Palla

What Palla does

Palla Financial, Inc. is a Miami-based B2B cross-border payments platform founded around 2020–2021 and operating as a venture-backed private company. The company provides financial institutions and fintechs with the infrastructure to embed or white-label instant international P2P transfers via REST APIs, supporting 180+ destination countries on a 24/7/365 basis. Its technology stack is built on top of Visa Direct and Mastercard Send debit rails, with Cross River Bank serving as the partner bank originating U.S. transfers, allowing Palla to deliver real-time cross-border payments without building proprietary international payment infrastructure.

The product surface is modular: a core P2P payments engine, an Embed product offering pre-built payment blocks for in-app integration, a Checkout product for white-label transfer apps, a Redirect product for PCI-compliant out-of-app card and account capture, and the Palla Dash dashboard for end-to-end transfer tracking and partner configuration. Compliance — including KYC, OFAC screening, card verification, fraud prevention, and transaction monitoring — is built into the platform, reducing the regulatory burden for partner institutions. Distribution is anchored on 30+ financial institution partners (including Banco Pichincha, Hey Banco, and Zinli) reaching an estimated 150 million end users, with primary focus on US-to-Latin America and Caribbean corridors.

Palla monetizes through per-transaction platform fees, white-label licensing, and foreign exchange margin on currency conversion. The company raised a $14.5 million Series A in May 2025 led by Revolution Ventures, with participation from Y Combinator, Ardent, Cowboy Ventures, and other investors; David Golden (Revolution Ventures) and Heidi Miller (former President of JPMorgan International) sit on the board. Co-founders Enrique Perezalonso (CEO) and Gregory Piccolo (CTO) lead an 11–50 person team headquartered in Miami, Florida.

Name

Palla

Legal name

Palla Financial, Inc.

Website

https://palla.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Palla is a Miami-based B2B cross-border payments platform that enables financial institutions and fintechs to embed or white-label instant international P2P transfers via APIs, leveraging Visa Direct and Mastercard Send rails to serve 180+ countries from a base of 30+ FI partners.

Ownership category

akta.pro rank

Product category

Cross-Border Payments Infrastructure

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

SME & Business Cross-Border Payments (B2B) (FSAMAIAB)

akta.pro secondary industries

Consumer Remittances (P2P) (FSAMAIAA), Remittance & Cross-Border Payment Rails (SWIFT, Local Clearing, RTP Connectivity) (FSAGAKAH)

Keywords

• Cross-border payments
• B2B payment infrastructure
• Remittance API platform
• White-label payment solutions
• P2P transfer APIs

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. API/Platform Transaction Fees: Revenue generated from financial institutions and fintechs integrating Palla's APIs to enable cross-border payments. Partners use the platform to send instant transfers to 180+ countries, with Palla earning fees per transaction processed through the network.
2. White-label Licensing: Revenue from providing white-label transfer applications that financial institutions and fintechs brand as their own. Includes compliance built-in for KYC, OFAC, fraud prevention, and transaction monitoring.
3. Foreign Exchange Margin: Revenue generated from currency exchange when users send transactions in US Dollars converted to foreign currencies. Palla earns revenue based on the difference between the exchange rate at which they buy foreign currency and the rate provided to customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Palla is a B2B cross-border payments platform that enables financial institutions and fintechs to embed instant P2P transfers into their existing applications via REST APIs and white-label products. Payments are routed over Visa Direct and Mastercard Send debit rails to deliver transfers in seconds to 180+ countries, available 24/7/365. The platform ships with built-in compliance (KYC, OFAC, card verification, fraud prevention, and transaction monitoring) and a partner-facing dashboard (Palla Dash) for end-to-end transfer tracking.

Product overview

Palla is a B2B cross-border payments platform enabling fintechs and financial institutions to send and receive P2P payments internationally in seconds, 24/7/365, across 180+ countries. The platform is architected as a core P2P Payments engine supplemented by three integration products — Embed (pre-built payment blocks for in-app integration), Checkout (white-label transfer apps), and Redirect (card/account capture with payment links) — all managed through the Palla Dash dashboard for end-to-end transfer tracking. Compliance capabilities including KYC, OFAC screening, card verification, fraud prevention, and transaction monitoring are built into the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• P2P Payments Platform B2B cross-border payments infrastructure that enables financial institutions and fintechs to send and receive instant P2P transfers in seconds to 180+ countries, 24/7/365, via REST APIs or a white-label experience.
• Embed Pre-built P2P Payment Blocks that partners embed directly into their existing fintech or banking applications, offering Magic Payment Links, Transfer Connections, Transfer Profiles, History, and Payment Requests.
• Checkout White-label transfer application for sending or receiving institutions, branded with the partner's look and feel, with personalized checkout pages, built-in compliance (KYC, OFAC, card verification, fraud prevention, transaction monitoring), and instant transfers to 180+ countries.
• Redirect Card and bank account capture solution that lets partners securely collect payment credentials and contact details outside their app and generate payment links, with PCI-compliant secure storage and auto-reload of incoming payments.

Quantifiable outcome

• 150 million end users reached through partner financial institutions
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Cross River BankcoreTechnology or IntegrationPartner Bank providing banking infrastructure for Palla's payment services. Palla instructs Cross River Bank to initiate P2P transfers from sending customers' accounts using Visa Direct or Mastercard networks.
• Visa DirectcoreTechnology or IntegrationPayment network used by Palla to initiate debit from sender's card/account in the US and push funds to receiver's card internationally.
• Mastercard SendcoreTechnology or IntegrationPayment network used by Palla for international fund transfers, alternative to Visa Direct.
• Banco PichinchaflagshipChannel Partner/ Reseller/ DistributorMajor financial institution partner using Palla's platform to offer instant cross-border payments to its customers in Latin America.
• Hey BancoflagshipChannel Partner/ Reseller/ DistributorFinancial institution partner using Palla's infrastructure for instant international transfers.
• ZinliflagshipChannel Partner/ Reseller/ DistributorFinancial institution partner leveraging Palla's payment platform for cross-border P2P services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Remitly: Remitly is a consumer-focused digital remittance company serving US→LATAM and other emerging market corridors. It directly competes with Palla's consumer P2P remittance use case, though Remitly operates a branded consumer app rather than selling B2B infrastructure to FIs.
• Wise: Wise (formerly TransferWise) is a global cross-border money transfer platform offering consumer and business payments across 70+ countries. It competes with Palla on cross-border P2P and B2B transfers and offers its own API platform to banks and fintechs, overlapping directly with Palla's B2B go-to-market.
• Nium: Nium is a B2B cross-border payments infrastructure platform offering real-time payouts to 190+ countries via APIs, serving banks, fintechs, and travel companies. It is the closest direct peer to Palla in business model, target customer, and API-first delivery, though with broader geographic coverage and a more established enterprise footprint.
• dLocal: dLocal is a payment processor focused on emerging markets, particularly LATAM, enabling global merchants to pay out and collect in local payment methods. It overlaps with Palla on LATAM corridor expertise and B2B infrastructure positioning, though it focuses on merchant/enterprise flows rather than consumer P2P.
• Thunes: Thunes is a cross-border payments network connecting digital wallets, banks, and mobile money operators across 130+ countries. It is a direct peer to Palla in B2B cross-border payment infrastructure, with comparable API-based delivery and a similar focus on emerging market corridors.

Broad incumbents

• PayPal (Xoom): PayPal's Xoom service offers consumer cross-border remittances to 160+ countries, overlapping with Palla's P2P remittance capability. As a broad incumbent, PayPal offers Xoom alongside a much larger payments portfolio and reaches comparable LATAM corridors, though it is not an infrastructure/API platform competing directly for FI partnerships.
• Revolut: Revolut is a global digital bank offering multi-currency accounts, cross-border transfers, and fintech-as-a-service solutions. It overlaps with Palla on cross-border P2P and is increasingly targeting B2B/embedded finance use cases similar to Palla's FI partner model.
• Ripple: Ripple offers cross-border payment infrastructure (RippleNet, On-Demand Liquidity) for banks and payment providers globally. It competes with Palla in the B2B cross-border payments space but focuses on larger correspondent banking and institutional liquidity use cases rather than consumer P2P remittance flows.
• Block (Cash App): Block operates Cash App, which supports domestic and cross-border P2P payments to a limited set of corridors. As a broad incumbent, it competes with Palla on consumer P2P use cases but does not offer a B2B API platform for FI embedding.

Emerging players

• Flutterwave: Flutterwave is a payments infrastructure company enabling cross-border and pan-African payment processing for businesses. It overlaps with Palla on B2B cross-border payment infrastructure but is geographically focused on Africa, with partial overlap on emerging market corridors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/palla-financial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palla