Impress
Impress is a Barcelona-founded digital orthodontics company operating 110+ owned clinics across 10 countries, delivering Invisalign-based clear aligner treatment and monitoring to adults, teens, and children via a hybrid in-clinic and app-based model.
- Company typePrivate
- Founded2019
- HeadquartersBarcelona, Spain
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Impress does
Impress is a Barcelona-headquartered digital orthodontics company founded in 2019 that operates a vertically integrated chain of clear-aligner clinics. The company delivers Invisalign®-based orthodontic treatment for three customer segments: adults (Invisalign clear aligners), teenagers (Impress Teens), and children aged 7+ (Impress Kids using Invisalign First®), with complementary Vivera retainer subscriptions and in-clinic LED teeth whitening. As of late 2025, Impress operates more than 110 company-owned clinics across 10 countries in Europe and the United States (including flagship locations in Barcelona, Chicago, New York, San Francisco, Seattle, and Glasgow), and has treated 500,000+ patients globally since inception.
The company's core technology combines Invisalign aligners with proprietary patented diagnostic tools, state-of-the-art 3D intraoral scanning, AI-assisted treatment planning, and a dedicated patient monitoring application (the Impress App) that supports remote check-ins via AI-evaluated photos, direct chat with orthodontic teams, and automated progress notifications. Impress's go-to-market is direct-to-consumer: patients book complimentary orthodontic evaluations online, are assessed in person with X-rays and 3D scans, and proceed through treatment under a hybrid in-clinic plus app-based monitoring model. Pricing is fixed and transparent at $3,499–$5,599 per treatment (or monthly equivalents as low as $81.54/month over 60 months), with a recurring $599 Vivera retainer subscription creating a post-treatment revenue stream. The company has raised approximately $292M+ across multiple rounds through 2024 (including $50M Series A, $125M Series B, and ~$117M Series C), executed two material M&A transactions (Uniform Teeth merger in 2022, Diamond Whites acquisition in 2023), and projects $100M in revenue by end of 2025.
Impress firmographics
Firmographics- Name
- Impress
- Legal name
- SMILE2IMPRESS SL
- Website
- https://smile2impress.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Impress is a Barcelona-founded digital orthodontics company operating 110+ owned clinics across 10 countries, delivering Invisalign-based clear aligner treatment and monitoring to adults, teens, and children via a hybrid in-clinic and app-based model.
- Ownership category
- akta.pro rank
Impress industry classification
Industry- Product category
- Consumer Orthodontics
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Clear Aligner Orthodontics (HLABABAD)
- akta.pro secondary industry
- Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH)
Keywords
Where Impress is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
Impress business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Clear Aligner Treatment Sales: One-time treatment packages for clear aligner orthodontics with fixed pricing. Includes all aligners, accessories, whitening gel, and ongoing medical supervision. Payment options include upfront one-time payment or installment plans up to 60 months.
- Retainer Subscription: Recurring subscription model for dental retainers delivered every six months. Available to both existing Impress patients and non-patients who have completed aligner treatment elsewhere.
- Professional Teeth Whitening: One-time LED teeth whitening treatment performed in-clinic, achieving results up to 5 shades whiter in a single session. Can be combined with aligner treatment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Super Light - Minor Corrections |
| Subscription | Monthly | Moderate - Moderate Misalignments |
| Subscription | Monthly | Complex - Severe Orthodontic Cases |
| Subscription | Pay-as-you-go | Vivera Retainers - Post-Treatment Maintenance |
| Unit Pricing | Monthly | Professional LED Teeth Whitening |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Impress product offering
Product offeringCore offering
Impress operates a digital orthodontics platform that delivers doctor-led Invisalign clear aligner treatments to consumers through its own network of 110+ clinics across 10 countries. Its core offerings include clear aligners for adults, teens, and children, supported by 3D scanning, AI-assisted treatment planning, and a proprietary mobile app that enables hybrid in-clinic and remote monitoring of treatment progress.
Product overview
Impress operates a digital orthodontics platform offering a comprehensive suite of clear aligner treatments powered by Invisalign® technology. The core portfolio includes Clear Aligners for Adults, Impress Teens (for teenagers), and Impress Kids (for children aged 7+ using Invisalign First®). Supporting products include Clear Retainers (Vivera Retainers) for post-treatment maintenance and Professional Teeth Whitening services. All treatments are coordinated through the proprietary Impress App, which enables remote monitoring and AI-assisted photo assessment, creating a hybrid treatment model that combines in-clinic orthodontic visits with app-based digital follow-ups. The company operates over 110 clinics across the US, UK, and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Impress Teens: Invisalign clear aligners treatment specifically designed for teenagers, using advanced technology and the expertise of Impress with treatments starting from permanent teeth presence.
- Impress Kids
- Clear Retainers
Products and services
- Clear Aligners for Adults Invisalign® clear aligner treatment for adults to straighten teeth, featuring a hybrid model combining in-clinic visits with remote app-based monitoring via the Impress App. Treatment starts from $81.54/month or $3,499 one-time payment.
- Impress Teens (Invisalign® for teens) Clear aligner treatment specifically designed for teenagers using Invisalign® technology, with specialized monitoring for the growth phase. Treatment starts from $107.18/month.
- Impress Kids (Invisalign® for kids) Interceptive orthodontics for children aged 7+ using Invisalign First® aligners, including treatments for mandibular advancement, open bite correction, and palatal expansion. Treatment starts from $107.18/month.
- Clear Retainers (Vivera Retainers) Clear orthodontic retainers delivered to patients' doors every six months to maintain teeth alignment after aligner treatment, available through subscription plans from $599/year.
- Professional Teeth Whitening LED-activated professional teeth whitening treatment performed in-clinic achieving up to 5 shades whiter teeth in a single session, can be combined with aligner treatment. Available from $30/month.
Quantifiable outcome
- Visible results in as little as 6 months
- +3 more outcomes
Companies that use Impress
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Impress technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Impress partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Uniform TeethcoreCareCapital facilitated the merger of Impress and Uniform Teeth to create a large global network specializing in invisible orthodontics. The combined entity aimed to operate over 50 clinics by end of 2023 and expand rapidly in the US market.
- Align Technology (Invisalign)coreImpress is an official Invisalign provider, using Invisalign clear aligners as the primary treatment technology. This partnership provides access to established orthodontic technology trusted by 21M+ patients worldwide, combined with Impress's doctor-led treatment model.
Scale indicators8 records
Recent moves7 records
Expansion highlights7 records
Impress competitors and assessment
Company assessmentBroad incumbents
- Align Technology: Align Technology manufactures Invisalign — the core aligner product Impress uses — and operates Invisalign-branded provider networks and its own direct-to-consumer channels. It is the dominant incumbent Impress depends on for product supply and competes against in patient acquisition.
- Dentsply Sirona (SureSmile & Byte): Dentsply Sirona owns the SureSmile clear aligner brand and acquired Byte (a DTC aligner company). It competes both as an aligner manufacturer and via its own DTC channel, overlapping with Impress on both product supply and patient acquisition.
- 3M ( Clarity Aligners): 3M manufactures Clarity Aligners as a direct competitor to Invisalign in the dental/orthodontic channel. As a broad incumbent in dental supplies, 3M represents both an alternative supplier for orthodontic practices and an indirect competitor to Impress's Invisalign-led offering.
- ClearCorrect (Straumann Group): ClearCorrect is a clear aligner manufacturer owned by Straumann Group, one of the largest dental implant and orthodontics companies globally. It competes with Invisalign at the aligner-product level, making it a relevant supplier alternative and indirect competitor to Impress.
Direct peers
- SmileDirectClub: SmileDirectClub was the leading direct-to-consumer clear aligner company before its 2023 bankruptcy. Impress explicitly compares itself to SDC in marketing content, positioning itself as the doctor-led alternative to SDC's remote-only model.
- Candid: Candid is a direct-to-consumer clear aligner company that pivoted to a hybrid doctor-led model after SDC's collapse. Impress directly references Candid as a competitor in its comparison content, and both target the same direct-to-consumer orthodontic segment.
Regional players
- Aspen Dental: Aspen Dental is one of the largest US-owned dental practice networks with 1,000+ locations, offering orthodontic services including clear aligners. While broader than Impress (general dentistry vs. orthodontic specialty), it competes for orthodontic patient flow in US markets where Impress is expanding.
- Heartland Dental: Heartland Dental is the largest US dental support organization with 1,700+ affiliated offices. While primarily a general dentistry platform, its scale and clinical infrastructure make it a potential US competitor or partner as Impress expands its clinic network in America.
- Western Dental & Orthodontics: Western Dental is a large dental chain with a dedicated orthodontics division offering clear aligners and traditional braces. It is a relevant US-based competitor with owned clinics comparable to Impress's clinic model.
Emerging players
- Smile White: Smile White is a UK-based clear aligner and direct-to-consumer orthodontics brand. It targets the same UK and European consumers as Impress and represents a regional emerging player in Impress's core markets.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Impress social profiles
Digital presenceImpress financial estimates
Financial estimateRevenue estimate
Valuation estimate
Impress leadership team
Management profileNumber of profiles
Profiles10 records
Impress subsidiaries and ownership
Company hierarchySubsidiaries1 record
Impress funding detail
Funding detailFunding overview
Funding rounds8 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Impress M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Impress
What does Impress do?
Impress operates a digital orthodontics platform that delivers doctor-led Invisalign clear aligner treatments to consumers through its own network of 110+ clinics across 10 countries. Its core offerings include clear aligners for adults, teens, and children, supported by 3D scanning, AI-assisted treatment planning, and a proprietary mobile app that enables hybrid in-clinic and remote monitoring of treatment progress.
Is Impress a public or private company?
Impress is a private company. It is classified as venture growth investor backed and is currently operating.
When was Impress founded?
Impress was founded in 2019. It employs 1,001 to 5,000 people.
Where is Impress based?
Impress is headquartered in Barcelona, Spain, in the Europe region.
How does Impress make money?
Three revenue lines are on record. Clear Aligner Treatment Sales are the primary driver. The others are retainer Subscription and professional Teeth Whitening.
Who are Impress's main competitors?
Broad incumbents on record are Align Technology, Dentsply Sirona (SureSmile & Byte), 3M ( Clarity Aligners) and ClearCorrect (Straumann Group). Direct peers are SmileDirectClub and Candid. Regional players are Aspen Dental, Heartland Dental and Western Dental & Orthodontics. Smile White is listed as an emerging player.
Does Impress have an API?
No public API is recorded for Impress.
What industry is Impress in?
Impress's product category is Consumer Orthodontics. Its primary akta.pro industry code is HLABABAD, Clear Aligner Orthodontics, with a secondary code of CRABAFAH, Orthodontic & Aligner Care (Cleaners, Cases, Wax). Its NAICS code is 339114 and its SIC code is 3843.