What Finnet Media does

Finnet Media is an influencer marketing and content creation agency founded in 2021 by Ayush Shukla and headquartered in Mumbai, India. The company operates a two-sided service model: on the brand side, it delivers end-to-end influencer marketing, social media strategy, IP content creation, ad production, UGC content creation, performance marketing, and personal branding services to enterprise and growth-stage brands across fintech, BFSI, fashion, beauty, and FMCG verticals; on the creator side, it provides talent management, brand collaboration facilitation, and public relations services through a curated network of more than 1,000 creators. Its core clients include HDFC Sky, CRED, ClearTax, Tata Capital, Angel One, ET Money, Jupiter, INDMoney, Niyo Global, The Souled Store, Plum Beauty, and Freakins, with reported outcomes such as 1 Billion+ total engagement across platforms, 25% CAC reduction for HDFC Sky, and 14M+ views for ClearTax campaigns.

The company does not operate a proprietary technology platform; its offering is fundamentally human-mediated creator sourcing, campaign strategy, negotiation, and content execution. Revenue is generated through professional services fees, structured as project-based retainers or campaign fees charged to brands, plus commission or management fees from creator-brand collaborations. The go-to-market combines direct sales and relationship-based outreach to brands with a community-led creator acquisition motion through dedicated services pages. In 2022, Finnet Media was acquired by Saregama India through its subsidiary Pocket Aces, adding 60 artists to Saregama's roster and integrating Finnet into a creator network with 550 million combined followers.

Operationally, the company maintains a lean structure (1-10 employees listed), runs a domestic-only footprint focused on the Indian market, and has earned industry recognition including Social Samosa AgencyCon 2024 Silver for Influencer Marketing Agency of the Year, Afaqs Startup Brand Awards 2023, and inclusions in IMPACT Top 30 under 30 and BW BusinessWorld 30 under 30 for founder Ayush Shukla. Its marketing channels center on case-study content, earned media coverage in Forbes India and YourStory, organic social presence on Instagram and LinkedIn, and direct website-driven partnership inquiries.

Name

Finnet Media

Legal name

Finnet Media

Website

https://finnetmedia.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Finnet Media is a Mumbai-based influencer marketing and content creation agency founded in 2021, serving enterprise and growth-stage brands across fintech, BFSI, fashion, and beauty verticals through a curated network of 1,000+ creators, while also providing talent management to creators.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industry

Influencer Agencies & Talent Management Networks (MPACAGAC)

Keywords

• Influencer marketing services
• Creator talent management
• Social media campaigns
• Content production agency
• Brand collaboration services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Marketing Services: Finnet Media generates revenue through service fees charged to brands for influencer marketing campaigns, social media marketing, content creation, and ad production services. Revenue is likely structured as project-based retainers or campaign fees, as evidenced by their engagement with brands across various industries.
2. Creator Talent Management: Revenue from managing and representing creators, including securing brand deals, handling negotiations, and providing PR services. The company takes a commission or management fee from creator-brand collaborations facilitated through their platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Finnet Media operates as an influencer marketing and content creation agency offering Brand Solutions (influencer marketing, social media marketing, IP content creation, ad production, UGC content, performance marketing, personal branding) and Creator Solutions (talent management and public relations). It bridges brands and a curated network of 1000+ creators to deliver campaigns across Instagram, YouTube, LinkedIn, billboards, and OTT platforms.

Product overview

Finnet Media is an influencer marketing and content creation agency operating as a unified service platform. The company offers two primary service tracks: Brand Solutions (influencer marketing, social media marketing, IP content creation, ad production, UGC content creation, performance marketing, and personal branding for brands) and Creator Solutions (talent management and public relations for content creators). All services are delivered through a curated influencer network, seamless brand-creator collaborations, and expert campaign execution focused on infotainment, video campaigns, billboard ads, and OTT content.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Solutions End-to-end influencer marketing and social media strategies for brands, including campaign execution, content creation, and performance marketing to drive brand awareness and engagement.
• Creator Solutions Talent management and public relations services for content creators, including brand collaboration facilitation, personal branding, and strategic visibility enhancement.
• Influencer Marketing Curated influencer marketing campaigns matched to brand objectives, with content alignment and efficiency optimization at each campaign stage.
• Social Media Marketing Impactful social media strategies that engage audiences, grow communities, and amplify brand voice across platforms.
• IP Content Creation Leveraging influencer assets for brand content across social media, websites, and digital platforms to drive impactful marketing results.
• Ad Production Compelling advertisement creation with India's top creators for powerful campaigns across digital and TV platforms.
• UGC Content Creation Authentic user-generated content production to build trust, boost engagement, and create meaningful audience connections.
• Performance Marketing Data-driven campaigns focused on conversions, ROI measurement, and sustainable growth for brand clients.
• Personal Branding Unique personal brand development for creators and executives to stand out, grow influence, and build lasting professional connections.
• Talent Management Nurturing and managing top creator talent to help them grow their personal brands, unlock opportunities, and thrive in the digital space.
• Public Relations Strategic visibility building and reputation shaping services to connect talent with the right audiences.

Quantifiable outcome

• HDFC Sky reduced CAC by 25% through content engine optimization
• +3 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pocket AcescoreOthers · 14 May 2026Pocket Aces, a subsidiary of Saregama India, acquired Finnet Media as part of Saregama's strategy to expand its music business and IP portfolio. The acquisition added 60 new artists through Finnet to Saregama's digital reach of 550 million followers. Finnet Media operates as part of Pocket Aces' creator network under Saregama's ownership.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Influencer.in: India-headquartered influencer marketing agency offering end-to-end campaign management and creator partnerships to brands; directly comparable to Finnet in target customer (Indian brands), service model (managed influencer campaigns), and category positioning as a specialist agency.
• One Impression: India-based influencer marketing platform and agency that connects brands with creators for paid collaborations; competes directly with Finnet's brand solutions offering by providing both self-serve and managed campaign services in the Indian market.
• Plixxo (Pepper Content): Indian creator marketplace and content platform that pairs brands with influencers and creators; directly overlaps with Finnet's brand-creator matching offering and competes for the same SMB and mid-market brand budgets in India.
• Schbang: Mumbai-based full-service digital and influencer marketing agency serving Indian enterprise and D2C brands; comparable business model, customer base (CRED, Tata Capital-tier brands), and Mumbai-headquartered operating geography.
• Hobo.Video: India-based AI-enabled influencer marketing platform and agency; targets the same Indian brand customers with managed influencer campaigns and creator network services, competing directly for Finnet's mid-market and enterprise accounts.
• Do Your Thng (DYT): Indian influencer marketing and creator commerce platform offering brands and agencies access to a creator marketplace; comparable creator-network + brand-solutions business model targeting Indian brands and creators.
• Galleri5: Indian content and influencer marketing agency that helps brands execute creator-led campaigns across social platforms; serves an overlapping customer base of Indian D2C, fintech, and enterprise brands similar to Finnet's portfolio.

Emerging players

• Pocket Aces (parent): India's leading digital entertainment and creator network, now Finnet's parent company post-acquisition; operates an overlapping creator management and influencer offering (Dice Media, FilterCopy), making it both an internal sibling and external competitor.

Broad incumbents

• Wavemaker India (GroupM/WPP): GroupM-owned global media agency with significant India operations including influencer and content capabilities; competes with Finnet for the same enterprise brand briefs (HDFC, Tata-tier clients) but as part of a much broader media planning and buying portfolio.
• Hypemaker (Mindshare/GroupM): GroupM's global influencer and creator marketing offering with India presence; a large established player offering overlapping capabilities to Finnet but as part of GroupM's wider media agency ecosystem rather than as a pure-play influencer specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/finnet-media
• Instagraminstagram.com/finnetmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finnet Media