What Advance Intelligence Group does

Advance Intelligence Group is a Singapore-headquartered, privately held financial technology group founded in 2016 by Jefferson Chen, Shou Dong, Chun Dong Chau, Tongtong Li and Robbie Yan. It operates two main business arms: Atome Financial, a consumer digital finance platform comprising the Atome buy-now-pay-later product (active across multiple Southeast Asian markets and now extending into card-based credit via the Atome Card with Mastercard in the Philippines), the Kredit Pintar digital lending platform in Indonesia, and related consumer financial services; and ADVANCE.AI, a B2B provider of digital identity verification, KYC/KYB, biometric liveness detection, alternative credit scoring, risk management and credit information services for enterprise clients across fintech, banking and crypto.

The group's underlying technology combines computer vision, facial recognition with iBeta-certified liveness detection, alternative credit scoring built on big data and machine learning, and credit decisioning and risk management APIs delivered via ADVANCE.AI's one-stop onboarding platform. It reports serving 500+ enterprise clients, 250,000+ merchants and 60M+ users across Singapore, Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Hong Kong, Taiwan, Mainland China, India, Mexico and Pakistan. ADVANCE.AI's liveness detection was the first in Southeast Asia to pass the iBeta test, and the group won the MAS ASEAN Fintech Award at the 2023 Singapore FinTech Festival.

The group monetizes through multiple revenue streams: transaction fees on Atome BNPL installments (against a USD 4 billion GMV run rate as of 2025), interest income and fees from Kredit Pintar and Atome Financial consumer and SME digital lending (with Atome Financial reporting USD 236 million of operating income on a full-year profit basis in 2024), recurring SaaS and per-verification API fees from ADVANCE.AI's enterprise clients, credit information and bureau-related services (including CIBI in the Philippines), and SaaS subscription fees from Ginee's omnichannel e-commerce enablement platform for Indonesian SMEs. The group has raised over USD 700 million in disclosed equity funding across rounds led by SoftBank Vision Fund 2, Warburg Pincus, Northstar Group and others.

Name

Advance Intelligence Group

Legal name

Advance Intelligence Group

Website

https://advancegroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Singapore-based AI-native financial technology group founded in 2016, operating two arms: Atome Financial (consumer BNPL and digital lending across Southeast Asia) and ADVANCE.AI (B2B digital identity verification, KYC/KYB, risk management and credit information services for 500+ enterprise clients).

Ownership category

akta.pro rank

Product category

Digital Financial Services

NAICS

Sales Financing (52222), Credit Card Issuing (52221), Activities Related to Credit Intermediation (5223)

SIC

Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)

akta.pro secondary industries

Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK), BNPL Underwriting & Credit Decisioning Platforms (FSAGAIAD), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Buy now pay later
• Digital identity verification
• Consumer digital lending
• EKYC solutions
• Alternative credit scoring

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. BNPL Transaction Fees (Atome): Atome generates transaction-based fees from merchants and consumers on each buy-now-pay-later installment transaction across Southeast Asia. Hits US$4B GMV run rate as of 2025.
2. Digital Lending Interest Income (Kredit Pintar, Atome Financial): Kredit Pintar and Atome Financial generate interest income and fees from consumer and SME digital lending across Indonesia, Philippines and other ASEAN markets. Atome Financial posted US$236M operating income with full-year profit in 2024.
3. ADVANCE.AI SaaS / Verification API Fees: B2B revenue from enterprise clients using ADVANCE.AI's eKYC, KYB, liveness, credit decisioning, risk management and credit information APIs.
4. Data Monetization & Credit Bureau Services: Revenue from credit information services, including credit bureau operations (e.g., CIBI partnership in Philippines, CBP credit bureau).
5. E-commerce Enablement (Ginee): Omnichannel e-commerce services platform for Indonesian SMEs (formerly Bukalapak partnership). Revenue from SaaS tools for sellers.

Go-to-market motion1 record

Core offering

Advance Intelligence Group is an AI-native financial and data platform operating two business arms. Its consumer arm, Atome Financial, runs the Atome buy-now-pay-later (BNPL) platform and the Kredit Pintar digital lending app across Southeast Asia. Its B2B arm, ADVANCE.AI, provides digital identity verification, KYC/KYB, biometric/facial recognition, alternative credit scoring, risk management and credit information services to enterprise clients. The group also operates Ginee, an omnichannel e-commerce enablement platform for Indonesian SMEs.

Product overview

Advance Intelligence Group is an AI-native financial and data platform (founded 2016) structured as a parent with two main business arms: a consumer arm, Atome Financial, and a B2B arm, ADVANCE.AI. Atome Financial is Southeast Asia's leading digital finance platform and comprises the Atome BNPL product (interest-free installments at merchants such as Amazon, Sephora, TikTok Shop, Zalora), the Kredit Pintar digital lending platform in Indonesia, and additional digital financial services. ADVANCE.AI is the regional B2B provider of digital identity verification, KYC/KYB, risk management, and credit information services for enterprise clients, featuring facial recognition with iBeta-tested liveness detection, alternative credit scoring, the One-Stop Platform for onboarding and risk management, and the AdvanGuard product for crypto industry KYC. Together the consumer and B2B arms enable access to credit and financial services for underserved consumers and businesses across ASEAN and beyond, serving 500+ enterprise clients, 250,000+ merchants, and 60M+ users.

Differentiator

Problem solved

Functional benefit

Brands

• ADVANCE.AI: B2B digital identity verification, KYC/KYB, risk management and credit information services.
• Atome Financial
• Atome
• Kredit Pintar
• Ginee

Products and services

• ADVANCE.AI B2B platform providing AI-powered digital identity verification, eKYC/KYB, facial recognition with iBeta-tested liveness detection, alternative credit scoring, and risk management services for 500+ enterprise clients across fintech, banking and crypto.
• Atome Buy-now-pay-later platform offering interest-free installment payments to consumers at online and offline merchants (Amazon, Sephora, TikTok Shop, Zalora, etc.) across Southeast Asia.
• Kredit Pintar Indonesia-based digital lending app offering consumer and SME cash loans via Atome Financial, with bank partnerships including Standard Chartered (up to USD 70M) and Hana Bank (IDR 100B credit facility).
• Atome Card BNPL-linked credit card launched in the Philippines with Mastercard, providing a credit-based payment method with credit decisioning powered by AI.
• ADVANCE.AI AdvanGuard Global KYC compliance solution designed for the crypto industry, simplifying identity verification and regulatory compliance for digital asset businesses.
• Atome Financial Southeast Asia's leading digital finance platform; the consumer business arm of Advance Intelligence Group, encompassing Atome BNPL, Kredit Pintar digital lending, Atome Card and additional consumer financial services.
• ADVANCE.AI One-Stop Platform for Customer Onboarding & Risk Management Integrated platform combining identity verification, KYC/KYB, biometric facial recognition, liveness detection, alternative credit scoring, and credit information services for enterprise client onboarding and risk management.
• Ginee

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Grab Holdings: Grab operates GrabPay, Grab PayLater, and GrabFin across Southeast Asia, combining ride-hailing, food delivery, and a full consumer finance + merchant lending platform. Directly comparable to Atome Financial on BNPL and consumer lending in SEA, with a broader e-commerce and ride-hailing moat.
• Sea Limited (Shopee PayLater): Sea's Shopee PayLater is a leading platform-led BNPL in Indonesia and broader SEA, embedded inside Shopee's e-commerce funnel. Comparable to Atome on BNPL mechanics and Southeast Asia distribution, with stronger e-commerce lock-in and deeper pricing power versus a standalone BNPL.
• GoTo Gojek Tokopedia (GoPayLater): GoTo operates GoPayLater and a broader Indonesian fintech ecosystem spanning payments, lending, and e-commerce. Direct competitor to Atome and Kredit Pintar in Indonesian BNPL and digital lending, with ecosystem advantages similar to Sea.
• LexisNexis Risk Solutions (RELX): LexisNexis Risk Solutions provides identity verification, fraud detection, credit risk, and compliance data globally, including via the ThreatMetrix platform. Comparable to ADVANCE.AI on B2B KYC/AML and risk information services, with much broader geographic and product coverage.

Direct peers

• Jumio: Jumio is a global B2B provider of identity verification, eKYC, and AML compliance solutions. Directly comparable to ADVANCE.AI on product offering, enterprise customer base, and AI-driven biometric verification category.
• BillEase: BillEase is a Philippines-based BNPL and consumer credit platform operating in Southeast Asia. Closest direct peer to Atome in the Philippines, with similar merchant-funded installment model and underserved consumer focus.
• Kredivo: Kredivo is an Indonesia-focused BNPL and digital credit provider serving similar thin-file consumers with installment credit. Directly comparable to Atome and Kredit Pintar on consumer credit underwriting, target segment, and Indonesian market positioning.
• Akulaku: Akulaku is a Southeast Asian BNPL and digital lending platform operating across Indonesia, Philippines, and Vietnam. Closest direct comparable to Atome and Kredit Pintar in product offering, customer segment, and geographic footprint.
• Onfido: Onfido is a global AI-based digital identity verification provider serving fintechs and banks. Comparable to ADVANCE.AI on AI-driven KYC, biometric verification, and enterprise SaaS business model in regulated financial services.

Others

• Atome's e-commerce enabler peers (e.g., Shopee Seller Centre, Tokopedia Seller): Shopee Seller Centre and Tokopedia Seller are ecosystem-embedded e-commerce enablement platforms for Indonesian SMEs that overlap with Ginee's value proposition. They are not direct competitors but define the strategic alternative for Indonesian SME merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/advance-intelligence-group
• Facebookfacebook.com/advanceintelligencegroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries6 records

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advance Intelligence Group