gr8 People
gr8 People provides The Everyone Platform™, a unified enterprise talent acquisition suite combining ATS, CRM, career site, and AI sourcing for corporate HR teams and RPO/MSP providers across 80+ countries.
- Company typePrivate
- Founded2015
- HeadquartersYardley, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What gr8 People does
gr8 People, Inc. is a privately held enterprise software company founded in 2015 by Diane Smith and Jayne Kettles—both veterans of VirtualEdge Corporation, which was acquired by ADP. The company develops and sells The Everyone Platform™, a natively built cloud-based talent acquisition suite that consolidates four functional modules: Source (multi-channel AI sourcing), Attract (AI-driven career sites), Engage (Talent CRM with SMS/MMS and email nurturing), and Hire (Global ATS). The platform supports hiring across all workforce types—full-time, part-time, contingent, and gig workers—and serves over 300 customers in more than 80 countries, with notable enterprise logos including Randstad Enterprise, Informatica, Teradata, T. Rowe Price, Duncan Aviation, and Ardene.
The company's technology stack emphasizes a single, unified data model across the recruiting lifecycle rather than stitched-together acquisitions. Recent AI investments include a GenAI Writing Assistant with multi-lingual capabilities, an AI chatbot supporting six languages, an AI Job Fit Agent (beta), and AI-powered talent pool matching. The company has secured EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Framework certifications, enabling multinational enterprise deployments. Strategic integration partnerships, notably with Flexspring for HRIS and payroll connections such as ADP Lyric, extend the platform's interoperability footprint.
gr8 People monetizes primarily through annual SaaS subscriptions sold either as a full-platform bundle or as individual components, supplemented by professional services revenue from implementation, configuration, and customer success engagements. Distribution is direct enterprise field sales with a demo-driven conversion motion, complemented by an inside sales motion for mid-market. The company serves two primary segments—corporate HR and RPO/MSP/total workforce solutions providers—and pursues vertical specializations across retail, healthcare, technology, finance, and manufacturing. Recognized consistently on G2 with badges across ATS, CRM, and Recruitment Marketing categories and featured in Aptitude Research's 2025 CRM Index, the company positions itself as a consolidated alternative to fragmented point-solution stacks.
gr8 People firmographics
Firmographics- Name
- gr8 People
- Legal name
- GR8 People Inc.
- Website
- https://gr8people.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- gr8 People provides The Everyone Platform™, a unified enterprise talent acquisition suite combining ATS, CRM, career site, and AI sourcing for corporate HR teams and RPO/MSP providers across 80+ countries.
- Ownership category
- akta.pro rank
gr8 People industry classification
Industry- Product category
- Talent Acquisition Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
Keywords
Where gr8 People is headquartered
LocationHeadquarters
- HQ city
- Yardley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
gr8 People business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS model for The Everyone Platform™ offering access to ATS, CRM, career site builder, AI features, and automation capabilities. Sold as full platform or individual components.
- Professional Services: Implementation, configuration, and customer success services including customized implementation plans, monthly best practice forums, and ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Platform - Full suite access |
| Subscription | Annual | Component-based Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
gr8 People product offering
Product offeringCore offering
gr8 People develops and sells The Everyone Platform™, a unified, cloud-based talent acquisition platform that combines an applicant tracking system (ATS), candidate relationship management (CRM), AI-driven career site builder, AI sourcing engine, and workflow automation. The platform is sold as a complete suite or as individual components and supports hiring across all workforce types (full-time, part-time, contingent, gig) for enterprise organizations and RPO/MSP providers.
Product overview
GR8 People offers The Everyone Platform™, a unified talent acquisition platform with a platform-plus-modules architecture. The core platform combines ATS, CRM, AI sourcing engine, and career site builder, available as a complete solution or through individual components: Source (multi-channel AI sourcing), Attract (career sites), Engage (Talent CRM), and Hire (Global ATS). Additional capabilities include SMS/MMS marketing, AI Chatbot, AI Writing Assistant, AI Job Fit Agent (beta), and Virtual Events management. The platform is designed for enterprise recruiting and serves all workforce types including full-time, part-time, contingent, and gig workers.
Differentiator
Problem solved
Functional benefit
Products and services
- The Everyone Platform™ The core unified talent acquisition platform that combines ATS, CRM, career site builder, and AI capabilities for sourcing, attracting, engaging, and hiring every workforce type (full-time, part-time, contingent, gig) in one seamless experience. Sold as a complete suite or via individual components.
- Source (Multi-Channel Sourcing) Multi-channel sourcing component with AI capabilities to find top talent fast. Includes LinkedIn and Indeed sourcing tools, automated candidate matching, ranking, and scoring. Sold separately from the full platform.
- Attract (Career Sites) AI-driven custom career site builder for connecting with candidates, featuring modern design, skills-based job recommendations, and employer brand amplification. Sold separately from the full platform.
- Engage (Candidate Relationship Management) Talent CRM module to nurture future hires with talent pools, automated campaigns, personalized outreach via SMS/MMS/email, and candidate relationship building at scale. Sold separately from the full platform.
- Hire (Applicant Tracking System)
Quantifiable outcome
- Time to fill reduced by 25%
- +5 more outcomes
Companies that use gr8 People
Customer profileNamed customers9 records
Segments10 records
Ideal customer profiles4 records
gr8 People technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability11 records
Feature10 records
gr8 People partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FlexspringcoreStrategic partnership between GR8 People and Flexspring, a data integration company focused exclusively on HR technology. The partnership helps organizations seamlessly connect their recruiting and workforce systems. Flexspring designs, builds, and manages custom integrations between GR8 People's Talent Platform and HR systems including applicant tracking, talent CRM, HRIS, payroll, and other workforce systems.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
gr8 People competitors and assessment
Company assessmentDirect peers
- SmartRecruiters: SmartRecruiters is an enterprise talent acquisition suite with ATS, CRM, and candidate marketing capabilities. Directly competes with GR8 People for enterprise and RPO/MSP customers with a similar full-platform SaaS offering and global ambitions.
- Lever: Lever offers a combined ATS and Talent CRM platform for mid-market and enterprise recruiting teams. Closely comparable to GR8 People's unified ATS + CRM positioning, with overlap in candidate relationship management and automation features.
- iCIMS: iCIMS is a leading enterprise talent acquisition platform offering ATS, CRM, and candidate engagement capabilities. Directly comparable to GR8 People in target market (enterprise/mid-market HR), product scope (ATS + CRM + sourcing), and subscription SaaS go-to-market.
- Greenhouse: Greenhouse is an enterprise ATS and recruiting software platform serving mid-market and enterprise customers. Comparable to GR8 People across ATS functionality, structured hiring workflows, and SaaS subscription model, though Greenhouse historically focuses more on software-led GTM than field sales.
- Phenom People: Phenom provides an end-to-end talent acquisition and talent management platform including career sites, CRM, ATS, and AI automation. Highly comparable to GR8 People's Everyone Platform architecture and enterprise field-sales motion.
- Avature: Avature is an enterprise talent acquisition platform known for configurability and strong penetration in the RPO/MSP and global enterprise market — a direct peer to GR8 People in its primary RPO/MSP segment and configurability-focused positioning.
Emerging players
- Eightfold AI: Eightfold AI is an AI-native talent intelligence platform covering recruiting, internal mobility, and talent management. Represents an emerging AI-first challenger that overlaps with GR8 People's AI sourcing, job fit, and candidate matching capabilities.
Broad incumbents
- Workday Recruiting: Workday's Recruiting module is bundled into the broader Workday HCM suite, used by large enterprises globally. Represents the broad-incumbent threat to standalone TA specialists like GR8 People, especially as Workday expands natively into CRM, career sites, and AI agents.
- Oracle Taleo: Oracle Taleo is the legacy enterprise ATS that Oracle continues to sell and modernize within its broader HCM cloud. A broad-incumbent peer competing for the same enterprise HR buyers as GR8 People, particularly in large, complex global organizations.
- SAP SuccessFactors Recruiting: SAP SuccessFactors Recruiting is the talent acquisition module within SAP's broader HCM suite, sold primarily to large multinational enterprises. A broad-incumbent competitor that competes with GR8 People for global enterprise HR budgets, especially in Europe.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
gr8 People social profiles
Digital presencegr8 People compliance and trust
Trust signalCompliance3 records
gr8 People financial estimates
Financial estimateRevenue estimate
Valuation estimate
gr8 People leadership team
Management profileNumber of profiles
Profiles7 records
gr8 People funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gr8 People M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gr8 People
What does gr8 People do?
gr8 People develops and sells The Everyone Platform™, a unified, cloud-based talent acquisition platform that combines an applicant tracking system (ATS), candidate relationship management (CRM), AI-driven career site builder, AI sourcing engine, and workflow automation. The platform is sold as a complete suite or as individual components and supports hiring across all workforce types (full-time, part-time, contingent, gig) for enterprise organizations and RPO/MSP providers.
Is gr8 People a public or private company?
gr8 People is a private company. It is classified as venture growth investor backed and is currently operating.
When was gr8 People founded?
gr8 People was founded in 2015. It employs 11 to 50 people.
Where is gr8 People based?
gr8 People is headquartered in Yardley, United States, in the North America region.
How does gr8 People make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are gr8 People's main competitors?
Direct peers on record are SmartRecruiters, Lever, iCIMS, Greenhouse, Phenom People and Avature. Eightfold AI is listed as an emerging player. Broad incumbents are Workday Recruiting, Oracle Taleo and SAP SuccessFactors Recruiting.
Does gr8 People have an API?
No public API is recorded for gr8 People.
What industry is gr8 People in?
gr8 People's product category is Talent Acquisition Software. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS). Its NAICS code is 5132 and its SIC code is 7372.