MetaBet
MetaBet is a sports betting affiliate monetization platform that provides publishers, affiliates, and operators with embeddable real-time odds widgets, semantic hyperlinking, and a Real-Time Odds API to earn revenue from sportsbook referrals across regulated North American markets.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MetaBet does
MetaBet is a New York-based sports betting affiliate monetization platform founded in 2019 that provides digital publishers, performance-marketing affiliates, and sportsbook operators with embeddable, real-time odds widgets and engagement tools. The company operates a 1-10 employee team out of New York, governed under New York law, and serves publishers including FOX Sports, USA Today, Hearst Media, SB Nation, Sporting News, VSiN, and Covers.com. Its go-to-market is product-led: publishers integrate the platform through a single line of JavaScript, an API, or a WordPress plugin, with zero upfront cost and self-serve onboarding via the Embed Catalog. CEO and founder Mark Phillip and VP of Operations Leah Mayo lead the company.
The product portfolio centers on the Real-Time Odds API and the patented Sports Excitement Analytics engine (US Patent 9,421,446), which calculates live excitement ratings from real-time sports data worldwide. Supporting products include Game Tiles, Prop Tiles, Futures Tiles, Parlay Tiles, Bet Hunter, Trending Tiles, Splits Tiles, Injuries Tiles, Matchup Tiles, League Scoreboard, Dynamic Odds, Intelligent Hyperlinking (semantic auto-insertion of sportsbook links), ExpressLinks (evergreen deep-link management), and the recently launched Tournament Hub for the 2026 FIFA World Cup. The platform aggregates pre-game, in-play, props, and futures odds from major US sportsbooks (DraftKings, FanDuel, BetMGM, Caesars, Bet365, Fanatics, ESPN BET, BetRivers, and more) and prediction markets (Kalshi, Polymarket, Novig).
MetaBet generates revenue exclusively through affiliate referral fees paid by sportsbook operators when users click MetaBet-routed links and complete sign-ups, deposits, or wagers. The company handles end-to-end tracking, geo-targeting across legal US states, and analytics, while publishers earn commissions paid directly by sportsbook operators. Distribution is global in data scope but concentrated in regulated North American markets, with a renewed mutual-referral partnership with Catena Media (MRKTPLAS) and active participation in industry events such as ICE Barcelona.
MetaBet firmographics
Firmographics- Name
- MetaBet
- Legal name
- MetaBet
- Website
- https://metabet.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MetaBet is a sports betting affiliate monetization platform that provides publishers, affiliates, and operators with embeddable real-time odds widgets, semantic hyperlinking, and a Real-Time Odds API to earn revenue from sportsbook referrals across regulated North American markets.
- Ownership category
- akta.pro rank
MetaBet industry classification
Industry- Product category
- Sports Betting Affiliate Software
- NAICS
- Gambling Industries (7132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industries
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)
Keywords
Where MetaBet is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
MetaBet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Affiliate Referral Fees: MetaBet earns affiliate revenue when visitors click links and sign up for sportsbook partner accounts, make deposits, and place bets. Publishers embed MetaBet's dynamic touchpoints (odds widgets, hyperlinks) into their sports content, and MetaBet handles all backend tracking and analytics. When a user clicks through to a sportsbook and completes a qualifying action, the referring publisher receives a commission paid directly by the sportsbook operator.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Zero upfront cost affiliate model |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
MetaBet product offering
Product offeringCore offering
MetaBet provides a B2B software platform that delivers real-time sports betting data integration and monetization tools to publishers, affiliates, and operators. Its offering centers on embeddable odds and props widgets, intelligent hyperlinking, and a real-time Odds API that enables digital publishers to embed live betting content and earn affiliate commissions from sportsbook referrals.
Product overview
MetaBet is a sports betting affiliate monetization platform that provides a portfolio of embeddable, real-time odds widgets and engagement tools for publishers, affiliates, and operators in the regulated North American online sports betting market. The platform operates as a modular suite anchored by the Real-Time Odds API and the ExpressLinks deep-linking system, upon which all other products build. The core product line includes Game Tiles, Prop Tiles, Props Summary Tiles, Parlay Tiles, Bet Hunter, Trending Tiles, Matchup Tiles, Injuries Tiles, Score Strip, League Scoreboard, and Polling Tiles — all of which are available as copy-paste HTML/JS embeds or via the MetaBet WordPress Plugin. Supporting infrastructure includes Dynamic Odds (inline odds injection), Intelligent Hyperlinking (semantic content-level deep-linking), ExpressLinks (evergreen affiliate link management), Futures Table, Odds Table, and Prop Center. Sports Excitement Analytics provides a patented excitement-rating engine that powers engagement signals across the product line. The Tournament Hub serves as a specialized event-level engagement wrapper. All products route users through MetaBet's integrated sportsbook network (DraftKings, FanDuel, BetMGM, Caesars, Bet365, Fanatics, ESPN BET, BetRivers, Sports Interaction, Sportingbet, theScore, Unibet) and prediction markets (Kalshi, Polymarket, Novig), earning publishers affiliate revenue on every click-through and sign-up.
Differentiator
Problem solved
Functional benefit
Products and services
- Odds Table Embeddable widget displaying live sportsbook odds for publishers to integrate into sports content and monetize via affiliate referrals.
- Futures Table Embeddable widget that displays futures and outright betting markets for upcoming sporting events, allowing publishers to monetize future-event content.
- Prop Center Centralized embeddable hub showing proposition (prop) bets across multiple sportsbooks for publisher content monetization.
- Props Table
Companies that use MetaBet
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
MetaBet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature6 records
MetaBet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Catena MediacoreMetaBet has expanded its partnership with Catena Media, a performance marketing leader in online sports betting and casino gaming. Under the agreement, Catena Media refers customers seeking sports betting widgets, odds feeds, and fan engagement tools to MetaBet. In return, MetaBet routes customers seeking sub-affiliate and performance marketing solutions to Catena Media's MRKTPLAS marketplace. Both companies aim to build smarter acquisition funnels and more effective engagement experiences for sportsbook audiences in the regulated North American online casino and sports betting industry. The partnership builds on several successful years of collaboration.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MetaBet competitors and assessment
Company assessmentBroad incumbents
- Sportradar: Global sports data and odds provider to sportsbooks and media; comparable at the data-feed level via MetaBet's Odds API though Sportradar serves operators rather than publishers directly.
- Genius Sports: Sports data and technology company providing real-time odds, trading, and content solutions to sportsbooks and media partners; comparable at the sportsbook odds feed layer underlying MetaBet's integrations.
- Stats Perform: Sports data and AI analytics provider powering real-time stats, odds, and content for media and betting operators; comparable data-and-content infrastructure underlying MetaBet's excitement analytics.
- Better Collective: Publicly traded sports betting affiliate network with global publisher portfolio and similar affiliate monetization model; far larger and broader portfolio than MetaBet but directly competes for the same publisher customers and sportsbook affiliate contracts.
- Catena Media: Performance marketing leader in online sports betting and casino gaming; operates the MRKTPLAS marketplace and is simultaneously a MetaBet partner and a competitor for sportsbook affiliate and publisher relationships.
Direct peers
- Oddschecker: Odds comparison and affiliate platform for sports betting, aggregating real-time odds across sportsbooks and monetizing publisher traffic — directly comparable offering to MetaBet's odds widgets and ExpressLinks.
- BettingPros: Sports betting picks, odds, and content network for consumers and publishers; offers comparable affiliate-driven monetization from sports content.
- Action Network: Sports betting data, picks, and content platform that drives affiliate conversions from sports content; offers similar monetization stack to publishers and competes for the same sportsbook affiliate dollars.
Regional players
- Raketech: Affiliate and content marketing company in online sports betting and casino — already listed as a MetaBet customer; comparable affiliate monetization stack with primary focus on European/Nordic markets.
Others
- Are You Watching This?! (RUWT): Underlying excitement-rating data platform powering MetaBet's Sports Excitement Analytics technology; technology/parent relationship referenced via 'Powered by RUWT?!' on the MetaBet site.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MetaBet social profiles
Digital presenceMetaBet financial estimates
Financial estimateRevenue estimate
Valuation estimate
MetaBet leadership team
Management profileNumber of profiles
MetaBet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MetaBet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MetaBet
What does MetaBet do?
MetaBet provides a B2B software platform that delivers real-time sports betting data integration and monetization tools to publishers, affiliates, and operators. Its offering centers on embeddable odds and props widgets, intelligent hyperlinking, and a real-time Odds API that enables digital publishers to embed live betting content and earn affiliate commissions from sportsbook referrals.
Is MetaBet a public or private company?
MetaBet is a private company. It is classified as unknown and is currently operating.
When was MetaBet founded?
MetaBet was founded in 2019. It employs 1 to 10 people.
Where is MetaBet based?
MetaBet is headquartered in New York, United States, in the North America region.
How does MetaBet make money?
One revenue line is on record: affiliate Referral Fees.
Who are MetaBet's main competitors?
Broad incumbents on record are Sportradar, Genius Sports, Stats Perform, Better Collective and Catena Media. Direct peers are Oddschecker, BettingPros and Action Network. Raketech is listed as a regional player. Are You Watching This?! (RUWT) is listed as an others.
Does MetaBet have an API?
Yes. Real-time pre-game, in-play, props, and futures odds API covering MLB, NBA, NFL, NHL, College Basketball, College Football, Global Soccer (Bundesliga, EPL, La Liga, Ligue 1, Serie A, MLS), Golf, Motorsports, and MMA/UFC. Available in JSON or XML formats. Handles mapping, normalization, and real-time updating. Includes integrated prediction market data from Kalshi, Polymarket, and Novig. The API supports spread, money line, over/under, and market-specific odds, and delivers deep-link URLs directly to partner sportsbook bet slips. Developer documentation is at www.metabet.io/products/odds-api.
What industry is MetaBet in?
MetaBet's product category is Sports Betting Affiliate Software. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers). Its NAICS code is 7132.