sticky.io
Sticky.io is a private ecommerce revenue optimization platform offering CRM, subscription management, checkout, AI-powered revenue recovery, and payment orchestration across 160+ gateways and 500+ integrations, processing $8B in annual transaction volume for D2C merchants, subscription businesses, and performance marketers.
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What sticky.io does
Sticky.io, Inc. is a private ecommerce revenue optimization platform founded in 2008 and headquartered at 150 Spear St, San Francisco. The company provides a unified platform combining headless CRM and subscription management, a high-speed checkout and funnel builder, AI-powered revenue recovery, and payment orchestration across 160+ payment gateways. It serves direct-to-consumer ecommerce merchants, subscription businesses, performance and affiliate marketers, and product and engineering teams, processing approximately $8 billion in annual transaction volume.
The company generates revenue through a mix of recurring subscription platform fees and transaction-based processing fees tied to payment volume. Pricing is quote-based and not publicly disclosed, with monthly and annual contract options, a free trial for self-service evaluation, and transaction fees on payment processing. Go-to-market combines an enterprise field sales motion (with "Book a Demo" and "Talk to an Expert" CTAs), an inside sales team reachable by phone, email, and live chat, a self-service channel with documentation and help center, and a partner ecosystem including a Referral Partner Program and marketplace integrations on Shopify, BigCommerce, and Salesforce Commerce Cloud.
The technology stack centers on a headless CRM, a single-page checkout engine with 12x faster load times, multi-gateway payment orchestration with automatic cascading, and an AI-powered Revenue Recovery module featuring issuer-aware retry logic, reason-code intelligence, smart routing, and VAMP-aware fraud and chargeback monitoring. The platform integrates with 500+ third-party systems and holds PCI DSS and CCPA compliance. In June 2021 the company closed a $90 million debt financing facility with Goldman Sachs Asset Management and a $75 million round led by Bregal Sagemount, leadership includes Brian Bogosian as President and CEO, Rima Khoury as CTO, Spencer Watts as CFO, and Janicke Rich as Chief of Staff.
sticky.io firmographics
Firmographics- Name
- sticky.io
- Legal name
- sticky.io, Inc.
- Website
- https://sticky.io
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sticky.io is a private ecommerce revenue optimization platform offering CRM, subscription management, checkout, AI-powered revenue recovery, and payment orchestration across 160+ gateways and 500+ integrations, processing $8B in annual transaction volume for D2C merchants, subscription businesses, and performance marketers.
- Ownership category
- akta.pro rank
sticky.io industry classification
Industry- Product category
- Ecommerce Subscription Management Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Recurring Billing & AutoPay Management (FSAMAJAE)
- akta.pro secondary industries
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where sticky.io is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
sticky.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Management Services: Platform fees for CRM and subscription management capabilities including campaign management, offer creation, affiliate tracking, and customer journey management.
- Transaction Processing: Revenue generated from processing transactions across 160+ payment gateways with smart routing that increases approval rates. The platform handles $8B in transaction volume annually.
- Revenue Recovery Services: AI-powered decline recovery services that recover up to 75% of declined transactions, generating additional revenue from otherwise lost transactions.
- Payment Orchestration: Payment routing and gateway management services across multiple payment providers to optimize approval rates and reduce decline rates.
- Checkout Optimization: High-speed checkout and funnel builder services including landing pages, single-page checkouts, upsell flows, and conversion optimization tools.
- Value-Added Services (VAS): Additional services beyond core platform functionality including specialized analytics and add-on features for enhanced platform capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on volume and features |
| Transaction based/ take rate | Pay-as-you-go | Transaction-based pricing for payment processing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
sticky.io product offering
Product offeringCore offering
sticky.io provides a SaaS-based ecommerce revenue optimization platform that combines CRM and subscription management, checkout and funnel building, smart dunning for revenue recovery, and payment orchestration. The platform is designed for direct-to-consumer brands, subscription-based merchants, performance marketers, and product/tech teams that need to manage recurring billing, recover failed payments, and optimize conversion at checkout.
Product overview
Sticky.io is a unified revenue optimization and growth platform for ecommerce brands, combining four core product modules: CRM & Subscription Management for campaign and subscription control, Checkout & Funnel Builder for high-converting landing pages and single-page checkouts, Revenue Recovery for AI-powered decline recovery and chargeback prevention, and Payment Orchestration for smart routing across 160+ gateways. An optional add-on, Sticky Checkout, extends the platform with dedicated Shopify checkout functionality. The platform processes over $8 billion in annual transaction volume and claims 650% more revenue recovered versus traditional systems, 3.5x longer customer retention, and 12x faster checkout load times.
Differentiator
Problem solved
Functional benefit
Products and services
- CRM & Subscription Management Subscription and CRM platform that manages recurring billing, customer lifecycle, and customer data for ecommerce merchants.
- Checkout & Funnel Builder No-code/low-code checkout and funnel builder used by performance marketers and ecommerce teams to create, test, and optimize high-converting checkout flows.
- Revenue Recovery & Smart Dunning Automated dunning and revenue recovery solution that retries failed payments and re-engages customers to reduce involuntary churn for subscription businesses.
- Payment Orchestration Payment orchestration layer that routes transactions across payment gateways and acquirers to optimize authorization rates and reduce payment failures.
Quantifiable outcome
- Involuntary churn reduced by up to 75%
- +9 more outcomes
Companies that use sticky.io
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
sticky.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability4 records
Feature9 records
sticky.io partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and supporting.
- StripecoreStripe is integrated as a payment gateway partner within sticky.io's payment orchestration platform, enabling merchants to process payments through Stripe's infrastructure.
- PayPalcorePayPal is integrated as a payment gateway partner, allowing merchants using sticky.io to accept PayPal transactions as part of their payment options.
- Authorize.NetcoreAuthorize.Net integration enables merchants to process credit card payments through one of the most widely used payment gateways in the ecommerce ecosystem.
- BraintreecoreBraintree (PayPal subsidiary) integration provides additional payment processing capabilities for merchants using the sticky.io platform.
- AdyencoreAdyen integration provides global payment capabilities for sticky.io merchants requiring international payment processing.
- NMIcoreNMI (Network Merchants Inc.) integration enables payment gateway connectivity and tokenization services for sticky.io merchants.
- KountsupportingKount fraud protection integration provides AI-powered fraud detection and prevention capabilities within the sticky.io platform ecosystem.
- FinixsupportingFinix payment infrastructure integration expands sticky.io's payment orchestration capabilities with modern payment infrastructure.
- PAAYsupportingPAAY (Payments As A Year) integration provides additional payment authentication and optimization capabilities.
- EquifaxsupportingEquifax integration provides identity verification and credit-related services for fraud prevention and risk assessment.
- Chargeback GurussupportingChargeback management and prevention services integrated with sticky.io to help merchants reduce chargeback rates and manage disputes.
- KlaviyocoreKlaviyo email marketing integration enables merchants to sync customer data and automate marketing campaigns based on subscription and purchase behavior.
- MailchimpsupportingMailchimp email marketing integration allows merchants to connect their sticky.io customer data with Mailchimp for email campaigns and automation.
- ActiveCampaignsupportingActiveCampaign marketing automation integration provides advanced email marketing and customer experience automation capabilities.
- Triple WhalesupportingTriple Whale analytics integration provides advanced ecommerce attribution and analytics capabilities for sticky.io merchants.
- ShipBobsupportingShipBob fulfillment integration connects order fulfillment and shipping with sticky.io's checkout and subscription management.
- ShipStationsupportingShipStation shipping software integration enables streamlined shipping label creation and order fulfillment for sticky.io merchants.
- ShipHerosupportingShipHero warehouse management and shipping integration provides fulfillment capabilities integrated with sticky.io platform.
- ShopifycoreShopify integration enables sticky.io checkout solution for Shopify merchants, including dedicated onboarding guides and app integration.
- BigCommercecoreBigCommerce integration provides subscription management capabilities for BigCommerce merchants using sticky.io's subscription platform.
- Salesforce Commerce CloudcoreSFCC integration enables sticky.io subscription management for merchants on the Salesforce Commerce Cloud platform with dedicated onboarding guides.
- Subscribe FunnelscoreSubscribe Funnels is a strategic partner providing landing page capabilities integrated with Sticky Checkout. The partnership involves technical integration requiring API access, funnel setup, and coordinated onboarding. Sticky.io covers Subscribe Funnels fees for merchants.
- Referral CandysupportingReferral marketing integration enables sticky.io merchants to implement referral programs and track affiliate referrals.
- xverifysupportingEmail verification and validation services integrated to improve deliverability and reduce fraud in customer data.
Scale indicators16 records
Recent moves6 records
Expansion highlights5 records
sticky.io competitors and assessment
Company assessmentDirect peers
- Recharge: Leading subscription management and billing platform for ecommerce merchants on Shopify, BigCommerce, and other platforms. Directly competes with Sticky.io's CRM and subscription management module for D2C subscription merchants.
- Chargebee: Subscription billing and revenue management platform serving SaaS and subscription ecommerce businesses. Overlaps with Sticky.io on recurring billing, auto-pay, and revenue recovery capabilities.
- Recurly: Subscription management and recurring billing platform with dunning and revenue recovery features. Targets similar mid-market and enterprise subscription businesses as Sticky.io.
- Ordergroove: Subscription commerce platform focused on enterprise retailers, providing recurring order management and customer retention tools. Competes with Sticky.io's CRM and subscription modules for large D2C brands.
- Bold Commerce: Headless checkout and subscription platform for ecommerce brands, with strong Shopify and BigCommerce integration. Competes directly with Sticky.io's Checkout & Funnel Builder module.
- Maxio: SaaS billing platform formed from the merger of Chargify and SaaSOptics, providing subscription billing and revenue recognition. Overlaps with Sticky.io on subscription management and recurring billing.
Broad incumbents
- Stripe: Global payments incumbent providing processing, Issuing, and increasingly payment orchestration capabilities through Stripe Connect and Sigma. While broader in scope, its expanding multi-acquirer routing competes with Sticky.io's Payment Orchestration module.
- Adyen: Global payment platform offering unified commerce, in-person, and online processing. As a core gateway partner to Sticky.io, its enterprise-focused platform overlaps with orchestration and processing capabilities.
- Checkout.com: Global payments provider offering processing, acquiring, and increasingly orchestration capabilities. Competes with Sticky.io for enterprise merchants seeking unified payment infrastructure.
- PayPal: Established payments and digital wallet incumbent with Braintree subsidiary. As both a Sticky.io gateway partner and a broad commerce platform, it represents both a partnership and competitive threat across payment orchestration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
sticky.io social profiles
Digital presencesticky.io compliance and trust
Trust signalCompliance2 records
sticky.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
sticky.io leadership team
Management profileNumber of profiles
Profiles4 records
sticky.io funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sticky.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sticky.io
What does sticky.io do?
sticky.io provides a SaaS-based ecommerce revenue optimization platform that combines CRM and subscription management, checkout and funnel building, smart dunning for revenue recovery, and payment orchestration. The platform is designed for direct-to-consumer brands, subscription-based merchants, performance marketers, and product/tech teams that need to manage recurring billing, recover failed payments, and optimize conversion at checkout.
Is sticky.io a public or private company?
sticky.io is a private company. It is classified as venture growth investor backed and is currently operating.
When was sticky.io founded?
sticky.io was founded in 2008. It employs 51 to 100 people.
Where is sticky.io based?
sticky.io is headquartered in San Francisco, United States, in the North America region.
How does sticky.io make money?
Six revenue lines are on record. Subscription Management Services are the primary driver. The others are transaction Processing, revenue Recovery Services, payment Orchestration, checkout Optimization and value-Added Services (VAS).
Who are sticky.io's main competitors?
Direct peers on record are Recharge, Chargebee, Recurly, Ordergroove, Bold Commerce and Maxio. Broad incumbents are Stripe, Adyen, Checkout.com and PayPal.
Does sticky.io have an API?
Yes. Sticky.io offers a JSON API for developers to integrate the platform into their applications. The API enables programmatic access to Transaction API and Membership API functionality, supporting operations such as new_order for facilitating transactions and hundreds of other API endpoints. Documentation available at developer-prod.sticky.io with version v2025.7.31. Developer documentation is at developer-prod.sticky.io/?version=latest.
What industry is sticky.io in?
sticky.io's product category is Ecommerce Subscription Management Software. Its primary akta.pro industry code is FSAMAJAE, Recurring Billing & AutoPay Management, with a secondary code of FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets). Its NAICS code is 513210 and its SIC code is 7372.