Convert Insights
Convert Insights (Convert.com) builds A/B testing and personalization software for CRO agencies, e-commerce brands, and SaaS companies. Its Convert Experiences platform offers flicker-free experimentation, and Nexus adds 1:1 landing page personalization.
- Company typePrivate
- Founded2010
- HeadquartersWalnut, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Convert Insights does
Convert Insights Inc., operating as Convert.com, is a privately held, self-funded software company founded in 2010 that builds conversion rate optimization (CRO) and personalization tools for mid-market and enterprise websites. Its flagship product, Convert Experiences, is an A/B testing and experimentation platform offering client-side and server-side testing, multivariate and split URL testing, multi-arm bandit traffic allocation, audience targeting with 40+ filters, and customizable Frequentist and Bayesian statistical engines. The platform is differentiated by SmartInsert™, a patent-pending flicker-free testing technology that has delivered a billion experiments since 2016, along with Convert Signals® (micro-frustration tracking) and a Convert Heatmaps module. In 2024 the company launched Nexus™, a separate 1:1 landing page personalization product that uses uploaded CSV or CRM-synced data to generate dynamic, personalized pages without code.
The company sells primarily through a product-led growth model with a 15-day free trial, transparent tiered pricing (Growth at $399/month, Pro at $599/month, custom Enterprise), and Nexus priced from $99 to $1,999/month. Supplemental channels include an enterprise sales team with dedicated account managers, a certified agency partner program anchored by CRO firms such as Conversion Rate Experts, Browser to Buyer, and Cro Metrics, plus an ambassador program offering 20% recurring first-year commissions. Convert operates with 61 employees under a Holacracy structure across 20+ countries, runs on Akamai, and hosts data on carbon-neutral servers in Frankfurt, Germany. The company maintains ISO 27001, SOC 2 Type 2, HIPAA, GDPR, CCPA, TTDSG, and BDSG compliance, and has integrated with 90+ third-party platforms including Shopify, WordPress, GA4, Adobe Analytics, HubSpot, Salesforce, and Segment.
Convert Insights firmographics
Firmographics- Name
- Convert Insights
- Legal name
- Convert Insights Inc.
- Website
- https://convert.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Convert Insights (Convert.com) builds A/B testing and personalization software for CRO agencies, e-commerce brands, and SaaS companies. Its Convert Experiences platform offers flicker-free experimentation, and Nexus adds 1:1 landing page personalization.
- Ownership category
- akta.pro rank
Convert Insights industry classification
Industry- Product category
- A/B Testing & Experimentation Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF), Customer Journey Orchestration & Campaign Management (BPAFAFAF), Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)
Keywords
Where Convert Insights is headquartered
LocationHeadquarters
- HQ city
- Walnut
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Convert Insights business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Convert Experiences: Three-tier subscription model (Growth, Pro, Enterprise) based on monthly tested users. Annual plans offer up to 30% discount. Revenue is predictable and recurring with flat-rate pricing.
- Subscription - Nexus Personalization: Separate personalization product with three tiers (Basic, Business, Enterprise) based on account data volume, deploys, and project limits. Revenue is recurring subscription-based.
- Ambassador Program Commission: 20% recurring commission for first year on referred customer payments. Quarterly payouts via Stripe Connect.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth Plan - Entry tier for committed testers |
| Subscription | Monthly | Pro Plan - Advanced features for professionals |
| Subscription | Annual | Enterprise Plan - Custom experimentation needs |
| Subscription | Monthly | Nexus Basic - Solo marketers, small teams |
| Subscription | Monthly | Nexus Business - Agencies, ABM teams |
| Subscription | Monthly | Nexus Enterprise - Large organizations |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Convert Insights product offering
Product offeringCore offering
Convert Insights builds and sells Convert Experiences, a SaaS A/B testing and experimentation platform offering client-side and server-side testing, multivariate testing, audience targeting, statistical engines (Frequentist and Bayesian), feature flags, and personalization. It sells to e-commerce brands, SaaS companies, and CRO agencies via self-serve and enterprise plans, with a separate Nexus product for 1:1 landing page personalization driven by CRM or CSV data.
Product overview
Convert Insights offers Convert Experiences as its primary experimentation platform, providing enterprise-grade A/B testing and personalization capabilities. The product portfolio includes the core Convert Experiences platform for A/B testing, split testing, and multivariate testing, enhanced by add-on modules like Convert Heatmaps (visualization of clicks and scrolls), Convert Signals (micro-frustration tracking), and Full Stack Experimentation (server-side testing with feature flags). The company also offers Nexus as a separate 1:1 landing page personalization layer, Convert API for programmatic access, and Convert Chorus for AI-powered hypothesis evaluation. All features are available across all plan tiers at self-service prices starting at $299/month.
Differentiator
Problem solved
Functional benefit
Brands
- Nexus™: A 1:1 landing page personalization engine that enables dynamic, data-driven personalized experiences for leads, accounts, or customers without code. Upload CSV or sync CRM data to generate secure, personalized landing pages.
- Convert Signals®
- Convert Chorus
- Convert Academy
Products and services
- Convert Experiences
- Nexus Personalization
- Convert API
Quantifiable outcome
- Earth Class Mail achieved USD 1.5M additional revenue with 57% more leads
- +4 more outcomes
Companies that use Convert Insights
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Convert Insights technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration84 records
AI capability8 records
Feature10 records
Convert Insights partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, flagship and minor.
- Google Analytics 4coreNative integration with GA4 for tracking and goal import. Allows automatic revenue tracking for e-commerce stores with Google Analytics ecommerce tracking running.
- ShopifycoreNative Shopify integration for A/B testing and checkout optimization. Enables rapid testing with low capital outlay for Shopify Plus merchants.
- HubSpotcoreNative HubSpot integration for connecting marketing data with experimentation platform.
- WordPresscoreNative WordPress integration for A/B testing on WordPress websites.
- WooCommercecoreNative WooCommerce integration for e-commerce testing on WordPress.
- Conversion Rate ExpertsflagshipPremium agency partner that has worked with clients in over 90 verticals and 22 countries. Uses Convert to help companies improve conversion rates by 20-50%+ with USD 1.5M+ revenue wins documented.
- Browser to BuyerflagshipCRO agency delivering 30%+ increases in conversion rates and revenue for clients in affiliate, lead generation, ecommerce, and SaaS since 2016. Has built hundreds of tests using Convert.
- Rednavel ConsultingcoreAgency founder Ryan Levander trusts Convert for high-stakes client launches.
- Cro MetricscoreCRO agency that achieved 10x ROI for Hivelocity using Convert, improving test velocity and enabling A/B tests across entire customer journeys.
- Swanky AgencycoreAgency focused on small retailers who have grown rapidly. Praises Convert's Shopify Plus integration and support team.
- MintMindsminorAgency that ran award-winning e-commerce experiment turning lost tests into actionable insights.
- GrowthHitminorAgency COO Yonathan Ayenew praises Convert as game-changing with hundreds/thousands of tests launched.
- Certified Agency PartnerscoreProgram with benefits including warm customer referrals, expert exposure through webinars and content, real support with escalation paths, and early access to features not available on website.
- BlueLambdaminoreCommerce optimization consultancy that has found the Convert Partner program invaluable for growth, with co-hosted webinars and content collaborations generating valuable leads.
- Ruben de BoercorePopular Udemy instructor (17K+ students) and CRO expert who has partnered with Convert for many years, providing courses and promoting the platform to students.
- ReditusminorAffiliate platform partner used for the ambassador program with 90-day cookie tracking, real-time performance data, and quarterly payouts.
- AkamaicoreConvert runs on Akamai CDN, the global leader in content delivery network services, ensuring consistent experience and faster load times.
- TISTminorInternational Small Group & Tree Planting Program receives 8% of plan fees to plant trees on Convert customers' behalf at no extra cost.
- Stripe ClimateminorConvert sets aside 1% of total plan price for Stripe Climate to support carbon removal technologies.
- 1% for the PlanetminorEnvironmental organization receiving 1% of total price for conservation initiatives.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Convert Insights competitors and assessment
Company assessmentDirect peers
- VWO (Visual Website Optimizer): VWO is one of the closest direct competitors to Convert Experiences, offering A/B testing, multivariate testing, heatmaps, and personalization for SMB and enterprise customers. Convert even runs a 'FREE VWO Migration' offering, explicitly positioning against VWO on price-performance.
- Optimizely: Optimizely Web Experimentation is the historical category leader in A/B and multivariate testing, serving enterprise customers across digital experience, CMS, and DXP. Convert directly references 'Optimizely Alternative pages' in its integrations/partnerships, indicating head-to-head competitive overlap in the same buyer segment.
- Kameleoon: Kameleoon is a European A/B testing and personalization platform offering client-side and server-side experimentation, AI-driven personalization, and feature experimentation. Like Convert, it competes on EU compliance and privacy-first positioning for enterprise buyers.
- AB Tasty: AB Tasty is a European-headquartered CRO and personalization platform competing directly with Convert on A/B testing, personalization, and feature experimentation for mid-market and enterprise. Overlap is strongest on EU data residency, GDPR posture, and personalization features comparable to Convert's Nexus product.
- SiteSpect: SiteSpect offers server-side A/B testing and personalization without client-side flicker, directly competing with Convert's SmartInsert value proposition. It targets large enterprise customers requiring zero flicker and tag-light deployment, an overlapping buyer segment.
- Monetate: Monetate is a personalization and A/B testing platform focused on e-commerce and retail use cases, competing directly with Convert Experiences on CRO for online stores and with Nexus on personalization. It serves a similar mid-market and enterprise e-commerce buyer.
Broad incumbents
- Dynamic Yield (Mastercard): Dynamic Yield, acquired by Mastercard, offers personalization, A/B testing, and product recommendations across digital and physical touchpoints. It overlaps with Convert Experiences on web experimentation and with Nexus on personalization, but as part of a much broader enterprise stack.
- Adobe Target: Adobe Target is the experimentation and personalization module within Adobe Experience Cloud, bundled with analytics, CDP, and content. It competes with Convert primarily in large enterprise deals where Adobe suite-sell advantages apply, but lacks Convert's standalone affordability and SMB-friendly positioning.
Emerging players
- Statsig: Statsig is an emerging feature management and experimentation platform popular with SaaS and product teams, overlapping with Convert's full-stack experimentation and feature flagging capabilities. It represents the newer wave of AI-native experimentation challengers targeting technical buyers.
- Eppo: Eppo is a newer experimentation platform offering A/B testing, feature flagging, and warehouse-native analytics. It overlaps with Convert on experimentation but differentiates on modern data-warehouse architecture and pricing, targeting growth and product teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Convert Insights social profiles
Digital presenceConvert Insights compliance and trust
Trust signalCompliance8 records
Convert Insights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Convert Insights leadership team
Management profileNumber of profiles
Profiles13 records
Convert Insights funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Convert Insights M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Convert Insights
What does Convert Insights do?
Convert Insights builds and sells Convert Experiences, a SaaS A/B testing and experimentation platform offering client-side and server-side testing, multivariate testing, audience targeting, statistical engines (Frequentist and Bayesian), feature flags, and personalization. It sells to e-commerce brands, SaaS companies, and CRO agencies via self-serve and enterprise plans, with a separate Nexus product for 1:1 landing page personalization driven by CRM or CSV data.
Is Convert Insights a public or private company?
Convert Insights is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Convert Insights founded?
Convert Insights was founded in 2010. It employs 11 to 50 people.
Where is Convert Insights based?
Convert Insights is headquartered in Walnut, United States, in the North America region.
How does Convert Insights make money?
Three revenue lines are on record. Subscription - Convert Experiences are the primary driver. The others are subscription - Nexus Personalization and ambassador Program Commission.
Who are Convert Insights's main competitors?
Direct peers on record are VWO (Visual Website Optimizer), Optimizely, Kameleoon, AB Tasty, SiteSpect and Monetate. Broad incumbents are Dynamic Yield (Mastercard) and Adobe Target. Emerging players are Statsig and Eppo.
Does Convert Insights have an API?
Yes. Convert Experiences offers a secure, token-based API that enables users to create new tests and experiences, retrieve and modify settings, and generate reports and overviews programmatically. The API provides unrestricted access at no additional cost across all Convert plans. It is described as secure and versatile, enabling CRO agencies, organizations with high testing velocity, and developers to integrate Convert Experiences into their own ecosystems. Developer documentation is at docs.developers.convert.com.
What industry is Convert Insights in?
Convert Insights's product category is A/B Testing & Experimentation Platform. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 513210 and its SIC code is 7372.