CASAFARI
- Company typePrivate
- Founded2018
- HeadquartersLisbon, Portugal
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What CASAFARI does
CASAFARI operates an AI-powered real estate data intelligence platform that aggregates, deduplicates, and analyses property listings across more than 30,000 portals and agency websites in 20+ countries, indexing 50+ million unique properties with 45 million registered sales and 7+ years of closing-price history. Its core product suite includes Property Sourcing (unified cross-portal search), Valuations & Market Study (AI-driven comparable-based pricing), Area Insights (geographic and socio-demographic analytics, enhanced by the 2023 acquisition of Targomo), Market Analytics (real-time neighbourhood-level trends), and a dedicated CASAFARI CRM for agent workflow and lead management. Distribution is multi-surface: a self-serve web platform with a free trial, native iOS/Android apps, a Chrome extension, and a programmatic API layer (Properties, Alerts, Comparables) plus a Model Context Protocol integration for AI agents.
The company monetises primarily through B2B SaaS subscriptions (quote-based, tiered by feature and seat) targeting individual agents, brokerages, agencies, and franchise networks, supplemented by API/data licensing for PropTech developers and a Feedcruncher tool that lets agencies and portals distribute listings internationally. GTM motion is hybrid: product-led growth via free trial and self-serve onboarding for SMBs and individuals, plus direct enterprise sales evidenced by named CEO-level endorsements from RE/MAX Latina, Coldwell Banker (Portugal and Spain), Sotheby's International Realty Portugal, and other global franchises (JLL, CBRE, Cushman & Wakefield, Berkshire Hathaway, Century 21, Engel & Völkers). Headquartered in Lisbon with a UK parent (Casafari Europe Ltd, London) and operating entities in Portugal, Spain, France, Hungary, and the US, CASAFARI self-positions as Europe's largest real estate database and serves both transactional (agent/broker) and analytical (investor, institutional) workflows.
CASAFARI firmographics
Firmographics- Name
- CASAFARI
- Legal name
- Casafari Europe Ltd
- Website
- https://casafari.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
CASAFARI industry classification
Industry- Product category
- Real Estate Data Intelligence
- NAICS
- Offices of Real Estate Appraisers (531320), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)
- akta.pro secondary industry
- Property Valuation: Appraisal Management (AMC) & Appraiser Networks (FSALALAI)
Keywords
Where CASAFARI is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices4 records
Markets served
CASAFARI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Professional Plans): CASAFARI operates as a B2B SaaS platform offering subscription plans to real estate professionals (agents, brokers, investors). Pricing is likely tiered based on access level, seat count, and feature scope. The platform offers a free trial with paid plans for full access.
- API Access & Data Licensing: Revenue generated through API consumption (Properties, Alerts, Comparables endpoints) and potentially through data licensing agreements where CASAFARI's aggregated dataset is embedded in third-party products.
- Lead Generation & CRM Upsell: Lead Flow and CRM features enable lead generation and management workflows, potentially creating upsell and cross-sell revenue from existing platform users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new users to explore the platform |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
CASAFARI product offering
Product offeringCore offering
CASAFARI is an AI-powered real estate data intelligence platform that aggregates over 14 million property listings from more than 30,000 portals and agency websites across 20+ countries. It provides real estate professionals with unified property search, AI-driven automated valuations, market analytics, area insights, comparable property data, and a built-in CRM, supported by property, alerts, and comparables APIs.
Product overview
CASAFARI is an all-in-one real estate software platform positioned as Europe's largest real estate database, operating across 20+ countries globally. The platform uses a platform-plus-modules architecture combining a core metasearch engine powered by AI with specialized products including Property Sourcing, Valuations & Market Study, Area Insights, Market Analytics, and CASAFARI CRM. Additional modules include Mobile App, Chrome Extension, Lead Flow, Data Export, Feedcruncher, and Business Expansion tools. API products (Properties API, Alerts API, Comparables API, and MCP for AI Agents) enable developers to integrate property data into external platforms. The acquisition of Targomo enhances location-based analytics capabilities. The platform aggregates 50+ million unique properties from 30,000+ portals and provides 7+ years of historical closing price data.
Differentiator
Problem solved
Functional benefit
Brands
- CASAFARI CRM: Real estate CRM software with intelligent workflows for client management
- CASAFARI Market Analytics
- CASAFARI API
- CASAFARI MCP
- Feedcruncher
- SmartLinks
Products and services
- Property Sourcing
- Valuations and Market Study
- Area Insights Location intelligence and area analytics tool providing geographic, demographic, and lifestyle data for any address or neighborhood, powered by the acquired Targomo technology.
- Market Analytics Market trend and performance analytics product enabling real estate professionals to track prices, supply, demand, and transactional data across markets and time periods.
- CASAFARI CRM Built-in real estate CRM that centralises client, property, and deal management, with a lead-generation tool designed to produce qualified leads for agents and agencies.
- Mobile App CASAFARI mobile application for iOS and Android enabling real estate professionals to search properties, run valuations, and manage leads on the go.
- CASAFARI Chrome Extension Chrome browser extension that overlays CASAFARI's property data, comparable listings, and valuation information on real estate portals while agents browse.
- Feedcruncher International listing distribution platform that publishes and syndicates property listings across multiple portals and international markets from a single point of upload.
- Property Data APIs Suite of REST APIs including Properties API, Alerts API, and Comparables API, plus the MCP (Model Context Protocol) server, providing structured real estate data and AI agent integration to PropTech developers and integrators.
Quantifiable outcome
- Valuation conversion rates increased by 25% compared to prior methods
- +2 more outcomes
Companies that use CASAFARI
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
CASAFARI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature9 records
CASAFARI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TargomocoreCASAFARI acquired Targomo, an AI-based location intelligence and analytics firm, on September 19, 2023. The acquisition expands CASAFARI's presence in Germany and enhances its socio-demographic insights capability. Targomo's location-based optimisation software is integrated with CASAFARI's property database to provide deeper market understanding and competitive advantage for clients.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
CASAFARI competitors and assessment
Company assessmentEmerging players
- Cherre: Cherre is a real estate data analytics platform that aggregates property data for institutional investors and asset managers — comparable to CASAFARI's API and data licensing offerings, but with a stronger institutional/portfolio analytics focus and US base.
- HouseCanary: HouseCanary provides AI-powered residential property valuations and market analytics to financial institutions and investors — directly comparable to CASAFARI's valuation and market analytics products, with similar AVM technology but focused on the US market.
- PropTechOS: PropTechOS provides proptech infrastructure and data APIs for the European real estate industry — comparable to CASAFARI's API products (Properties/Comparables/Alerts APIs) but positioned as a developer infrastructure layer rather than an end-user SaaS platform.
Broad incumbents
- Zillow Group: Zillow Group operates the leading US residential real estate platform (Zillow, Trulia, HotPads) with Zestimate AVMs and a comprehensive agent marketplace — directly comparable to CASAFARI's product portfolio but US-focused and with significantly larger scale and brand recognition.
- CoStar Group: CoStar is the dominant commercial real estate data and analytics platform globally, with comparable property database, valuation, and analytics offerings — overlaps with CASAFARI's market analytics and valuation products but focused primarily on commercial rather than residential real estate and with stronger US presence.
Direct peers
- Property Finder: Property Finder is the leading property portal in the UAE and MENA region, where CASAFARI also operates — overlapping with CASAFARI's UAE data coverage and serving the same international property buyer and agent segments.
- Idealista: Idealista is Southern Europe's leading property portal (Spain, Portugal, Italy) and the closest direct competitor to CASAFARI in Iberian markets — it aggregates listings, offers valuation tools, and serves the same agent/broker customer base that CASAFARI targets.
Regional players
- Rightmove: Rightmove is the UK's largest property portal with extensive listing aggregation, market analytics, and valuation tools — directly comparable to CASAFARI's offering but focused exclusively on the UK market, which CASAFARI has not meaningfully penetrated commercially.
- Immobilienscout24: Immobilienscout24 is Germany's leading property portal with valuation tools and market analytics — directly comparable to CASAFARI's recently expanded German operations (post-Targomo acquisition), serving the same agent customer base in the DACH market.
- Zoopla: Zoopla is a major UK property platform offering listings, valuations, and market analytics — comparable to CASAFARI's UK-adjacent offerings (CASAFARI Europe Ltd is UK-registered) but geographically focused on the UK residential market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights6 records
Customer concentration
CASAFARI social profiles
Digital presenceCASAFARI compliance and trust
Trust signalCompliance1 record
CASAFARI financial estimates
Financial estimateRevenue estimate
Valuation estimate
CASAFARI leadership team
Management profileNumber of profiles
Profiles3 records
CASAFARI subsidiaries and ownership
Company hierarchySubsidiaries1 record
CASAFARI funding detail
Funding detailFunding overview
Funding rounds3 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CASAFARI M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CASAFARI
What does CASAFARI do?
CASAFARI is an AI-powered real estate data intelligence platform that aggregates over 14 million property listings from more than 30,000 portals and agency websites across 20+ countries. It provides real estate professionals with unified property search, AI-driven automated valuations, market analytics, area insights, comparable property data, and a built-in CRM, supported by property, alerts, and comparables APIs.
Is CASAFARI a public or private company?
CASAFARI is a private company. It is classified as venture growth investor backed and is currently operating.
When was CASAFARI founded?
CASAFARI was founded in 2018. It employs 101 to 250 people.
Where is CASAFARI based?
CASAFARI is headquartered in Lisbon, Portugal, in the Europe region.
How does CASAFARI make money?
Three revenue lines are on record. SaaS Subscription (Professional Plans) is the primary driver. The others are API Access & Data Licensing and lead Generation & CRM Upsell.
Who are CASAFARI's main competitors?
Emerging players on record are Cherre, HouseCanary and PropTechOS. Broad incumbents are Zillow Group and CoStar Group. Direct peers are Property Finder and Idealista. Regional players are Rightmove, Immobilienscout24 and Zoopla.
Does CASAFARI have an API?
Yes. CASAFARI offers a Properties API, Alerts API, and Comparables API that enable property investors and developers to access the company's real estate database across 20+ countries. The APIs provide raw and/or clean data through machine learning and artificial intelligence. Customers can connect to the database through their existing platforms (such as CRMs) and receive property data including customized alerts, comparable property analysis, and comprehensive property listings. The API enables integration with external platforms, allowing users to find investment opportunities and receive real-time market data.
What industry is CASAFARI in?
CASAFARI's product category is Real Estate Data Intelligence. Its primary akta.pro industry code is FSALALAJ, Automated Valuation Models (AVM) & Property Data/Analytics, with a secondary code of FSALALAI, Property Valuation: Appraisal Management (AMC) & Appraiser Networks. Its NAICS code is 531320 and its SIC code is 6531.