Essity

Name

Essity

Legal name

Essity Aktiebolag (publ)

Website

https://essity.com

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Hygiene and Personal Care Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Medical Equipment and Supplies Manufacturing (3391), Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Adult Incontinence Products (CRADALAF)

akta.pro secondary industries

Feminine Care Applicators & Accessories (CRABAIAO), Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB), Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI), Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK)

Keywords

• Personal hygiene products
• Incontinence care solutions
• Professional hygiene dispensers
• Consumer tissue products
• Medical wound care

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Goods (Personal Care): Sale of consumer hygiene and personal care products including TENA, Libresse, Bodyform, Knix, feminine care brands (Nosotras, Saba, Carefree, Stayfree, o.b., Playtex), leakproof apparel, and baby care products through retail channels globally.
2. Consumer Tissue: Sale of consumer tissue products including toilet paper (Lotus, Tempo, Zewa, Cushelle, Andrex), paper towels, handkerchiefs, and tissues through retail and e-commerce channels.
3. Professional Hygiene (Tork): Sale of professional hygiene products, dispensers, and IoT-enabled solutions (Tork PeakServe, Tork Reflex) to businesses, healthcare facilities, and away-from-home locations. Includes Tork PaperCircle recycling service.
4. Health & Medical: Sale of medical products including wound care (Cutimed, Leukoplast), compression therapy (JOBST), orthopedic solutions (Delta-Cast, AquaCast Liner), and incontinence care for healthcare settings.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Essity develops, manufactures and sells branded hygiene and health products across four business areas: Personal Care (TENA incontinence products, Libresse/Bodyform/Nosotras/Saba feminine care, Knix/Modibodi leakproof apparel, Libero baby diapers), Consumer Tissue (Lotus, Tempo, Zewa, Cushelle toilet paper and tissues), Professional Hygiene (Tork dispensers, paper products, IoT-enabled systems and Tork PaperCircle recycling service), and Health & Medical (Cutimed and Leukoplast wound care, JOBST compression therapy, Delta-Cast orthopedic casting, Actimove sports medicine). It serves consumers, healthcare facilities, commercial enterprises and industrial customers through approximately 70 production facilities and direct plus channel distribution in roughly 150 countries.

Product overview

Essity operates as a leading global hygiene and health company offering an integrated portfolio of physical products, digital solutions, and services across four business segments: Health & Medical (fracture management, compression therapy, wound care, and sports medicine under Delta-Cast, JOBST, Cutimed, Leukoplast, Actimove), Personal Care (incontinence management with TENA including SmartCare sensors, feminine care with Libresse, Bodyform, Nosotras, Saba, and acquired brands Carefree, Stayfree, o.b., Playtex, plus leakproof apparel with Knix and Modibodi), Consumer Tissue (tissue products under Lotus, Tempo, Zewa, Cushelle, Libero), and Professional Hygiene (Tork dispensers and IoT-enabled solutions including Tork PaperCircle recycling service). The company serves approximately 150 countries with leading global brands TENA and Tork alongside strong regional brands.

Differentiator

Problem solved

Functional benefit

Brands

• TENA SmartCare: Digital health solution with bladder sensor for incontinence management
• Tork PaperCircle
• Plenty
• Nana
• Nuvenia

Products and services

• TENA Incontinence Care Products Leading global brand of adult incontinence products including pads, protective underwear, liners, pants and digital solutions for bladder weakness management, sold through retail, pharmacy and healthcare channels in 150 countries.
• TENA SmartCare Bladder Sensor Wearable ultrasound bladder sensor with companion app that provides real-time bladder monitoring for people with incontinence.
• TENA Men's Washable Protective Boxers Washable protective boxers designed for discreet bladder leak protection for men, featuring advanced textile technology and washability up to 100 times.
• TENA Sensitive Care Pads Incontinence pads featuring a 5-in-1 SkinComfort formula with Aloe and Vitamin E for enhanced skin protection.
• Tork Professional Hygiene Solutions World-leading professional hygiene brand offering dispensers, wiping paper, tissues and IoT-enabled solutions for commercial washrooms, kitchens, foodservice, hospitality and away-from-home facilities.
• Tork PaperCircle Recycling Service Closed-loop paper towel recycling service collecting used washroom towels from participating businesses and recycling them into new tissue products, processing over 100 million towels annually.
• Tork Reflex Black Centerfeed Dispenser Centerfeed dispenser with single-sheet dispensing system that reduces paper use by up to 37% with 100% recycled refill paper for professional kitchen and foodservice environments.
• Libresse Feminine Care Feminine care brand offering pads, liners, tampons and menstrual cups across Europe and Brazil, known for breaking period stigma through brand purpose campaigns.
• Bodyform Feminine Hygiene Feminine hygiene brand with presence primarily in UK and Nordic markets, recognized for challenging societal norms around menstruation.
• Nosotras Feminine Care Leading feminine care brand in Latin America with 60% value market share in Colombia, present in over 10 regional markets offering pads, liners, and reusable menstrual products.
• Saba Feminine Care Leading feminine care brand in Mexico and Central America with strong brand equity and educational programs on menstrual health.
• Lotus Consumer Tissue Consumer tissue brand offering toilet paper and tissue products primarily in European markets.
• Tempo Consumer Tissue Consumer tissue brand with presence across multiple markets, known for facial tissues and handkerchiefs including limited-edition collections.
• Zewa Wisch&Weg Smart Kitchen Towels Consumer kitchen towel with coreless technology that eliminates the cardboard core, doubles sheet count and reduces CO2 emissions by 10% across the product lifecycle.
• Cushelle Consumer Tissue Consumer tissue brand known for playful marketing and flushable products including campaigns like the flushable magazine.
• Libero Baby Diapers Baby diaper brand and leading brand in Nordic countries, offering products designed for infant comfort and nighttime use.
• Knix Leakproof Apparel Digital-native intimates brand offering leakproof underwear and apparel, available through direct-to-consumer e-commerce with subscription options and expanding into men's products.
• Modibodi Leakproof Apparel Australian leakproof apparel brand specializing in sustainable period and incontinence underwear.
• Edgewell-Acquired Feminine Care Brands (Carefree, Stayfree, o.b., Playtex) Feminine care brands acquired from Edgewell Personal Care in February 2026, including Carefree panty liners, Stayfree pads, o.b. tampons and global Playtex rights, expanding Essity's presence in North America.
• Cutimed Wound Care Advanced wound care products including Sorbact dressings that bind microbes and physically remove them from wounds without releasing active antimicrobial agents, supporting antimicrobial stewardship.
• Leukoplast Medical Tapes Medical brand offering tapes and adhesive products for wound care, sports medicine and athletic applications, including the Leukotape Classic by Actimove product line.
• JOBST Compression Therapy Leading compression garment brand for people living with venous or lymphatic conditions, helping them remain active and confident, with partnerships including the Toronto Raptors.
• Delta-Cast Orthopedic Casting Global market leader in fracture management offering comprehensive orthopedic casting and splinting systems including Plaster of Paris, synthetic casting and AquaCast Liner waterproof liners.
• Actimove Sports Medicine Sports medicine brand offering orthopedic support products including Leukotape Classic tape designed for climbing, with sponsorship partnerships including KNVB and other national football associations.

Quantifiable outcome

• EBITA margin increased to 14.1% in 2025, highest in five years
• +6 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Partnerships

21 partnerships are on record, tiered major, core and minor.

• GraingermajorChannel Partner/ Reseller/ Distributor · 27 March 2026Essity named 'New Supplier of the Year' at Grainger's Partners in Performance awards; among fewer than 1% of 5,000+ suppliers selected annually. Essity serves Grainger's 4.6+ million customers with MRO products across North America and Japan.
• PROTEUS (Circular Bio-based Europe JU)coreStrategic or Co-development Partner · 1 February 2026EU flagship project to develop bio-based super absorbents from sustainably harvested brown seaweed (Laminaria hyperborea) for use in diapers, feminine care, and incontinence products. Project aims to reduce fossil-based plastic reliance; first industrial algae biorefinery in Norway.
• Accenture and MicrosoftcoreTechnology or Integration · 11 November 2025Collaboration to accelerate adoption of AI agents across business operations, initially focusing on procurement and finance with plans to expand. Building cloud-based AI platform for improved efficiency and growth through flexible AI ecosystem.
• SUSTRONICS (EU-funded project)minorStrategic or Co-development Partner · 1 November 2025EU-funded initiative developing sustainable electronics including smart incontinence pad with reusable clip-on readers and recyclable electronic strips to reduce medical e-waste. Led by Philips with 46 partners from 11 countries.
• Photocat A/SminorStrategic or Co-development Partner · 1 September 2025Partnership to bring InnoLig+ sustainable dust-suppression solution to key European markets; addresses industrial dust control with environmentally friendly technology.
• NIQ (NielsenIQ)coreStrategic or Co-development Partner · 14 May 2025NIQ selected as primary data and insights provider for North America; unified cloud-based AI-driven platform to support digital transformation and growth in health and hygiene markets.
• Red Cross FranceminorStrategic or Co-development Partner · 1 January 2025One of most significant partners; 100,000 hygiene kits distributed to homeless people annually. Since 2011, 720,000+ hygiene kits distributed including products for women and men with toothbrush, toothpaste, soap, shampoo, and Lotus handkerchiefs.
• Consumer Goods Forum (CGF)minorGTM or Marketing Partner · 1 January 2025Active member encouraging global adoption of practices and standards and contributing to shaping policy on sustainability and circular economy issues.
• AIM: European Brands AssociationminorGTM or Marketing Partner · 1 January 2025Active member contributing to European policy shaping on sustainability and circular economy through industry association.
• UNFPA (United Nations Population Fund)coreStrategic or Co-development Partner · 1 January 2025Co-hosted high-level global dialogue with UNFPA on integrating menstrual health into workplace policies, ESG reporting, and public agendas at UN Commission on Status of Women. Essity is first corporate champion of Coalition for Reproductive Justice in Business.
• Hygiene Hub IrelandminorGTM or Marketing Partner · 1 January 2025Donating 150,000 hygiene products to help local communities access essential hygiene items in Ireland; community-based organization working to eradicate hygiene poverty.
• KNVB (Royal Dutch Football Association)minorGTM or Marketing Partner · 1 January 2024Partnership through Leukotape medical brand supporting physiotherapists of Dutch national teams with high-quality sports care solutions since 2012; includes knowledge sharing and practical training at KNVB's Football Medical Center.
• Philadelphia EaglesminorGTM or Marketing Partner · 1 January 2024'Every Pick Protects' campaign for men's health; TENA donating $2,500 worth of products for each interception made by team during 2025 season (up to $25,000). Tork provides hygiene systems for stadium and training facilities.
• Toronto RaptorsminorGTM or Marketing Partner · 1 January 2024JOBST compression garments partnership promoting awareness of living an active lifestyle with medical support for people with venous or lymphatic conditions.
• Danish Football AssociationminorGTM or Marketing Partner · 1 January 2024Libresse four-year partnership as official sponsor of Women's National Team aiming to strengthen body awareness, well-being, and confidence for girls and women in football.
• In Kind DirectminorGTM or Marketing Partner · 1 January 2024Donating 2.2 million essential hygiene products annually to support families across UK and Ireland through UK's largest charity redistributing corporate donations.
• Dalia Empower and PlennaminorStrategic or Co-development Partner · 1 January 2024Partnership to present research on menstruation and workplace productivity in Mexico; 45% of women reported taking time off work due to menstrual discomfort; aims to promote inclusive policies.
• HolyGrail 2.0 / Digital Watermarks InitiativeminorStrategic or Co-development Partner · 1 January 2020130 companies working to improve sorting and increase recycling rates for plastic packaging in EU through invisible digital watermarks on packaging enabling waste sorting facilities to identify plastic types.
• UN Global CompactcoreStrategic or Co-development Partner · 1 January 2017Essity supports UN Global Compact and works to overcome global challenges through cooperation and partnerships. Committed to Science Based Targets initiative for net-zero emissions by 2050.
• UNICEFcoreStrategic or Co-development Partner · 1 January 2016'Hygiene is our right' partnership in Mexico since 2016; trained 500 teachers, reached over 220,000 children and adolescents with menstrual health education; Saba and Tork brands participating. 2026 survey revealed 66% of respondents had little information at first period; partnership aims to strengthen menstrual health as policy priority.
• Ellen MacArthur FoundationcoreStrategic or Co-development Partner · 1 January 2010Member since 2010 to accelerate transition to circular economy; collaboration with leading companies, cities, philanthropists, policymakers, academics, NGOs, and citizens on circular economy initiatives.

Scale indicators15 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Kimberly-Clark Corporation: Closest direct peer: US-listed global hygiene major with overlapping tissue (Kleenex, Scott), personal care (Huggies, Kotex, Depend), and professional hygiene businesses, serving the same end markets across consumer and B2B channels.
• Ontex Group: Belgium-based pure-play personal hygiene specialist in baby care, feminine care, and adult incontinence; competes head-to-head with Essity's TENA, Libresse, and Libero across European and emerging markets.

Broad incumbents

• Procter & Gamble: Larger broad incumbent in personal care and hygiene with Always, Tampax, Pampers, and Gillette, offering overlapping feminine care and incontinence capabilities as part of a much wider CPG portfolio.
• Unilever: Diversified CPG major with personal care, hygiene, and deodorant brands (Dove, Rexona, Signal), competing with Essity across personal care channels in Europe, Latin America, and Asia.
• Henkel AG & Co. KGaA: German CPG major with laundry, home care, beauty, and adhesives; competes with Essity's professional hygiene (Tork) in B2B channels and with personal care lines in retail.
• Kao Corporation: Japanese personal care and hygiene major with brands in baby diapers (Merries), feminine care (Laurier), and incontinence; comparable portfolio breadth and Asia-Pacific scale similar to Essity's regional positioning.

Emerging players

• Church & Dwight Co. US personal care and household products company with growing feminine hygiene (Batiste, Trojan, OxiClean) and selective overlap with Essity's consumer tissue and personal care segments, particularly in North America post-Edgewell acquisition.
• ConvaTec Group: UK-listed medical products company with advanced wound care, ostomy, and continence care portfolios; directly competes with Essity's Cutimed, JOBST, and TENA medical products in healthcare channels.

Others

• Svenska Cellulosa Aktiebolaget (SCA): Essity's former parent from which it demerged in 2017; SCA retained the forest and tissue operations while Essity took hygiene/personal care, creating residual ownership and brand interlinkages worth tracking for competitive dynamics.

Regional players

• WEPA Industrieholding GmbH: European family-owned tissue and hygiene manufacturer competing with Essity's Tork and Zewa brands across Germany, France, Italy, and other European markets in both consumer and away-from-home channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries7 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A13 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Essity