Mad capital
Mad Capital is a Boulder-based Public Benefit Corporation providing specialized private credit—transition, operating, real estate, and equipment loans—to regenerative organic farmers in the United States. It operates the $50M Perennial Fund II and manages more than 164,000 portfolio acres.
- Company typePrivate
- Founded2018
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mad capital does
Mad Capital is a Boulder, Colorado-based Public Benefit Corporation that provides specialized private credit to regenerative organic farmers in the United States. The company was founded in 2018 and operates as the financing arm of the broader Mad Agriculture nonprofit ecosystem, alongside sister entities Mad Lands (technical assistance), Mad Markets (crop brokerage), and Mad Revolution (community). Its core product suite consists of four loan types—Transition Loans (interest-only financing during the 3-5 year organic conversion), Operating Loans (working capital with incremental drawdowns), Real Estate and Land Loans (farm acquisition and succession), and Equipment and Infrastructure Loans (specialized regenerative equipment)—all senior-secured at a maximum 75% loan-to-value ratio against real assets including farmland, equipment, crops, and chattels. The lending process is operated fully in-house across origination, underwriting, placement, and servicing, with stated turnaround times of five days or less and bespoke payback schedules calibrated to individual farm cash flows.
The business model combines interest income from direct farm loans with management and deployment economics from its institutional investment funds. The flagship is the $50 million Perennial Fund II, launched in March 2024 and backed by The Rockefeller Foundation and Schmidt Family Foundation, which channels accredited investor capital into the loan portfolio through a dedicated investor portal at invest.madcapital.com. Go-to-market is sales-led and direct: farmers apply via website contact forms or phone (866-FARM-MAD), receive personalized consultation and on-farm visits, and are reached through grassroots referrals, agricultural conferences (Marbleseed, PASA, EcoFarm), and podcast appearances. Customers are predominantly small and mid-sized regenerative operators across US regions including the Midwest, Mountain West, Southeast, Pacific Coast, and Northeast, with an additional emerging segment of young and first-generation farmers underserved by traditional banks.
Mad capital firmographics
Firmographics- Name
- Mad capital
- Legal name
- Mad Capital PBC
- Website
- https://madcapital.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mad Capital is a Boulder-based Public Benefit Corporation providing specialized private credit—transition, operating, real estate, and equipment loans—to regenerative organic farmers in the United States. It operates the $50M Perennial Fund II and manages more than 164,000 portfolio acres.
- Ownership category
- akta.pro rank
Mad capital industry classification
Industry- Product category
- Agricultural Lending
- NAICS
- Real Estate Credit (522292), Credit Intermediation and Related Activities (522), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Private Credit / Direct Lending (FSAAAHAG)
- akta.pro secondary industry
- SME Term Loans & Growth Capital (FSAKAGAB)
Keywords
Where Mad capital is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mad capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Loan Interest Income: Mad Capital generates revenue through interest on private credit loans extended to regenerative organic farmers. Loans are structured with fixed interest rates and customized payback schedules. The company offers various loan types including transition loans, operating loans, real estate/land loans, and equipment/infrastructure loans.
- Investment Fund Management: Manages investment funds (Perennial Fund II) backed by foundations, providing financing to farmers transitioning to regenerative organic agriculture. Revenue derived from fund management and lending operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Transition Loans for organic conversion |
| Other | Pay-as-you-go | Operating Loans for working capital |
| Other | Multi-year contract | Real Estate and Land Loans |
| Other | Multi-year contract | Equipment and Infrastructure Loans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Mad capital product offering
Product offeringCore offering
Mad Capital is a specialized private credit lender that provides customized loan products to regenerative organic and transitioning farmers in the United States. Its offering includes Transition Loans (interest-only during organic conversion), Operating Loans (flexible working capital), Real Estate & Land Loans (farmland acquisition and succession), and Equipment & Infrastructure Loans. The company runs an end-to-end in-house lending process—origination, underwriting, placement, and servicing—and operates the Mad Capital Investor Platform that connects accredited investors to fixed-income debt instruments secured by real agricultural assets.
Product overview
Mad Capital is a specialized agricultural lending platform offering four core loan products: Transition Loans, Operating Loans, Real Estate & Land Loans, and Equipment & Infrastructure Loans. All products are exclusively designed for organic, regenerative, and transitioning farmers. The company also operates an Investor Platform that connects accredited investors with opportunities to provide fixed-income financing secured by real agricultural assets. The product suite is built around the Mad! ecosystem, providing farmers with access to the broader Mad Agriculture network including Mad Markets, Mad Lands, and Mad Revolution support services.
Differentiator
Problem solved
Functional benefit
Brands
- Perennial Fund II: $50 million investment fund backed by The Rockefeller Foundation and Schmidt Family Foundation to help U.S. farmers transition to regenerative and organic agriculture.
Products and services
- Transition Loans
Quantifiable outcome
- Cut transition times in half compared to traditional financing
- +3 more outcomes
Companies that use Mad capital
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Mad capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mad capital partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Mad AgriculturecoreMad Capital is the sister company of Mad Agriculture, the non-profit working from heart to head, poetry to science, financing to markets, and soil to shelf. The four branches (Mad Capital, Mad Lands, Mad Markets, Mad Revolution) ensure farmer partners have financial, strategic, connective, and communal support.
- Mad MarketscoreMad Markets provides crop brokerage and trading services for Mad farmers, connecting them with values-aligned buyers and brands. Part of the Mad Agriculture ecosystem supporting holistic farmer transition.
- Mad LandscoreMad Lands provides technical assistance and strategic planning for farmers, partnering with Rodale Institute for organic research and training. Helps farmers assess ecosystem practices and develop holistic farm plans.
- Rodale InstitutecoreRodale Institute is a longstanding leader in organic research and training that partners with Mad Lands to deliver technical support for Mad farmers, particularly in organic weed management across regions.
- NoriminorNori is a carbon removal marketplace that helps farmers like the Knuths convert farm data into monetary value through carbon credits for regenerative practices.
- MarbleseedminorMarbleseed is a sustainable agriculture conference that Mad Capital recommends for farmers to connect with the organic and regenerative farming community.
- PASA (Pennsylvania Association for Sustainable Agriculture)minorPASA is a sustainable agriculture conference organization that Mad Capital recommends for farmers to connect with the regenerative farming movement.
- EcoFarmminorEcoFarm is an agricultural conference organization that Mad Capital recommends for farmer community building and networking.
Scale indicators11 records
Recent moves6 records
Expansion highlights7 records
Mad capital competitors and assessment
Company assessmentDirect peers
- Steward: Steward is a private credit platform that provides loans to sustainable and regenerative farms and connects individual investors to those loans. It is the closest direct competitor to Mad Capital in the regenerative/sustainable ag lending niche, with a similar investor-portal-driven fund model.
- FBN Finance: FBN Finance is the lending arm of Farmers Business Network, providing operating, equipment, and real-estate loans to farmers. It is a direct peer in farmer-focused ag lending and counts former Mad Capital team members (Director of Credit, Loan Advisor) among its alumni, reflecting overlapping customer bases and underwriting know-how.
- AgAmerica Lending: AgAmerica is a non-bank agricultural lender specializing in land and operational loans to U.S. farmers, with a strong focus on real-estate-backed farm credit. Comparable to Mad Capital in product mix and target customer, though it serves conventional agriculture more broadly.
- Iroquois Valley Farmland REIT: Iroquois Valley is a public-purpose farmland REIT and direct lender to organic and regenerative farmers, financing land acquisitions and operating needs. Closely comparable in mission (organic/regenerative focus) and product (real-estate-secured loans to farmers), but structured as a REIT rather than a private credit fund.
- Dirt Capital Partners: Dirt Capital Partners is an impact investment firm that provides land-secured financing to sustainable and organic farmers in the U.S. It overlaps directly with Mad Capital's transition and land-loan products and serves a similar values-aligned, mission-driven farmer base.
Broad incumbents
- Farm Credit System: The Farm Credit System is a nationwide network of borrower-owned lending institutions providing real-estate and operating credit to U.S. agriculture. It is the dominant broad incumbent against which Mad Capital's specialist positioning is defined, with scale advantages that Mad Capital must counter via mission alignment and underwriting flexibility.
- Farmer Mac: Farmer Mac is a federally chartered secondary-market buyer of agricultural real-estate loans, providing liquidity to ag lenders. Comparable to Mad Capital only at the broad ag-credit level; represents the institutional infrastructure Mad Capital's fund model is partially disintermediating.
Emerging players
- Root Capital: Root Capital is a mission-driven agricultural lender that provides credit to small and growing rural enterprises, primarily in developing countries, with a focus on sustainable and organic value chains. Compares to Mad Capital in mission-driven ag lending and impact-investor base, though it focuses on post-farm-gate SMEs in emerging markets rather than U.S. regenerative farmers.
Others
- Kiva: Kiva is a mission-driven, crowdfunded micro-lending platform that finances small entrepreneurs including farmers, with a zero-interest model backed by individual lenders. It is comparable to Mad Capital only in the broader sense of impact-oriented, alternative-credit provision to underserved borrowers; product and customer are quite different.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mad capital social profiles
Digital presenceMad capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mad capital leadership team
Management profileNumber of profiles
Profiles7 records
Mad capital subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mad capital funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mad capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mad capital
What does Mad capital do?
Mad Capital is a specialized private credit lender that provides customized loan products to regenerative organic and transitioning farmers in the United States. Its offering includes Transition Loans (interest-only during organic conversion), Operating Loans (flexible working capital), Real Estate & Land Loans (farmland acquisition and succession), and Equipment & Infrastructure Loans. The company runs an end-to-end in-house lending process—origination, underwriting, placement, and servicing—and operates the Mad Capital Investor Platform that connects accredited investors to fixed-income debt instruments secured by real agricultural assets.
Is Mad capital a public or private company?
Mad capital is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mad capital founded?
Mad capital was founded in 2018. It employs 1 to 10 people.
Where is Mad capital based?
Mad capital is headquartered in Boulder, United States, in the North America region.
How does Mad capital make money?
Two revenue lines are on record. Loan Interest Income is the primary driver. The others are investment Fund Management.
Who are Mad capital's main competitors?
Direct peers on record are Steward, FBN Finance, AgAmerica Lending, Iroquois Valley Farmland REIT and Dirt Capital Partners. Broad incumbents are Farm Credit System and Farmer Mac. Root Capital is listed as an emerging player. Kiva is listed as an others.
Does Mad capital have an API?
No public API is recorded for Mad capital.
What industry is Mad capital in?
Mad capital's product category is Agricultural Lending. Its primary akta.pro industry code is FSAAAHAG, Private Credit / Direct Lending, with a secondary code of FSAKAGAB, SME Term Loans & Growth Capital. Its NAICS code is 522292 and its SIC code is 6162.