What AGAPÉ does

AGAPÉ (legal entity Agape Wellness, DBA Daily Agapé) operates a mobile relationship wellness application that delivers one personalized question per day to paired users, designed to spark meaningful conversation between romantic partners. The product is built around a machine learning algorithm that personalizes question selection based on each couple's prior responses, with question content drawn from a library the company states is underpinned by 30 years of academic relationship research and vetted by Chief Research Officer Ronald Rogge PhD, a clinical psychology professor at the University of Rochester. Supporting features include a point-based gamification rewards system redeemable for monthly giveaway entries, bank-level 128-bit encryption for data in transit and at rest, and content categories ranging from Gratitude and Learning to reminiscence, humor, and opt-in "spicy" prompts.

The business model is freemium: the app is free to download via iOS App Store and Google Play, the free tier provides a daily question plus unlimited access to core categories, and a Premium Subscription tier unlocks additional features. Distribution is product-led through mobile app stores globally with a direct web signup funnel, and go-to-market relies on app store optimization and customer testimonials rather than paid acquisition or partnerships. The target customer is consumer couples across all relationship stages, including long-distance pairs, explicitly positioned as a proactive wellness tool rather than a couples therapy replacement.

AGAPÉ is a privately held, venture-backed company headquartered in Rochester, New York, with a team of 1-10 employees. To date it has raised approximately $2.875 million across three reported events: a $75,000 investment from Launch NY in March 2020, a $1.8 million seed round in July 2021 led by Harlem Capital with participation from Samsung NEXT, Y Combinator, and Launch NY, and a $1 million 43North competition award in October 2022. The company has been recognized with the Launch NY Seed Fund Investment of the Year Award and reports preliminary study results of 93-97% of couples seeing benefits, though neither paying subscriber counts nor audited revenue have been publicly disclosed.

Name

AGAPÉ

Legal name

Agape Wellness

Website

https://getdailyagape.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

AGAPÉ is a freemium mobile app that delivers one machine-learning-personalized question per day to romantic couples to spark meaningful conversation, with a Premium Subscription tier and content vetted by academic researchers.

Ownership category

akta.pro rank

Product category

Relationship Wellness Mobile App

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• Relationship wellness app
• Couples daily questions
• Conversation prompts
• Relationship maintenance
• Couples engagement

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Freemium App Subscription: Free tier provides daily question, unlimited access to core categories (Gratitude, Learning). Premium subscription unlocks additional features. Model prioritizes accessibility with free tier designed to benefit all users regardless of financial capability.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

AGAPÉ provides a mobile relationship wellness application that sends one personalized question per day to couples to spark meaningful conversation. Both partners respond separately and can then view each other's answers; a machine learning algorithm personalizes questions based on the couple's responses and improves over time. The app operates on a freemium model, offering free daily questions and unlimited access to core categories (Gratitude, Learning), with additional features unlocked via a Premium Subscription.

Product overview

Agapé is a single relationship wellness app for couples marketed as 'The #1 Relationship Wellness App for Couples.' The core product is Daily Agapé, which delivers one personalized question daily to spark meaningful conversation between partners. The app operates on a freemium model with a free tier providing daily questions and unlimited access to core categories (Gratitude, Learning), and a premium subscription tier offering additional features. A points-based rewards system incentivizes engagement, with points redeemable for entries into monthly giveaways.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Agapé

Quantifiable outcome

• 93-97% of couples see benefits from using Agapé

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Between: Between is a private couples app offering messaging, shared storage, and relationship tools, competing with AGAPÉ for the same paired-couple mobile audience.
• Paired: Paired is a couples relationship app featuring daily questions and expert-backed content, the closest direct comparable to AGAPÉ's daily-question model with a freemium subscription.
• Lasting: Lasting is a marriage counseling app offering daily sessions and exercises for couples, comparable as a research-grounded, subscription-based relationship wellness product targeting the same consumer segment.
• Couply: Couply is a couples relationship app with quizzes, daily questions, and expert advice, directly competing with AGAPÉ in the same freemium, mobile-first couples wellness category.
• Blueheart: Blueheart is a couples intimacy and relationship wellness app with exercises and therapist-led content, overlapping AGAPÉ's relationship-wellness, subscription-driven positioning.
• Happy Couple: Happy Couple is a couples quiz app that delivers daily questions and intimacy prompts, sharing AGAPÉ's daily-question, gamified, freemium model for partnered users.
• Kindu: Kindu is a couples app focused on intimacy prompts and shared activities, comparable to AGAPÉ as a mobile, subscription-based relationship engagement tool for pairs.

Broad incumbents

• Headspace: Headspace is a large consumer wellness subscription app with relationship and intimacy content alongside meditation; a broad incumbent that overlaps AGAPÉ's wellness positioning but at much greater scale.
• Calm: Calm is a leading consumer wellness/meditation subscription that occasionally extends into relationship and sleep content, an incumbent competing for the same consumer wellness wallet share.
• BetterHelp: BetterHelp is a large online therapy platform including couples counseling; it competes for the same end-couple budget but through clinical rather than preventive wellness delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/getdailyagape
• Facebookfacebook.com/getdailyagape
• LinkedInlinkedin.com/company/theagapeapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGAPÉ