PropHero
PropHero is a Madrid-headquartered digital real estate wealth management platform that uses AI-driven property selection and full-service acquisition, renovation, and rental management to serve individual investors across Spain, Ireland, Bali, and Australia from a €25,000 entry ticket.
- Company typePrivate
- Founded2021
- HeadquartersMadrid, Spain
- Headcount101–250
- GTM typeB2C
- OfferingServices
What PropHero does
PropHero is a digital real estate wealth management platform founded in 2021 and headquartered in Madrid, Spain, that delivers fully managed property investment services to individual investors across Spain, Ireland, Bali (Indonesia), and Australia. The company targets retail and HNW investors who lack the time or local expertise to invest in cross-border real estate, offering three primary entry points: fractional ownership from €25,000 in shared tickets, full property ownership from €100,000, and the Value Partner program from €500,000 targeting 15–20% net annual returns. PropHero claims 10,000+ clients since inception and is positioned as the #1 proptech company in Spain, with 4.2 stars across 140+ TrustPilot reviews.
The core technology stack combines machine learning models trained on +80 million data points and +250 variables (covering population growth, rental price trends, infrastructure development, and tenant demand) with a network of local human expert partners in each geography. Four AI modalities are deployed: predictive analytics for forecasting geographic area evolution, a recommendation engine that aligns opportunities to investor profiles, generative AI that explains each property recommendation with supporting market data, and a real-time optimization layer for market scanning. A companion iOS and Android mobile app enables portfolio management on the go. Revenue is generated primarily through transaction fees embedded in property acquisition pricing, recurring monthly rental management subscriptions, and ancillary services (home insurance, tax advice, mortgage brokerage), with a sales-led go-to-market driven by free investment consultation sessions and a €500 referral program.
Since 2021, PropHero has raised approximately $25.6M in cumulative funding across a $1.6M seed (February 2022), a ~$5.2M round co-led by Fifth Wall and Samaipata (October 2022), a ~$15.9M growth round led by Bailador Technology Investments (February 2025), and a €2.5M debt facility from BBVA Spark backed by the European Investment Fund (August 2025) to support Spain-focused expansion and a stated goal of doubling Spanish business volume by 2026. Co-founders Pablo Gil Brusola and Mickael Roger lead the company.
PropHero firmographics
Firmographics- Name
- PropHero
- Legal name
- PROPHERO GLOBAL, S.L.U.
- Website
- https://prophero.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PropHero is a Madrid-headquartered digital real estate wealth management platform that uses AI-driven property selection and full-service acquisition, renovation, and rental management to serve individual investors across Spain, Ireland, Bali, and Australia from a €25,000 entry ticket.
- Ownership category
- akta.pro rank
PropHero industry classification
Industry- Product category
- Real Estate Investment Management
- NAICS
- Other Investment Pools and Funds (5259)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Investors, Nec (6799)
- akta.pro primary industry
- Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)
Keywords
Where PropHero is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
PropHero business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Property Investment Transaction Fees: PropHero charges fees included in the total investment price for property acquisition services. Investors can start from €25,000 in shared tickets or €100,000 for full property ownership. Fee is transparent with no hidden costs.
- Rental Management Services: Subscription-based rental management plans where investors delegate complete property management including tenant sourcing, maintenance, rent collection, and daily operations
- Ancillary Services: Additional services including home insurance, tax advice consultations, and mortgage broker services to support property investment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Fractional property ownership starting at €25,000 |
| Transaction based/ take rate | Pay-as-you-go | Full property ownership starting at €100,000 |
| Transaction based/ take rate | Multi-year contract | Value Partner Program from €500,000 for 15-20% net annual returns |
| Subscription | Monthly | Rental Management subscription plans |
| Transaction based/ take rate | Pay-as-you-go | Referral Program - €500 per successful referral |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
PropHero product offering
Product offeringCore offering
PropHero is a fully managed real estate investment platform that uses AI and data analytics to identify, acquire, renovate, furnish, and manage rental properties on behalf of individual investors across Spain, Ireland, Bali, and Australia. Investors can enter from €25,000 via fractional shared tickets or €100,000 for full property ownership, with PropHero handling 99% of the investment lifecycle including purchase, renovation, tenant sourcing, and ongoing rental management.
Product overview
PropHero operates as a fully managed digital real estate investment platform. The core PropHero Platform serves as the main interface for discovering, evaluating, and purchasing investment properties across Spain, Ireland, Bali, and Australia. The companion PropHero Mobile App (available on iOS and Android) enables investors to manage portfolios remotely. The platform offers a comprehensive suite of add-on services including Rental Management for ongoing property operations, Home Insurance for asset protection, Tax Advice for investment clarity, and Mortgage Broker services for financing. For larger investors, the Value Partners Program provides access to exclusive development projects starting at €500,000 with managed returns of 15-20%. The Refer a Friend Program incentivizes client referrals. All PropHero investments are supported by AI-powered data analysis and expert local teams.
Differentiator
Problem solved
Functional benefit
Products and services
- PropHero Investment Platform A digital real estate investment platform that handles the entire investment lifecycle from property search and purchase through renovation, furnishing, and rental management. Investors can access opportunities starting from €25,000 in shared tickets or €100,000 for full property ownership.
- PropHero Mobile App A mobile application for iOS and Android that enables investors to manage their portfolios on the go. Features include exploring investment opportunities, tracking results in real-time, and direct communication with advisors.
- Rental Management Subscription-based property management service where PropHero handles tenant sourcing, rent collection, maintenance, and daily operations. Provides a single point of contact with competitive pricing for landlords seeking fully delegated property management.
- Value Partners Program Exclusive investment program for investors committing €500,000 or more. Offers early-stage access to high-potential development projects with expected net annual returns of 15-20%. PropHero manages renovation, furnishing, tenant management, and resale. Features fully passive, secured investments with double-digit returns.
- Home Insurance Personalized insurance coverage for investment properties, including expert assistance throughout the entire property process from day one.
- Tax Advice Specialized tax consultation services to help investors understand their tax obligations and benefits when investing in international real estate markets.
- Mortgage Broker Mortgage advisory and brokerage service that helps investors secure optimal financing quickly, transparently, and with personalized support tailored to their investment profile.
- Almassora New Build Residential Development New-build residential development in Almassora offering apartments starting from €138,000, commercialized by PropHero as a specific property investment project for individual investors.
Quantifiable outcome
- 99% of property investment process handled by PropHero
- +4 more outcomes
Companies that use PropHero
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
PropHero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature5 records
PropHero partnerships and signals
Strategic signalScale indicators8 records
Recent moves7 records
Expansion highlights6 records
PropHero competitors and assessment
Company assessmentEmerging players
- Spotahome: European online rental platform offering mid-to-long-term property rentals with property management services; overlaps in rental management subscription offerings.
- Yieldstreet: Alternative investments platform offering fractional real estate and other private market opportunities to retail and accredited investors; overlaps in AI-curated property offerings and HNW Value Partners-style products.
- Casafari: European real estate data intelligence platform aggregating market data for institutional and professional investors; comparable AI/data infrastructure for property markets.
Direct peers
- Fundrise: US-based online real estate investment platform offering fractional eREIT products and managed portfolios to individual investors; comparable tech-led, low-minimum investment model.
- CrowdStreet: US online commercial real estate investment platform connecting individual investors with sponsors; comparable tech-enabled real estate investment distribution model.
- Roofstock: Online marketplace for buying and managing single-family rental properties, with end-to-end property management; similar hands-off, data-driven rental investment proposition.
- Housers: Spanish real estate crowdfunding platform enabling individual investors to buy fractional property shares; most direct competitor to PropHero's shared-ticket investment model in Spain.
- Urbanitae: Spanish real estate investment platform offering pooled, fractional property investments to retail investors; comparable transaction-fee model and target customer base.
- Wecity: Spanish proptech platform for real estate investment and crowdfunding, regulated under CNMV; competes directly with PropHero in the Spanish retail-investor segment.
Broad incumbents
- Idealista: Leading Spanish/European real estate marketplace with massive property listings and audience; broad incumbent that PropHero competes with for Spanish property investor attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PropHero social profiles
Digital presencePropHero compliance and trust
Trust signalCompliance2 records
PropHero financial estimates
Financial estimateRevenue estimate
Valuation estimate
PropHero leadership team
Management profileNumber of profiles
Profiles2 records
PropHero funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PropHero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PropHero
What does PropHero do?
PropHero is a fully managed real estate investment platform that uses AI and data analytics to identify, acquire, renovate, furnish, and manage rental properties on behalf of individual investors across Spain, Ireland, Bali, and Australia. Investors can enter from €25,000 via fractional shared tickets or €100,000 for full property ownership, with PropHero handling 99% of the investment lifecycle including purchase, renovation, tenant sourcing, and ongoing rental management.
Is PropHero a public or private company?
PropHero is a private company. It is classified as venture growth investor backed and is currently operating.
When was PropHero founded?
PropHero was founded in 2021. It employs 101 to 250 people.
Where is PropHero based?
PropHero is headquartered in Madrid, Spain, in the Europe region.
How does PropHero make money?
Three revenue lines are on record. Property Investment Transaction Fees are the primary driver. The others are rental Management Services and ancillary Services.
Who are PropHero's main competitors?
Emerging players on record are Spotahome, Yieldstreet and Casafari. Direct peers are Fundrise, CrowdStreet, Roofstock, Housers, Urbanitae and Wecity. Idealista is listed as a broad incumbent.
Does PropHero have an API?
No public API is recorded for PropHero.
What industry is PropHero in?
PropHero's product category is Real Estate Investment Management. Its primary akta.pro industry code is BPAJAMAE, Hospitality (Hotels & Resorts) Asset Management. Its NAICS code is 5259 and its SIC code is 6531.