Casana
Casana, founded in 2018 in Rochester, NY, develops a smart toilet seat that passively captures cardiovascular and metabolic health data for in-home monitoring, targeting chronic disease management and remote patient monitoring markets with clinical-grade signal output.
- Company typePrivate
- Founded2018
- HeadquartersRochester, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Casana does
Casana is a Rochester, New York-based private medical device company founded in 2018 by Nicholas Conn that is developing a smart toilet seat for passive in-home health monitoring. The product is designed to capture cardiovascular and metabolic signals — including measures such as heart rate, blood pressure, and cardiac output — while the user sits, enabling continuous, unobtrusive monitoring without wearables or active user behavior. The device integrates sensor hardware embedded in a toilet seat form factor with software that interprets the physiological signals, positioning the product for applications in chronic disease management, remote patient monitoring, and value-based care.
The company is in the clinical validation and regulatory preparation phase rather than broad commercial distribution. Casana has assembled a leadership team combining pharmaceutical executive experience (former Vertex CEO Jeffrey Leiden as Chairman), medical oversight (Chief Medical Officer Shikha Anand), commercial leadership (Chief Commercial Officer Olivia Lew, President Austin McChord), and engineering depth (CTO Samir Zahine, Head of R&D David Borkholder, Founder/CSO Nicholas Conn). A strategic manufacturing relationship with Bemis Manufacturing — a major toilet seat producer that also participated as an investor — underpins hardware production capability.
Casana has raised approximately $56.3M in disclosed funding across seed, Series A, and Series B rounds from 2019 through January 2022, with the most recent $40M Series B led by Morningside alongside General Catalyst, Matrix, and Outsiders Fund. The company employs 11–50 people and has not disclosed pricing, customer concentration, or revenue figures. Its go-to-market model has not been detailed publicly; plausible channels include health systems, payers, value-based care providers, and direct-to-consumer, contingent on FDA clearance.
Casana firmographics
Firmographics- Name
- Casana
- Website
- https://casanacare.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Casana, founded in 2018 in Rochester, NY, develops a smart toilet seat that passively captures cardiovascular and metabolic health data for in-home monitoring, targeting chronic disease management and remote patient monitoring markets with clinical-grade signal output.
- Ownership category
- akta.pro rank
Casana industry classification
Industry- Product category
- Remote Patient Monitoring Devices
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Hospital-at-Home & Acute-at-Home Remote Monitoring (step-down, escalation workflows) (HLALAFAH)
- akta.pro secondary industries
- Home Health Remote Patient Monitoring & Virtual Nursing Providers (HLAFAEAN), Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH)
Keywords
Where Casana is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Markets served
Casana business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales
Casana product offering
Product offeringCore offering
Casana develops a smart toilet seat equipped with health-monitoring sensors that passively capture cardiovascular and metabolic metrics (such as heart rate and blood pressure) during routine use. The product is designed to enable continuous, in-home health monitoring without requiring the user to wear a device or change daily behavior. The offering targets healthcare delivery models that depend on longitudinal patient data collected outside clinical settings.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Toilet Seat for In-Home Health Monitoring
Companies that use Casana
Customer profileIdeal customer profiles1 record
Casana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Casana partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights5 records
Casana competitors and assessment
Company assessmentDirect peers
- Toi Labs (TrueLoo): Toi Labs makes TrueLoo, a smart toilet seat that monitors wellness through automated waste analysis for senior living facilities. It is the most direct comparable to Casana in terms of form factor and target use case (passive in-home health monitoring via toilet seat).
- BioIntellisense: BioIntellisense offers continuous RPM via a wearable adhesive biosensor and data platform for hospital, post-acute, and remote care. It is comparable as a continuous remote patient monitoring company targeting chronic and acute care, though with a different form factor (wearable patch vs. toilet seat).
- Current Health: Current Health provides a continuous RPM platform with a wearable device and clinical dashboard for hospital-at-home and chronic care management. It is comparable as an RPM platform pursuing the same value-based care and post-acute use cases Casana targets.
- Vivify Health: Vivify Health delivers a remote patient monitoring and virtual care platform used by health systems and payers for chronic and post-acute care. It overlaps with Casana in RPM platform delivery and chronic disease management, though without the novel toilet-seat form factor.
Emerging players
- Withings: Withings is a consumer health hardware company (scales, watches, blood pressure monitors) that has also explored urine-analysis products (U-Scan). It overlaps with Casana on the consumer/smart health device category and in the bathroom-based health monitoring concept.
- Omada Health: Omada Health is a virtual chronic care platform (diabetes, hypertension, MSK) combining connected devices with coaching. It is comparable as a digital chronic care company using connected monitoring tools to manage the same patient populations Casana targets.
- Hinge Health: Hinge Health is a digital MSK and pain management platform that uses wearable sensors and remote monitoring. It is comparable as a digitally enabled chronic-condition management company leveraging remote monitoring hardware, though targeting musculoskeletal rather than cardiovascular/metabolic conditions.
Broad incumbents
- iRhythm Technologies: iRhythm is an established digital health company offering a continuous cardiac monitoring patch (Zio) with FDA clearance and broad payer coverage. It is comparable as a remote cardiac monitoring player with a similar regulatory and reimbursement path to what Casana may pursue.
- Dexcom: Dexcom is the market-leading continuous glucose monitoring (CGM) company with FDA-cleared products and broad reimbursement. It is comparable as a high-scale, hardware-and-data platform company monetizing remote patient monitoring through chronic-care use cases.
- Masimo: Masimo manufactures patient monitoring devices and sensors (including contactless and home-based monitoring) used in hospitals and home care. It overlaps with Casana in the development of non-invasive or passive in-home monitoring technology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Casana social profiles
Digital presenceCasana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casana leadership team
Management profileNumber of profiles
Profiles8 records
Casana funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casana
What does Casana do?
Casana develops a smart toilet seat equipped with health-monitoring sensors that passively capture cardiovascular and metabolic metrics (such as heart rate and blood pressure) during routine use. The product is designed to enable continuous, in-home health monitoring without requiring the user to wear a device or change daily behavior. The offering targets healthcare delivery models that depend on longitudinal patient data collected outside clinical settings.
When was Casana founded?
Casana was founded in 2018. It employs 51 to 100 people.
Where is Casana based?
Casana is headquartered in Rochester, United States, in the North America region.
Who are Casana's main competitors?
Direct peers on record are Toi Labs (TrueLoo), BioIntellisense, Current Health and Vivify Health. Emerging players are Withings, Omada Health and Hinge Health. Broad incumbents are iRhythm Technologies, Dexcom and Masimo.
Does Casana have an API?
No public API is recorded for Casana.
What industry is Casana in?
Casana's product category is Remote Patient Monitoring Devices. Its primary akta.pro industry code is HLALAFAH, Hospital-at-Home & Acute-at-Home Remote Monitoring (step-down, escalation workflows), with a secondary code of HLAFAEAN, Home Health Remote Patient Monitoring & Virtual Nursing Providers. Its NAICS code is 334512 and its SIC code is 3841.