved

Functional benefit

Products and services

  • Recover

Quantifiable outcome

  • 10%+ ARR growth for clients
  • +3 more outcomes

Companies that use Butter Payments

Customer profile

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Butter Payments technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Butter Payments partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • StripecoreTechnology or IntegrationStripe is a core payment processor integration partner, with Butter providing direct integration with Stripe's payment infrastructure for seamless payment recovery implementation.
  • RechargecoreTechnology or IntegrationRecharge is a subscription management platform integration partner, enabling Butter to optimize payment recovery for subscription businesses using Recharge's platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Butter Payments competitors and assessment

Company assessment

Emerging players

  • ChurnZero: Customer success and retention platform focused on reducing subscription churn. Adjacent competitor addressing the same end-customer pain (involuntary churn) via different mechanisms (engagement vs. payment retry).

Direct peers

  • Justt: AI-driven chargeback and dispute management platform. Directly competes with Butter's Dispute module and serves the same subscription and e-commerce merchants.
  • FlexPay: AI-driven involuntary churn / failed payment recovery platform targeting subscription merchants. Closest direct competitor to Butter in per-payment ML retry logic and revenue-share pricing.
  • Sticky.io: Subscription billing and management platform with built-in dunning and recovery workflows. Competes with Butter as a vertically integrated alternative for subscription merchants.
  • ProfitRecover: Payment recovery and failed-transaction optimization platform with a recovery-focused pricing model. Competes head-to-head with Butter for subscription merchants seeking AI-assisted retry.

Broad incumbents

  • Recurly: Established subscription billing and management platform that ships native dunning and failed-payment retry logic. Competes as both a channel partner (Butter integrates with Recurly-adjacent stacks) and a bundled incumbent alternative.
  • Stripe: Dominant payments platform whose Smart Retries and Billing products provide native failed-payment recovery. Represents both a core integration partner and a structural competitive threat as native features expand.
  • Verifi (Visa): Chargeback and dispute prevention infrastructure (e.g., Rapid Dispute Resolution). Both a partner inside Butter's Dispute product and a competitor for chargeback management wallet share.
  • Sift: Digital trust and safety platform spanning fraud, dispute, and payment optimization. Competes in overlapping payment-orchestration and dispute categories serving subscription merchants.
  • Kount (Equifax): Payment fraud and chargeback prevention platform owned by Equifax. Competes broadly for payment-health optimization budget at mid-market and enterprise merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Butter Payments social profiles

Digital presence

Butter Payments compliance and trust

Trust signal

Compliance3 records

Butter Payments financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Butter Payments leadership team

Management profile

Number of profiles

Profiles5 records

Butter Payments funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Butter Payments M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butter Payments

What does Butter Payments do?

Butter Payments provides a machine learning-powered payment recovery platform that helps subscription businesses recover revenue from failed recurring payments and reduce involuntary churn. The platform processes each failed payment individually using custom ML models trained on hundreds of data points to determine optimal retry strategies, and integrates directly with payment processors (Stripe, Recharge) and custom subscription platforms.

Is Butter Payments a public or private company?

Butter Payments is a private company. It is classified as venture growth investor backed and is currently operating.

When was Butter Payments founded?

Butter Payments was founded in 2020. It employs 51 to 100 people.

Where is Butter Payments based?

Butter Payments is headquartered in San Francisco, United States, in the North America region.

How does Butter Payments make money?

Two revenue lines are on record. Payment Recovery Revenue Share is the primary driver. The others are dedicated Customer Support.

Who are Butter Payments's main competitors?

ChurnZero is listed as an emerging player. Direct peers are Justt, FlexPay, Sticky.io and ProfitRecover. Broad incumbents are Recurly, Stripe, Verifi (Visa), Sift and Kount (Equifax).

Does Butter Payments have an API?

Yes. Butter Payments provides a developer documentation portal at docs.services.butterpayments.com. The documentation enables integration with their payment recovery platform. Specific API type, authentication method, rate limits, and versioning details are not explicitly stated in the source material. Developer documentation is at docs.services.butterpayments.com.

What industry is Butter Payments in?

Butter Payments's product category is Subscription Payment Recovery Software. Its primary akta.pro industry code is FSAMAJAE, Recurring Billing & AutoPay Management, with a secondary code of FSAGABAA, Payment Orchestration Platforms. Its NAICS code is 52232 and its SIC code is 7320.

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Live signals
Payments DiveHow to fix subscription pay frictionButter Payments, a San Francisco-based startup, has developed machine-learning algorithms using 128 unique data points to help subscription companies recover failed payments, a problem that costs the industry up to $440 billion annually. The company's tools can increase card authorizations and drive annual recurring revenue growth of up to 10%, with customers including Fabletics, MasterClass, and The Athletic. Butter has 32 employees, has raised $37.3 million in funding, and appointed Charles Rosenblatt as CEO in December.Business Wire BlogButter Payments Names Sonali Sambhus as Chief Technology Officer to Support Rapid Expansion and Platform InnovationButter Payments, a San Francisco-based machine learning-powered payments recovery platform, announced the appointment of Sonali Sambhus as Chief Technology Officer to support its rapid expansion and platform innovation. Sambhus joins from Block, Inc., where she led the Developer & ML Platform, bringing extensive experience in scaling AI- and ML-driven fintech platforms. The appointment follows recent additions of a new CEO and CCO, as Butter seeks to capitalize on growing demand across the subscription economy where failed payments cost the industry over $440 billion annually.Business Wire BlogButter Payments Appoints Industry Leaders to Drive Next Phase of Growth: Sofya Pogreb as CEO and Charles Rosenblatt as CCOButter Payments announced new leadership appointments, including Sofya Pogreb as CEO and Charles Rosenblatt as CCO, to support its growth. The company's machine learning-based platform focuses on failed payment recovery and has seen increased demand across various industries. The company also reported a 56% increase in subscription revenue year-over-year and launched new products, Payments Score and Outreach, in 2026.YahooButter Payments Appoints Industry Leaders to Drive Next Phase of Growth: Sofya Pogreb as CEO and Charles Rosenblatt as CCOButter Payments announced the appointment of Sofya Pogreb as Chief Executive Officer and Charles Rosenblatt as Chief Commercial Officer, signaling a period of accelerated growth for the machine learning-powered payments recovery platform. Failed payments account for $440 billion in annual revenue loss, and Butter's technology delivers up to 15% annual recurring revenue growth for subscription businesses by optimizing failed transaction recovery. Pogreb brings experience from BILL and NEXT Insurance, while Rosenblatt previously helped lead Hyperwallet to its IPO, where his teams achieved over 40% revenue growth.LinkedInButter Payments raises $10M in funding from AtomicButter Payments has raised $10 million in funding led by Atomic, with participation from Norwest Venture Partners. The company stated that this investment reflects significant momentum and will be used to build a broader platform for the transaction lifecycle. This brings Butter Payments' total capital raised to approximately $40 million.FinSMEsButter Payments Raises $21.5M in Series A FundingButter Payments raised $21.5M in Series A funding led by Norwest Venture Partners, with participation from existing investors. The San Francisco-based payments platform will use the funds to accelerate growth and expand operations. CEO Vijay Menon leads the company.