E & S Pkwteile GmbH

What E & S Pkwteile GmbH does

E & S Pkwteile GmbH is a privately held German e-commerce company founded in 2008 and headquartered in Berlin, operating the pkwteile.de online store for automotive spare parts and accessories. Its core offering is a self-serve online marketplace with a catalog of over 5 million replacement parts covering 42+ vehicle brands (including VW, Mercedes-Benz, BMW, Audi, Ford, Renault, and others), supported by TecDoc integration that enables vehicle-specific part matching via HSN/TSN key numbers, OEM cross-references, and make/model/motor-type browsability. The storefront is delivered through 20+ localized European country domains and multiple product categories spanning brakes, suspension, engine, exhaust, electrical, filters, body parts, steering, transmission, tires, rims, motor oils, car care, accessories, and tools.

The company's revenue model is straightforward transactional retail: one-time unit sales of parts, tires, and rims to end customers, with unit prices ranging from approximately €1.68 to €400+, plus a €7.50 battery deposit on relevant items and standard 19% German VAT. Pricing is unit-based with no subscription or recurring element; free shipping applies within Germany on orders over €120 (excluding tires and bulky goods). Customer acquisition is executed through a digital marketing mix including organic SEO, Google and Bing paid search, Meta advertising, remarketing, email, and affiliate networks (AWIN, Webgains, Tradedoubler), with fulfillment handled by GLS and DHL.

The customer base is primarily retail B2C (individual car owners performing DIY repairs or sourcing parts for independent workshops), with secondary segments comprising independent auto repair shops and fleet operators. The company reports 1-10 employees, suggesting a highly automated or outsourced operating model, and there is no public information on ownership, institutional backing, or financial performance. The business is private, with no disclosed funding rounds, M&A, leadership changes, or material strategic shifts in the available data.

Name

E & S Pkwteile GmbH

Legal name

E & S Pkwteile GmbH

Website

https://pkwteile.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

E & S Pkwteile GmbH operates pkwteile.de, a Berlin-based online auto parts retailer selling over 5 million replacement parts, tires, rims, oils, and accessories across 20+ European countries to individual car owners, independent repair shops, and fleet operators.

Ownership category

akta.pro rank

Product category

Automotive Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

Keywords

• Automotive spare parts
• Auto parts ecommerce
• Vehicle replacement parts
• Tire and rim retail
• Car care products

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Retail Sales of Automotive Parts: Direct e-commerce sales of automotive replacement parts, accessories, tires, and wheels to individual consumers and professional mechanics. Revenue generated through one-time transaction fees at point of sale with no subscription component.
2. Tire Sales: Specialized tire sales across multiple categories including summer, winter, and all-season tires for passenger vehicles, off-road, transporters, trucks, and motorcycles
3. Wheel/Rim Sales: Sales of aluminum and steel rims with configuration tools for size, PCD, and offset matching to specific vehicles

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

E & S Pkwteile GmbH operates pkwteile.de, an online retail platform selling over 5 million automotive replacement parts, tires, rims, motor oils, car care products, accessories, and tools. The platform uses TecDoc catalog integration with HSN/TSN vehicle identification to enable vehicle-specific part matching across 42+ automotive brands, shipping orders across 20 European countries.

Product overview

E & S Pkwteile GmbH operates pkwteile.de, an e-commerce platform for automotive parts and accessories. The core offering is an online marketplace featuring over 5 million replacement parts from certified suppliers, organized into a comprehensive parts catalog covering categories such as brakes, suspension, engine, exhaust, electrical, filters, body parts, steering, transmission, and more. The platform integrates TecDoc for vehicle-specific part lookup. Beyond parts, the portfolio includes tires (summer, winter, all-season), rims (aluminum and steel), motor oils, car care products, auto accessories, and tools. The platform serves vehicles from over 42 automotive brands including VW, Mercedes-Benz, BMW, Audi, Opel, Ford, Renault, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto parts e-commerce platform (pkwteile.de) Online retail platform offering over 5 million replacement parts for vehicles, with vehicle-specific search by make, model, and key number (HSN/TSN), featuring parts from major manufacturers like Bosch, Brembo, Sachs, and Mann-Filter.
• Replacement parts catalog Comprehensive catalog of vehicle replacement parts including brakes, suspension, engine, exhaust, electrical, filters, body parts, steering, transmission, and more for over 42 automotive brands.
• Tires (Reifen) Tire sales including summer, winter, and all-season tires from brands like Continental, Goodyear, Hankook, Michelin, Maxxis, and others.
• Rims (Felgen) Sales of aluminum and steel rims in various sizes from manufacturers like Brock, Borbet, ATS, Keskin Wheels, MAM Wheels, and Rial, with configuration tools for size, PCD, and offset matching to specific vehicles.
• Motor oils (Motoröl) Motor oil sales including products from Liqui Moly, Castrol, Mannol, Motul, Shell, and Ravenol, with oil finder tool for vehicle-specific selection.
• Car care products (Autopflege) Automotive care and chemical products for vehicle maintenance.
• Auto accessories (Autozubehör) Various automotive accessories and additional vehicle equipment.
• Tools (Werkzeuge) Workshop tools and equipment for automotive repair and maintenance.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• GLS (General Logistics Systems)coreOthersPrimary shipping partner for express delivery services within Germany and across Europe. GLS handles package delivery with tracking and reliable transit times.
• DHLcoreOthersSecondary shipping partner providing additional delivery capacity and coverage for customers. DHL offers broad international shipping network.
• TecDoccoreTechnology or IntegrationIndustry-standard automotive parts catalog data provider enabling vehicle-specific part identification and cross-referencing using HSN/TSN numbers and OEM part numbers.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Oscaro: Major European (France-headquartered) online auto parts retailer serving multiple EU countries with a TecDoc-backed catalog and similar customer mix. Comparable in assortment breadth, vehicle-matching UX, and cross-border ambition.
• Reifen.com (Delticom): German pure-play online tire retailer with a strong configurator and pan-European presence. Comparable to pkwteile.de's tire and rim category, reflecting similar customer acquisition dynamics in the EU tire aftermarket.
• RockAuto: US-based online auto parts retailer with a massive catalog and DIY-mechanic audience. Influences the European online parts retail model with its catalog-first, specification-driven UX, and is a global peer in the same category.
• Kfzteile24: German online auto parts retailer owned by ATU; competes with pkwteile.de on the same German-language market with a similar TecDoc-based catalog, vehicle-key search, and broad parts assortment for passenger vehicles.
• Mister Auto: France-based online auto parts retailer (subsidiary of Stellantis) operating across multiple European countries with a similar OEM-quality, multi-brand catalog and TecDoc integration approach.
• Autodoc: Berlin-based and the largest pure-play online auto parts retailer in Europe, operating across 27+ countries with millions of SKUs. The closest direct competitor to pkwteile.de by category, target audience (DIY consumers and workshops), and pan-European e-commerce model.

Broad incumbents

• Amazon (Auto Parts category): General e-commerce marketplace with a substantial automotive parts and accessories category in Germany and Europe. Competes with pkwteile.de for generic aftermarket parts and accessories, particularly on price and Prime delivery.
• ATU (Auto-Teile-Unger): Germany's largest chain of combined workshop-and-parts-retail stores. Owns Kfzteile24 and competes with pkwteile.de in both online parts retail and service, but with a broader service portfolio including physical workshops.
• ebay (Auto Parts category): Major C2C and B2C general marketplace with a strong automotive parts and accessories vertical in Europe. Competes for DIY and hobbyist demand; relevant as a long-tail alternative channel for the same buyer persona.

Regional players

• Allopneus: France-leading online tire retailer with a configurator-driven tire and rim business. Comparable to pkwteile.de's tire/rim segment in product mix and tooling, though focused primarily on the French market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pkwteilede
• Facebookfacebook.com/Pkwteile
• LinkedInlinkedin.com/company/pkw-teile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E & S Pkwteile GmbH