Kameleoon
Kameleoon is a Paris-based SaaS experimentation and feature management platform that enables marketing, product, and engineering teams to run A/B tests, feature rollouts, and personalization across web, mobile, and server-side environments, serving over 1,000 enterprise brands.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kameleoon does
Kameleoon is a Paris-headquartered SaaS experimentation and feature management platform founded in 2012 that helps marketing, product, engineering, and data science teams run A/B tests, feature rollouts, and personalization programs across web, mobile, and server-side environments. The platform combines a unified data layer with a multi-statistical engine supporting CUPED, Bayesian, and Sequential testing, and is differentiated by proprietary client-side and server-side SDKs (a 28.4KB cached async snippet with sub-millisecond performance impact), Safari ITP and ad blocker bypass for full traffic visibility, and edge compute support across Cloudflare, AWS Lambda@Edge, Akamai, Fastly, and Vercel. In 2025 the company launched Prompt-Based Experimentation (PBX) and Vibe Experimentation, AI agents that convert natural language prompts into test-ready front-end and back-end variants, alongside AI Opportunity Detection, AI Assist, and an MCP server exposing the platform to external AI assistants.
The platform is monetized through subscription plans tiered by Monthly Tracked Users and feature credits, with a free Starter Plan (50,000 MTU, one project) and paid tiers scaled up via Stripe, plus usage-based credit deductions for prompt testing. Kameleoon sells through a hybrid GTM combining enterprise field sales and a product-led self-serve motion with a Chrome extension, supported by offices in Paris, New York, Toronto, London, Offenburg, and Toulouse, and a partner ecosystem spanning CDPs, analytics, data warehouses, and OpenFeature. The company serves over 1,000 brands across e-commerce, retail, healthcare, financial services, automotive, travel, media, and B2B SaaS, including Samsung, Toyota, Lidl, Canada Goose, Best Western, Disneyland Paris, Fnac Darty, and Orange, with ISO 27001, SOC 2 Type II, PCI DSS 3.2.1, GDPR, CCPA, and HIPAA certifications enabling regulated-vertical adoption.
Kameleoon firmographics
Firmographics- Name
- Kameleoon
- Legal name
- Kameleoon, simplified joint stock company with a capital of 359 527 €
- Website
- https://kameleoon.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kameleoon is a Paris-based SaaS experimentation and feature management platform that enables marketing, product, and engineering teams to run A/B tests, feature rollouts, and personalization across web, mobile, and server-side environments, serving over 1,000 enterprise brands.
- Ownership category
- akta.pro rank
Kameleoon industry classification
Industry- Product category
- Experimentation and Feature Management Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Testing, QA & Beta Distribution Platforms (BPAMADAK)
Keywords
Where Kameleoon is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Kameleoon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Kameleoon provides its experimentation and feature management platform as a SaaS subscription. Customers access the platform via subscription plans that include Monthly Tracked Users (MTU) limits, credits for advanced features like prompt testing, and varying levels of functionality. Unused credits expire at the end of the billing cycle.
- Feature Credits: Use of certain functionalities including prompt testing requires the expenditure of credits. One credit is deducted per prompt submitted. Each subscription plan includes a predetermined number of credits per month. Customers can upgrade to higher credit tiers via secure online payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter Plan: Free tier with 50,000 MTU limit |
| Subscription | Monthly | Paid Plans: Higher MTU tiers available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Kameleoon product offering
Product offeringCore offering
Kameleoon sells a unified SaaS experimentation and feature management platform that combines AI-powered Prompt-Based Experimentation (PBX), web and mobile A/B testing, feature flagging, personalization, and recommendations. Its core proposition lets marketing, product, and engineering teams build, run, and analyze tests across web, mobile, and server-side environments from a single subscription, with optional prompt-based AI generation of test variants from natural language prompts.
Product overview
Kameleoon is a unified experimentation and feature management platform that helps Marketing, Product, and Engineering teams optimize digital experiences through AI-powered experimentation. The core offering consists of Kameleoon PBX (Prompt-Based Experimentation) - an AI agent that builds website experiments through natural language conversation - combined with Web Experimentation for traditional A/B testing and Feature Experimentation for progressive feature rollouts. These core products are powered by a Multi-Statistical Engine supporting CUPED, Bayesian, and Sequential testing methods. The platform extends through specialized modules including Mobile App Testing (iOS, Android, React Native, Flutter SDKs), Recommendations & Search with Widget Studio, AI Assist for in-app guidance, AI Opportunity Detection for identifying conversion opportunities, and a Data Platform with two-way integrations to BigQuery, Snowflake, and Databricks. Kameleoon provides comprehensive developer tools including SDKs for 12+ languages, serverless edge computing support (Cloudflare, AWS Lambda@Edge, Akamai, Fastly, Vercel), and an MCP server for AI assistant integration. Privacy and security features include GDPR, CCPA, and HIPAA compliance with ISO 27001 and SOC 2 Type II certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Kameleoon PBX (Prompt-Based Experimentation) AI-powered experimentation feature that enables users to build website experiments by chatting with AI using natural language prompts. PBX generates test-ready code variants for both frontend and backend without manual coding.
- Web Experimentation Platform for running A/B tests, multivariate tests, and split URL tests on websites. Includes PBX AI-powered experiment building, visual and code-based editors, and comprehensive targeting capabilities.
- Feature Experimentation / Feature Management Feature flag management platform for progressive feature rollouts, targeted delivery, and feature experiments. Enables decoupling deployment from release with granular control over feature visibility.
- Web Personalization Deliver tailored experiences to specific users through audience segments built using behavior, data warehouse, geolocation, or CRM data. Shows personalized content in real time.
- Mobile App Testing Experimentation and feature flagging capabilities for mobile applications. Supports iOS, Android, React Native, and Flutter SDKs.
- Recommendations & Search AI-powered product recommendation and search capabilities for e-commerce and retail. Includes Widget Studio with 40+ templates.
- Kameleoon MCP Server Model Context Protocol server enabling AI assistants to interact with Kameleoon for experimentation and feature management tasks.
- Kameleoon SDKs Software development kits for server-side (Java, C#, PHP, NodeJS, Ruby, Python, Go) and client-side/mobile (JavaScript/TypeScript, React, React Native, Android, iOS, Flutter) implementation, plus serverless edge platforms.
Quantifiable outcome
- Revenue increase of $31 million with 68% success rate in hypothesis testing for European fashion marketplace customer
- +2 more outcomes
Companies that use Kameleoon
Customer profileNamed customers11 records
Segments11 records
Ideal customer profiles3 records
Kameleoon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature9 records
Kameleoon partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EXL+UNITEminorKameleoon partnered with North America's Largest Experimentation Event to launch EXL+UNITE in October 2024. This partnership positions Kameleoon as a key participant in the experimentation community and provides visibility among experimentation practitioners.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Kameleoon competitors and assessment
Company assessmentBroad incumbents
- Sitecore Personalize: Sitecore's DXP platform includes personalization and experimentation capabilities (post-acquisition of Boxever, Four51). Competes at the enterprise tier with broader content/commerce bundling.
- Adobe Target: Adobe's enterprise personalization and experimentation offering, embedded in Adobe Experience Cloud. Competes for the same enterprise customers with broader DXP bundling and significantly larger R&D and sales footprint.
Direct peers
- Optimizely: Direct competitor offering a unified experimentation, feature management, and personalization platform for enterprise marketing and product teams. Highly comparable in core functionality, target personas, and SaaS delivery model.
- AB Tasty: French-headquartered direct peer offering web experimentation, personalization, and feature experimentation for enterprise brands. Closest geographic and product-market competitor to Kameleoon.
- VWO (Visual Website Optimizer): Direct competitor in CRO/A/B testing, personalization, and analytics with both SMB and enterprise tiers. Competes on similar use cases (web experimentation, heatmaps, personalization) with strong PLG motion.
- Dynamic Yield (Mastercard): Personalization and experimentation platform acquired by Mastercard, serving enterprise retail, travel, and financial services. Direct comparable on personalization + experimentation + audience segmentation.
- Convert.com: Privacy-focused A/B testing and experimentation platform with comparable feature flag and personalization capabilities. Direct competitor for mid-market and enterprise customers in regulated industries.
- LaunchDarkly: Feature management platform with experimentation capabilities, serving engineering and product teams. Overlaps directly with Kameleoon's Feature Experimentation module and serves the same engineering persona.
- Split.io (now Harness): Feature flagging and experimentation platform now part of Harness. Overlaps with Kameleoon's Feature Experimentation module and serves similar engineering and product teams.
Emerging players
- Statsig: Emerging experimentation and feature management platform with strong developer and product-led growth motion. Increasingly competitive at the engineering persona, particularly in tech-forward US enterprise accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kameleoon social profiles
Digital presenceKameleoon compliance and trust
Trust signalCompliance6 records
Kameleoon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kameleoon leadership team
Management profileNumber of profiles
Profiles8 records
Kameleoon subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kameleoon funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kameleoon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kameleoon
What does Kameleoon do?
Kameleoon sells a unified SaaS experimentation and feature management platform that combines AI-powered Prompt-Based Experimentation (PBX), web and mobile A/B testing, feature flagging, personalization, and recommendations. Its core proposition lets marketing, product, and engineering teams build, run, and analyze tests across web, mobile, and server-side environments from a single subscription, with optional prompt-based AI generation of test variants from natural language prompts.
Is Kameleoon a public or private company?
Kameleoon is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kameleoon founded?
Kameleoon was founded in 2012. It employs 11 to 50 people.
Where is Kameleoon based?
Kameleoon is headquartered in Paris, France, in the Europe region.
How does Kameleoon make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are feature Credits.
Who are Kameleoon's main competitors?
Broad incumbents on record are Sitecore Personalize and Adobe Target. Direct peers are Optimizely, AB Tasty, VWO (Visual Website Optimizer), Dynamic Yield (Mastercard), Convert.com, LaunchDarkly and Split.io (now Harness). Statsig is listed as an emerging player.
Does Kameleoon have an API?
Yes. Kameleoon provides an API for customers to build custom integrations when SDKs do not support their application language. The API documentation is available at https://customers.kameleoon.com/apisdk/doc. Kameleoon supports extensive SDKs including Java, C#, PHP, NodeJS, Ruby, Python, Go (server-side), JavaScript/TypeScript, React, React Native, Android (Kotlin/Java), iOS (Swift), Flutter (client-side/mobile). Developer documentation is at customers.kameleoon.com/apisdk/doc.
What industry is Kameleoon in?
Kameleoon's product category is Experimentation and Feature Management Platform. Its primary akta.pro industry code is BPAMADAK, App Testing, QA & Beta Distribution Platforms. Its NAICS code is 5132 and its SIC code is 7372.