Pocket Aces

What Pocket Aces does

Pocket Aces Pictures Private Limited is a Mumbai-based digital entertainment company founded in 2013 that operates a multi-channel content network serving primarily youth audiences (18-35) and brand advertisers. The company owns and operates content brands including Dice Media (premium long-form storytelling), FilterCopy (youth pop culture short-form), Clout (creator talent), Gobble (food/lifestyle), FilterCopy Vital (wellness), FilterCopy Candid (honest conversations), and FilterCopy Enga Area (Tamil regional content), distributing across YouTube, Facebook, Instagram, Snapchat, and major Indian OTT platforms (Netflix, Amazon Prime Video, Disney+ Hotstar, SonyLIV, Voot, MX Player). The company reaches 270M+ subscribers and 1B+ video views per month, and has worked with over 1,000 brand partners across electronics, beauty/fashion, financial services, apps/e-commerce, and food/beverage sectors.

Pocket Aces monetizes through four primary streams: brand partnerships and advertising (integrated branded content campaigns), content licensing (long-form Dice Media titles to OTT platforms, in-flight entertainment, and now FAST channels via RunnTV), and talent management (representing 270+ artists post the Finnet Media acquisition). Pricing is quote-based and not publicly disclosed, with campaign success measured through third-party validated metrics (e.g., Nielsen-verified brand recall for NPCI). The company is headquartered in Mumbai with offices in New Delhi and Bangalore, and is majority-owned (95.76%) by Saregama India Limited following a ₹308 crore acquisition in 2025 and a subsequent ₹20.05 crore top-up in July 2026.

The company has accumulated 40+ industry awards (2018-2025) across e4m Play Awards, IWM Digital Awards, Social Samosa Agency Con Awards, and ET Brand Equity SPOTT Awards. Technical infrastructure is described as a digital content creation and distribution platform rather than a proprietary technology stack; the underlying moat is built on content IP, audience scale, and distribution reach rather than distinct technology. The business model is fundamentally community-led, leveraging owned channels and audience engagement to attract brand advertising revenue.

Name

Pocket Aces

Legal name

Pocket Aces Pictures Private Limited

Website

https://pocketaces.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Pocket Aces is a Mumbai-based digital entertainment company operating a multi-channel network (Dice Media, FilterCopy, Clout, Gobble) producing youth-focused content for 270M+ subscribers and executing branded campaigns for over 1,000 brand advertisers, with majority ownership by Saregama India.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Partnerships and Advertising: Creates branded content campaigns for over 1,000 brand partners across sectors including electronics, beauty/fashion, financial services, apps/ecommerce, and food/beverage. Revenue generated through integrated brand content, sponsorships, and campaign execution.
2. Content Licensing: Licenses long-form content (Dice Media web series) to TV, in-flight entertainment, cabs, and OTT apps. Content syndicated across Netflix, Amazon Prime Video, Disney+ Hotstar, SonyLIV, Voot, and MX Player.
3. Talent Management: Represents actors and content creators (Ayush Mehra, Saurabh Ghadge, Disha Madan, Be YouNick, and others) for feature films, TV commercials, brand campaigns, and anchoring opportunities. Revenue from talent representation and management fees.
4. FAST Channel Distribution: Partnership with RunnTV to launch and scale FAST channels, creating new monetization opportunities through ad-supported streaming TV distribution.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pocket Aces creates and distributes digital entertainment content through owned youth-focused brands (Dice Media for premium storytelling, FilterCopy for pop culture, Clout for creators, plus lifestyle/wellness/regional sub-brands). The company produces long-form web series licensed to OTT platforms, executes branded content campaigns for 1,000+ brand partners, and provides talent management services to 270+ actors and creators.

Product overview

Pocket Aces is a digital entertainment company operating a multi-channel network with content brands spanning youth pop culture (FilterCopy), premium storytelling (Dice Media), and creator talent (Clout). The company produces long-form OTT content through Dice Media, manages talent representation, and creates branded content for over 1,000 brand partners across sectors. It also houses regional content (FilterCopy Enga Area for Tamil audiences), wellness content (FilterCopy Vital), and honest conversation formats (FilterCopy Candid). Through subsidiary acquisitions like Finnet Media, Pocket Aces has expanded its artist roster to over 270 talents with combined digital reach exceeding 550 million followers.

Differentiator

Problem solved

Functional benefit

Brands

• Dice Media: Premium Storytelling for Youth; India's #1 long form content creator in the Young Adult space providing lean, transparent, and fast execution
• FilterCopy
• Clout
• FilterCopy Candid
• FilterCopy Vital
• FilterCopy Enga Area
• Gobble

Products and services

• Dice Media

Quantifiable outcome

• 43M+ video views and 3.6M+ likes for JioCinema IPL campaign
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• RunnTVcoreTechnology or Integration · 16 March 2026Strategic partnership to launch and scale multiple FAST channels across platforms. RunnTV provides end-to-end FAST technology stack including playout, channel orchestration, ad monetization, and analytics infrastructure. Pocket Aces extends premium digital content including comedy, youth entertainment, lifestyle and originals into the FAST ecosystem. Partnership extends reach across connected TV devices, smart TV OEMs, and OTT ecosystems in India and international markets.
• Finnet MediacoreStrategic or Co-development PartnerFinnet Media has joined the Pocket Aces family. Finnet acquisition expanded artist roster to over 270 with digital reach exceeding 300 million. Acquisition brings 60 new artists to the Pocket Aces talent management portfolio.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Viral Fever (TVF): India's leading digital-first content studio producing youth-skewed web series (Pitchers, Kota Factory, Panchayat) for YouTube and OTT platforms. Closest direct peer to Pocket Aces' Dice Media in terms of audience, format, and branded content integration model.
• Only Much Louder (OML): Indian entertainment company combining talent management, live events, and content creation. Directly comparable to Pocket Aces across the talent representation + youth content intersection.
• ScoopWhoop: Digital content platform targeting Indian youth with viral content, social video, and branded campaigns. Comparable to Pocket Aces' FilterCopy on audience, content model, and advertiser relationships.
• Qyuki Digital: Digital content creation and creator management company focused on Indian audiences. Comparable niche player to Pocket Aces in digital-first youth content and branded entertainment.
• All India Bakchod (AIB): Indian comedy/digital content collective targeting urban youth audiences with branded content and YouTube shows. Comparable to Pocket Aces' comedy/FilterCopy proposition despite reduced recent activity.

Broad incumbents

• Balaji Telefilms: Established Indian television and film production house that has expanded into OTT and digital content. Larger incumbent with overlapping digital ambitions but serving broader demographics.
• Yash Raj Films: Major Indian film studio with a growing digital and OTT content footprint. Comparable as a broad incumbent with youth-skewing content ambitions rather than as a direct digital-first competitor.
• Dharma Productions: Large Indian production house behind many youth and mainstream film/OTT titles. Comparable as a broad incumbent operating across theatrical, OTT, and digital formats with branded integrations.
• Excel Entertainment: Indian film/OTT production house known for youth-skewing series on Amazon (Inside Edge, Mirzapur). Overlaps with Pocket Aces on long-form OTT content targeting Indian audiences.
• Fremantle India: Global content production and distribution company with India operations producing entertainment formats. Comparable as a broad incumbent with digital content capabilities and international distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCC89oVFqenaffhBoyqxd6qw
• Facebookfacebook.com/dicemediaindia
• Instagraminstagram.com/cloutpocketaces/?hl=en
• Xx.com/pocketaceshq

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pocket Aces