Science

What Science does

Science, Inc. is a Los Angeles-based venture studio founded in 2011 that builds, launches, and invests in consumer-facing brands. The studio combines in-house brand creation — exemplified by Dollar Shave Club and Liquid Death, which it helped scale to major exits and category leadership — with selective equity investments in early-stage consumer companies such as Pray.com ($34M+ investment; 16 million members; $50M+ ARR). Its most recent in-house brand, Rogue, is a high-protein snack company that launched in May 2026 with four chip SKUs and secured national retail placement in 2,800 Walmart stores beginning July 2026, supported by a $2.5M pre-seed round co-led with Uncommon VC and Simple Food Ventures.

The studio operates a shared platform model in which portfolio companies access centralized operational resources, brand-building expertise, distribution relationships, and capital. Distribution channels for portfolio brands combine direct e-commerce with wholesale and mass-retail partnerships (most notably Walmart), augmented by creator and affiliate marketing networks. Science has historically pursued M&A as a portfolio-construction tool, acquiring Pinpuff (2012), Delicious (2014), IconApps (2014), and PlayHaven (2014) to add capabilities and brands to the platform.

The business model is fundamentally that of a venture studio: revenue and returns accrue through equity ownership in portfolio companies, exits (e.g., Dollar Shave Club's acquisition by Unilever), and operating income from sub-brands like Rogue. Science has raised approximately $72 million in disclosed equity across four rounds from 2011 through 2017, with investors including Hearst Ventures, Silver Lake Waterman, Rustic Canyon Partners, White Star Capital, TomorrowVentures, and Wavemaker Ventures. The company is privately held, headquartered in Los Angeles, and employs 51-100 people across a five-partner leadership group (Michael Jones, Peter Pham, Greg Gilman, Tom Dare, Priscilla Guevara) supported by a CFO (Robert Carter) and operating team.

Name

Science

Legal name

Science, Inc.

Website

https://science-inc.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Science, Inc. is a Los Angeles-based venture studio founded in 2011 that builds and invests in consumer brands. It created Dollar Shave Club and Liquid Death, and currently operates sub-brands including Rogue (high-protein snacks at Walmart) while holding equity in Pray.com.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venture Studio and Brand Building: Science Inc. builds consumer brands internally and invests in early-stage companies, generating returns through equity ownership in portfolio companies. The studio provides platform services, operational support, and capital to help brands scale from inception to market leadership.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Science is a venture studio that partners with founders to develop and fund consumer-facing brands from inception. The firm provides capital, operational expertise, brand-building capabilities, retail distribution access, and creator/affiliate partnership networks to scale early-stage consumer companies. Its portfolio includes internally built brands like Rogue and equity investments in companies such as Pray.com.

Product overview

Science Inc. is a venture studio and investment firm that builds and invests in the next wave of consumer brands. The company operates a unified venture studio platform that creates, develops, and scales consumer-facing companies, providing shared resources, brand development expertise, and operational infrastructure. Notable brands in its portfolio include Rogue (high-protein snacks), and Pray.com (faith-tech platform). The studio leverages its platform to uncover market trends and provide insights across the portfolio, reflected in signature brands like Dollar Shave Club and Liquid Death that the team has helped grow.

Differentiator

Problem solved

Functional benefit

Brands

• Rogue: High-protein snack company built by Science Inc., launched in 2026 with distribution in Walmart stores.
• Pray.com

Products and services

• Science Venture Studio The Science venture studio platform that builds and invests in consumer-facing companies, providing shared platform resources, operational expertise, capital, brand-building capabilities, and go-to-market infrastructure to scale brands from inception through market leadership. Targeted at founders and early-stage consumer companies.
• Rogue A high-protein snack company offering four chip SKUs made without seed oils or artificial ingredients, featuring bold flavors and clean ingredients. Includes a retail-exclusive Churro flavor available at Walmart. Targeted at health-conscious consumers shopping in protein and sports nutrition aisles.
• Pray.com A faith-tech platform with 16 million members and over $50 million in ARR, offering spiritual and religious content services. Science Inc. invested over $34 million in the company, and it secured a landmark partnership with the Vatican's Click to Pray app in 2023. Targeted at faith-based consumers and communities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart represents a major retail distribution partner for Science Inc. portfolio companies. Rogue, the high-protein snack brand built by Science Inc., secured shelf placement in 2,800 Walmart stores nationwide, making Walmart a critical channel partner for portfolio brand distribution.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Betaworks: NYC-based venture studio that builds and invests in internet and consumer companies from inception using a shared platform model. Highly comparable to Science in operating cadence, studio structure, and consumer/internet orientation.
• Atomic: Studio that builds companies from scratch with founders using a shared platform for product, design, and go-to-market. Closely analogous venture studio structure to Science, though oriented more toward B2B SaaS than CPG.
• Lerer Hippeau: NYC seed-stage VC that operates a portfolio model across consumer brands and digital media, often taking active operating roles. Closely comparable consumer focus and early-stage brand-building emphasis.
• Idealab: One of the longest-running US venture studios, founding and operating multiple companies from inception with shared infrastructure. Closely mirrors Science's model of building consumer and tech brands in-house and supporting them through scale.
• TheVentureCity: US/global venture studio that supports founders building consumer and enterprise products with data-driven growth support. Comparable in its studio-plus-fund structure and consumer orientation.
• High Alpha: Indianapolis-based venture studio that conceives, launches, and leads seed-stage B2B SaaS companies using shared resources. Comparable to Science in studio mechanics, though focused on enterprise rather than consumer brands.
• Founders Factory: Venture studio and accelerator that builds and scales consumer and tech companies with corporate partners. Same in-house venture studio model as Science, applied across multiple consumer verticals.
• Antler: Global venture studio that co-founds startups with founders from day zero, providing capital, operating support, and infrastructure. Comparable to Science as a brand-building studio, though Antler spans more verticals and geographies.

Broad incumbents

• Andreessen Horowitz: Major US venture firm with a broad consumer and technology franchise and significant operating-platform investments. Comparable as an investor in early-stage consumer brands but operates across all stages and sectors rather than as a focused brand-building studio.
• GV (Google Ventures): Large multi-stage venture investor with deep founder support and operating resources across consumer and enterprise. A broader incumbent offering some of the same operating-platform capabilities Science provides, but at much larger scale and as part of a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/scienceinc
• Facebookfacebook.com/scienceinc
• LinkedInlinkedin.com/company/scienceinc
• Instagraminstagram.com/scienceinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments70 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Science