GoTo Group
GoTo Group is Indonesia's largest digital ecosystem, operating the Gojek super-app for ride-hailing, food delivery, and logistics alongside GoTo Financial (GoPay, GoPay Later) for digital payments and lending, serving over 270 million consumers and 5.3 million merchants.
- Company typePublic
- Founded2021
- HeadquartersJakarta, Indonesia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What GoTo Group does
GoTo Group is Indonesia's largest digital ecosystem company, formed in May 2021 through the merger of ride-hailing pioneer Gojek (founded 2010) and e-commerce marketplace Tokopedia (founded 2009), and listed on the Indonesia Stock Exchange as PT GoTo Gojek Tokopedia Tbk (ticker: GOTO) since April 2022. The company operates a super-app platform serving 270+ million consumers, 5.3 million merchants, and 3 million driver partners across Indonesia and Singapore, with the Gojek application providing GoRide and GoCar ride-hailing, GoFood delivery, and GoSend logistics, and GoTo Financial providing GoPay digital payments, GoPay Later buy-now-pay-later lending, and adjacent financial services. Following ByteDance's acquisition of a majority stake in Tokopedia in January 2024, GoTo's ownership in the e-commerce business was diluted to 24.99% and Tokopedia is now an associate entity rather than a consolidated subsidiary.
GoTo Group firmographics
Firmographics- Name
- GoTo Group
- Legal name
- PT GoTo Gojek Tokopedia Tbk
- Website
- https://gotocompany.com
- Company type
- Public
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- GoTo Group is Indonesia's largest digital ecosystem, operating the Gojek super-app for ride-hailing, food delivery, and logistics alongside GoTo Financial (GoPay, GoPay Later) for digital payments and lending, serving over 270 million consumers and 5.3 million merchants.
- Ownership category
- akta.pro rank
GoTo Group industry classification
Industry- Product category
- Super-app digital ecosystem
- NAICS
- Taxi and Ridesharing Services (485310), Support Activities for Transportation (488)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- On-Demand Ride-Hailing Aggregators (Multi-Sided TNC Marketplaces) (TLAFAIAA)
- akta.pro secondary industry
- Peer-to-Peer Ridesourcing (Private Car Marketplace) (THAIAGAH)
Keywords
Where GoTo Group is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
GoTo Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Mobility/Ride-hailing Services: Commission-based revenue from Gojek ride-hailing services including GoRide (motorcycle) and GoCar (car), with the company historically taking approximately 20% commission from drivers before regulatory changes in 2026 capping commissions at 8%
- Food Delivery and On-Demand Services: Revenue from GoFood delivery services and other on-demand offerings, with the segment delivering record adjusted EBITDA of Rp328 billion in Q2 2025
- Financial Technology Services: Revenue from GoTo Financial's fintech services including GoPay digital payments, GoPay Later lending, and financial services that nearly doubled to $230 million, with fintech unit posting second consecutive profitable quarter in Q1 2025
- E-commerce/Tokopedia: E-commerce marketplace revenue through Tokopedia, which has been partially deconsolidated from GoTo Group since January 2024 with GoTo's ownership diluted to 24.99%
- Cloud Infrastructure Services: Cloud services revenue through partnerships with Alibaba Cloud and Tencent Cloud, with completed cloud migration expected to reduce annual cloud spend by over 50%
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Ride-hailing commission structure capped at 8% under new Indonesian regulation |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
GoTo Group product offering
Product offeringCore offering
GoTo Group operates Indonesia's largest digital ecosystem combining ride-hailing (Gojek), on-demand services (GoFood, GoSend), e-commerce (Tokopedia), and financial technology services (GoPay, GoPay Later) through a unified super-app platform. The company serves 270+ million people, 5.3 million merchants, and 3 million driver partners across Indonesia and Singapore, generating revenue primarily from transaction commissions, service fees, and lending income.
Product overview
GoTo Group operates as a unified super-app ecosystem combining Gojek (mobility and on-demand services) and GoTo Financial (fintech and payments) under one platform. The ecosystem serves over 5.3 million merchants, 3 million driver partners, and 270+ million people across Indonesia. Gojek provides ride-hailing (GoRide, GoCar), food delivery (GoFood), and logistics (GoSend) services. GoTo Financial offers digital payments through GoPay, Buy-Now-Pay-Later through GoPay Later, and lending services, with strategic banking partnerships including Bank Jago. The portfolio also includes AI initiatives through the Sahabat-AI open-source language model developed with Indosat and Nvidia. Supporting social impact initiatives are managed through the GoTo Merah Putih Foundation.
Differentiator
Problem solved
Functional benefit
Brands
- Gojek: Super-app for ride-hailing, mobility, food delivery, and logistics services empowering micro-entrepreneurs
- GoTo Financial
- GoPay
- GoTo Merah Putih Foundation
Products and services
- Gojek Super-app platform providing ride-hailing services (GoRide, GoCar), food delivery (GoFood), parcel delivery (GoSend), and other on-demand services empowering micro-entrepreneurs and making cities more accessible across Indonesia and Singapore.
- GoTo Financial
Quantifiable outcome
- Served 270+ million people and approximately 2/3 of Indonesian household consumption
- +5 more outcomes
Companies that use GoTo Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
GoTo Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature3 records
GoTo Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- NVIDIAflagshipNVIDIA collaborating with GoTo, Indosat Ooredoo Hutchison, and AI Singapore on the Sahabat-AI initiative, Indonesia's sovereign AI program. Indosat became Nvidia's sovereign cloud provider in Indonesia.
- AI SingaporeflagshipAI Singapore collaborating with GoTo and Indosat on Sahabat-AI initiative, supporting Indonesia's sovereign AI push with large language model development for Bahasa Indonesia and local languages.
- PT Indosat Ooredoo HutchisonflagshipPartnership for Sahabat-AI open-source LLM ecosystem with GoTo as founding partner. Indosat serves as Nvidia's sovereign cloud provider in Indonesia with plans for agent workers.
- PT MRT JakartacoreGoTo partnered with PT MRT Jakarta to launch Blok M Hub Gojek, a Transit Oriented Development model integrating public transportation with digital platforms. Three pillars: enhanced transportation access via GoRide and GoCar, MSME visibility through GoFood app curation, and seamless GoPay digital payments for MRT tickets.
- Tencent CloudcoreGoTo Group partnered with Tencent Cloud and Alibaba Cloud to boost Indonesia's cloud infrastructure as part of Southeast Asia cloud gaming market development.
- Alibaba CloudcoreGoTo completed cloud migration to Alibaba Cloud and Tencent Cloud, expected to reduce annual cloud spend by over 50%. Partnership enables cloud infrastructure optimization for GoTo's super-app ecosystem.
- Tencent CloudcoreGoTo completed cloud migration to Alibaba Cloud and Tencent Cloud, expected to reduce annual cloud spend by over 50%. Partnership supports GoTo's cloud infrastructure modernization.
- Indosat Ooredoo HutchisonflagshipGoTo and Indosat jointly unveiled Sahabat-AI, an open-source large language model expanded to 70 billion parameters supporting five Indonesian local languages. Hosted on Indosat's sovereign AI cloud infrastructure (GPU Merdeka) for data residency within Indonesian borders. GoTo integrating Sahabat-AI into GoPay mobile payment app.
- Tencent CloudcoreGoTo Group partnership with Tencent Cloud and Alibaba Cloud for cloud infrastructure modernization, part of hyperscale data center investments in Indonesia.
- Alibaba GroupcoreAlibaba and GoTo Group announced strategic partnership aimed at driving innovation within Indonesia's digital economy through collaborative efforts to enhance digital services and infrastructure.
- International Finance Corporation (IFC)corePartnership between PT GoTo Gojek Tokopedia and IFC to promote financial inclusion and sustainability in Indonesia, including $150 million investment and non-financial support for transitioning partners to electric vehicles and implementing sustainable practices.
- PertaminaminorHeads of Agreement with Pertamina through Electrum for battery infrastructure development supporting Gojek's EV transition targets.
- ElectrumminorElectrum JV for production and procurement of two-wheeled electric vehicles within Gojek ecosystem, part of GoTo's Three Zero sustainability commitments.
- MRT JakartaminorTransit Oriented Development partnership for integrated mobility solutions at Blok M Hub, part of Jakarta's urban transportation development.
- Grab HoldingsflagshipPotential merger between Grab and GoTo Group valued at approximately $7 billion, with Danantara involvement for regulatory approval through 'golden share' arrangement. Would create entity controlling over 91% of Indonesian ride-hailing market.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
GoTo Group competitors and assessment
Company assessmentDirect peers
- Grab Holdings: Singapore-headquartered Southeast Asian super-app operating ride-hailing, food delivery, and fintech (GrabPay/GrabFin). Direct competitor in Indonesian ride-hailing and a potential merger counterparty to GoTo.
- Lyft: US-based ride-hailing TNC operating a similar driver-rider marketplace model. Despite geographic differences, comparable in take-rate economics, commission regulation exposure, and core mobility unit economics.
- Didi Global: China's dominant ride-hailing platform with Fintech and on-demand mobility offerings. Comparable in super-app scope, regulatory pressure on driver economics, and emerging-market mobility dynamics.
- Foodpanda / Delivery Hero: Regional food delivery competitor in Indonesia (under Delivery Hero) that competes directly with GoFood. Comparable in food delivery take-rate economics and Southeast Asian market dynamics.
Broad incumbents
- Sea Limited: NYSE-listed Southeast Asian internet platform spanning Shopee (e-commerce), SeaMoney (fintech), and Garena (gaming). Comparable in super-app ambition and Indonesian/regional consumer focus, though not a direct ride-hailing competitor.
- Uber Technologies: Global ride-hailing and food-delivery platform with comparable multi-sided marketplace model (Uber Rides, Uber Eats, Uber Pay). Larger and more diversified, but the closest global peer in core ride-hailing economics.
Regional players
- Traveloka: Indonesia- and Southeast Asia-focused travel and lifestyle super-app with adjacent fintech and lifestyle services. Comparable in Indonesian regional leadership and consumer super-app positioning, though core domain is travel rather than mobility.
- Bukalapak: Indonesian e-commerce and fintech platform serving merchants and consumers. Comparable as an Indonesian-listed digital ecosystem player with strong merchant relationships, though e-commerce-led rather than mobility-led.
Emerging players
- OVO (PT Visionet Internasional): Leading Indonesian digital wallet and payment platform. Direct competitor to GoPay in Indonesian fintech, with partial ownership by Grab and Lippo, creating an indirect linkage to the broader ride-hailing competitive set.
- DANA Indonesia: Indonesian e-wallet and payment platform backed by Ant Group and EMTEK. Comparable digital payments competitor within GoTo's core Indonesian fintech segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
GoTo Group social profiles
Digital presenceGoTo Group compliance and trust
Trust signalCompliance3 records
GoTo Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoTo Group leadership team
Management profileNumber of profiles
Profiles11 records
GoTo Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
GoTo Group funding detail
Funding detailFunding overview
Funding rounds4 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoTo Group M&A and investment
M&A and investmentM&A2 records
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoTo Group
What does GoTo Group do?
GoTo Group operates Indonesia's largest digital ecosystem combining ride-hailing (Gojek), on-demand services (GoFood, GoSend), e-commerce (Tokopedia), and financial technology services (GoPay, GoPay Later) through a unified super-app platform. The company serves 270+ million people, 5.3 million merchants, and 3 million driver partners across Indonesia and Singapore, generating revenue primarily from transaction commissions, service fees, and lending income.
Is GoTo Group a public or private company?
GoTo Group is a public company. It is classified as public and is currently operating.
When was GoTo Group founded?
GoTo Group was founded in 2021. It employs 5,001 to 10,000 people.
Where is GoTo Group based?
GoTo Group is headquartered in Jakarta, Indonesia, in the Asia region.
How does GoTo Group make money?
Five revenue lines are on record. Mobility/Ride-hailing Services are the primary driver. The others are food Delivery and On-Demand Services, financial Technology Services, E-commerce/Tokopedia and cloud Infrastructure Services.
Who are GoTo Group's main competitors?
Direct peers on record are Grab Holdings, Lyft, Didi Global and Foodpanda / Delivery Hero. Broad incumbents are Sea Limited and Uber Technologies. Regional players are Traveloka and Bukalapak. Emerging players are OVO (PT Visionet Internasional) and DANA Indonesia.
Does GoTo Group have an API?
No public API is recorded for GoTo Group.
What industry is GoTo Group in?
GoTo Group's product category is Super-app digital ecosystem. Its primary akta.pro industry code is TLAFAIAA, On-Demand Ride-Hailing Aggregators (Multi-Sided TNC Marketplaces), with a secondary code of THAIAGAH, Peer-to-Peer Ridesourcing (Private Car Marketplace). Its NAICS code is 485310 and its SIC code is 4700.