Palla
Palla is a Miami-based B2B cross-border payments platform that enables financial institutions and fintechs to embed or white-label instant international P2P transfers via APIs, leveraging Visa Direct and Mastercard Send rails to serve 180+ countries from a base of 30+ FI partners.
- Company typePrivate
- Founded2020
- HeadquartersCoral Gables, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Palla does
Palla Financial, Inc. is a Miami-based B2B cross-border payments platform founded around 2020–2021 and operating as a venture-backed private company. The company provides financial institutions and fintechs with the infrastructure to embed or white-label instant international P2P transfers via REST APIs, supporting 180+ destination countries on a 24/7/365 basis. Its technology stack is built on top of Visa Direct and Mastercard Send debit rails, with Cross River Bank serving as the partner bank originating U.S. transfers, allowing Palla to deliver real-time cross-border payments without building proprietary international payment infrastructure.
The product surface is modular: a core P2P payments engine, an Embed product offering pre-built payment blocks for in-app integration, a Checkout product for white-label transfer apps, a Redirect product for PCI-compliant out-of-app card and account capture, and the Palla Dash dashboard for end-to-end transfer tracking and partner configuration. Compliance — including KYC, OFAC screening, card verification, fraud prevention, and transaction monitoring — is built into the platform, reducing the regulatory burden for partner institutions. Distribution is anchored on 30+ financial institution partners (including Banco Pichincha, Hey Banco, and Zinli) reaching an estimated 150 million end users, with primary focus on US-to-Latin America and Caribbean corridors.
Palla monetizes through per-transaction platform fees, white-label licensing, and foreign exchange margin on currency conversion. The company raised a $14.5 million Series A in May 2025 led by Revolution Ventures, with participation from Y Combinator, Ardent, Cowboy Ventures, and other investors; David Golden (Revolution Ventures) and Heidi Miller (former President of JPMorgan International) sit on the board. Co-founders Enrique Perezalonso (CEO) and Gregory Piccolo (CTO) lead an 11–50 person team headquartered in Miami, Florida.
Palla firmographics
Firmographics- Name
- Palla
- Legal name
- Palla Financial, Inc.
- Website
- https://palla.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Palla is a Miami-based B2B cross-border payments platform that enables financial institutions and fintechs to embed or white-label instant international P2P transfers via APIs, leveraging Visa Direct and Mastercard Send rails to serve 180+ countries from a base of 30+ FI partners.
- Ownership category
- akta.pro rank
Palla industry classification
Industry- Product category
- Cross-Border Payments Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- SME & Business Cross-Border Payments (B2B) (FSAMAIAB)
- akta.pro secondary industries
- Consumer Remittances (P2P) (FSAMAIAA), Remittance & Cross-Border Payment Rails (SWIFT, Local Clearing, RTP Connectivity) (FSAGAKAH)
Keywords
Where Palla is headquartered
LocationHeadquarters
- HQ city
- Coral Gables
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Palla business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- API/Platform Transaction Fees: Revenue generated from financial institutions and fintechs integrating Palla's APIs to enable cross-border payments. Partners use the platform to send instant transfers to 180+ countries, with Palla earning fees per transaction processed through the network.
- White-label Licensing: Revenue from providing white-label transfer applications that financial institutions and fintechs brand as their own. Includes compliance built-in for KYC, OFAC, fraud prevention, and transaction monitoring.
- Foreign Exchange Margin: Revenue generated from currency exchange when users send transactions in US Dollars converted to foreign currencies. Palla earns revenue based on the difference between the exchange rate at which they buy foreign currency and the rate provided to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B API Platform - Partner pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Palla product offering
Product offeringCore offering
Palla is a B2B cross-border payments platform that enables financial institutions and fintechs to embed instant P2P transfers into their existing applications via REST APIs and white-label products. Payments are routed over Visa Direct and Mastercard Send debit rails to deliver transfers in seconds to 180+ countries, available 24/7/365. The platform ships with built-in compliance (KYC, OFAC, card verification, fraud prevention, and transaction monitoring) and a partner-facing dashboard (Palla Dash) for end-to-end transfer tracking.
Product overview
Palla is a B2B cross-border payments platform enabling fintechs and financial institutions to send and receive P2P payments internationally in seconds, 24/7/365, across 180+ countries. The platform is architected as a core P2P Payments engine supplemented by three integration products — Embed (pre-built payment blocks for in-app integration), Checkout (white-label transfer apps), and Redirect (card/account capture with payment links) — all managed through the Palla Dash dashboard for end-to-end transfer tracking. Compliance capabilities including KYC, OFAC screening, card verification, fraud prevention, and transaction monitoring are built into the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- P2P Payments Platform B2B cross-border payments infrastructure that enables financial institutions and fintechs to send and receive instant P2P transfers in seconds to 180+ countries, 24/7/365, via REST APIs or a white-label experience.
- Embed Pre-built P2P Payment Blocks that partners embed directly into their existing fintech or banking applications, offering Magic Payment Links, Transfer Connections, Transfer Profiles, History, and Payment Requests.
- Checkout White-label transfer application for sending or receiving institutions, branded with the partner's look and feel, with personalized checkout pages, built-in compliance (KYC, OFAC, card verification, fraud prevention, transaction monitoring), and instant transfers to 180+ countries.
- Redirect Card and bank account capture solution that lets partners securely collect payment credentials and contact details outside their app and generate payment links, with PCI-compliant secure storage and auto-reload of incoming payments.
Quantifiable outcome
- 150 million end users reached through partner financial institutions
- +3 more outcomes
Companies that use Palla
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Palla technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Palla partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Cross River BankcorePartner Bank providing banking infrastructure for Palla's payment services. Palla instructs Cross River Bank to initiate P2P transfers from sending customers' accounts using Visa Direct or Mastercard networks.
- Visa DirectcorePayment network used by Palla to initiate debit from sender's card/account in the US and push funds to receiver's card internationally.
- Mastercard SendcorePayment network used by Palla for international fund transfers, alternative to Visa Direct.
- Banco PichinchaflagshipMajor financial institution partner using Palla's platform to offer instant cross-border payments to its customers in Latin America.
- Hey BancoflagshipFinancial institution partner using Palla's infrastructure for instant international transfers.
- ZinliflagshipFinancial institution partner leveraging Palla's payment platform for cross-border P2P services.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Palla competitors and assessment
Company assessmentDirect peers
- Remitly: Remitly is a consumer-focused digital remittance company serving US→LATAM and other emerging market corridors. It directly competes with Palla's consumer P2P remittance use case, though Remitly operates a branded consumer app rather than selling B2B infrastructure to FIs.
- Wise: Wise (formerly TransferWise) is a global cross-border money transfer platform offering consumer and business payments across 70+ countries. It competes with Palla on cross-border P2P and B2B transfers and offers its own API platform to banks and fintechs, overlapping directly with Palla's B2B go-to-market.
- Nium: Nium is a B2B cross-border payments infrastructure platform offering real-time payouts to 190+ countries via APIs, serving banks, fintechs, and travel companies. It is the closest direct peer to Palla in business model, target customer, and API-first delivery, though with broader geographic coverage and a more established enterprise footprint.
- dLocal: dLocal is a payment processor focused on emerging markets, particularly LATAM, enabling global merchants to pay out and collect in local payment methods. It overlaps with Palla on LATAM corridor expertise and B2B infrastructure positioning, though it focuses on merchant/enterprise flows rather than consumer P2P.
- Thunes: Thunes is a cross-border payments network connecting digital wallets, banks, and mobile money operators across 130+ countries. It is a direct peer to Palla in B2B cross-border payment infrastructure, with comparable API-based delivery and a similar focus on emerging market corridors.
Broad incumbents
- PayPal (Xoom): PayPal's Xoom service offers consumer cross-border remittances to 160+ countries, overlapping with Palla's P2P remittance capability. As a broad incumbent, PayPal offers Xoom alongside a much larger payments portfolio and reaches comparable LATAM corridors, though it is not an infrastructure/API platform competing directly for FI partnerships.
- Revolut: Revolut is a global digital bank offering multi-currency accounts, cross-border transfers, and fintech-as-a-service solutions. It overlaps with Palla on cross-border P2P and is increasingly targeting B2B/embedded finance use cases similar to Palla's FI partner model.
- Ripple: Ripple offers cross-border payment infrastructure (RippleNet, On-Demand Liquidity) for banks and payment providers globally. It competes with Palla in the B2B cross-border payments space but focuses on larger correspondent banking and institutional liquidity use cases rather than consumer P2P remittance flows.
- Block (Cash App): Block operates Cash App, which supports domestic and cross-border P2P payments to a limited set of corridors. As a broad incumbent, it competes with Palla on consumer P2P use cases but does not offer a B2B API platform for FI embedding.
Emerging players
- Flutterwave: Flutterwave is a payments infrastructure company enabling cross-border and pan-African payment processing for businesses. It overlaps with Palla on B2B cross-border payment infrastructure but is geographically focused on Africa, with partial overlap on emerging market corridors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights5 records
Customer concentration
Palla social profiles
Digital presencePalla compliance and trust
Trust signalCompliance2 records
Palla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palla leadership team
Management profileNumber of profiles
Profiles2 records
Palla funding detail
Funding detailFunding overview
Funding rounds2 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palla
What does Palla do?
Palla is a B2B cross-border payments platform that enables financial institutions and fintechs to embed instant P2P transfers into their existing applications via REST APIs and white-label products. Payments are routed over Visa Direct and Mastercard Send debit rails to deliver transfers in seconds to 180+ countries, available 24/7/365. The platform ships with built-in compliance (KYC, OFAC, card verification, fraud prevention, and transaction monitoring) and a partner-facing dashboard (Palla Dash) for end-to-end transfer tracking.
Is Palla a public or private company?
Palla is a private company. It is classified as venture growth investor backed and is currently operating.
When was Palla founded?
Palla was founded in 2020. It employs 11 to 50 people.
Where is Palla based?
Palla is headquartered in Coral Gables, United States, in the North America region.
How does Palla make money?
Three revenue lines are on record. API/Platform Transaction Fees are the primary driver. The others are white-label Licensing and foreign Exchange Margin.
Who are Palla's main competitors?
Direct peers on record are Remitly, Wise, Nium, dLocal and Thunes. Broad incumbents are PayPal (Xoom), Revolut, Ripple and Block (Cash App). Flutterwave is listed as an emerging player.
Does Palla have an API?
Yes. REST APIs enabling partners to authenticate customers, create sender-receiver relationships, securely create and store payment methods, and send P2P transfers in seconds to 180+ countries. APIs are used to embed P2P payment capabilities into existing fintech applications or power white-label transfer experiences. Developer documentation is at docs.platform.palla.app.
What industry is Palla in?
Palla's product category is Cross-Border Payments Infrastructure. Its primary akta.pro industry code is FSAMAIAB, SME & Business Cross-Border Payments (B2B), with a secondary code of FSAMAIAA, Consumer Remittances (P2P). Its NAICS code is 522320 and its SIC code is 6199.