What Dreamscape Immersive does

Dreamscape Immersive is a privately held, location-based virtual reality entertainment company operating physical VR venues in Culver City (headquarters), Los Angeles (Westfield Century City), Geneva, and Riyadh. Its core product is a multi-player VR experience featuring full-body tracking, narrative-driven content, and proprietary in-headset eye-movement recording paired with an avatar-based check-in system. The company monetizes primarily through per-visit ticket sales at its retail venues, supplemented by licensing of its educational sub-brand, Dreamscape Learn, to universities and schools. Dreamscape Learn was co-developed with Arizona State University in 2022 and combines VR storytelling with curriculum-based content, with demonstrated outcomes in biology courses and stated plans to expand to other institutions and disciplines.

The company's content library relies on licensed intellectual properties from major entertainment and luxury brands, including DreamWorks (Dragons), CTMG (MIB: First Assignment, launched 2024), and Audemars Piguet, giving it access to themed experiences beyond typical VR arcade fare. Go-to-market is direct-to-consumer via owned venues and dedicated location-branded ticketing portals (dreamscapegeneva.com, dreamscapemena.com), with back-office payment and ticketing handled through Stripe and Xola. The company holds CCPA and COPPA privacy compliance certifications, reflecting its handling of consumer personal data including payment information, biometrics-adjacent eye-tracking data, and recorded video of participants.

The business serves two principal customer segments: consumer entertainment seekers purchasing physical-venue VR experiences, and educational institutions licensing the Dreamscape Learn platform. Founded in the mid-to-late 2010s by Walter Parkes (former DreamWorks executive) alongside co-founders Caecilia Charbonnier and Kevin Wall, the company has raised approximately $75 million across disclosed rounds (2017, 2020, 2024) from investors including AMC Theatres, IMAX, MGM, Warner Bros., 21st Century Fox, and Nickelodeon. Current headcount is small (11-50 employees), and operational footprint is limited to roughly three active retail locations globally.

Name

Dreamscape Immersive

Legal name

Dreamscape Immersive, Inc.

Website

http://www.dreamscapeimmersive.com/

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Dreamscape Immersive is a privately held, location-based virtual reality entertainment company that operates physical VR venues in Los Angeles, Geneva, and Riyadh, offering full-body, narrative-driven VR experiences under licensed IPs from DreamWorks, CTMG, and Audemars Piguet to consumer entertainment seekers, with an adjacent educational licensing platform called Dreamscape Learn.

Ownership category

akta.pro rank

Product category

Location-Based Virtual Reality Entertainment

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)

akta.pro secondary industries

VR/AR Gaming Platforms (BPAMAKAG), Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD)

Keywords

• Location-based VR
• Immersive entertainment
• Virtual reality experiences
• VR education platforms
• Interactive VR storytelling

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Physical VR Experience Tickets: Customers purchase tickets to attend immersive VR experiences at Dreamscape's physical venue locations. The ticket purchase process collects personal information including name, physical address, email, phone, date of birth, gender, and payment data. Revenue is generated on a per-visit, transaction basis at each physical location.
2. Educational Institution Licensing: Dreamscape Learn, the educational VR platform developed in partnership with Arizona State University, provides curriculum-based immersive learning content to educational institutions. Revenue is derived from licensing VR learning experiences to universities and schools beyond ASU.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dreamscape Immersive operates physical, location-based virtual reality entertainment venues where paying customers experience multi-player, full-body VR adventures built around licensed narrative IP. In parallel, through Dreamscape Learn, the company licenses curriculum-based VR educational experiences to universities and schools, developed in partnership with Arizona State University. Revenue is generated primarily from per-visit ticket sales at the physical venues and from licensing VR learning content to educational institutions.

Product overview

Dreamscape Immersive operates as a location-based virtual reality entertainment company offering immersive VR experiences at physical venues. The core product is the Dreamscape Immersive VR Experience, which provides multi-player virtual reality adventures with full-body tracking and narrative-driven content. The company has expanded into educational applications through Dreamscape Learn, a platform developed in partnership with Arizona State University that leverages VR technology for curriculum-based learning across academic disciplines. Dreamscape operates physical locations in Los Angeles (Westfield Century City), Geneva, and Riyadh. The portfolio consists of two main offerings: the consumer-facing entertainment VR experiences and the educational Dreamscape Learn platform.

Differentiator

Problem solved

Functional benefit

Brands

• Dreamscape Learn: Educational platform utilizing VR, storytelling, and curriculum-based content, launched in 2022 through collaboration with Arizona State University.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• Arizona State University (ASU)coreStrategic or Co-development Partner · 1 January 2022Arizona State University partnered with Dreamscape Immersive in 2022 to co-develop Dreamscape Learn, an educational VR platform combining VR storytelling with curriculum-based content. The platform launched initially in ASU's biology courses and demonstrated positive learning outcomes, with plans to expand to additional academic disciplines and other institutions. Walter Parkes, founder of Dreamscape, led the collaboration with ASU.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sandbox VR: Sandbox VR is a direct competitor operating location-based VR experiences globally, offering full-body tracking and multiplayer immersive experiences similar to Dreamscape. Both companies pursue the premium social VR category with physical venues and per-experience ticket pricing.
• Zero Latency: Zero Latency operates free-roam multiplayer VR arena experiences in physical venues worldwide. It competes directly with Dreamscape in the location-based VR entertainment category, particularly for group and party bookings.
• Two Bit Circus: Two Bit Circus operates micro-amusement parks blending VR, AR, and physical games in dedicated venues. It targets a similar family and group entertainment demographic as Dreamscape with mixed-reality attractions.
• VOID (The VOID): The VOID pioneered the location-based VR category with Hollywood-licensed experiences before ceasing operations. It is the most comparable historical reference point for Dreamscape's premium-IP-and-venue model and illustrates both the opportunity and execution risk of the category.

Emerging players

• ARVI VR: ARVI VR designs and supplies turnkey location-based VR solutions to entertainment operators worldwide. It competes in the LBVR category as a platform/operator hybrid, overlapping with Dreamscape's technology and venue operations.
• SPACES (by Dreamscape predecessor team): SPACES was a location-based VR company operating immersive VR experiences with corporate and consumer applications. While narrower in scope than Dreamscape, it shares the same category, technology stack, and venue-based business model.
• Nomadic (now defunct, comparable technology): Nomadic built location-based VR entertainment with modular venues and licensed content. It exemplifies the LBVR operator peer set and illustrates the challenging economics of scaling such ventures.

Broad incumbents

• IMAX Corporation: IMAX is a Dreamscape investor and a global premium out-of-home entertainment company with VR initiatives and premium theater experiences. It serves the same consumer seeking premium immersive experiences and could either partner with or compete against Dreamscape.
• AMC Theatres: AMC Theatres was a lead investor in Dreamscape's 2017 round and operates cinema venues that could host VR entertainment. As a major out-of-home entertainment incumbent, AMC represents both a potential distribution partner and a competitive threat to LBVR operators.
• Disney (Walt Disney Parks & Resorts): Disney operates the largest global theme park network with proprietary IP and immersive attractions. Disney's IP and storytelling scale make it a structural competitor for premium immersive entertainment dollars, and its Galaxy's Edge-style experiences overlap with Dreamscape's narrative-driven VR value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/dreamimmersive

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dreamscape Immersive