Great Place to Work US

What Great Place to Work US does

Great Place to Work US is a global research and analytics firm that operates the Trust Index Survey, a proprietary employee experience measurement tool covering 60+ dimensions of workplace culture including credibility, respect, fairness, pride, and camaraderie. Founded in 1988 and headquartered in the San Francisco Bay Area, the company administers the survey to more than 20 million employees annually across 180+ countries on behalf of over 22,000 client organizations. The core product stack consists of three integrated offerings: an Employee Survey Platform that distributes and benchmarks the Trust Index, a Great Place To Work Certification program that recognizes employers meeting trust and culture thresholds, and the Best Workplaces Lists (published in partnership with Fortune) that rank certified employers nationally, globally, and by industry vertical.

Underlying the platform is a research dataset accumulated over 30+ years, which the company uses to publish annual reports, sector-specific studies, and case studies supporting a sales-led go-to-market targeting HR leaders, CHROs, and C-suite executives at enterprise and mid-market organizations. Customers include Hilton, Cisco, Accenture, Target, Synchrony, NVIDIA, Salesforce, and Stryker, alongside a long tail of mid-market and smaller employers. The company monetizes primarily through annual subscription-based certification fees, recurring survey platform subscriptions, and recognition list participation, with pricing quote-based by organization size and survey scope. Distribution combines direct enterprise sales, a self-serve portal (my.greatplacetowork.com), and the annual For All Summit conference.

Since September 2021, Great Place to Work has operated as a subsidiary of UKG, a leading HCM technology company, while retaining operational independence under Global CEO Michael C. Bush. The company has expanded its surface area through industry-specific lists (Technology, Real Estate, Frontline Workers), regional lists across the US, Middle East, and Asia-Pacific, and a March 2026 partnership with Simpli5 and Belonging Intelligence to create an integrated trust operating model for organizations navigating AI-era workplace change.

Name

Great Place to Work US

Legal name

Great Place To Work

Website

https://greatplacetowork.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Great Place to Work US is a global research and analytics firm that administers the proprietary Trust Index Survey to over 20 million employees annually across 180+ countries, certifying more than 22,000 organizations and publishing the Fortune 100 Best Companies to Work For list for enterprise and mid-market employers.

Ownership category

akta.pro rank

Product category

Workplace Culture Assessment and Certification

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• Workplace culture assessment
• Employee engagement surveys
• Employer certification services
• Workplace recognition rankings
• HR analytics platform

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Certification Programs: Organizations pay for Great Place To Work Certification, which involves administering the Trust Index Survey to employees and meeting benchmark thresholds for positive workplace experience. Certification is typically valid for 12 months and provides access to recognition lists.
2. Employee Survey Platform: Companies subscribe to the employee survey platform to measure culture, benchmark against top-ranked Best Workplaces, and track improvements over time. Pricing is based on organization size and survey volume.
3. Best Workplaces Lists Recognition: Companies that achieve certification become eligible for various Best Workplaces lists (Fortune 100 Best Companies, World's Best Workplaces, Best Workplaces for Women, etc.), providing brand recognition and competitive advantage in talent acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Great Place To Work US is a global research and analytics firm that operates the proprietary Trust Index Survey to measure employee workplace experience, certifies organizations that meet rigorous culture benchmarks, and publishes Best Workplaces lists in partnership with Fortune. The company sells annual certification subscriptions and survey platform access to organizations seeking validated culture measurement, employer branding, and eligibility for prestigious workplace rankings.

Product overview

Great Place to Work US offers a unified employee experience platform centered on workplace culture assessment and recognition. The core offering consists of three integrated components: the Employee Survey Platform (Trust Index Survey), which collects and analyzes employee feedback; Great Place To Work Certification, which recognizes organizations meeting rigorous trust and culture benchmarks; and Best Workplaces Lists, which publish prestigious rankings including Fortune 100 Best Companies to Work For in partnership with Fortune magazine. Supporting offerings include the For All Summit annual conference, the Better Podcast, research reports, and case studies. The company was acquired by UKG in 2021 and operates as part of UKG's HCM technology ecosystem. All offerings are oriented around the company's model that defines a great workplace as one where employees trust leadership, have pride in their work, and enjoy collegial relationships—with emphasis on consistent experience 'For All' employees regardless of role or background.

Differentiator

Problem solved

Functional benefit

Brands

• Trust Index Survey: The company's proprietary employee survey that measures workplace culture, trust, and employee experience.
• For All Summit
• Certification Nation Day

Products and services

• Great Place To Work Certification An annual certification program that recognizes organizations meeting rigorous benchmarks for workplace trust, culture, leadership, and overall employee experience based on employee survey feedback through the Trust Index Survey. Certification is valid for 12 months and grants eligibility for Best Workplaces lists.
• Employee Survey Platform Subscription-based survey and analytics platform that enables organizations to measure workplace culture, benchmark results against top-ranked Best Workplaces, track improvements over time, and manage certification status. Pricing is based on organization size and survey volume.
• Best Workplaces Lists Prestigious workplace rankings published in partnership with Fortune magazine, including Fortune 100 Best Companies to Work For, World's Best Workplaces, Best Workplaces for Women, Best Workplaces in Technology, Best Workplaces in Real Estate, and various regional and industry-specific lists that drive employer brand and talent acquisition outcomes.
• For All Summit Annual company culture conference that brings together HR leaders and the community of Great Place To Work Certified companies for insights, networking, and actionable strategies around building high-trust workplace cultures.
• Best Workplaces for Frontline Workers A new recognition list specifically for companies that deliver consistently positive workplace experiences for shift and hourly frontline workers, ranking both large and medium-sized employers based on frontline employee survey responses.

Quantifiable outcome

• 11% better stock performance - Certified companies outperform their competitors in stock market returns
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered strategic and core.

• Simpli5strategicStrategic or Co-development Partner · 19 March 2026Simpli5 partnered with Great Place To Work and Belonging Intelligence to help organizations build workplace trust, transparency, and belonging amid accelerating AI adoption. The collaboration integrates Simpli5's 5 Dynamics methodology with Great Place To Work's Trust Index employee engagement survey and Belonging Intelligence's trust measurement expertise into a comprehensive trust operating model.
• Belonging IntelligencestrategicStrategic or Co-development Partner · 19 March 2026Belonging Intelligence partnered with Great Place To Work and Simpli5 to create a comprehensive trust operating model. The partnership addresses the growing need for organizations to build workplace trust and belonging as AI adoption accelerates in the workplace.
• UKG (Ultimate Kronos Group)coreStrategic or Co-development Partner · 1 September 2021In September 2021, Great Place To Work was acquired by UKG, Inc. UKG is a leading HCM technology company with a mission to inspire every organization to become a great place to work. The acquisition combines Great Place To Work's workplace culture research and certification with UKG's HR, payroll, and workforce management technology. Great Place To Work continues operating independently within the UKG family while research and insights help differentiate UKG's technology offerings.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Peakon (Workday): Peakon, acquired by Workday, offers a continuous employee listening platform with benchmarking, directly competing with GPTW in enterprise engagement measurement and analytics.
• Gallup: Gallup runs the Q12 employee engagement survey and adjacent workplace research, making it a direct peer in psychometric employee engagement measurement, benchmarking and culture analytics.
• Culture Amp: Culture Amp is a leading employee engagement and culture platform running continuous pulse surveys and analytics for enterprises. It is the most direct competitor to GPTW's Trust Index Survey and Certification in the modern, always-on engagement category.
• Glint (LinkedIn / Microsoft): Glint, now part of LinkedIn/Microsoft, provides employee engagement surveys, analytics and predictive insights, overlapping with GPTW's Trust Index survey offering for large enterprises.
• Quantum Workplace: Quantum Workplace delivers employee engagement surveys, benchmarking and best-workplaces recognition tools. Its recognition program competes directly with GPTW Certification and Best Workplaces lists.

Emerging players

• Lattice: Lattice combines performance management with employee engagement surveys and analytics for mid-market and enterprise customers, representing an emerging integrated alternative to GPTW's standalone certification model.
• Achievers: Achievers runs an employee recognition and engagement platform with survey capabilities, overlapping with GPTW in workforce culture measurement but with a recognition-led go-to-market.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering talent assessment, leadership development and people analytics. It competes with GPTW in the broader HR advisory and assessment market, particularly for enterprise clients.
• SHL: SHL provides psychometric assessment, talent measurement and people analytics for large employers. It is comparable to GPTW on the people-analytics and assessment methodology side rather than the certification/lists business.
• DDI (Development Dimensions International): DDI provides leadership assessment and people analytics for global enterprises. It overlaps with GPTW's human capital and assessment consulting footprint for large organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gptw_us
• YouTubeyoutube.com/user/GreatPlaceToWorkUS
• Facebookfacebook.com/greatplacetowork
• LinkedInlinkedin.com/company/28924
• Instagraminstagram.com/greatplacetoworkofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Place to Work US