What Memory does

Memory (legal entity In The Memory) is a Paris-headquartered B2B SaaS company that builds and sells a retail "Augmented Intelligence" platform to French retailers and CPG brands. Founded in late 2018 by Alexis Mau (CEO) and Maxime Brunet, Memory had approximately 80 employees as of 2025 and operates as part of VusionGroup.

The platform ingests transactional and shopper data and applies AI, data science, predictive analytics, and heuristic algorithms to deliver operational recommendations at SKU, store, and weekly granularity — specifying which product to stock in which store, which promotion to run in which week, and which merchandising sequence to apply by category. It is organized into more than 30 configurable modules grouped by customer segment: nine retailer-facing modules (store operation, out-of-shelf and supply, assortment, merchandising and space allocation, pricing, promotion and CRM, retail media, monitor and analytics, monetization and data sharing), seven brand-facing modules (salesforce effectiveness via computer vision, retail media, marketing effectiveness, assortment, promotions, retailer collaboration, marketing and shopper analytics), and an internal business tool for CPG suppliers. Computer vision is deployed in the Salesforce Effectiveness module for in-store shelf image analysis.

Memory monetizes through annual enterprise SaaS subscriptions on a quote-based, modular pricing model, supplemented by professional services for implementation and ongoing advisory. Its go-to-market is sales-led and consultative, aimed at category managers, buyers, and retail executives primarily in France. A distinctive zero cash-out data-sharing model lets retailers share data in exchange for insights and monetization capabilities, which Memory leverages to secure CPG brand engagements. Named enterprise customers include Carrefour, Auchan, Intermarché, Leclerc, Casino, Monoprix, Metro, Nestlé, PepsiCo, Coca-Cola, L'Oréal, Unilever, Procter & Gamble, Pernod Ricard, Danone, Lindt, and Red Bull. Reported client outcomes include 4% to 10% category growth, 15% to 30% improvement in promotion profitability, and 50% to 75% time savings on decision-making and promotional planning.

Name

Memory

Legal name

In The Memory

Website

https://inthememory.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Memory is a Paris-based B2B SaaS company that sells a retail Augmented Intelligence platform with 30+ modules to French retailers and CPG brands, applying AI and predictive analytics to transactional and shopper data to deliver SKU-, store-, and week-level operational recommendations. It operates as a subsidiary of VusionGroup.

Ownership category

akta.pro rank

Product category

Retail Intelligence Software

NAICS

Software Publishers (513210), Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

Keywords

• Retail intelligence platform
• Augmented intelligence SaaS
• Revenue growth management
• Shopper analytics software
• Category management solutions

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. SaaS Platform Subscription: Memory operates as a B2B SaaS company providing its retail intelligence platform on a subscription basis to retailers and CPG brands. The platform is customized to client needs and delivered as a managed service with ongoing support and updates.
2. Professional Services: Consulting services for implementation, customization, and ongoing advisory support, complementing the software platform delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Memory (In The Memory) operates a retail Augmented Intelligence SaaS platform composed of 30+ configurable modules that help retailers and CPG brands convert transactional and shopper data into operational recommendations at SKU, store, and week level. Offerings span store operation, assortment, merchandising and space allocation, pricing, promotion and CRM, retail media, monitoring and analytics, monetization/data sharing, plus brand-side modules for salesforce effectiveness, marketing effectiveness, shopper analytics, and supplier internal business tools. The platform is delivered as a managed subscription with implementation and advisory services.

Product overview

Memory (In The Memory) is a retail Augmented Intelligence SaaS platform that provides a unified solution comprising multiple modules organized into three customer segments: Retailers (9 modules including Store Operation, Out of Shelf & Supply, Assortment, Merchandising & Space Allocation, Pricing, Promotion & CRM, Retail Media, Monitor & Analytics, and Monetization), Brands (7 modules including Salesforce Effectiveness, Retail Media, Marketing Effectiveness, Assortment, Promotions, Collaboration with Retailers, and Marketing & Shopper Analytics), and CPG Suppliers (Internal Business Tool). The platform applies AI to transactional and shopper data to deliver operational recommendations at SKU/store level, with over 30 modules available on a modular basis allowing customers to cherry-pick solutions based on their specific needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Memory Platform A retail Augmented Intelligence SaaS platform with 30+ configurable modules that converts retailers' and brands' transactional and shopper data into operational recommendations at SKU, store, and week level, with a shopper-centric Revenue Growth Management approach.
• Store Operation Module Optimizes customer experience and operational efficiency for retailers through AI-driven insights into store-level performance and workflow optimization.
• Out of Shelf & Supply Chain Module Enables retailers to understand the impact of out-of-shelf situations and choose the best action plans to address supply chain and product availability issues.
• Assortment Module for Retailers Helps retailers ensure the right products are available in the right stores by optimizing product assortment decisions at national and store levels using shopper data.
• Merchandising & Space Allocation Module Provides smart merchandising solutions for retailers, including space allocation optimization and consumer decision tree analysis to organize product offerings optimally.
• Pricing Module for Retailers Helps retailers understand how price impacts individual shopper behaviors and optimize pricing strategies accordingly.
• Promotion & CRM Module for Retailers Enables retailers to design promotions that drive additional business by analyzing promotional performance and optimizing CRM strategies.
• Retail Media Module Provides superior targeting and accurate measurement capabilities for retail media initiatives, serving both retailers and brands.
• Monitor & Analytics Module Provides a comprehensive shopper cockpit dashboard for retailers to monitor performance and analyze business metrics in real time.
• Monetization and Data & Insight Sharing Module Enables retailers to monetize their data and share insights with brand partners through a collaborative data-sharing model.
• Salesforce Effectiveness Module Enables brands to leverage computer vision adapted to the retail sector for analyzing and improving field sales execution and shelf presence.
• Marketing Effectiveness Module Helps brands capitalize on brand resources and improve collaboration with retailers through data-driven marketing insights and performance measurement.
• Assortment Module for Brands Allows brands to adopt a shopper-centric Revenue Growth Management (RGM) approach to product assortment decisions.
• Promotions Module for Brands Enables brands to adopt a shopper-centric RGM approach to promotional strategies and make the right trade-offs in promotional planning.
• Collaboration with Retailers Module Facilitates structured and data-based collaboration between brands and retailers to boost business outcomes through shared insights and aligned planning.
• Marketing & Shopper Analytics Module Helps brands understand their shoppers using retailers' transactional and loyalty data through five analytical capabilities: brand dynamics analysis, shopper recruitment and retention, innovation performance tracking, consumption trend identification, and cross-purchasing analysis.
• Internal Business Tool for Suppliers/CPG Customized internal tool development and enhancement for CPG suppliers to optimize management of their business levers.

Quantifiable outcome

• From 2% to 10% category growth through better business decisions on marketing mix
• +8 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• Vusionparent companyStrategic or Co-development PartnerMemory is part of the Vusion Group, indicating Vusion as the parent company. This strategic relationship provides Memory with corporate backing and potentially synergies in retail technology solutions.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• dunnhumby: dunnhumby is a UK-based shopper data science company that helps retailers and CPG brands make data-driven decisions on assortment, pricing, promotions, and customer loyalty. Direct peer to Memory: both serve the same retailer/CPG two-sided market with AI-driven shopper analytics and have a data-sharing/winning-together commercial model.
• SymphonyAI Retail: SymphonyAI Retail offers AI-driven category management, assortment, and shelf intelligence solutions to grocers and CPG brands. Direct competitor to Memory on AI-powered retail decisioning with overlapping modules around assortment optimization, promotions, and computer-vision shelf analytics.
• RELEX Solutions: RELEX provides AI-based unified retail planning (assortment, pricing, promotion, space, and supply chain) for grocers and CPG companies. Comparable to Memory's assortment, pricing, promotions, and merchandising modules for grocery retailers, though RELEX also covers supply-chain forecasting where Memory does not.
• Precima: Precima (a Loblaw company) provides AI-driven retail analytics, category management, and shopper insights for retailers and CPG brands. Direct peer to Memory in the two-sided retailer/CPG data and category-management space, with comparable SKU-level recommendation capabilities.

Broad incumbents

• Circana (formerly IRI): Circana is a large US-headquartered market research and analytics firm serving CPG manufacturers and retailers with point-of-sale data, predictive analytics, and category management. Comparable to Memory at the CPG analytics and category-management layer, though it operates globally and across many verticals rather than focusing on French retail.
• NielsenIQ: NielsenIQ is a global consumer intelligence company providing retail measurement, shopper insights, and predictive analytics to CPG manufacturers and retailers. Overlaps with Memory's data-and-insights offering for retailers and brands, but at much larger scale and across all geographies and channels.
• Blue Yonder: Blue Yonder (formerly JDA Software) is a large supply chain and retail planning platform serving grocers, retailers, and CPGs with category management, assortment, and pricing solutions. Overlaps with Memory on retailer-side planning modules but operates as a broader enterprise platform with global reach.
• Kantar: Kantar is a global market research and consumer insights company serving CPG manufacturers and retailers, including in France. Comparable to Memory's shopper analytics and marketing effectiveness offering for brands, but Kantar is a much larger, multi-vertical incumbent focused on brand-equity and market-measurement research.
• SAP (Customer Experience / Retail solutions): SAP offers retail merchandising, pricing, and customer experience software used by many of the same large European retailers as Memory (Carrefour, Auchan). Broad incumbent competitor; Memory typically slots in alongside SAP as a best-of-breed analytics layer on top of the core ERP.

Emerging players

• Planorama: Planorama is a French computer-vision and image-recognition company for retail execution, detecting out-of-shelf and shelf-share conditions for CPG brands and retailers. Directly comparable to Memory's Salesforce Effectiveness module (computer-vision shelf analytics), with a narrower product focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/in-the-memory
• Xx.com/memory11362229

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memory