What Hey Banco does

Hey Banco is a 100% digital bank headquartered in San Pedro Garza García, Nuevo León, Mexico, operating as an Institución de Banca Múltiple within the Banregio Grupo Financiero ecosystem. As of January 31, 2026, the bank operates under its own independent banking license, having separated from Banregio's shared technology and regulatory framework. The platform serves Mexican consumers, minors, and small and medium-sized businesses (PyMEs) exclusively through native iOS, Android, and Huawei mobile applications, with no physical branches. Its technology stack includes an AI-powered virtual assistant (HAVI) for customer support, multi-factor biometric authentication (voice, fingerprint, facial recognition), and real-time transaction processing.

The product portfolio is unusually broad for a digital-only bank and spans personal, business, and minor accounts; credit cards (personal, business, and secured variants); personal, auto, and business lending up to $15 million; savings products yielding 4.00% annually; investment products offering up to 7.50% for premium members; stock and ETF trading on Mexican and international exchanges at 0.25% commission; and a full insurance suite (auto, home, life, cell phone, hospitalization, and SME). The Hey Pago division adds merchant acquiring through basic, mobile, intelligent, and integrated POS terminals, payment links, and e-commerce gateway integrations with WooCommerce, PrestaShop, and Magento. Cash access is extended through OXXO, 7-Eleven, and Banregio ATM networks, and the Hey Broker program recruits independent agents to distribute business credit and payment products.

Hey Banco generates revenue primarily through interest spreads on its loan portfolio, followed by card interchange and annual fees, merchant acquiring transaction fees (starting at 0.75%), insurance distribution commissions, and investment management fees (1.00%-2.65%). Customer acquisition relies on digital channels, app store presence, and a referral program (Hey Pro), while SME merchant acquiring is sold through a direct sales team and agent network. The company employs 1,062 staff and maintains IPAB deposit insurance up to 400,000 UDIs per depositor.

Name

Hey Banco

Legal name

Hey Banco, S.A., Institución de Banca Múltiple, Banregio Grupo Financiero

Website

https://hey.inc

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hey Banco is a 100% digital Mexican bank serving consumers, minors, and PyMEs through a mobile app, offering accounts, credit, lending, investments, insurance, and merchant acquiring (Hey Pago), operating independently since January 2026 under Banregio Grupo Financiero.

Ownership category

akta.pro rank

Product category

Digital Retail Banking

NAICS

Commercial Banking (52211), Offices of Bank Holding Companies (551111)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Retail-focused Neobanks (Mass Market) (FSABAFAA)

akta.pro secondary industries

Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA), Corporate Cash Management & Treasury Services (FSAMAOAA), Student & Youth Banking (FSABAAAH)

Keywords

• Digital banking services
• Retail banking products
• Merchant payment processing
• Investment trading platform
• Consumer insurance products

Headquarters

HQ city

San Pedro Garza García

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income: Primary revenue from interest spreads on personal and business loans, credit cards, and auto financing. Variable and fixed rate products with TIIE-based pricing.
2. Card Fees and Interchange: Annual card administration fees, commission charges on credit card transactions, and interchange income from debit and credit card usage.
3. Merchant Acquiring (Hey Pago): Transaction fees and commissions from point-of-sale terminals and payment processing for business customers. Rates from 0.75% for mobile terminals.
4. Insurance Distribution: Commission revenue from selling insurance products including auto, home, life, health, and cell phone insurance through the banking app.
5. Investment Products: Management fees from investment funds, with commissions ranging from 1.00% to 2.65% annual based on fund type.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hey Banco is a 100% digital bank in Mexico that delivers personal and business accounts, credit cards, personal and auto loans, business credit up to $15 million, savings, term investments, investment funds, and stock trading through its mobile application. It also distributes auto, home, life, cell phone, hospitalization, and small-business insurance products, and operates the Hey Pago merchant-acquiring division offering POS terminals, payment links, and e-commerce payment gateways to businesses.

Product overview

Hey Banco operates as a digital bank (100% digital bank) offering a comprehensive suite of financial products through its mobile app. The portfolio centers on three main pillars: (1) Personal and Business Banking - Cuenta Hey (Personal, Negocios, Menores) with associated credit cards (Personal, Negocios, con Garantía); (2) Lending Products - Crédito Personal, Crédito de Auto, Crédito Hey Negocios, and Crédito Express; (3) Savings and Investment - Ahorro Hey, Inversión Hey, Acciones Hey, and Fondos de Inversión Hey (six fund types); (4) Insurance -Seguro de Auto, Hogar, Vida, Celular, Hospitalización, Protección Hey, and Daños PYME; (5) Payment Solutions - Hey Pago terminals (Básica, Móvil, Inteligente, Integradas), Ligas de Pago, Pago en Línea, and E-Commerce. Additional services include salary portability (Portabilidad de Nómina), the HAVI virtual assistant, and Fan Hey premium subscription. The bank launched its independent operations on January 31, 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Hey Pro: Premium membership program offering enhanced interest rates (7.5% at 28 days, 7% at 7 days), exclusive giveaways, and reduced stock trading commissions of 0.10%.
• Fan Hey
• Hey Tech

Products and services

• Cuenta Hey Personal Digital bank account for individuals with no monthly fees, up to 4% savings yield, international payments capability, and customizable card designs.
• Cuenta Hey Negocios Business banking account with no minimum balance, no monthly fees, up to 9% yield, multi-user web banking, and integrated payment terminal solutions.
• Cuenta Hey Menores Digital bank account for minors under 18 with parental controls, savings goals, 4% yield, and customizable debit card.
• Tarjeta de Crédito Hey Personal Personal credit card with up to $250,000 limit, no annual fee for life, 1% cashback rewards, balance transfers, and split payments.
• Tarjeta de Crédito Hey Negocios Business credit card with up to $500,000 limit, balance transfers, 1% rewards, and Visa acceptance with contactless payments.
• Tarjeta de Crédito Hey con Garantía Secured credit card for building credit history, with deposit guarantee from $5,000 to $500,000 and upgrade path to traditional card after 6 months.
• Crédito Personal Hey Personal loan from $1,000 to $2,500,000 with fixed rate, terms from 3 to 48 months, and fully digital application.
• Crédito de Auto Hey Auto financing from 12.49% fixed rate, 10% down payment, terms up to 120 months, including life, unemployment, and auto insurance.
• Crédito Hey Negocios Business credit up to $15 million with simple or revolving options, rates from TIIE+8.15%, and terms up to 60 months.
• Crédito Hey Negocios Express Express business loan up to $1,000,000 for working capital or fixed assets with approval in 3 days and no real guarantee required.
• Ahorro Hey Digital savings account with 4.00% annual yield, up to $3 million balance, automatic savings scheduling, and up to 5 savings goals.
• Inversión Hey Investment product with daily or 28-day terms yielding up to 7.50% for Fan Hey or Hey Pro members, with a $1,000 minimum.
• Acciones Hey Stock trading platform for buying and selling shares on BMV, BIVA, and international markets with a 0.25% brokerage commission and same-day settlement.
• Fondos de Inversión Hey Investment funds including basic, short-term, medium-term, Mexican stock, long-term, and US dollar funds with various risk profiles and no mandatory terms.
• Portabilidad de Nómina Hey Salary portability service allowing employees to transfer their payroll to Hey Banco with a 4% savings yield and Hey Pro status benefits.
• Terminal Móvil Hey Mobile POS terminal for on-the-go payments with same-day deposits, accepting chip, band, contactless, and Apple Pay.
• Terminal Inteligente Hey Advanced POS terminal with sales management, employee profiles, tip collection, receipt printing, and WiFi or data plan connectivity.
• Terminales Integradas Hey Integrated POS terminals with self-checkout stations and multi-cash register integration for centralized business operations.
• Ligas de Pago Hey Payment links sent via WhatsApp, SMS, or email for remote payments with next-day deposits and rates from 1.5% for debit cards.
• Pago en Línea Hey Online payment gateway with Cybersource protection and 3D Secure authentication, available as Plug-In or Traditional integration.
• Hey Pago E-Commerce 24/7 online sales channel with payment processing for websites and apps via plugins for WooCommerce, Prestashop, and Magento.

Quantifiable outcome

• 4.00% savings yield with no minimum balance
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Banregio Grupo FinancierocoreOthersParent financial group providing banking license, technology infrastructure, and regulatory framework. Hey Banco operates as a subsidiary institution under Banregio Grupo Financiero umbrella, having received its own banking license effective January 31, 2026.
• Chubb SegurosminorStrategic or Co-development PartnerInsurance partner providing cell phone protection insurance underwritten by Chubb. Claims processed through Chubb's platform with quick online resolution for Hey Banco customers.
• VisacoreTechnology or IntegrationCard network partner for all Hey Banco debit and credit cards. Provides payment infrastructure, fraud protection, and global acceptance network for card transactions.
• OXXOminorStrategic or Co-development PartnerCash deposit and withdrawal network partner. Allows Hey Banco customers to make deposits and withdrawals at OXXO convenience stores across Mexico.
• 7-ElevenminorStrategic or Co-development PartnerCash deposit and withdrawal partner network. Enables cash access at 7-Eleven stores throughout Mexico.
• Banregio ATMsminorStrategic or Co-development PartnerATM network for fee-free cash withdrawals for Hey Banco customers. Shared infrastructure with parent Banregio Grupo Financiero.
• Torneo de la AmistadminorGTM or Marketing PartnerYouth sports tournament sponsorship spanning 3 years. Sponsoring event with 9,000 athletes from 5 countries in Queretaro, Mexico. Promotes brand awareness among young families.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Clip: Mexican fintech providing point-of-sale terminals, payment links, and merchant acquiring products to SMBs. Most directly comparable to Hey Pago on merchant acquiring, with strong brand recognition in the same segment.
• Mercado Pago: Fintech arm of Mercado Libre offering digital wallets, payments, credit, and yield products to Mexican consumers and merchants. Overlaps with Hey Banco on consumer payments, merchant acquiring, and embedded credit.
• NuBank México (Nu México): Latin America's largest neobank, operating in Mexico with a mobile-first credit card, personal loans, and savings product. Most directly comparable to Hey Banco on customer segment, product mix, and digital-only model.
• Albo: Mexican neobank offering multi-currency accounts, debit cards, and credit products. Comparable to Hey Banco's retail and SMB digital banking proposition, with overlap on international payment functionality.
• Klar: Mexican neobank offering deposit accounts, debit cards, and credit products to mass-market and SMB customers. Comparable in customer targeting and product breadth, though smaller in scale than Hey Banco.

Emerging players

• Stori: Mexican credit-card fintech focused on underserved mass-market customers with secured and unsecured cards. Comparable on the consumer credit side, particularly the secured-card category where Hey Banco also offers Tarjeta con Garantía.
• Konfío: Mexican digital lender focused on SMB working capital, term loans, and credit lines. Comparable to Hey Banco's Crédito Hey Negocios and Crédito Express business lending products, though without the consumer-side stack.

Others

• Banregio Grupo Financiero: Parent financial group of Hey Banco and a regional commercial bank in northern Mexico. Adjacent rather than competitive — they share ATMs, brand heritage, and legal infrastructure — but not a direct product peer.

Broad incumbents

• BBVA México: Largest commercial bank in Mexico with full retail, SMB, and corporate banking plus an increasingly digital channel strategy. Competes with Hey Banco across the full product suite and is the most important incumbent benchmark.
• Citibanamex: Major incumbent Mexican bank with national branch network and full retail, SMB, and wealth product set. Represents the traditional-banking model Hey Banco is competing against with its branchless proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heybanco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hey Banco