Gramophone

Name

Gramophone

Legal name

Agstack Technologies Pvt. Ltd.

Website

https://gramophone.in

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Digital Agriculture Platform (AgriTech)

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Agronomy intelligence platform
• Agri-input e-commerce
• Digital mandi marketplace
• Farm management software
• Agricultural advisory services

Headquarters

HQ city

Indore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Agri-Input Commerce (Gram Bazaar): Gramophone acts as an e-commerce platform for agricultural inputs (seeds, crop protection, crop nutrition, supplements, agri hardware) sold directly to farmers via app, call center, or Gram Uday Centers. Revenue is generated through product margins on input sales, with access to 150+ agri-input company brands.
2. Gram Vyapar — Output Marketplace Commission: Digital mandi platform enabling farmers to sell crops to traders directly. The platform facilitates trade listings, trader verification, and direct communication, with 100% Month-on-Month growth since launch in March 2021. Revenue likely derived from transaction facilitation fees or commissions on closed trades.
3. Gram Salah — Premium Farm Management (SaaS): Personalized agronomic intelligence and farm management services offered as a paid SaaS product. Farmers pay for premium services including personalized crop calendars, disease alerts, soil health packages, and expert advisory. Farmers accessing premium services have 3x-4x higher agri-input purchase wallet on the platform, creating cross-sell revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Gramophone operates a data-driven, full-stack AgTech platform for Indian farmers that bundles agronomy intelligence (Gram Salah), agri-input e-commerce (Gram Bazaar), an output crop-selling marketplace (Gram Vyapar), a farmer social network (Gram Sabha), and a soil testing program (Super Fasal). The platform is delivered through a multilingual mobile app, a Village Representative network using Gram Konnect, physical Gram Uday Centers, and a toll-free call center, providing personalized recommendations, home delivery of inputs, and post-harvest market access across 25,000+ villages.

Product overview

Gramophone is a data-driven full-stack technology platform offering an integrated suite of solutions for Indian farmers. The platform operates as a modular ecosystem combining Gram Salah (farm management and agronomic intelligence), Gram Bazaar (agri-input e-commerce), Gram Vyapar (digital mandi output marketplace), Gram Sabha (farmer social network), and Super Fasal (soil testing program). The Gram Konnect app serves Village Representatives managing last-mile fulfillment through Gram Uday Centers. Together these products cover the complete crop cycle from soil health assessment and input procurement through crop management advisory and post-harvest market linkages, enabling farmers to buy inputs, receive expert guidance, and sell produce on a single unified platform.

Differentiator

Problem solved

Functional benefit

Brands

• Gram Salah: Farm Management - Real-time solutions by agronomy experts providing personalized agronomic intelligence, weather updates, mandi prices, disease prediction and cure advisory, and higher crop yield recommendations.
• Gram Bazaar
• Gram Vyapar
• Gram Sabha
• Super Fasal

Products and services

• Gram Salah (Farm Management SaaS) Premium farm management and personalized agronomic intelligence service offering crop calendars, real-time disease prediction and cure advisory, weather updates, mandi prices, and expert recommendations on a monthly subscription basis. Targeted at Indian small and marginal farmers seeking scientific, data-driven crop management.
• Gram Bazaar (Agri-Input E-Commerce) One-stop-shop e-commerce platform for agricultural inputs (seeds, crop protection, crop nutrition, supplements, and agri hardware) from 150+ brands including Dhanuka, Bayer, UPL, Godrej, Crystal, and Corteva, with doorstep delivery. Targeted at Indian farmers purchasing agri-inputs for the upcoming crop cycle.
• Gram Vyapar (Digital Mandi Marketplace) Digital marketplace connecting farmers directly with traders, commission agents, and processors across India for post-harvest crop buying and selling, featuring sell/buy listings, verified trader profiles, and direct call-to-trade functionality. Targeted at Indian farmers (sellers) and traders (buyers) seeking to eliminate middlemen.
• Gram Sabha (Farmers' Social Network) Social network of 5 Lakh+ farmers and agronomy experts enabling peer-to-peer interactions, photo-based query resolution, real-time expert connect, and sharing of modern farming techniques and agri-machinery hacks. Targeted at Indian farmers seeking community-based learning and referrals.
• Super Fasal (Soil Testing Program) Soil testing service in which soil samples are tested by partner institutes, reports are delivered to the farmer's home within 10 days, and agronomy experts prepare a customized package of practices for the upcoming crop based on soil composition and crop type. Targeted at Indian farmers seeking scientific soil health management.
• Gramophone Smart Farming App Multilingual mobile application serving as the integrated platform combining agronomy intelligence, farm management (Gram Salah), agri-input commerce (Gram Bazaar), output marketplace (Gram Vyapar), social network (Gram Sabha), and soil testing (Super Fasal) into one user experience. Targeted at Indian smartphone-using farmers seeking a single entry point to all Gramophone services.

Quantifiable outcome

• 30-40% higher crop yield
• +6 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Unnati Agri (Akshamaala Solutions Pvt Ltd)flagshipStrategic or Co-development Partner · 1 January 2026Gramophone was acquired by Unnati Agri in 2026 in a distressed share swap deal. Unnati acquired Info Edge's 50.94% stake in Gramophone for ~Rs 91.7 crore (~USD 10.2 million), giving Info Edge a 15.75% stake in Unnati. Post-acquisition, Gramophone was merged into Unnati to create India's largest integrated agri-input platform spanning digital agri distribution, aggregation, and financing. Gramophone co-founder Navneet Singh Batra subsequently left to join Superplum.
• Village Representatives (VRs) / Gram Konnect NetworkcoreChannel Partner/ Reseller/ DistributorVillage Representatives are microentrepreneurs managing farmer relationships and driving commerce using GramKonnect app. Each VR covers ~40 villages and ~1000 farmers. They serve as the first point of contact for farmers and the channel through which advice, inputs, and support are delivered. This network enables last-mile delivery within 48 hours and drives farmer acquisition at 1/3rd the cost of other channels.

Scale indicators15 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• DeHaat: DeHaat is a full-stack Indian agritech platform offering agronomy advisory, agri-input e-commerce, output market linkage, and financing to farmers — directly mirroring Gramophone's end-to-end model and serving the same small/marginal farmer segment.
• AgroStar: AgroStar is an Indian agri-input e-commerce and agronomy advisory platform for farmers, with mobile-first advisory and a deep input catalogue — directly overlapping Gramophone's Gram Bazaar and Gram Salah offerings.
• BigHaat: BigHaat is an Indian online agri-input marketplace selling seeds, crop protection, and nutrition directly to farmers — comparable to Gramophone's Gram Bazaar with overlapping brand partnerships and target customers.
• Unnati Agri (Akshamaala Solutions): Unnati Agri is an Indian agritech platform offering agri-input distribution, advisory, and financing — Gramophone's 2026 acquirer and merger partner, operating a directly overlapping full-stack model.
• Ninjacart: Ninjacart is an Indian agri supply-chain platform connecting farmers directly to retailers and processors, with growing agri-input adjacency — comparable on output marketplace (Gram Vyapar) and farmer-first supply chain.
• BharatAgri: BharatAgri is an Indian agritech platform offering personalised crop advisory, agri-input commerce, and farming subscriptions — closely matching Gramophone's Gram Salah + Gram Bazaar bundle.

Emerging players

• CropIn: CropIn is an Indian farm management and decision-support SaaS platform for agribusinesses and farmers — comparable on the FMIS/decision-support software layer that Gram Salah represents.
• Fasal: Fasal is an Indian precision agriculture platform using IoT and AI for crop, disease, and irrigation advisories — comparable as a precision-ag decision-support peer for Gramophone's recommendation engine.

Broad incumbents

• Bayer Climate FieldView: Climate FieldView is Bayer's global digital farming platform offering field-data analytics, agronomy recommendations, and input integration — a broad incumbent comparable on FMIS, predictive analytics, and the Bayer CropScience partnership angle.
• Indigo Ag: Indigo Ag is a large US-based agritech company spanning digital agronomy, biological inputs, and grain market-making — comparable as a broad incumbent operating an end-to-end farmer platform with data and marketplace layers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gramophone_ag
• YouTubeyoutube.com/channel/UCmJ7oQCcKzf-IU2QXaMVykQ
• Facebookfacebook.com/gramophone.co.in
• LinkedInlinkedin.com/company/gramophone.co.in

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds9 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gramophone