Crate
Crate (Crate AI) is an AI-powered consumer mobile app that builds proprietary Taste ID personalization profiles and an Agentic AI Feed to proactively curate content, products, and itineraries. It serves individual consumers via freemium and businesses via annual Enterprise Agreements.
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Crate firmographics
Firmographics- Name
- Crate
- Legal name
- Crate, Inc.
- Website
- https://crate.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crate (Crate AI) is an AI-powered consumer mobile app that builds proprietary Taste ID personalization profiles and an Agentic AI Feed to proactively curate content, products, and itineraries. It serves individual consumers via freemium and businesses via annual Enterprise Agreements.
- Ownership category
- akta.pro rank
Crate industry classification
Industry- Product category
- AI Personalization Software
- akta.pro primary industry
- Topic/Interest-Based Content Discovery Apps (MPACAKAB)
Keywords
Where Crate is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Free Version (Freemium): Free tier available for individual users providing basic platform access. Serves as the top-of-funnel to drive user acquisition and product adoption. No subscription fee but includes platform access for content curation and discovery.
- Enterprise Subscriptions: Paid business accounts subject to separate Enterprise Agreements. Provides additional services and features beyond the free tier. Annual billing with prorated credits available for downgrades. Revenue derived from subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Version for individual users |
| Subscription | Annual | Enterprise accounts for businesses |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Crate product offering
Product offeringCore offering
Crate builds an AI-powered personalization and discovery mobile application for iOS and Android that creates a living model of user interests from content engagement signals. The product uses a proprietary Taste ID profile to interpret preferences through conversation and shared content, and an Agentic AI Feed proactively curates collections, suggests products, and builds itineraries across lifestyle categories. Enterprise subscriptions are sold separately through negotiated Enterprise Agreements.
Differentiator
Problem solved
Functional benefit
Brands
- Taste ID: A dynamic personalization profile that interprets user style and preferences through conversation and shared content, creating an ethical and uniquely accurate user model.
Products and services
- Crate AI Mobile App An AI-powered personalization and discovery mobile application available on iOS and Android that builds a living model of user interests from content engagement signals. The app combines Taste ID (a dynamic personalization profile), Agentic AI Feed (proactive AI curation of collections, product suggestions, and itineraries), and Curated Discovery (AI agents that source and personalize content). A free version is available to individual consumers while enterprise accounts are offered through separate Enterprise Agreements.
Quantifiable outcome
- Personalization compounds with use - understanding improves over time as AI models user preferences
Companies that use Crate
Customer profileSegments3 records
Ideal customer profiles1 record
Crate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Crate partnerships and signals
Strategic signalScale indicators1 record
Crate competitors and assessment
Company assessmentDirect peers
- Pinterest: Pinterest is a visual discovery and bookmarking platform that builds per-user personalization graphs from content engagement to recommend pins, products, and ideas. It is the most direct comparable to Crate because both center on AI-driven personalization of saved/bookmarked content and operate consumer mobile-first experiences with the same underlying taste-graph thesis.
- Pocket (Mozilla): Pocket is a save-for-later and content recommendation app that helps users organize articles, videos, and stories, then surfaces personalized recommendations. It overlaps directly with Crate's bookmark management and cross-category discovery use cases, making it a near-direct competitor in the personal content curation space.
- Flipboard: Flipboard is a personalized magazine-style content aggregation app that curates articles and stories based on user-selected interests and reading behavior. It mirrors Crate's positioning as a topic/interest-based content discovery platform with AI-driven curation, though Flipboard's magazine layout contrasts with Crate's agentic feed.
- Feedly: Feedly is an RSS and content aggregation platform that uses AI (Leo AI) to prioritize, summarize, and personalize feeds across topics like news, research, and niche interests. It is a strong comparable for Crate's cross-category, signal-based content curation, particularly for power-user and prosumers.
Broad incumbents
- Spotify: Spotify's Discover Weekly, Daily Mixes, and AI DJ are textbook examples of agentic, personalized feeds that anticipate user taste across categories. While Spotify operates at music scale, its personalization architecture and 'taste model' philosophy are directly comparable to Crate's Taste ID, making it the canonical incumbent reference point.
- TikTok: TikTok's For You Page is the defining example of a proactive, agentic AI feed that curates content, products, and trends based on a real-time user interest model. It competes with Crate for consumer mindshare on personalized content discovery, though TikTok's graph is short-form video rather than cross-category interests.
- Apple Intelligence: Apple Intelligence embeds on-device personalization, proactive suggestions, and cross-app context understanding directly into the iOS experience that Crate depends on. It represents the most significant structural incumbent threat: a foundation-level personalization layer that could obviate third-party apps like Crate by owning the OS surface.
Emerging players
- Granola: Granola is an AI-powered note-taking and meeting intelligence app that builds a personal context model to proactively surface relevant information to the user. Like Crate, it sells the thesis that durable personal understanding is the missing layer for AI products, making it a thematically direct peer in the personal-AI infrastructure narrative.
- Replika: Replika is a consumer AI companion app that builds a long-term personal model of an individual user through conversation and shared content, then proactively engages and recommends. It is comparable to Crate in its consumer mobile-first approach, its emphasis on 'expressed signals rather than surveillance,' and its compounding personalization thesis.
- Daydream (by Stitch Fix): Daydream is an AI-powered personalized shopping discovery platform that combines conversational search with agentic curation across fashion, beauty, and home. It is comparable to Crate in its cross-category agentic feed positioning and its emphasis on proactive, taste-driven product recommendation.
Market position
Customer concentration
Crate social profiles
Digital presenceCrate compliance and trust
Trust signalCompliance1 record
Crate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crate leadership team
Management profileNumber of profiles
Profiles2 records
Crate funding detail
Funding detailFunding overview
Funding rounds2 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crate
What does Crate do?
Crate builds an AI-powered personalization and discovery mobile application for iOS and Android that creates a living model of user interests from content engagement signals. The product uses a proprietary Taste ID profile to interpret preferences through conversation and shared content, and an Agentic AI Feed proactively curates collections, suggests products, and builds itineraries across lifestyle categories. Enterprise subscriptions are sold separately through negotiated Enterprise Agreements.
Is Crate a public or private company?
Crate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Crate founded?
Crate was founded in 2021. It employs 1 to 10 people.
Where is Crate based?
Crate is headquartered in Los Angeles, United States, in the North America region.
How does Crate make money?
Two revenue lines are on record. Free Version (Freemium) is the primary driver. The others are enterprise Subscriptions.
Who are Crate's main competitors?
Direct peers on record are Pinterest, Pocket (Mozilla), Flipboard and Feedly. Broad incumbents are Spotify, TikTok and Apple Intelligence. Emerging players are Granola, Replika and Daydream (by Stitch Fix).
Does Crate have an API?
No public API is recorded for Crate.
What industry is Crate in?
Crate's product category is AI Personalization Software. Its primary akta.pro industry code is MPACAKAB, Topic/Interest-Based Content Discovery Apps.