What NINJIO does

NINJIO is a US-based, private cybersecurity awareness training and human risk management company founded in 2015 and headquartered in Westlake Village, California. Its platform combines microlearning-style awareness content (NINJIO AWARE), dynamic phishing simulation (NINJIO PHISH3D), personalized security coaching (NINJIO SENSE), and one-click phish reporting (NINJIO ALERT) into an integrated suite sold primarily to enterprise organizations across regulated verticals including insurance, healthcare, education, finance, legal, retail, pharmaceuticals, and utilities. The technology backbone is the proprietary Emotional Susceptibility Profile, which scores each user against seven emotional triggers and drives personalized training and simulated phishing flows; the platform is augmented by the NINJIO Sensei AI Suite (phishing template generator, vishing simulator, email threat analyzer, content curator), NINJIO Insights analytics on Snowflake/Sigma, and adjacent modules for AppSec (NINJIO Secure Code), managed detection (NINJIO DEFEND), and compliance training (HIPAA, GDPR, CCPA, PCI DSS).

Name

NINJIO

Legal name

NINJIO

Website

https://ninjio.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

NINJIO is a US-based cybersecurity awareness training and human risk management platform that serves enterprise customers across insurance, healthcare, education, finance, and other regulated verticals with AI-personalized training, phishing simulation, and behavioral risk analytics.

Ownership category

akta.pro rank

Product category

Cybersecurity Awareness Training

NAICS

Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Other Computer Related Services (541519)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Cybersecurity Training & Awareness Programs (BPAEANAF)

akta.pro secondary industries

Phishing, Social Engineering & Business Email Compromise (BEC) Training (EDABAGAB), Data Protection, Privacy & Information Handling (PII/PHI/PCI) Training (EDABAGAD), Fraud Prevention & Identity Theft / Account Takeover Awareness (EDABAGAO)

Keywords

• Cybersecurity awareness training
• Human risk management
• Phishing simulation platform
• Security awareness software
• Behavioral security training

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS: Per-user subscription pricing for access to the NINJIO human risk management platform, including awareness training, phishing simulations, and coaching modules. Pricing varies by package tier (Engage, PRODIGY+, Self-Hosted) and feature access level.
2. Managed Services: Full-service program management option where NINJIO experts run the cybersecurity awareness training program on behalf of the customer, including user onboarding/offboarding, campaign setup, and reporting.
3. Professional Services: Implementation, customization, and consulting services including white-glove onboarding, custom content branding, and specialized support.
4. Add-on Products: Additional products including NINJIO DEFEND (MDR and technical security modules), NINJIO Secure Code (AppSec training), and compliance training packs available as add-ons to base packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

NINJIO provides an AI-powered human risk management platform that combines cybersecurity awareness training, dynamic phishing simulation, personalized security coaching, and one-click threat reporting. The platform uses a proprietary Emotional Susceptibility Profile to personalize training based on seven psychological susceptibilities (fear, urgency, greed, curiosity, social, opportunity, obedience) and delivers Hollywood-quality 3-4 minute microlearning episodes built by professional writers, actors, and animators. Add-on modules include managed detection and response (NINJIO DEFEND), application security training (NINJIO Secure Code), and compliance training tracks for HIPAA, GDPR, CCPA, and PCI DSS.

Product overview

NINJIO is a human risk management platform offering a unified, modular architecture centered on behavioral change through cybersecurity awareness training. The core platform consists of four interconnected products: NINJIO AWARE (engaging microlearning video episodes), NINJIO PHISH3D (dynamic phishing simulation with emotional susceptibility testing), NINJIO SENSE (personalized coaching based on the proprietary Emotional Susceptibility Profile), and NINJIO ALERT (one-click threat reporting with AI analysis). These core products are powered by NINJIO Sensei AI, an embedded AI suite offering phishing template generation, email threat analysis, vishing simulation, and content curation. Add-on modules include NINJIO Insights (analytics powered by Snowflake/Sigma), NINJIO Secure Code (AppSec training), NINJIO DEFEND (MDR and technical security), Compliance Training tracks (HIPAA, GDPR, CCPA, PCI DSS), and HR Compliance & Culture Training (via Emtrain partnership). The platform is delivered through three packages: NINJIO Engage (awareness + compliance), NINJIO PRODIGY+ (full methodology with phishing + coaching), and NINJIO Engage Self-Hosted (SCORM deployment on customer LMS). Managed Services option available for full program execution.

Differentiator

Problem solved

Functional benefit

Brands

• NINJIO AWARE: Cybersecurity awareness training that changes behavior using engaging Hollywood-quality storytelling and microlearning episodes.
• NINJIO PHISH3D
• NINJIO SENSE
• NINJIO ALERT
• NINJIO SECURE CODE
• NINJIO DEFEND
• NINJIO INSIGHTS
• NINJIO Sensei AI

Products and services

• NINJIO AWARE Cybersecurity awareness training that delivers 3-4 minute microlearning episodes with Hollywood-quality storytelling. Each month covers a real-world breach, followed by quizzes, infographics, and comics to reinforce learning. Builds on over 100 produced episodes and reaches over 1,000,000 monthly viewers.
• NINJIO PHISH3D Dynamic phishing simulation program that builds Emotional Susceptibility Profiles through testing against attack vectors and difficulty levels. Includes AI-powered template generation, vishing simulations, QR code simulations, and supports 15+ languages for global teams.
• NINJIO SENSE Personalized security coaching program teaching users what it feels like when bad actors manipulate them. Coaches on seven social engineering susceptibilities (fear, urgency, greed, curiosity, social, opportunity, obedience) with 60-second episodes tailored to each user's Emotional Susceptibility Profile.
• NINJIO ALERT One-click phish reporting add-in integrated into Outlook, Office 365, and Google email clients. Allows users to report suspected phishing emails with standardized information for incident responders. Includes AI-powered Email Threat Analyzer for accelerated triage and Search & Destroy feature.
• NINJIO Secure Code Application Security (AppSec) training for software developers with role-based and team-based learning pathways. Delivers 10-20 minute lessons aligned to OWASP Top 10, NIST, SOC, and ISO 27001 compliance standards and fits within development sprints.
• NINJIO DEFEND Multi-layered cybersecurity solution combining NINJIO awareness training with enterprise-grade technical security: 24/7/365 managed detection and response (MDR) with SOC, email threat defense, vulnerability scanning, penetration testing, compromised password scanning, and a $1M breach warranty.
• NINJIO Insights Next-generation reporting and analytics suite embedded within the NINJIO platform, powered by Snowflake data infrastructure and Sigma interactive analytics. Delivers real-time visibility into training performance, simulated phishing metrics, and Emotional Susceptibility Profiles; provides executive-ready dashboards, audit-ready compliance evidence, and automated reporting exports.
• NINJIO Sensei AI AI-powered suite of four capabilities embedded across the NINJIO platform: Phishing Template Generator (AI-generated phishing simulations), Vishing Simulator (conversational AI bot for voice/social engineering in meeting-style environments), Email Threat Analyzer (automated triage of reported phishing emails with confidence scores), and Content Curator (Netflix-style content discovery for building training campaigns).
• NINJIO Core Four Foundational cybersecurity awareness training course designed for employee onboarding and new client deployments. Addresses four core areas and emerging threats including AI-powered phishing, pretexting using data from previous breaches, credential stuffing, and deepfake-enabled fraud.
• NINJIO Compliance Training Compliance-focused training tracks covering HIPAA (healthcare), CCPA/CPRA (California data privacy), GDPR (EU data privacy), and PCI DSS (payment security). Includes a Global Data Privacy Principles fundamentals course.
• NINJIO HR Compliance & Culture Training (Emtrain Partnership) Workplace compliance and culture training offered through strategic partnership with Emtrain. Covers harassment prevention, business ethics, anti-bribery, inclusion, conflict resolution, emotional intelligence, and communication skills. Includes behavioral analytics to identify cultural trends and risk areas.
• NINJIO Managed Services Expert-managed delivery of NINJIO's cybersecurity awareness training program. Includes program setup, user onboarding/offboarding, simulated phishing campaign execution, multilingual content management, reporting, and ongoing optimization. Targeted at organizations preferring outsourced program management.

Quantifiable outcome

• 55% reduction in risky behaviors like phishing click-throughs for organizations using continuous, scenario-driven training
• +4 more outcomes

Named customers10 records

Segments11 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• SnowflakecoreTechnology or Integration · 24 March 2026Snowflake powers the data infrastructure for NINJIO Insights, enabling scalable and secure data processing for the reporting and analytics suite. Partnership announced at RSAC Conference 2026.
• SigmacoreTechnology or Integration · 24 March 2026Sigma provides the interactive analytics interface for NINJIO Insights, allowing users to explore and visualize data without technical expertise. Partnership announced at RSAC Conference 2026.
• EmtraincoreStrategic or Co-development Partner · 18 March 2026Strategic partnership to expand NINJIO's training ecosystem beyond cybersecurity into HR compliance, ethics, and workplace culture education. NINJIO customers gain access to Emtrain's library of harassment prevention, business ethics, data privacy, and inclusion courses along with behavioral analytics.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• KnowBe4: KnowBe4 is the market leader in security awareness training and simulated phishing, offering a nearly identical product suite (Kevin Mitnick Security Awareness Training, PhishER, CompliancePlus). It is NINJIO's most direct and largest competitor.
• Hoxhunt: Hoxhunt is a fast-growing security awareness and phishing simulation platform that personalizes training based on individual user behavior, with a strong enterprise and mid-market customer base. It is frequently cited alongside NINJIO and KnowBe4 in head-to-head comparisons.
• Cofense: Cofense (formerly PhishMe) specializes in phishing simulation, threat intelligence, and incident response, overlapping directly with NINJIO's PHISH3D and ALERT products. It targets enterprise security teams with a phishing-defense focused offering.
• Living Security: Living Security provides human risk management and security awareness training with engaging content and behavioral analytics, competing with NINJIO in enterprise and mid-market segments with a similar focus on measurable behavior change.
• Curricula: Curricula is a security awareness training platform focused on engaging, story-driven content for SMB and mid-market customers. It overlaps with NINJIO AWARE's content-led approach at smaller deal sizes.
• Terranova Security: Terranova Security provides security awareness training, phishing simulation, and compliance training content in multiple languages, directly competing with NINJIO's awareness and compliance offerings for global enterprises.

Broad incumbents

• Proofpoint Security Awareness: Proofpoint bundles security awareness training and phishing simulation as part of its broader enterprise email security and information protection platform. It competes with NINJIO in enterprise security awareness but as part of a much larger cybersecurity portfolio.
• SANS Institute: SANS Institute is a leading cybersecurity training, certification, and research organization that offers security awareness content (SANS Security Awareness) as part of a much broader technical training portfolio, competing with NINJIO in enterprise awareness deployments.

Emerging players

• CybSafe: CybSafe is an emerging security awareness and human risk management platform with a strong analytics and behavior-science focus. It competes with NINJIO's Sensei AI and Insights capabilities in the data-driven segment of the market.

Regional players

• SoSafe: SoSafe is a European-headquartered security awareness and human risk management platform with strong penetration in EMEA markets. It competes with NINJIO in multinational deployments but is primarily regional rather than US-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Im_Ninjio
• Facebookfacebook.com/getninjio
• LinkedInlinkedin.com/company/ninjio-llc-
• Instagraminstagram.com/im_ninjio

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NINJIO