Healthily

What Healthily does

Healthily's commercial model is hybrid: the consumer product is free (freemium content and tools that function as top-of-funnel for brand and B2B pipeline), while the B2B arm — DOT™, launched in 2024 and marketed at healthily.ai — offers AI-driven health navigation as a platform for enterprise clients, likely via subscription or licensing arrangements. Go-to-market combines product-led growth on the consumer side (SEO-driven content marketing across extensive health topic guides) with a direct enterprise sales motion for DOT™. The company has raised approximately $67 million across seven rounds from 2013 to 2022, with strategic investors including Canica, Orkla Ventures, Reckitt, and Smedvig Ventures — investor quality suggests consumer health adjacency and potential distribution leverage, particularly with Reckitt (consumer health products) and Orkla (Nordic consumer health conglomerate). Headcount is modest at 11–50 employees, and no enterprise customer logos, ARR, or revenue figures have been publicly disclosed, making the B2B business's actual traction difficult to assess.

Name

Healthily

Legal name

Healthily LTD

Website

https://livehealthily.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthily is a UK-based digital health platform that operates a free consumer health information site with an AI-powered Smart Symptom Checker, alongside DOT™, a B2B enterprise health navigation platform for corporate clients.

Ownership category

akta.pro rank

Product category

Digital Health Platform

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Virtual Second Opinion & Care Navigation Platforms (HLALAAAF)

akta.pro secondary industry

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

Keywords

• Digital health platform
• Symptom checker
• Health information
• Self-care app
• AI health navigation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consumer Platform: Free consumer access to health information and symptom checker, generating value for B2B licensing opportunities
2. B2B DOT Platform Licensing: DOT AI-driven health navigation platform offered to businesses, likely through licensing or subscription arrangements

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Healthily operates a dual-track digital health platform consisting of a consumer-facing service at livehealthily.com that delivers medically-reviewed health information, curated health guides across 100+ conditions, and an AI-powered Smart Symptom Checker for self-care and symptom understanding, and an enterprise B2B offering called DOT™, an AI-driven health navigation platform at healthily.ai designed for businesses seeking to provide symptom checking and health guidance to employees or customers. All content is reviewed by doctors and the platform follows The Information Standard principles.

Product overview

Healthily operates as a dual-track health information platform consisting of a consumer-facing product (livehealthily.com) and an enterprise offering (healthily.ai/DOT™). The consumer platform provides medically-reviewed health information through articles, guides, and the Smart Symptom Checker tool, while the business platform offers DOT™ — an AI-driven health navigation platform for enterprise customers. The portfolio is anchored by comprehensive health content covering conditions, symptoms, nutrition, sexual health, and lifestyle topics, with AI capabilities powering symptom assessment and knowledge retrieval.

Differentiator

Problem solved

Functional benefit

Brands

• DOT™: AI-driven health navigation platform for businesses, providing enterprise-level symptom checking and health assessment tools.

Products and services

• Healthily Consumer Platform (Live Healthily) Consumer-facing digital health information platform at livehealthily.com that offers medically-reviewed articles, curated health guides, and access to the Smart Symptom Checker across topics including cold, migraine, UTIs, menopause, contraception, gut health, pain management, and sleep. Designed for individual consumers seeking reliable self-care information and symptom understanding.
• Smart Symptom Checker AI-powered symptom assessment tool that processes user-entered symptom descriptions in natural language and returns medically-reviewed information, possible conditions, and science-backed next-step guidance. Built for individual consumers and accessible on the livehealthily.com platform.
• DOT™ Health Navigation Platform AI-driven health navigation platform designed for business clients to integrate symptom checking and health guidance capabilities for employees or customers. Hosted at healthily.ai and positioned as an enterprise product for health navigation at scale.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ada Health: Ada Health operates a global AI symptom-assessment and care navigation app used by consumers and embedded by enterprise partners (insurers, health systems). It is the closest direct competitor to Healthily's consumer symptom checker and DOT B2B platform, with similar NLP-based triage and white-label enterprise offerings.
• Babylon Health: Babylon Health built an AI symptom checker and integrated virtual care platform that was widely deployed through NHS partnerships and enterprise contracts. Despite its 2023 corporate restructuring, its NHS GP at Hand product and symptom-checker IP remain the most direct historical analog to Healthily's UK-centric AI triage + employer offering.
• WebMD: WebMD is the dominant consumer health-information and symptom-checker destination in the US, monetising primarily through advertising and an enterprise reference/credentialing business. It competes with Healthily on the same SEO-driven consumer health content funnel and increasingly on AI-driven symptom triage.
• K Health: K Health provides AI-driven symptom assessment and virtual primary care, monetised through B2B contracts with insurers and employers in the US. Its model of converting AI triage into paid telehealth and enterprise contracts is highly comparable to Healthily's DOT strategy.
• Mediktor: Mediktor is a white-label AI symptom-checker and triage platform sold to hospitals, insurers, and telemedicine providers. Like Healthily's DOT, it monetises through enterprise B2B SaaS rather than direct-to-consumer, and competes for the same health-system and payer AI-triage RFPs.
• Your.MD (legacy): Your.MD was Healthily's prior brand (founded ~2013, rebrand to Healthily in 2017). It is included only as a historical reference; current product, IP, and team have rolled into Healthily, so this is not an active competitor but explains the company's lineage and prior go-to-market approach.

Regional players

• Livi (Kry): Livi (Kry) is a leading European digital primary-care and triage provider, deeply embedded in NHS GP at Hand and Swedish primary care. It competes for the same UK employer/NHS AI-triage and virtual-care budgets that Healthily targets with DOT.
• Push Doctor: Push Doctor is a UK-based virtual GP and triage platform that has historically partnered with the NHS and UK insurers. It overlaps with Healthily on UK employer health benefits and NHS-aligned digital front-door workflows.

Broad incumbents

• Mayo Clinic (patient information): Mayo Clinic's patient education and symptom-checker assets are a high-authority benchmark for medically-verified consumer health content and increasingly for enterprise AI-triage partnerships. It competes for the same trust, content-licensing, and enterprise health-navigation relationships that Healthily pursues.
• NHS.uk (NHS Digital): The NHS website is the default UK consumer health-information and self-care destination and an increasingly active partner in NHS Digital's AI front-door initiatives. It is the principal free public alternative to Healthily's UK consumer content and a potential (rather than purely competitive) partner for DOT in NHS deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/TheHealthilyApp
• YouTubeyoutube.com/channel/livehealthily
• Facebookfacebook.com/Healthily
• LinkedInlinkedin.com/company/TheHealthilyApp
• Instagraminstagram.com/livehealthily

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds7 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthily