Ovoko
Ovoko is a Vilnius-headquartered European online marketplace connecting 4,000+ scrapyards, dismantlers, and recyclers with car dealers, mechanics, and enthusiasts, offering 23+ million used auto parts across seven country-localized storefronts with managed logistics and an integrated seller SaaS platform.
- Company typePrivate
- Founded2014
- HeadquartersVilnius, Lithuania
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Ovoko does
Ovoko is a Vilnius-based online B2B and B2C marketplace for used automotive parts, founded in 2014/2016 by Justinas Baranovskis and Olegas Lopeta to digitize the European scrapyard industry. The platform connects more than 4,000 sellers — including scrapyards, auto dismantlers, and recyclers — with car dealers, mechanics, and enthusiasts across seven European markets (Italy, France, Finland, Poland, Spain, Romania, and Germany), offering a catalog of 23+ million used auto parts supported by localized storefronts (ovoko.fr, ovoko.it, ovoko.fi, ovoko.pl, ovoko.es, ovoko.ro, ovoko.de), managed international logistics, and a 14-day money-back guarantee. The core technology is a searchable marketplace with extensive part-fitment filters, paired with an integrated seller-side SaaS platform (join.ovoko.com) that provides inventory management and eCommerce enablement for scrapyards transitioning from offline operations.
The business operates a hybrid revenue model combining marketplace commissions on transactions between buyers and 4,000+ sellers with recurring SaaS subscription revenue from the seller-facing inventory platform, supplemented by managed shipping and logistics services. Go-to-market is primarily self-serve marketplace listing supported by enterprise field sales for B2B buyers, with marketing concentrated on organic social channels (LinkedIn, Instagram, Facebook) and content marketing. Operating teams are distributed across Lithuania, Poland, Latvia, and Ukraine.
In September 2024, Ovoko closed a €20 million Series B led by US-based Smash Capital — the largest venture investment in Lithuania that year — bringing cumulative funding to roughly $42 million across four rounds (2020 seed, 2021, 2022 Series A, 2024 Series B). The company plans to deploy the capital toward product development, Western European expansion (with France identified as the largest market), warehouse and logistics buildout, and the addition of 100 employees over 18 months. Headcount currently sits in the 101–250 range.
Ovoko firmographics
Firmographics- Name
- Ovoko
- Legal name
- Ovoko
- Website
- https://ovokogroup.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ovoko is a Vilnius-headquartered European online marketplace connecting 4,000+ scrapyards, dismantlers, and recyclers with car dealers, mechanics, and enthusiasts, offering 23+ million used auto parts across seven country-localized storefronts with managed logistics and an integrated seller SaaS platform.
- Ownership category
- akta.pro rank
Ovoko industry classification
Industry- Product category
- Used Auto Parts Marketplace
- NAICS
- Motor Vehicle Parts (Used) Merchant Wholesalers (423140), Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)
- akta.pro secondary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where Ovoko is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices4 records
Markets served
Ovoko business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Commission: Platform that bridges the information gap between sellers and buyers of used car parts. Revenue generated from transactions on the marketplace connecting 4000+ sellers with buyers across Europe.
- SaaS Platform Subscription: SaaS platform designed to digitize business and inventory management for scrapyards. Provides built-in inventory management solution for shifting from offline to digital business.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Ovoko product offering
Product offeringCore offering
Ovoko runs an online B2C and B2B marketplace where scrapyards, auto dismantlers, and recyclers list and sell used car parts to car dealers, mechanics, and enthusiasts across Europe. The platform catalogs 23+ million used auto parts from 4,000+ sellers and offers fast European shipping plus a 14-day money-back guarantee. It also provides a SaaS tool that digitizes inventory and business management for sellers, alongside managed cross-border shipping and logistics services.
Product overview
Ovoko is an integrated platform for selling used car parts, combining a B2B & B2C marketplace with SaaS tools and shipping/logistics services. The core Ovoko Marketplace connects car parts sellers, auto dismantlers, and recyclers with car dealers, mechanics, and enthusiasts, hosting a catalog of 23+ million used auto parts from 4000+ sellers across Europe. The SaaS Platform digitizes business and inventory management for sellers. The Shipping service provides managed international logistics. The platform operates across Lithuania, Poland, Latvia, and Ukraine, serving markets in Italy, France, Finland, Poland, Spain, Romania, and Germany, with fast delivery and 14-day money-back guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Ovoko Marketplace
Quantifiable outcome
- Avoids 75-80% of greenhouse gas emissions compared to manufacturing new parts
- +2 more outcomes
Companies that use Ovoko
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Ovoko technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ovoko partnerships and signals
Strategic signalScale indicators7 records
Recent moves3 records
Expansion highlights6 records
Ovoko competitors and assessment
Company assessmentDirect peers
- Car-Part.com: One of the largest used auto parts marketplaces globally, connecting salvage yards with buyers via searchable inventory. Most directly comparable to Ovoko in product category, target audience, and marketplace model.
- RockAuto: Online catalog-based retailer of auto parts (largely aftermarket/new but with breadth across vehicles). Comparable to Ovoko as a digital-first parts platform serving DIY enthusiasts and small repair shops, though focused on new rather than used parts.
Regional players
- Autodoc: Berlin-headquartered online auto parts retailer with strong presence across Europe. Comparable as a large European e-commerce platform for auto parts; primarily new rather than used parts and primarily B2C, but overlaps in geography and target buyer.
- Pkwteile: German online auto parts platform focused on the German-speaking aftermarket. Comparable in geography (Germany is one of Ovoko's expansion targets) and product category, with similar DIY and repair-shop buyer personas.
Broad incumbents
- LKQ Corporation: Global distributor of alternative and recycled parts with a major European footprint. Directly competes with Ovoko on the used/recycled parts supply side; larger and more vertically integrated, including salvage auction and insurance relationships.
- Copart: Global leader in online vehicle and salvage auctions, supplying the upstream inventory pool that ultimately feeds used-parts marketplaces. Comparable as the dominant digital infrastructure for the salvage ecosystem, though primarily a vehicle auctioneer rather than a parts marketplace.
- RB Global (IAA): Owner of IAA (Insurance Auto Auctions), one of the largest salvage vehicle auction networks. Comparable to Ovoko as part of the broader used-and-salvaged auto parts value chain, with growing investments in digital parts marketplaces.
- eBay Motors: The dominant horizontal online marketplace for used auto parts and vehicles. Comparable to Ovoko as a high-traffic channel for sellers of used parts, though not specialized and without integrated SaaS or managed logistics for sellers.
Emerging players
- Drezzy: European-based auto parts e-commerce platform. Comparable as a digital-first parts retailer targeting European buyers and mechanics, with overlap in buyer persona though typically focused on new OEM and aftermarket parts.
- ECS Tuning: Specialist online retailer of European-car performance and replacement parts with a strong enthusiast community. Comparable to Ovoko in its enthusiast buyer segment and parts-catalog-driven e-commerce model, though narrower in vehicle coverage.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ovoko social profiles
Digital presenceOvoko financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ovoko leadership team
Management profileNumber of profiles
Profiles2 records
Ovoko funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ovoko M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ovoko
What does Ovoko do?
Ovoko runs an online B2C and B2B marketplace where scrapyards, auto dismantlers, and recyclers list and sell used car parts to car dealers, mechanics, and enthusiasts across Europe. The platform catalogs 23+ million used auto parts from 4,000+ sellers and offers fast European shipping plus a 14-day money-back guarantee. It also provides a SaaS tool that digitizes inventory and business management for sellers, alongside managed cross-border shipping and logistics services.
Is Ovoko a public or private company?
Ovoko is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ovoko founded?
Ovoko was founded in 2014. It employs 101 to 250 people.
Where is Ovoko based?
Ovoko is headquartered in Vilnius, Lithuania, in the Europe region.
How does Ovoko make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are saaS Platform Subscription.
Who are Ovoko's main competitors?
Direct peers on record are Car-Part.com and RockAuto. Regional players are Autodoc and Pkwteile. Broad incumbents are LKQ Corporation, Copart, RB Global (IAA) and eBay Motors. Emerging players are Drezzy and ECS Tuning.
Does Ovoko have an API?
No public API is recorded for Ovoko.
What industry is Ovoko in?
Ovoko's product category is Used Auto Parts Marketplace. Its primary akta.pro industry code is CRAFAGAI, Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters), with a secondary code of CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 423140 and its SIC code is 5010.