Data.ai
Data.ai is a San Francisco-based mobile data and analytics platform that delivers app economy market intelligence to enterprise customers. Founded in 2010, the company is now a subsidiary of Sensor Tower following its March 2025 acquisition.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Data.ai does
Data.ai is a San Francisco-based mobile data and analytics platform that delivers market intelligence across the global app economy. Founded in 2010 and operating with 501-1000 employees, the company aggregates proprietary datasets on app downloads, usage, and revenue across app stores worldwide, serving enterprise customers in gaming, finance, and digital publishing. Its underlying technology is built on large-scale mobile telemetry ingestion (extended through acquisitions of Distimo in 2014, Mobidia in 2015, Appscotch in 2016, and Libring in 2019) and an enterprise SaaS analytics platform with API and dashboard delivery.
The business model is enterprise SaaS, monetized via subscriptions to its analytics platform, with no publicly disclosed pricing. Go-to-market is signaled by a dedicated CRO, a Managing Director for international markets, and a Director of Market Insights, suggesting a multi-region enterprise sales motion. Over its operating history, Data.ai raised approximately $157M across seven funding rounds from 2011 to 2018, with participation from Sequoia Capital, IVP, Greycroft, Greenspring Associates, IDG Capital, and Headline.
As of March 2025, Data.ai has been acquired by Sensor Tower, a peer digital intelligence company, and now operates as a subsidiary brand under Sensor Tower's portfolio. The login domain displays 'We've Been Acquired by Sensor Tower' messaging and links new account creation to sensortower.com. In October 2025, Sensor Tower (parent of Data.ai) received a strategic investment from Shinhan Securities, with stated use of proceeds including generative AI dataset development and web data expansion across the combined platform.
Data.ai firmographics
Firmographics- Name
- Data.ai
- Legal name
- data.ai
- Website
- https://data.ai
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Data.ai is a San Francisco-based mobile data and analytics platform that delivers app economy market intelligence to enterprise customers. Founded in 2010, the company is now a subsidiary of Sensor Tower following its March 2025 acquisition.
- Ownership category
- akta.pro rank
Data.ai industry classification
Industry- Product category
- Mobile App Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Analytics & Business Intelligence Services (BPAHALAC)
Keywords
Where Data.ai is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Data.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Data.ai product offering
Product offeringCore offering
Data.ai operates a mobile data and analytics platform that delivers market intelligence on app downloads, usage, and revenue to help businesses make decisions in the app economy. Following its acquisition by Sensor Tower, the offering is being integrated into Sensor Tower's broader digital intelligence product suite covering mobile, web, and generative AI data.
Differentiator
Problem solved
Functional benefit
Products and services
- Data.ai Mobile App Analytics Platform
Companies that use Data.ai
Customer profileIdeal customer profiles3 records
Data.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Data.ai partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Data.ai competitors and assessment
Company assessmentDirect peers
- Sensor Tower: Data.ai's parent company and the most direct comparable — a digital intelligence platform covering mobile apps, advertising, and audience insights. Sensor Tower directly overlaps with Data.ai's mobile analytics offering and is the benchmark for the combined entity's positioning.
- Similarweb: Public digital intelligence platform offering web, app, and audience analytics comparable to Data.ai's mobile intelligence suite, serving enterprise customers with overlapping use cases in market sizing, competitive benchmarking, and SEO/ASO.
- App Annie (now data.ai legacy): Historical direct competitor and now the lineage of Data.ai itself; pre-merger App Annie was the benchmark mobile app market data provider and the primary head-to-head rival Data.ai competed against globally.
- Adjust: Mobile measurement and analytics platform offering attribution, MMP, and fraud prevention — directly comparable to Data.ai's mobile intelligence offering for app developers and marketers.
- AppsFlyer: Leading mobile attribution and marketing analytics company serving the same app developer and brand customer base as Data.ai, with overlapping analytics, audience, and incrementality use cases.
- data.ai (pre-Sensor Tower): Pre-acquisition Data.ai is the same entity, but the standalone brand historically competed head-to-head with Sensor Tower and Similarweb; referencing it anchors the standalone valuation benchmark.
Emerging players
- Apptopia: Mobile app intelligence provider offering download, revenue, and usage estimates for apps — a focused, partial-overlap competitor to Data.ai in the app market data segment.
- mobileAction: ASO and app intelligence tool focused on app store optimization, keyword tracking, and competitor benchmarking — a niche emerging player with meaningful overlap in the mobile intelligence category.
- Priori Data: Mobile app market data provider delivering download, revenue, and usage estimates — a smaller, niche-focused competitor partially overlapping with Data.ai's core mobile app data offering.
Broad incumbents
- Statista: Large-scale data and business intelligence aggregator covering app economy, digital, and consumer markets — a broad incumbent that competes with Data.ai for enterprise market intelligence budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Data.ai social profiles
Digital presenceData.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data.ai leadership team
Management profileNumber of profiles
Profiles11 records
Data.ai funding detail
Funding detailFunding overview
Funding rounds8 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data.ai M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data.ai
What does Data.ai do?
Data.ai operates a mobile data and analytics platform that delivers market intelligence on app downloads, usage, and revenue to help businesses make decisions in the app economy. Following its acquisition by Sensor Tower, the offering is being integrated into Sensor Tower's broader digital intelligence product suite covering mobile, web, and generative AI data.
Is Data.ai a public or private company?
Data.ai is a private company. It is classified as corporate owned and is currently acquired.
When was Data.ai founded?
Data.ai was founded in 2010. It employs 251 to 500 people.
Where is Data.ai based?
Data.ai is headquartered in San Francisco, United States, in the North America region.
Who are Data.ai's main competitors?
Direct peers on record are Sensor Tower, Similarweb, App Annie (now data.ai legacy), Adjust, AppsFlyer and data.ai (pre-Sensor Tower). Emerging players are Apptopia, mobileAction and Priori Data. Statista is listed as a broad incumbent.
Does Data.ai have an API?
No public API is recorded for Data.ai.
What industry is Data.ai in?
Data.ai's product category is Mobile App Analytics. Its primary akta.pro industry code is BPAHALAC, Data Analytics & Business Intelligence Services. Its NAICS code is 51821 and its SIC code is 7370.