What Blueheart Health does

Blueheart Health (legal entity: Blueheart Technologies Ltd) is a UK-based, privately-held consumer health software company that develops the Blueheart relationship therapy mobile application for couples. The app targets couples experiencing desire differences, low libido, sexual dysfunction, performance anxiety, and intimacy-related stress, providing them with expert-reviewed courses, audio-guided Sensate Focus touch sessions, smart journaling, daily couple questions, and a personalized assessment that maps recommended therapy pathways. Technology is built mobile-first using React Native and TypeScript on a Firebase backend, deployed via Expo for iOS and Android, with cloud infrastructure on AWS and GCP.

The company's go-to-market is product-led: a free online relationship assessment acts as the top-of-funnel acquisition tool, leading into subscription plans priced across monthly ($5.99-$29.99), 6-month ($60.99-$89.99), and annual ($66.99-$134.99) tiers with 7- or 14-day free trials, where a single subscription covers both partners. Distribution is purely direct-to-consumer through the Apple App Store, Google Play Store, and a companion web app (app.blueheart.io), reaching users across 160 countries. As of late 2023/2024, the company reports having served 150,000+ couples, holds a 4.8-star App Store rating, and claims the Blueheart app operates profitably while it develops a second product, HNSTLY, a social network for meaningful conversations, funded by a January 2023 round from European institutional VC and angel investors (amount undisclosed).

The team is small (approximately 6-10 people, per listed roles including CEO Sachin Raoul and CTO Robbie Coomber), anchored by Expert Advisor Dr. Katherine Hertlein, Editor-in-Chief of the Journal of Couple and Relationship Therapy. The company is headquartered in Rickmansworth/Loudwater, England, with no disclosed acquisitions, no parent company, and no public listing.

Name

Blueheart Health

Legal name

Blueheart Technologies Ltd

Website

https://blueheart.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Blueheart Health operates the Blueheart mobile app, a subscription-based relationship therapy platform serving couples with desire differences, low libido, and intimacy issues across 160 countries via iOS, Android, and web.

Ownership category

akta.pro rank

Product category

Couples Therapy Mobile Apps

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Couples therapy app
• Relationship wellness platform
• Digital sex therapy
• Sensate focus therapy
• Intimacy coaching app

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Subscription - Monthly Plan: Monthly subscription with 7-day free trial. Single subscription shared between couples.
2. Subscription - Annual Plan: Annual subscription with 14-day free trial. Single subscription shared between couples.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Blueheart Health sells a mobile relationship-health and sex-therapy subscription app for couples. The product delivers expert-reviewed courses, audio-guided Sensate Focus touch sessions, smart journaling, daily couple questions, and personalized therapy plans generated from a free assessment. Revenue comes from monthly, 6-month, and annual subscriptions that cover both partners.

Product overview

Blueheart Health operates as a single-product company with its core offering being the Blueheart app—a relationship health and sex therapy application designed for couples. The app provides a comprehensive suite of tools including therapy courses (Destress Your Relationship, Becoming a Better Team, Navigating Your Differences, Sharing Appreciation, Managing anxiety, Dealing with Rejection, Low libido for Couples), audio-guided Sensate Focus touch sessions, interactive partner conversations, smart journaling, and daily couple questions. The company is also developing a second product called HNSTLY, a social network focused on meaningful conversations. Both products share a unified mission of helping people build closer relationships.

Differentiator

Problem solved

Functional benefit

Brands

• HNSTLY: A social network designed to spark meaningful conversations to help users grow closer to their partner, friends and people they admire. Currently in development as a separate product from Blueheart.

Products and services

• Blueheart relationship health app A mobile relationship health and sex therapy app for couples, providing expert-reviewed therapy courses, audio-guided touch sessions based on Sensate Focus, interactive partner conversations, smart journaling, daily couple questions, and personalized therapy plans generated from a free assessment. A single subscription is shared between both partners.

Quantifiable outcome

• -30% Less stressed, +70% More Connected
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core infrastructure.

• AWS (Amazon Web Services)core infrastructureTechnology or IntegrationCloud infrastructure provider for secure storage of production data including special category health and sex-related data
• GCP (Google Cloud Project)core infrastructureTechnology or IntegrationCloud infrastructure provider for secure storage of production data
• Apple Paycore infrastructureTechnology or IntegrationIn-app payment processing for iOS subscriptions
• Google Play Billingcore infrastructureTechnology or IntegrationIn-app payment processing for Android subscriptions
• Stripecore infrastructureTechnology or IntegrationPayment processing for website purchases (credit card information)

Scale indicators5 records

Recent moves7 records

Expansion highlights2 records

Broad incumbents

• BetterHelp: Largest direct-to-consumer online therapy platform offering video/text therapy plus dedicated couples counseling through Regain. Comparable as a digital mental-health subscription targeting couples and individuals, with significantly larger scale and clinician network than Blueheart.
• Talkspace: Public online therapy marketplace offering individual and couples therapy via messaging and live sessions. Comparable as a subscription-based telehealth therapy platform targeting relationship and mental health, with broader clinician coverage and insurance integrations than Blueheart.
• Headspace Health / Ginger: Large mental wellness and digital mental health platform combining self-guided content, coaching, and therapy. Comparable as a digital mental-health subscription with couples-relevant content adjacent to Blueheart's relationship therapy focus.

Direct peers

• Lasting: Relationship wellness app offering expert-led courses, daily exercises, and couple conversations to strengthen relationships. Directly comparable to Blueheart in target audience (couples), content format (mobile courses), and outcome focus (connection/communication).
• Regain: BetterHelp's couples therapy vertical, offering licensed couples counseling on subscription. Directly comparable to Blueheart as a couples-only relationship therapy subscription, differentiated by access to live human therapists vs. Blueheart's self-guided app model.
• Paired: Couples app providing daily questions, expert advice, and guided exercises to improve communication and intimacy. Closely comparable to Blueheart on daily engagement mechanics, couples targeting, and subscription-based relationship wellness positioning.
• Happy Couple: Couples intimacy app using daily questions, games, and AI-driven insights to improve connection. Directly comparable to Blueheart in couples-only mobile subscription model focused on intimacy and communication.
• The Coupling Institute / Relish: Relationship coaching and connection app offering expert-led courses and exercises for couples. Comparable in offering science-backed relationship courses and clinical content via a subscription mobile product for couples.

Emerging players

• Coral: Couples intimacy and relationship education app with courses and expert content. Comparable as a niche subscription app serving couples on intimacy and relationship improvement, similar in scale and audience to Blueheart.
• Replika: AI companion app providing personalized chatbot relationships for emotional support and connection. Comparable to Blueheart's Emy AI companion offering in the AI-driven emotional/intimate companionship category, though Replika is individual-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blueheartio
• LinkedInlinkedin.com/company/blueheart-io
• Instagraminstagram.com/blueheart_app
• Xx.com/blueheart_app

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueheart Health