Sensor Tower
Sensor Tower is a digital market intelligence platform that provides enterprises with cross-platform visibility into mobile apps, digital advertising, gaming, web, retail media and audience behavior, serving 2,500+ global brands, gaming studios, agencies and financial institutions via proprietary consumer panel data and multi-tier SaaS subscriptions.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Sensor Tower does
Sensor Tower is a privately held digital market intelligence company headquartered in San Francisco, founded in 2013, that provides enterprises with cross-platform visibility into mobile apps, digital advertising, gaming, web, retail media and audience behavior. Its platform is anchored by a proprietary first-party consumer panel of 10M+ opted-in users combined with app store APIs and aggregated third-party datasets, producing de-duplicated True Audience and engagement metrics that go beyond install-based or MAU proxies. Core products include App Performance Insights, App Advertising Insights, Gaming Insights (mobile, PC, PlayStation, Xbox), Advanced Usage Insights, Audience Insights, Web Insights and the acquired Pathmatics digital advertising intelligence platform, with Retail Media Insights extending coverage to retail media networks.
The business operates a multi-tier SaaS subscription model (Free, Starter, Pro, Enterprise) sold via a hybrid go-to-market motion that combines enterprise field sales, inside sales for mid-market, and product-led self-serve acquisition through a free tier. Revenue is further supplemented by custom research, syndicated State-of-the-Market reports (State of AI, State of Web, Full Funnel Playbook), licensed data feeds via API, and professional services for ad-hoc engagements. Sensor Tower serves a diversified base of 2,500+ global enterprise customers spanning Fortune-class brands (P&G, Coca-Cola, Unilever, Hershey, Spotify), gaming publishers (Activision Blizzard, EA, Epic Games, Tencent, Square Enix, Gameloft), financial institutions (Western Union, MoneyGram, Discover, MGX), agencies (Omnicom) and consumer apps (Duolingo, Bumble, Reddit, Pinterest, Kraken, Expedia). The company maintains offices across 10+ countries, has reported approximately 60% annual revenue growth over the trailing five years, and has expanded through five acquisitions including data.ai (2024), Video Game Insights (2025), Playliner (2025) and AppMagic (2026). AI/ML capabilities are integral to the platform, powering ad creative tagging, audience modeling, GameIQ genre taxonomy, Gen-AI referral analytics and an NLP-driven chatbot, with SOC 2 Type 2, GDPR and CCPA compliance underpinning enterprise-grade privacy controls.
Sensor Tower firmographics
Firmographics- Name
- Sensor Tower
- Legal name
- Sensor Tower, Inc.
- Website
- https://sensortower.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sensor Tower is a digital market intelligence platform that provides enterprises with cross-platform visibility into mobile apps, digital advertising, gaming, web, retail media and audience behavior, serving 2,500+ global brands, gaming studios, agencies and financial institutions via proprietary consumer panel data and multi-tier SaaS subscriptions.
- Ownership category
- akta.pro rank
Sensor Tower industry classification
Industry- Product category
- Digital Market Intelligence
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where Sensor Tower is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Sensor Tower business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Primary recurring revenue from multi-tier SaaS subscriptions (Free, Starter, Pro, Enterprise) sold annually to brands, publishers, gaming studios and financial institutions; land-and-expand from free to enterprise plans.
- Freemium Funnel: Free Tier drives top-of-funnel acquisition with conversion to paid Starter/Pro/Enterprise tiers.
- Custom Research & Data Licensing: Custom research, syndicated reports (State of AI, State of Web, Full Funnel Playbook) and bespoke data feeds monetised to enterprise customers, agencies and the press.
- Professional Services: Custom ad-hoc engagements, consulting and bespoke analyses supporting enterprise and investor customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Tier — limited access to dashboards and reports |
| Subscription | Annual | Starter — for individuals and small teams |
| Subscription | Annual | Pro — for growing teams and agencies |
| Subscription | Multi-year contract | Enterprise — for large organisations |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Sensor Tower product offering
Product offeringCore offering
Sensor Tower operates a unified digital market intelligence SaaS platform that provides mobile app performance analytics (downloads, revenue, engagement), digital advertising intelligence (share of voice, ad creatives, impressions), audience demographics and behavior, gaming insights across mobile, PC and console, and web traffic analytics. Its products are powered by a proprietary first-party opt-in consumer panel and AI/ML-driven modeling, with data delivered through dashboards, syndicated reports, and APIs to enterprise brands, publishers, gaming studios, agencies, and financial institutions.
Product overview
Sensor Tower operates a unified digital market intelligence platform that integrates multiple product modules and acquired brands to provide end-to-end visibility across mobile apps, web, digital advertising, gaming, and audience behavior. The core platform is anchored by App Performance Insights (downloads, revenue, engagement), App Advertising Insights (paid UA), Advanced Usage Insights (panel-based engagement), Audience Insights (demographics and behaviors), Web Insights (cross-platform web and Gen-AI signals), and Gaming Insights (mobile, PC, console via GameIQ and VGI). Digital advertising capabilities are delivered through the acquired Pathmatics brand, with Retail Media Insights extending coverage to RMNs and co-branded campaigns. The platform also encompasses acquired SMB and Live Ops offerings: AppMagic (mobile gaming SMB intelligence), Playliner (Live Ops data), Video Game Insights (PC/console), and data.ai (formerly App Annie), all of which now operate under the Sensor Tower umbrella. Together these products enable customers to measure the full digital consumer journey across mobile, web, gaming, ads, and emerging Gen-AI discovery channels.
Differentiator
Problem solved
Functional benefit
Brands
- Pathmatics: Digital advertising intelligence platform within Sensor Tower, offering ad spend, impression, creative, placement, and competitive strategy insights across social, display, video, mobile, OTT/CTV, and programmatic channels.
- Retail Media Insights
- data.ai (formerly App Annie)
- AppMagic
- Video Game Insights (VGI)
- Playliner
Products and services
- App Performance Insights
Quantifiable outcome
- Sensor Tower data cited by WSJ, Fortune, CNBC, TechCrunch, NYT and Bloomberg as the authoritative source on the digital economy.
- +2 more outcomes
Companies that use Sensor Tower
Customer profileNamed customers28 records
Segments6 records
Ideal customer profiles6 records
Sensor Tower technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature3 records
Sensor Tower partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- BideaseminorBidease co-markets research with Sensor Tower, including the 2026 Middle East App Growth Report covering regional app adoption and advertising trends.
- AdjustcoreAdjust is an attribution and MMP partner of Sensor Tower; Sensor Tower participates as a research and data partner at Adjust Ignite Tokyo 2026 and related industry events.
- AppsFlyercoreAppsFlyer co-markets joint research and reports with Sensor Tower, including cross-platform analyses around major sporting events such as the FIFA World Cup and the NFL season.
- M+C Saatchi PerformanceminorM+C Saatchi Performance has co-published joint reports with Sensor Tower on app and advertising performance trends.
- Google AnalyticscoreSensor Tower leverages Google Analytics as a supporting infrastructure tool for product analytics and measurement on its web properties.
- Gong.iocoreSensor Tower uses Gong.io as a sales enablement and conversation intelligence vendor for its go-to-market teams.
- SlackcoreSensor Tower uses Slack internally and integrates it into customer-facing workflows across Sales and Customer Success.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
Sensor Tower competitors and assessment
Company assessmentDirect peers
- Similarweb: Similarweb offers a digital intelligence platform spanning web, app and audience analytics, directly overlapping Sensor Tower's mobile app, web and competitive intelligence offerings for enterprise marketers, investors and product teams.
- Apptopia: Apptopia provides mobile app downloads, revenue, usage and advertising intelligence, competing head-to-head with Sensor Tower's App Performance, App Advertising and Advanced Usage Insights modules for app publishers and gaming customers.
Broad incumbents
- Comscore: Comscore is an established cross-platform audience and advertising measurement incumbent; its digital and audience measurement capabilities overlap with Sensor Tower's Audience Insights and Pathmatics offerings, particularly for large brand and agency buyers.
- Nielsen (NielsenIQ): Nielsen is a legacy audience and media measurement incumbent with growing digital and consumer intelligence offerings, competing with Sensor Tower for brand, agency and investor budgets across retail media and digital advertising.
- Statista: Statista is a large-scale data and market research platform that competes with Sensor Tower's syndicated reports (State of AI, State of Web) and custom research services for enterprise strategy and investment research buyers.
Emerging players
- Adjust: Adjust is a mobile measurement partner (MMP) that Sensor Tower co-markets research with at events such as Adjust Ignite Tokyo; it competes in mobile attribution and analytics and is expanding upward into intelligence adjacent to Sensor Tower's core.
- AppsFlyer: AppsFlyer is a leading MMP that co-publishes research with Sensor Tower; its measurement and analytics suite increasingly overlaps with Sensor Tower's advertising and audience intelligence for app developers and gaming publishers.
- Branch: Branch provides attribution, deep linking and measurement for mobile apps, and is extending into broader mobile intelligence, competing with Sensor Tower's app advertising and audience modules for enterprise and growth marketers.
- Kochava: Kochava is a mobile attribution and analytics provider with adjacent ad intelligence and audience offerings that overlap with Sensor Tower's App Advertising and Audience Insights, particularly among gaming and e-commerce customers.
Others
- DoubleVerify: DoubleVerify is a digital ad verification and measurement platform whose ad-quality and performance analytics are thematically adjacent to Sensor Tower's Pathmatics ad intelligence, particularly for brand safety and cross-platform campaign measurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Sensor Tower social profiles
Digital presenceSensor Tower compliance and trust
Trust signalCompliance4 records
Sensor Tower financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sensor Tower leadership team
Management profileNumber of profiles
Profiles14 records
Sensor Tower subsidiaries and ownership
Company hierarchySubsidiaries5 records
Sensor Tower funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sensor Tower M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sensor Tower
What does Sensor Tower do?
Sensor Tower operates a unified digital market intelligence SaaS platform that provides mobile app performance analytics (downloads, revenue, engagement), digital advertising intelligence (share of voice, ad creatives, impressions), audience demographics and behavior, gaming insights across mobile, PC and console, and web traffic analytics. Its products are powered by a proprietary first-party opt-in consumer panel and AI/ML-driven modeling, with data delivered through dashboards, syndicated reports, and APIs to enterprise brands, publishers, gaming studios, agencies, and financial institutions.
Is Sensor Tower a public or private company?
Sensor Tower is a private company. It is classified as private equity controlled and is currently operating.
When was Sensor Tower founded?
Sensor Tower was founded in 2013. It employs 251 to 500 people.
Where is Sensor Tower based?
Sensor Tower is headquartered in San Francisco, United States, in the North America region.
How does Sensor Tower make money?
Four revenue lines are on record. Subscription SaaS are the primary driver. The others are freemium Funnel, custom Research & Data Licensing and professional Services.
Who are Sensor Tower's main competitors?
Direct peers on record are Similarweb and Apptopia. Broad incumbents are Comscore, Nielsen (NielsenIQ) and Statista. Emerging players are Adjust, AppsFlyer, Branch and Kochava. DoubleVerify is listed as an others.
Does Sensor Tower have an API?
Yes. Sensor Tower provides APIs (application programming interfaces) as part of its cloud-based services for interfacing, connecting, or exchanging information with the Service(s). Per the Terms of Service, API access is governed by an Order Form with usage limits; users must use API tokens issued by Sensor Tower and only interact with the Service(s) via API as described in formal API documentation. Service Data accessed via API is restricted to internal business use and cannot be redistributed to third parties without express permission.
What industry is Sensor Tower in?
Sensor Tower's product category is Digital Market Intelligence. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms.