Lifted
Lifted (operating as Lifted Talent) is a UK-based workforce management and immigration compliance platform that helps social care providers recruit, onboard, sponsor, and retain international care workers through automated right-to-work checks, Certificate of Sponsorship management, and CQC compliance tools. Acquired by Upwork Inc. in 2025.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lifted does
Lifted (operating commercially as Lifted Talent, legal entity Better Home Care Services) is a UK-based workforce management and immigration compliance platform purpose-built for the social care sector. The company's product enables UK care homes, home care agencies, and healthcare providers to recruit, onboard, sponsor, and retain international care workers while remaining compliant with Home Office and Care Quality Commission (CQC) regulations. Its core offering, Lifted Talent, is structured as a unified cloud platform with four interconnected modules: Sponsored Recruitment (sourcing from a pool of 44,000 pre-vetted candidates), Onboarding (digital training records and audit-ready documentation), Sponsorship Compliance (Certificate of Sponsorship applications, visa renewals, and licensed immigration advisor support), and CQC Compliance (real-time regulatory dashboards with ongoing right-to-work monitoring and automated alerts).
The platform is anchored by Lifted's Office of Immigration Services Commission (OISC) registration (F202432152), which authorizes licensed immigration advisors to manage Home Office communications and CoS processing on behalf of care providers — a regulated capability that distinguishes the platform from generic HR or recruitment software. Revenue is generated through subscription-based platform fees on a quote-based engagement model, with pricing not publicly disclosed and demos required for quotation. Lifted operates a hybrid go-to-market combining a self-serve cloud platform (lifted-talent.com) with direct enterprise field sales targeting mid-to-large UK care operators, supported by digital marketing including a care newsletter and content resources.
Founded around 2018–2019 and headquartered in London, Lifted raised approximately $10 million cumulatively across three funding rounds, including a $6.2 million Series A in June 2021 led by Fuel Ventures. The company was acquired by Upwork Inc. (NASDAQ: UPWK) and announced as a subsidiary under Upwork's 'New Upwork' enterprise initiative at Upwork's 2025 Investor Day. Named enterprise customers include Abicare, ECL, Tamar Homecare, Home Instead, Walfinch, Vitality Home Health, Active Care Group, Bluebird Care, and Island Healthcare.
Lifted firmographics
Firmographics- Name
- Lifted
- Legal name
- Better Home Care Services
- Website
- https://liftedcare.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lifted (operating as Lifted Talent) is a UK-based workforce management and immigration compliance platform that helps social care providers recruit, onboard, sponsor, and retain international care workers through automated right-to-work checks, Certificate of Sponsorship management, and CQC compliance tools. Acquired by Upwork Inc. in 2025.
- Ownership category
- akta.pro rank
Lifted industry classification
Industry- Product category
- Healthcare Workforce Compliance Software
- NAICS
- Employment Placement Agencies (561311), Employment Services (5613)
- SIC
- Services-Employment Agencies (7361), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- General Permanent Placement (Multi-Industry) (BPACAFAA)
Keywords
Where Lifted is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Lifted business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription / Service Fees: Lifted generates revenue through subscription or service fees charged to UK care providers for access to their recruitment, onboarding, sponsorship management, and compliance platform. Services include sponsored recruitment placement, ongoing compliance management, and immigration advisory services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on care provider needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Lifted product offering
Product offeringCore offering
Lifted sells a cloud-based workforce and compliance platform (Lifted Talent) to UK health and social care providers. The platform bundles sponsored recruitment from a pool of 44,000 pre-vetted international candidates, automated right-to-work and background checks, Certificate of Sponsorship management with licensed immigration advisors, and a real-time CQC compliance dashboard. It is sold as a subscription-plus-service offering to enterprise care providers.
Product overview
Lifted offers a unified platform-plus-modules architecture called Lifted Talent, designed specifically for UK health and social care providers. The core platform integrates four interconnected modules: Sponsored Recruitment (for finding and vetting sponsored care workers), Onboarding (for automating compliance checks and records), Sponsorship Compliance (for managing Certificate of Sponsorship and visa applications), and CQC Compliance (for real-time regulatory monitoring). Together, these modules enable care providers to recruit, onboard, sponsor international workers, and maintain audit-ready compliance in one place.
Differentiator
Problem solved
Functional benefit
Products and services
- Lifted Talent Platform A unified cloud-based recruitment, onboarding, sponsorship management, and regulatory compliance platform for UK health and social care providers, combining sponsored recruitment, automated right-to-work checks, Certificate of Sponsorship management, and CQC compliance in one system.
- Sponsored Recruitment Service Recruitment service that connects UK care providers with pre-screened, quality sponsored care workers, including driving license verification, pre-screening, and access to a pool of 44,000 vetted UK candidates. Designed for care providers seeking to fill roles with international talent.
- Automated Onboarding Service Onboarding service that automates compliance checks, digital training records, references, criminal record checks, and audit-ready file management so every new care hire is ready from day one. Targeted at UK care providers onboarding sponsored workers.
- Sponsorship Compliance Service Sponsorship compliance service managing Certificate of Sponsorship applications, visa applications, renewals, and Home Office communications with licensed immigration advisors (OISC-registered, F202432152). Designed for UK care providers holding or applying for sponsor licenses.
- CQC Compliance Service Real-time CQC compliance service providing a compliance dashboard, automated right-to-work monitoring, alerts for missing documents, and ongoing regulatory tracking so care providers stay audit-ready and meet Care Quality Commission standards. Targeted at UK social care providers.
Quantifiable outcome
- 95% of clients get approved in under 2 weeks for sponsor licenses
- +1 more outcomes
Companies that use Lifted
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Lifted technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lifted partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lifted competitors and assessment
Company assessmentDirect peers
- Florence: UK-based healthcare staffing marketplace connecting care providers with nurses and care workers. Directly comparable to Lifted's sponsored recruitment and workforce placement focus within UK social care, though Florence operates more broadly across clinical temporary staffing.
- Birdie: UK home care management software platform serving care agencies with digital care planning, eMAR, and workforce tools. Comparable as a UK social care software platform targeting the same provider base, though Birdie focuses on care delivery rather than recruitment compliance.
- Caresourcer: UK care marketplace matching self-funding families with home care providers. Comparable in serving the UK care provider ecosystem, though oriented toward care recipient matching rather than workforce recruitment.
- Log my Care: UK care management software platform providing digital care planning, rostering, and compliance tools for home care agencies. Comparable target customer (UK care providers) and overlapping compliance/rostering functionality.
- Person Centred Software: UK-based provider of electronic care planning and evidence-based care software to care homes and home care agencies. Comparable as a UK care sector software vendor addressing compliance and operational workflows for similar providers.
- Remedium Partners: UK healthcare recruitment consultancy specializing in placing permanent clinical and medical staff into the NHS and private sector. Comparable as a UK healthcare-focused permanent placement firm targeting similar workforce shortage dynamics.
- Sanctuary Personnel: UK-based health and social care recruitment agency placing permanent and locum professionals across the NHS, local authorities, and care providers. Comparable in UK healthcare/social care permanent placement focus.
Broad incumbents
- Workday: Global enterprise HR and workforce management platform with broad HR, payroll, and compliance capabilities. Comparable as a workforce management platform serving large employers, though Workday operates as a broad incumbent rather than UK social care specialist.
- Totaljobs: UK generalist job board and recruitment platform owned by StepStone Group. Comparable as a UK recruitment channel competing for care provider hiring budgets, though Totaljobs operates as a broad incumbent across all sectors rather than healthcare/social care specialist.
Emerging players
- Deputy: Workforce management and scheduling platform used across healthcare, hospitality, and retail. Comparable as workforce management software for shift-based employers, with partial overlap into care provider rostering and compliance use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lifted social profiles
Digital presenceLifted compliance and trust
Trust signalCompliance1 record
Lifted financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifted leadership team
Management profileNumber of profiles
Profiles2 records
Lifted funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifted M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifted
What does Lifted do?
Lifted sells a cloud-based workforce and compliance platform (Lifted Talent) to UK health and social care providers. The platform bundles sponsored recruitment from a pool of 44,000 pre-vetted international candidates, automated right-to-work and background checks, Certificate of Sponsorship management with licensed immigration advisors, and a real-time CQC compliance dashboard. It is sold as a subscription-plus-service offering to enterprise care providers.
Is Lifted a public or private company?
Lifted is a private company. It is classified as corporate owned and is currently operating.
When was Lifted founded?
Lifted was founded in 2020. It employs 11 to 50 people.
Where is Lifted based?
Lifted is headquartered in London, United Kingdom, in the Europe region.
How does Lifted make money?
One revenue line is on record: platform Subscription / Service Fees.
Who are Lifted's main competitors?
Direct peers on record are Florence, Birdie, Caresourcer, Log my Care, Person Centred Software, Remedium Partners and Sanctuary Personnel. Broad incumbents are Workday and Totaljobs. Deputy is listed as an emerging player.
Does Lifted have an API?
No public API is recorded for Lifted.
What industry is Lifted in?
Lifted's product category is Healthcare Workforce Compliance Software. Its primary akta.pro industry code is BPACAFAA, General Permanent Placement (Multi-Industry). Its NAICS code is 561311 and its SIC code is 7361.