MWM

What MWM does

MWM SAS is a Paris-based mobile technology company founded in 2012 that operates an end-to-end platform spanning the full lifecycle of mobile applications, organized as three layers: MWM AI (build), MWM Console (run), and MWM Publishing (scale). The build layer is an agentic app builder powered by a coordinated squad of specialized AI agents (Theo as Product Manager, Mira as Designer, Cody as Developer) that generates production-ready native iOS (Swift/SwiftUI) and Android (Kotlin) applications from natural language prompts in under three minutes, built on Google Cloud's Gemini Enterprise Agent Platform and leveraging OpenAI and Anthropic models as additional inference providers. The run layer is a free unified workspace consolidating revenue analytics, ASO, market intelligence, competitor tracking, and ad/attribution data from integrations including Google Ads, Facebook Ads, TikTok Ads, AppsFlyer, Amplitude, AppLovin, ironSource, Google Analytics, and Looker. The scale layer is MWM Publishing, a growth partnership where MWM funds user acquisition, ASO, creative, monetization (via its SDK), and global distribution across 180+ countries in exchange for revenue share, with zero upfront cost to partners.

The company monetizes through three primary streams: a freemium subscription for MWM AI (Pro at $0.99 first month then $49/month, including 300 monthly credits and 3 App Store publications), revenue share from Publishing partnerships on scaled apps, and value-added services within MWM Console. Customer segments include individual creators and solopreneurs (targeting 500 million professionals worldwide), SMBs and app studios with traction seeking growth capital, and any app developer or publisher using the Console. The go-to-market combines product-led self-serve on create.mwm.ai and scale.mwm.ai with inside sales and contact-sales motions for Publishing applications and enterprise access inquiries, supported by content marketing (106 articles, 15 guides, 221-term glossary) and an affiliate program.

MWM has operated for 14 years with 51–100 employees, has achieved over 1B+ cumulative downloads across its app portfolio (including Beat Maker Pro, Edjing, Color Pop, Piano, Tuner Pro), is the #1 App publisher worldwide on the App Store, and serves 180+ countries. The company has raised $75M+ from Eurazeo, Bpifrance, Aglaé Ventures, Cassius, Groupe Dassault, Blisce, Cobepa, Martin Solveig, BNP Paribas Développement, and NJJ Holding, with the most recent disclosed round being a March 2020 Series B of approximately $55.9M led by Blisce. In 2026 the company executed a rapid strategic pivot: launching MWM AI in February (acquiring 200,000+ users within months), acquiring Picnic in April (a London-based photo-organizing app with 1.5M users and €4M ARR), and announcing the AI Mobile Squad partnership with Google Cloud in June.

Name

MWM

Legal name

MWM SAS

Website

https://mwm.ai

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

MWM is a Paris-based mobile technology company that operates a three-layer platform (MWM AI, MWM Console, MWM Publishing) for building, running, and scaling native iOS and Android apps, targeting creators, solopreneurs, and SMBs across 180+ countries with an agentic AI builder, unified analytics workspace, and capital-funded publishing partnerships.

Ownership category

akta.pro rank

Product category

AI Mobile App Development Platform

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Remote Monitoring & Management (RMM) Services (BPAEABAA)

akta.pro secondary industries

End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB), Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• AI app builder
• Mobile app development
• App analytics platform
• Mobile publishing services
• App store optimization

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. MWM AI Subscription: Monthly subscription model for AI app builder access. Free tier available with limited credits. Pro tier at $0.99 for first month then $49/month provides 300 monthly credits, 3 app store publications, built-in monetization, ASO optimization, and MWM Console access.
2. Publishing Partnership Revenue Share: MWM funds user acquisition and growth operations for apps with proven traction. Revenue shared between MWM and app developers based on terms defined in Publishing Partnership Agreement. MWM takes on capital risk and operational costs in exchange for upside participation.
3. App Store Distribution Fees: MWM Console provides free access but monetizes through value-added services and data insights. MWM Publishing includes free application review with revenue generated through shared upside model on scaled apps.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MWM operates an end-to-end mobile app platform with three pillars: MWM AI is an agentic app builder that generates native iOS (Swift/SwiftUI) and Android (Kotlin) apps from natural language prompts using coordinated AI agents. MWM Console is a unified workspace for revenue analytics, ASO, rankings, and market intelligence. MWM Publishing is a growth and distribution partnership where MWM funds user acquisition in exchange for revenue share, supporting apps with proven traction across 180+ countries.

Product overview

MWM is an end-to-end platform for mobile apps built for the AI era, offering a three-layer architecture: BUILD (MWM AI), RUN (MWM Console), and SCALE (MWM Publishing). MWM AI is an agentic app builder powered by specialized AI agents (Theo, Mira, Cody) that generates production-ready native iOS and Android apps from natural language prompts in under three minutes, built on Google Cloud's Gemini Enterprise Agent Platform. MWM Console is a free unified workspace for revenue, rankings, ASO, and market intelligence. MWM Publishing provides growth capital, creative production, user acquisition, and global distribution for apps with traction, funded by MWM with shared upside. The platform also includes auxiliary tools: App Rankings (250 countries, hourly updates), App Taxonomy (7K+ clusters), Articles (app trend analysis), Glossary (221 terms), and Guides (15 growth playbooks). MWM has 14 years of mobile expertise, 1B+ downloads, operations across 180+ countries, and has raised $75M+ from investors including Eurazeo, Bpifrance, and Aglaé Ventures.

Differentiator

Problem solved

Functional benefit

Brands

• MWM AI: An agentic app builder for iOS and Android that uses specialized AI agents to design, build, test, and publish native apps from prompts.
• MWM Console
• MWM Publishing

Products and services

• MWM AI An agentic AI-powered app builder for iOS and Android that generates production-ready native applications from natural language prompts using specialized AI agents (Theo as Product Manager, Mira as Designer, Cody as Developer). Targets individual creators, solopreneurs, freelancers, and SMEs who want to ship a mobile app without hiring a development team.
• MWM Console A unified workspace for app analytics and operations that consolidates revenue, rankings, App Store Optimization (ASO), market intelligence, competitor tracking, ad and paywall research, and subscription or monetization tracking. Free to start for any app, including apps built outside MWM.
• MWM Publishing A growth and distribution partnership service for apps with proven traction. MWM provides capital for user acquisition, ASO, creative production, monetization, SDK integration, and global distribution in 180+ markets under a shared upside model with zero upfront cost. Includes the integrated MWM SDK for monetization, ads, attribution, and tracking.
• Picnic A photo organization application (an operating system for organizing photos) acquired by MWM. Continues as part of the MWM portfolio under its original co-founders, targeting users who need to organize large personal photo libraries.

Quantifiable outcome

• Native iOS and Android apps generated in under 3 minutes
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Google CloudcoreTechnology or Integration · 4 June 2026Strategic partnership to launch AI Mobile Squad on Google Cloud's Gemini Enterprise Agent Platform. Three specialized AI agents (Theo, Mira, Cody) built on Gemini Enterprise generate production-ready native iOS and Android apps in under three minutes. MWM plans to expand the Squad with additional agents over coming months.
• PicniccoreStrategic or Co-development PartnerAcquired London-based photo-organizing startup with over 1.5 million users and €4M annual recurring revenue. Picnic develops OS for organizing photos and will continue under its co-founders' leadership as part of MWM portfolio.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Replit: AI-powered app and code builder targeting creators, developers, and SMBs with a similar self-serve, prompt-to-app model. Directly competes with MWM AI in the AI app builder category, though Replit skews more toward web apps and developer users while MWM emphasizes native mobile.
• Lovable: AI app builder for non-technical users to create full-stack web applications from natural language prompts. Targets the same creator/solopreneur audience as MWM AI with comparable prompt-to-product functionality and similar freemium go-to-market.
• Builder.ai: AI-assisted software development platform that combines AI with human developers to build custom applications for non-technical customers. Directly competes with MWM AI in democratizing app creation, though Builder.ai relies more on human-AI hybrid delivery.
• Bolt.new: AI web app builder from StackBlitz enabling users to prompt, run, and deploy full-stack web applications in the browser. Adjacent competitor in the prompt-to-app category, focused on web rather than native mobile applications.
• Sensor Tower: Mobile app market intelligence platform providing ASO, app analytics, downloads/revenue estimates, and competitive intelligence. Directly competes with MWM Console in serving app publishers and developers with actionable store performance data.
• data.ai: App analytics and market intelligence platform (formerly App Annie) providing mobile app performance tracking, ASO insights, and competitive benchmarks. Closely comparable to MWM Console's analytics and market intelligence capabilities.

Emerging players

• Cursor: AI-powered code editor built on foundation models, enabling professional developers to write and modify code faster. Adjacent to MWM AI in AI-assisted development but targets professional developers rather than non-technical creators, and emphasizes code editing over full app generation.
• v0 by Vercel: AI UI and code generator from Vercel that produces React components and Tailwind UI from natural language prompts. Adjacent competitor in AI-assisted development focused on UI generation, serving developers rather than non-technical end users.

Broad incumbents

• AppLovin: Mobile advertising, monetization, and user acquisition platform serving thousands of apps globally with broader portfolio including ad mediation and analytics. Overlaps with MWM Publishing in user acquisition and monetization capabilities at scale.
• Google Firebase: Google's mobile and web app development platform providing backend services, analytics (Crashlytics, Analytics), authentication, and growth tools. Broader incumbent with overlapping capabilities to MWM Console and Publishing services, particularly given Google Cloud's strategic partnership with MWM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MWMcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MWM