Mad Markets
Mad Markets, PBC is a Minneapolis-based Public Benefit Corporation that builds regenerative organic agricultural supply chains by acquiring processing companies, such as its August 2024 purchase of Timeless Seeds, Inc., to connect regenerative organic farmers with end markets across the USA.
- Company typePrivate
- Founded2023
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mad Markets does
Mad Markets, PBC is a Delaware Public Benefit Corporation founded in 2023 and based in Minneapolis, USA, that builds regenerative organic agricultural supply chains by acquiring and integrating processing infrastructure to connect farmers directly with end markets. The company's operating model centers on vertical integration through M&A: in August 2024 it acquired Timeless Seeds, Inc., a leading organic lentil and chickpea processor, with the stated goal of increasing Timeless Seeds' sales fourfold, supporting rural communities, and advancing climate-smart agriculture. Mad Markets generates revenue through agricultural product sales enabled by its owned processing operations (transaction-fee / product-margin economics) and operates a direct B2B agricultural distribution model across the USA.
The company operates within a broader ecosystem that includes affiliated entities Mad Agriculture (farm planning and research) and Mad Capital (financing for regenerative agriculture), and has filed SEC paperwork for a $2.2 million exempt securities offering. Its core business is operational — owning and scaling processing infrastructure for regenerative organic supply chains — rather than software or technology. The public-facing website is largely a placeholder, listing Alex Heilman as Co-Founder & CEO and inviting signups, indicating the business remains in an early commercialization and post-acquisition integration phase.
Mad Markets firmographics
Firmographics- Name
- Mad Markets
- Legal name
- Mad Markets, PBC
- Website
- https://madmarkets.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mad Markets, PBC is a Minneapolis-based Public Benefit Corporation that builds regenerative organic agricultural supply chains by acquiring processing companies, such as its August 2024 purchase of Timeless Seeds, Inc., to connect regenerative organic farmers with end markets across the USA.
- Ownership category
- akta.pro rank
Mad Markets industry classification
Industry- Product category
- Regenerative Agriculture Supply Chain Services
- NAICS
- Frozen Food Manufacturing (31141), Packaged Frozen Food Merchant Wholesalers (42442), Fresh Fruit and Vegetable Merchant Wholesalers (42448), Wholesale Trade Agents and Brokers (4251)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
- akta.pro secondary industries
- Frozen Fruits & Vegetables Manufacturing (AFAKACAF), Frozen Foods Wholesale (AFAIABAC), Fresh Vegetable Wholesale (AFAIACAB)
Keywords
Where Mad Markets is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Mad Markets business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel
Revenue model
- Agricultural product sales through supply chain integration: Mad Markets generates revenue by acquiring and operating agricultural processing companies, connecting farmers producing regenerative organic crops with broader markets. The company aims to increase sales of acquired partners like Timeless Seeds fourfold through expanded market access and supply chain infrastructure.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Mad Markets product offering
Product offeringCore offering
Mad Markets is a Public Benefit Corporation that builds regenerative agricultural supply chains by acquiring and operating processing companies such as Timeless Seeds, Inc., a leading organic lentil and chickpea processor. The company connects regenerative organic farmers to broader markets through this vertically integrated infrastructure, with the strategic goal of increasing sales of acquired processing partners fourfold while supporting rural communities and climate initiatives.
Product overview
Mad Markets is a public benefit corporation operating as a marketplace platform that connects farmers with markets to promote regenerative organic agriculture. The company recently expanded its portfolio through the acquisition of Timeless Seeds, Inc., a leading organic lentil and chickpea processor. Mad Markets serves as the core platform enabling farmers to access markets, while Timeless Seeds represents the company's owned supply chain infrastructure for specialty grain and pulse processing.
Differentiator
Problem solved
Functional benefit
Products and services
- Timeless Seeds, Inc. (acquired processor)
Quantifiable outcome
- Fourfold increase in Timeless Seeds' sales
Companies that use Mad Markets
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Mad Markets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mad Markets partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Timeless Seeds, Inc.coreMad Markets acquired Timeless Seeds, Inc., a leading organic lentil and chickpea processing company. The strategic purchase aims to connect farmers with markets, increase Timeless' sales fourfold, and support rural communities and climate change initiatives through regenerative organic agriculture.
- Mad AgriculturecoreMad Agriculture (madagriculture.org) is part of the broader ecosystem, linked from the Mad Markets website as a related organization within the regenerative agriculture network.
- Mad CapitalcoreMad Capital (madcapital.com) is linked from the Mad Markets website as a related entity within the Mad Agriculture ecosystem, suggesting shared mission and potential strategic alignment in regenerative agriculture financing and markets.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Mad Markets competitors and assessment
Company assessmentDirect peers
- Mad Agriculture: Mad Agriculture is the sister organization in the same regenerative agriculture ecosystem; it provides land planning and farmer advisory, directly upstream of Mad Markets' market-access function, and shares leadership/mission with Mad Markets.
- Mad Capital: Mad Capital is the affiliated regenerative agriculture lender that finances farmer transitions; it sits in the same ecosystem as Mad Markets and supplies the offtake-aligned capital and grower pipeline that Mad Markets depends on.
- Patagonia Provisions: Patagonia Provisions is a regenerative-organic food brand that sources directly from farmers with climate-mission branding; it represents the demand-side counterpart that Mad Markets' supply chain is built to serve, making it directly comparable in regenerative-organic go-to-market.
Broad incumbents
- Indigo Ag: Indigo Ag is a large, established agriculture platform with a regenerative/sustainable supply chain business (including carbon and grain marketplaces); it is a much broader incumbent that overlaps with Mad Markets' regenerative supply chain mission at much greater scale.
- Farmers Business Network: FBN is a farmer network and ag input/output platform that connects growers to markets and inputs; it is a broad incumbent whose direct-to-farm distribution and procurement model overlaps conceptually with Mad Markets' farmer-to-market thesis.
- Organic Valley: Organic Valley is a large farmer-owned organic cooperative that aggregates and distributes organic farm products; it is a comparable in the organic farmer-to-market aggregation model, but at materially greater scale and category breadth.
- Stonyfield Farm: Stonyfield is an established organic food brand with deep commitments to regenerative and organic sourcing; it is comparable as a downstream buyer and category leader in mission-aligned organic food that drives demand for regenerative supply.
Emerging players
- Maple Hill Creamery: Maple Hill is a 100% grass-fed, regenerative-organic dairy brand that built its supply chain by contracting regenerative farmers — directly comparable to Mad Markets' playbook of vertically aligning with regenerative growers to capture premium positioning.
- Local Food Marketplace: Local Food Marketplace provides online sales and supply-chain software for regional food hubs connecting farmers to wholesale buyers; it overlaps with Mad Markets' mission of linking regenerative farmers to broader markets, with a focus on regional food systems.
Others
- Kiss the Ground: Kiss the Ground is a regenerative agriculture advocacy and storytelling nonprofit; it is an ecosystem peer that drives demand-side awareness and policy support for the same regenerative supply chain Mad Markets is building.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Mad Markets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mad Markets leadership team
Management profileNumber of profiles
Profiles1 record
Mad Markets subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mad Markets funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mad Markets M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mad Markets
What does Mad Markets do?
Mad Markets is a Public Benefit Corporation that builds regenerative agricultural supply chains by acquiring and operating processing companies such as Timeless Seeds, Inc., a leading organic lentil and chickpea processor. The company connects regenerative organic farmers to broader markets through this vertically integrated infrastructure, with the strategic goal of increasing sales of acquired processing partners fourfold while supporting rural communities and climate initiatives.
Is Mad Markets a public or private company?
Mad Markets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mad Markets founded?
Mad Markets was founded in 2023. It employs 1 to 10 people.
Where is Mad Markets based?
Mad Markets is headquartered in Minneapolis, United States, in the North America region.
How does Mad Markets make money?
One revenue line is on record: agricultural product sales through supply chain integration.
Who are Mad Markets's main competitors?
Direct peers on record are Mad Agriculture, Mad Capital and Patagonia Provisions. Broad incumbents are Indigo Ag, Farmers Business Network, Organic Valley and Stonyfield Farm. Emerging players are Maple Hill Creamery and Local Food Marketplace. Kiss the Ground is listed as an others.
Does Mad Markets have an API?
No public API is recorded for Mad Markets.
What industry is Mad Markets in?
Mad Markets's product category is Regenerative Agriculture Supply Chain Services. Its primary akta.pro industry code is BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative), with a secondary code of AFAKACAF, Frozen Fruits & Vegetables Manufacturing. Its NAICS code is 31141 and its SIC code is 2030.