SportsGrid

What SportsGrid does

SportsGrid is a privately held, New York-based sports betting media network operating as SportsGrid INC. since its 2017 founding. The company produces a 24/7 streaming video and digital content platform focused on sports betting news, expert analysis, picks, odds, depth charts, and player prop coverage spanning more than 50 sports including the NFL, NBA, MLB, NHL, college football, college basketball, golf, soccer, MMA, WNBA, and horse racing. Content is distributed across the SportsGrid website (sportsgrid.com), a mobile application on iOS and Android, SportsGrid Radio, and more than 18 connected TV and streaming platforms including DIRECTV, Samsung TV Plus, Roku, Amazon Prime Video, FireTV, LG Channels, Vizio, YouTube TV, FuboTV, Plex, and Sling TV, giving the network living-room reach without requiring users to purchase a subscription or visit a dedicated property.

The product surface includes original programming (e.g., NFL Pro Football Today, The Early Line Live, The Craig Carton Show, The Bostonian Vs. The Book, NewsWire Live), a daily newsletter, SportsGrid Shorts short-form video, dedicated vertical hubs (NFL betting, NFL depth charts, NFL free agency, NFL Draft, transfer portal rankings), and a recently launched Prediction Markets and Casino/Social Casinos editorial footprint. Underlying technology is a content syndication architecture that broadcasts the same editorial IP across web, mobile, email, radio, and CTV endpoints. The company is led by CEO and co-founder Jeremy Stein, President and co-founder Louis Maione, and Chairman Harvey W. Schiller, with 51-100 employees.

SportsGrid is free to consumers and monetizes through two revenue streams: (1) affiliate/referral commissions from licensed U.S. sportsbooks including FanDuel, BetMGM, Caesars, Bet365, BetRivers, Fanatics, and DraftKings via promo codes and tracked links; and (2) advertising from sportsbook operators and other brands targeting the bettor audience. The company has raised approximately $8.7 million in disclosed funding across rounds in 2015, 2018, and 2019, operates as an independent private entity with no parent company, and holds media partnerships with NEXT.io and co-marketing relationships formed at industry events including ICE Barcelona alongside Better Collective, MetaBet, Snap, and Rarerthings.

Name

SportsGrid

Legal name

SportsGrid INC.

Website

https://sportsgrid.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

SportsGrid is a free, ad- and affiliate-supported 24/7 sports betting media network producing picks, analysis, and live streaming distributed across 18+ connected TV, mobile, web, and radio platforms for U.S. sports bettors and sportsbook operators.

Ownership category

akta.pro rank

Product category

Sports Betting Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Spectator Sports (71121)

SIC

Television Broadcasting Stations (4833), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Sportsbook Affiliate & Comparison Sites (MPAEAMAA), Sports Highlights, Clips & VOD Libraries (MPAKAOAF), Sports Streaming Platforms (MPACAAAE)

Keywords

• Sports betting media
• Betting analysis
• Sports streaming
• Affiliate marketing
• Digital sports content

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate/Referral Revenue: SportsGrid earns commissions through sportsbook affiliate partnerships. The site features sportsbook promos, promo codes, and promotional links for operators including FanDuel, BetMGM, Caesars, Bet365, BetRivers, Fanatics, and DraftKings.
2. Advertising Revenue: The platform monetizes its large audience through advertising relationships with sports betting operators and other brands seeking to reach sports bettors.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

SportsGrid operates a 24/7 digital sports betting media network that produces and distributes original video programming, expert picks, odds, depth charts, and analysis across web, mobile, and 18+ connected TV platforms. The platform delivers content spanning 50+ sports including NFL, NBA, MLB, NHL, college football and basketball, golf, soccer, MMA, WNBA, and horse racing, with revenue generated through sportsbook affiliate partnerships and advertising.

Product overview

SportsGrid is a sports betting media network offering a platform-plus-channels architecture. The core offering consists of the SportsGrid Website (sportsgrid.com), SportsGrid TV live streaming network, SportsGrid Radio, and a SportsGrid Mobile App for iOS and Android. The platform provides expert-generated sports betting content including picks, odds, analysis, and live coverage across major sports leagues. Supporting products include dedicated NFL coverage hubs (NFL Betting Hub, NFL Depth Charts, NFL Free Agency, NFL Draft), original programming shows, the SportsGrid Daily newsletter, SportsGrid Shorts, and prediction market content. Content is distributed across web, mobile, TV streaming platforms, and radio.

Differentiator

Problem solved

Functional benefit

Brands

• SportsGrid Radio: Radio/streaming audio platform for sports betting content and shows

Products and services

• SportsGrid Website The SportsGrid website (sportsgrid.com) is the company's primary digital destination, providing 24/7 sports betting news, expert picks, live betting coverage, odds, depth charts, player props, game predictions, and betting strategy articles across NFL, NBA, MLB, NHL, CFB, CBB, golf, soccer, WNBA, MMA, and horse racing for individual sports bettors and fans.
• SportsGrid TV (Live Streaming Network) SportsGrid TV is the company's 24/7 live streaming video network delivering real-time sports betting news, analysis, live game coverage, and original programming, distributed across 18+ connected TV platforms and devices including DIRECTV, Samsung TV Plus, Roku, Amazon Prime Video, FireTV, LG Channels, Vizio, YouTube TV, FuboTV, Plex, and Sling TV. It targets sports bettors and fans seeking live, always-on sports betting content.
• SportsGrid Mobile App The SportsGrid mobile application for iOS and Android provides convenient on-the-go access to sports news, analysis, live scores, NFL betting lines, MLB picks, NBA picks, and other sports betting features for individual sports bettors and fans.
• SportsGrid Radio SportsGrid Radio is an audio streaming platform featuring sports betting talk shows and expert commentary, accessible via sportsgridradio.com, targeting sports bettors and fans who prefer an audio format.
• SportsGrid Daily Newsletter The SportsGrid Daily Newsletter is a daily email newsletter delivering best bets, prop bets, sports bet predictions, picks and parlays, upcoming events, and exclusive insights from SportsGrid betting experts to individual sports bettors.
• SportsGrid Original Shows SportsGrid's original programming lineup of TV and video shows focused on sports betting analysis and commentary, including SportsGrid College Football Today, NFL Pro Football Today, The Early Line Live, NewsWire Live, The Bostonian Vs. The Book, Gametime Decisions, and The Craig Carton Show, aimed at sports bettors and fans.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NEXT.iocoreGTM or Marketing Partner · 10 March 2026SportsGrid has a renewed media partnership with NEXT.io and will attend NEXT Summit: New York (March 10-11, 2026). The two-day summit is North America's premier iGaming and sports betting event, expected to draw 1,400 senior-level delegates from major operators, investment firms, regulators, and technology providers. Content from the event will be syndicated across SportsGrid's streaming video network and digital platforms, marking a continuation of the long-term collaboration between SportsGrid and NEXT.io.
• Better CollectiveminorStrategic or Co-development PartnerSportsGrid participated in an ICE Barcelona panel alongside Better Collective, MetaBet, Snap, and Rarerthings. The discussion focused on how fragmented and fast-moving fan behavior is reshaping content, distribution, and monetization for betting platforms.
• MetaBetminorStrategic or Co-development PartnerSportsGrid participated in an ICE Barcelona panel alongside Better Collective, MetaBet, Snap, and Rarerthings. The discussion focused on how fragmented and fast-moving fan behavior is reshaping content, distribution, and monetization for betting platforms.
• SnapminorStrategic or Co-development PartnerSportsGrid participated in an ICE Barcelona panel alongside Better Collective, MetaBet, Snap, and Rarerthings. The discussion focused on how fragmented and fast-moving fan behavior is reshaping content, distribution, and monetization for betting platforms.
• RarerthingsminorStrategic or Co-development PartnerSportsGrid participated in an ICE Barcelona panel alongside Better Collective, MetaBet, Snap, and Rarerthings. The discussion focused on how fragmented and fast-moving fan behavior is reshaping content, distribution, and monetization for betting platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Better Collective: Global sports betting affiliate and content company that develops platforms, websites, and media to drive traffic to sportsbook operators. Directly comparable to SportsGrid in affiliate revenue model, sports content focus, and operator partnerships (and was named alongside SportsGrid in the ICE Barcelona panel).
• The Action Network: Sports betting media and analytics platform providing picks, odds, and content to sports bettors (now owned by FanDuel/Flutter). Closely mirrors SportsGrid's value proposition of expert-driven betting content, picks, and props across major US sports.
• VSiN (Vegas Sports Information Network): Sports betting media network producing betting analysis, picks, and original programming distributed via streaming and broadcast. Mirrors SportsGrid's combination of expert-driven content, original shows, and multi-platform CTV distribution in the US sports betting media space.
• Covers: Sports media and betting content platform offering picks, odds, analysis, and expert commentary across major US leagues. Comparable to SportsGrid as a content-first betting media destination monetized through affiliate referrals to sportsbooks.
• Gambling.com Group: Performance marketing and media company operating sports betting and casino affiliate websites that drive referred users to licensed operators. Comparable to SportsGrid in the affiliate-driven revenue model and sports betting content vertical.
• Catena Media: Online lead generation and affiliate marketing company for the iGaming and sports betting industry. Directly comparable to SportsGrid in affiliate revenue model, sports betting content focus, and operator partnerships.

Broad incumbents

• FanDuel: Largest US online sportsbook (Flutter Entertainment subsidiary) that has expanded into proprietary sports content and streaming (FanDuel TV) and acquired Action Network. Represents both a major commercial partner and a vertically integrating competitor to SportsGrid.
• DraftKings: Major US sportsbook and digital sports entertainment operator investing in original content, media, and live streaming. A commercial partner via affiliate relationships and a broader incumbent whose expanding content ambitions compete with SportsGrid for betting audience attention.
• Bleacher Report: Large-scale sports media brand reaching millennial and Gen Z sports fans across web, mobile, and social. Comparable to SportsGrid as a sports media destination competing for the same audience, though broader in scope (less betting-specific) and part of the Turner/Warner portfolio.

Emerging players

• OutKick: Sports opinion and news digital media platform owned by Fox Corporation with growing betting-adjacent coverage. Comparable to SportsGrid as an emerging digital sports media brand targeting sports fans with opinion and analysis, including betting-related content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SportsGrid
• Facebookfacebook.com/SportsGrid
• LinkedInlinkedin.com/company/sportsgrid

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsGrid