Impress

What Impress does

Impress is a Barcelona-headquartered digital orthodontics company founded in 2019 that operates a vertically integrated chain of clear-aligner clinics. The company delivers Invisalign®-based orthodontic treatment for three customer segments: adults (Invisalign clear aligners), teenagers (Impress Teens), and children aged 7+ (Impress Kids using Invisalign First®), with complementary Vivera retainer subscriptions and in-clinic LED teeth whitening. As of late 2025, Impress operates more than 110 company-owned clinics across 10 countries in Europe and the United States (including flagship locations in Barcelona, Chicago, New York, San Francisco, Seattle, and Glasgow), and has treated 500,000+ patients globally since inception.

The company's core technology combines Invisalign aligners with proprietary patented diagnostic tools, state-of-the-art 3D intraoral scanning, AI-assisted treatment planning, and a dedicated patient monitoring application (the Impress App) that supports remote check-ins via AI-evaluated photos, direct chat with orthodontic teams, and automated progress notifications. Impress's go-to-market is direct-to-consumer: patients book complimentary orthodontic evaluations online, are assessed in person with X-rays and 3D scans, and proceed through treatment under a hybrid in-clinic plus app-based monitoring model. Pricing is fixed and transparent at $3,499–$5,599 per treatment (or monthly equivalents as low as $81.54/month over 60 months), with a recurring $599 Vivera retainer subscription creating a post-treatment revenue stream. The company has raised approximately $292M+ across multiple rounds through 2024 (including $50M Series A, $125M Series B, and ~$117M Series C), executed two material M&A transactions (Uniform Teeth merger in 2022, Diamond Whites acquisition in 2023), and projects $100M in revenue by end of 2025.

Name

Impress

Legal name

SMILE2IMPRESS SL

Website

https://smile2impress.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Impress is a Barcelona-founded digital orthodontics company operating 110+ owned clinics across 10 countries, delivering Invisalign-based clear aligner treatment and monitoring to adults, teens, and children via a hybrid in-clinic and app-based model.

Ownership category

akta.pro rank

Product category

Consumer Orthodontics

NAICS

Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Clear Aligner Orthodontics (HLABABAD)

akta.pro secondary industry

Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH)

Keywords

• Clear aligner treatment
• Digital orthodontics
• Invisible braces
• Orthodontic clinics
• Teeth straightening

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Clear Aligner Treatment Sales: One-time treatment packages for clear aligner orthodontics with fixed pricing. Includes all aligners, accessories, whitening gel, and ongoing medical supervision. Payment options include upfront one-time payment or installment plans up to 60 months.
2. Retainer Subscription: Recurring subscription model for dental retainers delivered every six months. Available to both existing Impress patients and non-patients who have completed aligner treatment elsewhere.
3. Professional Teeth Whitening: One-time LED teeth whitening treatment performed in-clinic, achieving results up to 5 shades whiter in a single session. Can be combined with aligner treatment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Impress operates a digital orthodontics platform that delivers doctor-led Invisalign clear aligner treatments to consumers through its own network of 110+ clinics across 10 countries. Its core offerings include clear aligners for adults, teens, and children, supported by 3D scanning, AI-assisted treatment planning, and a proprietary mobile app that enables hybrid in-clinic and remote monitoring of treatment progress.

Product overview

Impress operates a digital orthodontics platform offering a comprehensive suite of clear aligner treatments powered by Invisalign® technology. The core portfolio includes Clear Aligners for Adults, Impress Teens (for teenagers), and Impress Kids (for children aged 7+ using Invisalign First®). Supporting products include Clear Retainers (Vivera Retainers) for post-treatment maintenance and Professional Teeth Whitening services. All treatments are coordinated through the proprietary Impress App, which enables remote monitoring and AI-assisted photo assessment, creating a hybrid treatment model that combines in-clinic orthodontic visits with app-based digital follow-ups. The company operates over 110 clinics across the US, UK, and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Impress Teens: Invisalign clear aligners treatment specifically designed for teenagers, using advanced technology and the expertise of Impress with treatments starting from permanent teeth presence.
• Impress Kids
• Clear Retainers

Products and services

• Clear Aligners for Adults Invisalign® clear aligner treatment for adults to straighten teeth, featuring a hybrid model combining in-clinic visits with remote app-based monitoring via the Impress App. Treatment starts from $81.54/month or $3,499 one-time payment.
• Impress Teens (Invisalign® for teens) Clear aligner treatment specifically designed for teenagers using Invisalign® technology, with specialized monitoring for the growth phase. Treatment starts from $107.18/month.
• Impress Kids (Invisalign® for kids) Interceptive orthodontics for children aged 7+ using Invisalign First® aligners, including treatments for mandibular advancement, open bite correction, and palatal expansion. Treatment starts from $107.18/month.
• Clear Retainers (Vivera Retainers) Clear orthodontic retainers delivered to patients' doors every six months to maintain teeth alignment after aligner treatment, available through subscription plans from $599/year.
• Professional Teeth Whitening LED-activated professional teeth whitening treatment performed in-clinic achieving up to 5 shades whiter teeth in a single session, can be combined with aligner treatment. Available from $30/month.

Quantifiable outcome

• Visible results in as little as 6 months
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Uniform TeethcoreStrategic or Co-development Partner · 5 August 2022CareCapital facilitated the merger of Impress and Uniform Teeth to create a large global network specializing in invisible orthodontics. The combined entity aimed to operate over 50 clinics by end of 2023 and expand rapidly in the US market.
• Align Technology (Invisalign)coreTechnology or IntegrationImpress is an official Invisalign provider, using Invisalign clear aligners as the primary treatment technology. This partnership provides access to established orthodontic technology trusted by 21M+ patients worldwide, combined with Impress's doctor-led treatment model.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Align Technology: Align Technology manufactures Invisalign — the core aligner product Impress uses — and operates Invisalign-branded provider networks and its own direct-to-consumer channels. It is the dominant incumbent Impress depends on for product supply and competes against in patient acquisition.
• Dentsply Sirona (SureSmile & Byte): Dentsply Sirona owns the SureSmile clear aligner brand and acquired Byte (a DTC aligner company). It competes both as an aligner manufacturer and via its own DTC channel, overlapping with Impress on both product supply and patient acquisition.
• 3M ( Clarity Aligners): 3M manufactures Clarity Aligners as a direct competitor to Invisalign in the dental/orthodontic channel. As a broad incumbent in dental supplies, 3M represents both an alternative supplier for orthodontic practices and an indirect competitor to Impress's Invisalign-led offering.
• ClearCorrect (Straumann Group): ClearCorrect is a clear aligner manufacturer owned by Straumann Group, one of the largest dental implant and orthodontics companies globally. It competes with Invisalign at the aligner-product level, making it a relevant supplier alternative and indirect competitor to Impress.

Direct peers

• SmileDirectClub: SmileDirectClub was the leading direct-to-consumer clear aligner company before its 2023 bankruptcy. Impress explicitly compares itself to SDC in marketing content, positioning itself as the doctor-led alternative to SDC's remote-only model.
• Candid: Candid is a direct-to-consumer clear aligner company that pivoted to a hybrid doctor-led model after SDC's collapse. Impress directly references Candid as a competitor in its comparison content, and both target the same direct-to-consumer orthodontic segment.

Regional players

• Aspen Dental: Aspen Dental is one of the largest US-owned dental practice networks with 1,000+ locations, offering orthodontic services including clear aligners. While broader than Impress (general dentistry vs. orthodontic specialty), it competes for orthodontic patient flow in US markets where Impress is expanding.
• Heartland Dental: Heartland Dental is the largest US dental support organization with 1,700+ affiliated offices. While primarily a general dentistry platform, its scale and clinical infrastructure make it a potential US competitor or partner as Impress expands its clinic network in America.
• Western Dental & Orthodontics: Western Dental is a large dental chain with a dedicated orthodontics division offering clear aligners and traditional braces. It is a relevant US-based competitor with owned clinics comparable to Impress's clinic model.

Emerging players

• Smile White: Smile White is a UK-based clear aligner and direct-to-consumer orthodontics brand. It targets the same UK and European consumers as Impress and represents a regional emerging player in Impress's core markets.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smile2impress
• Instagraminstagram.com/impress_us
• Facebookfacebook.com/impressus

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impress