Granola
Granola is a London-based AI notepad, founded in 2023, that transcribes, summarizes, and organizes conversations into structured notes through a botless architecture integrating Claude, GPT, and Gemini foundation models.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Granola does
Granola is an AI-powered notepad application founded in 2023 and headquartered in London, designed to transcribe, summarize, and organize conversations into structured notes. The product differentiates itself through a "botless" meeting transcription approach that captures computer audio locally rather than joining meetings as a participant, addressing privacy concerns, eliminating the awkwardness of additional meeting attendees, and reducing "bot fatigue" in customer interactions.
The platform integrates with multiple foundation models—Claude, GPT, and Gemini—to power its Granola Chat feature, which combines real-time work context with AI capabilities. Granola offers tiered SaaS pricing from a free Basic plan to a Business plan at $14/user/month and an Enterprise plan at $35/user/month, suggesting a B2B go-to-market targeting both individual professionals and larger organizations. Product features include Spaces for team organization, Recipes for customizable prompt shortcuts, Briefs for pre-meeting preparation, and a Granola MCP Connector for integration with downstream workflows.
The available source material is limited and does not include specific revenue figures, funding history, customer counts, growth metrics, or detailed financial information. References to other technology companies (Vanta, Cursor, Linear, Intercom, Replit) appear in what is described as a "logo wall" but specific customer relationships, revenue contributions, and market positioning cannot be definitively assessed. Based on the 2023 founding year and 11-50 employee count, Granola appears to be an early-stage startup, and most requested analytical dimensions cannot be reliably determined from the available evidence.
Granola firmographics
Firmographics- Name
- Granola
- Legal name
- Granola, Inc.
- Website
- https://granola.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Granola is a London-based AI notepad, founded in 2023, that transcribes, summarizes, and organizes conversations into structured notes through a botless architecture integrating Claude, GPT, and Gemini foundation models.
- Ownership category
- akta.pro rank
Granola industry classification
Industry- Product category
- AI Meeting Notes Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Team Messaging & Chat (BPAMAMAA)
- akta.pro secondary industries
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG)
Keywords
Where Granola is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Granola business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Per-seat SaaS subscriptions (Business and Enterprise tiers): Business tier at $14 per user per month (annualized) and Enterprise tier at $35 per user per month (annualized). Includes centralized billing and user management. Enterprise requires in-app sign-up and includes SSO, SCIM, admin controls, priority support, and org-wide controls.
- Free tier (Basic): Basic tier is free ($0 per user per month) with limited meeting history. Unlimited meeting notes are free; users upgrade to view and work with notes older than 30 days, functioning as a freemium funnel into Business and Enterprise.
- Enterprise contracts: Enterprise deals are quoted and require 'Talk to sales' contact. Pricing includes priority support, usage analytics, org-wide auto-deletion periods, and admin controls for sharing and API access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic - Free plan with limited meeting history |
| Per seat | Monthly | Business - $14/user/month for individuals or small teams |
| Per seat | Monthly | Enterprise - $35/user/month for larger companies |
Go-to-market motion1 record
Granola product offering
Product offeringCore offering
Granola is an AI notepad for meetings that transcribes computer audio during meetings without joining as a bot, then combines the user's own in-meeting notes with the AI-generated transcript to produce enhanced, structured meeting notes. The product is offered across macOS, Windows, and iPhone clients and is sold via per-seat SaaS subscriptions in Basic (free), Business, and Enterprise tiers, with supporting modules for AI chat across meetings, team Spaces, pre-meeting briefs, customizable AI recipes, and enterprise APIs/MCP connector.
Product overview
Granola is a single integrated product — an AI notepad for meetings — offered through a desktop and mobile client with multiple layered capabilities and packages. The core product, Granola Notepad, captures and transcribes meetings without joining as a bot, and is paired with Granola Chat for AI-driven queries and document generation grounded in meeting context. Supporting modules include Spaces (team organization with Granola Chat built in), Briefs (pre-meeting preparation), and Recipes (reusable chat prompts). Granola offers two distribution surfaces for third-party access: a Personal API and an Enterprise API, plus a Granola MCP connector for integration with AI tools such as Claude, ChatGPT, and Cursor. Higher-tier packaging includes Granola for Enterprise (SSO, SCIM, admin controls, compliance), Granola for Sales (CRM-updating sales workflow), and Granola for Product (user-research and roadmap workflow), as well as the Granola for Startups and Granola for Students programs. Pricing is offered in three tiers: Basic (free), Business ($14/user/month), and Enterprise ($35/user/month).
Differentiator
Problem solved
Functional benefit
Products and services
- Granola Notepad AI notepad for meetings available across macOS, Windows, and iPhone clients. Captures meetings by transcribing computer audio locally on the user's device without joining as a meeting bot, then merges the user's in-meeting written notes with the AI-generated transcript to produce enhanced, structured meeting notes. Sold via per-seat SaaS subscriptions in Basic (free), Business ($14/user/month), and Enterprise ($35/user/month) tiers. Targeted at knowledge workers, founders, product/sales/engineering teams, and enterprises that need meeting documentation with enterprise-grade security (SSO, SCIM, SOC 2 Type II, GDPR commitment).
- Granola Personal API Programmatic API for individual Granola users on Business and Enterprise plans to read their own notes and notes shared with them, enabling integration with external scripts, automation tools, and AI workflows. Available on Business and Enterprise subscriptions.
- Granola Enterprise API Administrative API for Enterprise customers that lets admins programmatically work with team context in Granola, supporting enterprise-wide integrations, automation, and reporting. Available on the Enterprise plan.
- Granola MCP Connector
Quantifiable outcome
- 260+ hours saved annually per user (Vanta case)
- +5 more outcomes
Companies that use Granola
Customer profileNamed customers20 records
Ideal customer profiles2 records
Granola technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability9 records
Feature10 records
Granola partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered flagship ai model partner, flagship crm integration, core infrastructure vendor, minor sustainability partner, major crm integration, major crm integration (especially for vc), major comms integration, major knowledge-base integration, major project management integration, project management integration, major workflow integration and routing layer, flagship ai tool connector, ai tool connector, core meeting platform integration and enterprise sso provider.
- Anthropic (Claude)flagship ai model partnerAnthropic's Claude is one of the AI models powering Granola Chat in Spaces. Granola is an official connector in Claude and Claude Code, and Anthropic is a launch partner for MCP Enterprise-Managed Authorization (EMA), supporting zero-touch SSO via ID-JAG for enterprise customers.
- OpenAI (ChatGPT)flagship ai model partnerOpenAI's GPT powers Granola Chat in Spaces alongside Claude and Gemini. Granola is an official connector in ChatGPT, and OpenAI is one of Granola's underlying AI providers for summarization (with Anthropic).
- Google (Gemini)flagship ai model partnerGoogle's Gemini is one of the AI models powering Granola Chat in Spaces alongside Claude and GPT. Granola also integrates with Google Workspace login and Google Calendar.
- HubSpotflagship crm integrationHubSpot is a native CRM integration on the Granola Business tier. Granola can automatically update HubSpot contacts and deals with meeting notes, enriching CRM records the moment a call ends.
- Deepgramcore infrastructure vendorDeepgram is one of Granola's 'best-in-class' transcription providers listed on Granola's security page, used to power real-time and after-meeting meeting transcription.
- Assembly AIcore infrastructure vendorAssembly AI is one of Granola's 'best-in-class' transcription providers listed on Granola's security page, used alongside Deepgram to transcribe meeting audio.
- Amazon Web Services (AWS)core infrastructure vendorGranola stores user notes in its US-hosted AWS Virtual Private Cloud. Notes are encrypted at rest and in transit, backed up daily, and managed within industry-standard encrypted infrastructure.
- Stripe Climateminor sustainability partnerGranola contributes 1.5% of every subscription to remove CO2 from the atmosphere through Stripe Climate, as disclosed on the pricing page.
- Attiomajor crm integrationAttio is a native CRM integration on the Granola Business tier, allowing sales teams to push call notes directly into Attio customer records.
- Affinitymajor crm integration (especially for vc)Affinity is a native CRM integration on the Granola Business tier and is highlighted as a key use case for venture capital teams adopting Granola.
- Slackmajor comms integrationSlack is a native integration on the Business tier and an MCP partner. Granola can post meeting summaries and follow-ups into Slack channels. The MCP Enterprise-Managed Authorization launch lists Slack among launch MCP servers.
- Notionmajor knowledge-base integrationNotion is a native integration on the Business tier. Granola can create Notion pages from meeting notes and share summaries to Notion workspaces.
- Linearmajor project management integrationLinear is a primary destination for Granola notes. Granola can push action items and decisions into Linear issues, and the MCP EMA launch lists Linear as a launch MCP server.
- Jiraproject management integrationJira is a project management integration supported by Granola, enabling product teams to push action items and meeting decisions into Jira tickets.
- Asanaproject management integrationAsana is a project management integration supported by Granola. Asana is also a Granola customer, providing product, engineering, and ops use cases.
- Zapiermajor workflow integration and routing layerZapier is a native integration on the Business tier, used to route Granola notes into CRMs (including Salesforce), team communication tools, and downstream workflows that lack direct integrations.
- Cursorflagship ai tool connectorCursor is one of the official Granola MCP connectors, allowing developers to access their meeting notes directly from the Cursor AI code editor.
- Lovableflagship ai tool connectorLovable is an official Granola MCP connector, letting users pull meeting context into Lovable's AI app builder.
- Replitflagship ai tool connectorReplit is an official Granola MCP connector, allowing meeting context to flow into the Replit AI development environment.
- Figma Makeai tool connectorFigma Make is an official Granola MCP connector, bringing meeting context into the Figma design workflow.
- Manusai tool connectorManus is an official Granola MCP connector listed in the Series C blog post.
- v0ai tool connectorv0 by Vercel is an official Granola MCP connector, allowing meeting notes to feed into Vercel's v0 generative UI tool.
- Bolt.newai tool connectorBolt.new is an official Granola MCP connector listed in the Series C announcement.
- Duckbillai tool connectorDuckbill is an official Granola MCP connector listed in the Series C blog post.
- Dreamerai tool connectorDreamer is an official Granola MCP connector listed in the Series C announcement.
- Zoomcore meeting platform integrationZoom is supported as a meeting platform that Granola can transcribe. Granola uses computer audio to capture Zoom meetings without joining as a bot.
- Google Meetcore meeting platform integrationGoogle Meet is supported as a meeting platform that Granola can transcribe via computer audio. Granola also integrates with Google Workspace login and Google Calendar.
- Microsoft Teamscore meeting platform integrationMicrosoft Teams is supported as a meeting platform that Granola can transcribe. Granola integrates with Microsoft login for authentication.
- Oktaenterprise sso providerOkta is among the SSO/SAML identity providers supported by Granola's Enterprise tier and is the first supported identity provider for the Model Context Protocol (MCP) Enterprise-Managed Authorization (EMA) extension, implementing Cross App Access (XAA) for zero-touch SSO.
Scale indicators12 records
Recent moves1 record
Granola competitors and assessment
Company assessmentDirect peers
- Read AI: Read AI provides AI meeting notes, summaries, and 'meeting coach' analytics across Zoom, Meet, and Teams. It targets the same per-seat buyer as Granola and increasingly bundles meeting intelligence with email and document analytics, raising the competitive bar.
- Fathom: Fathom is a free AI meeting notetaker that records, transcribes, and summarizes Zoom, Google Meet, and Microsoft Teams calls. Its aggressive freemium positioning and CRM integrations overlap directly with Granola's freemium funnel and Business-tier positioning.
- Fireflies.ai: Fireflies is a bot-based AI meeting notetaker widely adopted by sales and customer-facing teams, with CRM and workflow integrations comparable to Granola's HubSpot/Attio/Affinity stack. It is a primary direct competitor in the AI meeting notes category.
- Otter.ai: Otter is the incumbent AI meeting notetaker with broad enterprise adoption and a bot-based transcription model. It is the most direct competitive comparison to Granola's core notepad product, and is the share leader Granola is most often benchmarked against.
- Avoma: Avoma is an AI meeting assistant with conversation intelligence, CRM integration, and coaching features tailored to sales and customer success teams. It is a direct competitor to Granola's sales-oriented use case and its CRM-push integrations.
- Fellow: Fellow combines meeting notes, agendas, and 1:1/team management for managers, with bot-based recording and AI summaries. It is a direct competitor in the AI meeting notes space, particularly targeting managers and team leads, an audience Granola also pursues.
Broad incumbents
- Zoom AI Companion: Zoom AI Companion offers built-in meeting summaries, action items, and follow-up drafting inside the Zoom platform. As Zoom's default meeting client for many of Granola's enterprise customers, it is a broad incumbent that can absorb standalone notetaker value at no incremental seat cost.
- Notion AI: Notion AI combines notes, document generation, and meeting note capture inside the Notion workspace, and is itself a Granola integration partner. As a broader productivity platform with embedded AI, it is a broad incumbent that competes for the same 'post-meeting admin' budget.
- Microsoft 365 Copilot: Microsoft 365 Copilot bundles meeting transcription, summarization, and follow-up drafting across Teams and the Office suite. It is the most consequential broad incumbent competitor, since it can deliver Granola-like functionality as a feature of an enterprise seat customers already own.
Emerging players
- tl;dv: tl;dv is a fast-growing bot-based AI meeting recorder and summarizer popular with startups and product teams. It is an emerging direct competitor with comparable free/paid tiers and an explicit focus on AI-native and product-led companies - a segment Granola also leads in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Granola social profiles
Digital presenceGranola compliance and trust
Trust signalCompliance3 records
Granola financial estimates
Financial estimateRevenue estimate
Valuation estimate
Granola leadership team
Management profileNumber of profiles
Profiles11 records
Granola funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Granola M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Granola
What does Granola do?
Granola is an AI notepad for meetings that transcribes computer audio during meetings without joining as a bot, then combines the user's own in-meeting notes with the AI-generated transcript to produce enhanced, structured meeting notes. The product is offered across macOS, Windows, and iPhone clients and is sold via per-seat SaaS subscriptions in Basic (free), Business, and Enterprise tiers, with supporting modules for AI chat across meetings, team Spaces, pre-meeting briefs, customizable AI recipes, and enterprise APIs/MCP connector.
Is Granola a public or private company?
Granola is a private company. It is classified as venture growth investor backed and is currently operating.
When was Granola founded?
Granola was founded in 2023. It employs 101 to 250 people.
Where is Granola based?
Granola is headquartered in London, United Kingdom, in the Europe region.
How does Granola make money?
Three revenue lines are on record. Per-seat SaaS subscriptions (Business and Enterprise tiers) is the primary driver. The others are free tier (Basic) and enterprise contracts.
Who are Granola's main competitors?
Direct peers on record are Read AI, Fathom, Fireflies.ai, Otter.ai, Avoma and Fellow. Broad incumbents are Zoom AI Companion, Notion AI and Microsoft 365 Copilot. tl;dv is listed as an emerging player.
Does Granola have an API?
Yes. Granola offers a Personal API (available on Business and Enterprise plans) for individuals to access their own notes and notes shared with them, and an Enterprise API (available on Enterprise plan) for admins to work with team context. Both APIs expose meeting notes and transcripts for programmatic access by third-party tools and internal workflows. The APIs are HTTP-based and documented at docs.granola.ai. Developer documentation is at docs.granola.ai/help-center/sharing/integrations/personal-api.
What industry is Granola in?
Granola's product category is AI Meeting Notes Software. Its primary akta.pro industry code is BPAMAMAA, Team Messaging & Chat, with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 518 and its SIC code is 7372.