Agrim Wholesale

What Agrim Wholesale does

Agrim Wholesale Private Limited, founded in 2020 and headquartered in Gurugram, Haryana, operates an asset-light B2B e-commerce marketplace connecting agri-input retailers with manufacturers, MSMEs, and super stockists across India. The platform lists more than 60,000 SKUs spanning seeds, fertilizers, pesticides, and farm equipment, served to over 30,000 retailers by 20,000+ suppliers through its mobile application and web storefront, agrim.app. The Android app, distributed via the Google Play Store, has accumulated over 50,000 installs with a 4.9 rating and supports product discovery, ordering, real-time shipment tracking, GST billing, and cash-on-delivery or digital payment settlement.

The company's technology stack centers on a just-in-time inventory and order management system that avoids holding stock, instead routing retailer demand directly to manufacturers and providing suppliers with SKU management, real-time inventory control, pricing tools, and secure payments. Embedded financial services layered on the marketplace include collateral-free credit lines of up to 5 Lakhs for retailers and transparent payment dashboards for suppliers, enabled through a partnership with Axis Bank's Bharat Banking initiative. Distribution is product-led and self-serve, driven primarily through the mobile app and supported by social media channels and YouTube-based customer testimonials.

Agrim's business model is a combination of marketplace commissions on transactions between retailers and suppliers and financial service revenue from embedded credit and payment products. The company reports that retailers can save approximately 80% on purchases via the platform and has stated a vision to empower 1 million agri-input retailers by 2030. Agrim has raised more than $30 million in disclosed venture funding across Series A and Series B rounds led by Kalaari Capital with participation from Omnivore, India Quotient, Accion Venture Labs, Axis Bank, Asia Impact, British International Investment, and Trifecta Capital.

Name

Agrim Wholesale

Legal name

Agrim Wholesale Private Limited

Website

https://agrim.app

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Agrim Wholesale is an India-based B2B e-commerce marketplace founded in 2020 that connects 30,000+ agri-input retailers with 20,000+ manufacturers and suppliers across 60,000+ SKUs of seeds, fertilizers, pesticides, and farm equipment, supplemented by embedded credit and fintech services for the agricultural retail ecosystem.

Ownership category

akta.pro rank

Product category

Agricultural Inputs B2B Marketplace

NAICS

Wholesale Trade (42)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

akta.pro secondary industries

Agrochemical & Fertilizer Wholesale Distribution (AFABAJAC), Crop Protection Product Retail (Herbicides/Insecticides/Fungicides) (AFABAJAE)

Keywords

• B2B agri-inputs marketplace
• Agricultural inputs distribution
• Farm supplies ecommerce
• Agri retailer financing
• Embedded credit agri

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Marketplace Commission/Transaction Fees: Agrim operates as a B2B e-commerce platform connecting retailers with manufacturers. Revenue is generated through commissions on transactions between retailers and suppliers on the platform, facilitating sales of 60,000+ agri-input products.
2. Fintech/Embedded Financial Services: Company plans to launch financial services for retailers, including credit facilities. Revenue stream from embedded fintech products and financial services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Agrim Wholesale operates an asset-light B2B e-commerce marketplace that connects local agri-input retailers with manufacturers, MSMEs, and super stockists across India to buy and sell agricultural inputs such as seeds, fertilizers, pesticides, and farm equipment. The platform offers 60,000+ SKUs to over 30,000 retailers, with embedded credit up to 5 Lakhs, cash-on-delivery and digital/GST billing, and on-time delivery backed by real-time order tracking through its mobile app and supplier portal.

Product overview

Agrim Wholesale operates an asset-light B2B agri-inputs e-commerce platform serving three distinct segments: retailers who purchase agri-inputs from suppliers, manufacturers/MSMEs who sell to retailers, and general sellers/super stockists who distribute within the network. The platform connects over 30,000 retailers with 20,000+ suppliers across 60,000+ products. Its product portfolio comprises the core Agrim marketplace for each user segment (Retailers, Manufacturers/MSMEs, General Sellers), a mobile application with 50k+ installs, and embedded fintech products offering credit facilities up to 5 Lakhs. The platform aims to empower 1 million agri-input retailers by 2030.

Differentiator

Problem solved

Functional benefit

Products and services

• Agrim Marketplace for Retailers B2B marketplace offering for agri-input retailers to purchase seeds, fertilizers, pesticides, and farm equipment from manufacturers and suppliers, with access to 60,000+ products, credit up to 5 Lakhs, claimed 80% savings, and on-time delivery.
• Agrim Marketplace for Manufacturers and MSMEs B2B platform enabling agri-input manufacturers and MSMEs to list products, manage inventory in real-time, set pricing, process orders, and receive secure payments while reaching 30,000+ retailers across India.
• Agrim Marketplace for Super Stockists and General Sellers Wholesale marketplace offering for super stockists and general sellers to purchase agri-inputs in bulk for redistribution, with cash on delivery, real-time order tracking, collateral-free credit, and GST billing.
• Agrim Mobile App Android mobile application available on the Google Play Store with 50k+ installs and a 4.9 rating, enabling retailers and suppliers to browse products, place orders, track shipments, manage inventory, and conduct transactions on the Agrim B2B marketplace.

Quantifiable outcome

• 80% savings on purchases for retailers
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AgroStar: India-based B2B/B2C agri-input e-commerce platform offering seeds, fertilizers, pesticides, and crop advisory to farmers and retailers. Directly comparable to Agrim in product category, target customer base, and digital marketplace model.
• BigHaat: Indian agri-input e-commerce marketplace providing seeds, crop protection, and nutrition products to farmers. Operates a similar B2B/B2C digital distribution model targeting the same fragmented agri-retail ecosystem.
• DeHaat: Full-stack agritech platform serving farmers with inputs, advisory, and market linkages through a franchise network of micro-entrepreneurs. Competitively overlaps with Agrim on agri-input distribution and embedded fintech for the rural ecosystem.
• Ninjacart: India B2B agritech platform focused on fresh produce supply chain connecting farmers with retailers and restaurants. Comparable business model (B2B agri marketplace with embedded supply chain) targeting similar SMB retail customers.
• Bijak: India B2B agri-commodity marketplace connecting traders, wholesalers, and farmers. Comparable asset-light marketplace model with embedded credit, though focused on agri-commodity output trade rather than agri-inputs.

Broad incumbents

• Udaan: Large Indian B2B e-commerce marketplace spanning multiple categories including agri-inputs, FMCG, and industrial goods. Operates a much broader portfolio but competes in the same agri-input retailer segment with similar asset-light marketplace economics.
• Moglix: India B2B commerce platform for industrial supplies, MRO, and agri/farm inputs. Comparable marketplace model serving SMBs with embedded financing, but operating across a much broader industrial category mix.

Emerging players

• Gramophone (now udaan-merged / CropLogic-related): Indian agri-tech platform providing input procurement, advisory, and market linkage to farmers. Comparable agri-input distribution and digital marketplace angle, with overlapping target customers in rural India.
• CropIn: India-based agri-tech company offering digital SaaS solutions for farm management and agribusinesses. Adjacent player providing data and intelligence layers that increasingly intersect with B2B agri-input platforms like Agrim.
• WayCool Foods: India B2B agritech platform focused on food distribution and agri supply chain. Comparable in B2B agri distribution and embedded supply chain model, though focused on output rather than agri-inputs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@agrimindia
• Facebookfacebook.com/AgriInputsWholesale
• LinkedInlinkedin.com/company/agrimwholesale
• Instagraminstagram.com/agrim_india

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrim Wholesale