Rill Data
Rill Data provides a real-time business intelligence platform with an in-memory OLAP engine, a version-controlled metrics layer, and an MCP server that exposes governed metrics to AI agents like Claude and Cursor. It primarily serves high-volume programmatic and audio advertising customers such as The Trade Desk, Freewheel, and AppLovin, with expanding use in healthcare, retail, and IoT.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rill Data does
Rill Data operates a real-time business intelligence platform that combines an in-memory OLAP engine, a metrics layer (metrics defined as YAML/SQL code, version-controlled in Git), and an MCP server that exposes governed metrics to AI agents such as Claude, Cursor, and Google Gemini. The company was founded in 2020 after acquiring the intellectual property of Metamarkets from Snap, where Metamarkets had been absorbed in 2017; the founding team includes former Metamarkets CEO Michael Driscoll and Co-Founder/Head of Engineering Nishant Bangarwa. Rill's product portfolio includes Rill Cloud (the SaaS-hosted platform), Rill Developer (an open-source local-build CLI with 3,000+ GitHub stars), a fully managed Apache Druid service, and enterprise features such as SOC 2 Type 2 compliance, RBAC/SSO, embedded analytics with JWT-secured links, and Canvas dashboards. Native connectors span ClickHouse, Snowflake, BigQuery, Redshift, Druid, Postgres, S3, and Apache Iceberg, with streaming ingestion through Kafka, Confluent Cloud, Amazon MSK, and AWS Kinesis. The platform claims sub-second query performance on billions of rows and a 25x speedup for period-over-period comparisons via two-phase query rewriting.
Rill monetizes through a hybrid product-led and enterprise-led GTM motion: a free 30-day self-serve trial (one project, up to 10 GB) converts into a Team subscription with unlimited projects and 50 GB per project, while an Enterprise tier adds dedicated Technical Account Manager support, custom storage and compute (RCU) limits, and usage-based billing at $0.0005/GB-hour for storage and $0.09/RCU-hour for compute. The customer base is anchored in programmatic and audio advertising (The Trade Desk, Freewheel, AppLovin, Liftoff, Moloco, InMobi, Comcast, AT&T, Cadent, MNTN, Audiohook) and has begun expanding into healthcare, retail, telecommunications, IoT, and infrastructure monitoring. A disclosed audio-advertising deployment runs 1,000+ users across 150+ dashboards, 25,000+ daily queries, and 120+ daily logins — evidence of deep enterprise penetration within individual accounts.
The company is venture-backed, having raised a single disclosed $12 million seed round in August 2022 led by investors including 468 Capital, Bloomberg Beta, DCVC, Flex Capital, Aperiam Ventures, Park West Asset Management, Sierra Ventures, and True Ventures; no subsequent priced round has been announced. Rill is incorporated in the United States, headquartered in San Francisco, and operates with 11-50 employees. The competitive set includes Tableau, Looker, Superset, and Metabase, with Rill's wedge being BI-as-code, agentic AI integration via MCP, and extreme real-time query performance for high-volume ad-tech and streaming workloads.
Rill Data firmographics
Firmographics- Name
- Rill Data
- Legal name
- Rill Data, Inc.
- Website
- https://rilldata.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rill Data provides a real-time business intelligence platform with an in-memory OLAP engine, a version-controlled metrics layer, and an MCP server that exposes governed metrics to AI agents like Claude and Cursor. It primarily serves high-volume programmatic and audio advertising customers such as The Trade Desk, Freewheel, and AppLovin, with expanding use in healthcare, retail, and IoT.
- Ownership category
- akta.pro rank
Rill Data industry classification
Industry- Product category
- Business Intelligence Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Lake Platforms (HDAEABAC)
- akta.pro secondary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
Keywords
Where Rill Data is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rill Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Cloud Subscription (Team Plan): Cloud-hosted platform with unlimited projects and 50GB data storage limit per project. Unlimited seats included. Billing based on data usage after ingestion.
- Cloud Subscription (Enterprise Plan): Enterprise tier with dedicated Technical Account Manager, higher data storage limits, and usage-based billing for storage ($0.0005/GB per hour) and compute (RCU at $0.09 per hour).
- Managed Pipelines (Enterprise Add-on): Rill-managed data pipelines available for enterprise customers with additional compute resources for ingestion and processing.
- Free Trial: 30-day free trial with 1 project up to 10GB storage. Allows users to experience the platform before converting to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 30-day free trial for new users |
| Subscription | Monthly | Team collaboration with unlimited projects |
| Usage-based | Pay-as-you-go | Enterprise with dedicated support and higher limits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Rill Data product offering
Product offeringCore offering
Rill Data provides a fast business intelligence platform that combines data transformation and visualization in a single tool, enabling teams to build and deploy governed, real-time dashboards from existing data warehouses. Its flagship offerings include Rill Cloud (cloud-hosted BI), Rill Developer (open-source local development tool with BI-as-code approach), and Managed Apache Druid (fully managed real-time database). The platform also delivers agentic analytics through an MCP server that exposes governed metrics to AI agents such as Claude, Cursor, and Google Gemini.
Product overview
Rill Data offers a unified business intelligence platform built around fast, interactive dashboards and agentic analytics. The core product portfolio includes Rill Cloud (cloud-hosted BI platform), Rill Developer (open-source desktop application for local development), Managed Apache Druid (fully managed real-time database), and Rill Enterprise (enterprise tier). Key product modules span: Conversational BI with natural language interface, Metrics Layer for declarative KPI definitions, Explore Dashboards and Canvas Dashboards for visualization, Embedded Analytics for white-label integration, MCP Server for AI agent integration, Custom APIs for programmatic access, and Rill Alerts for proactive monitoring. The platform connects to existing data warehouses (ClickHouse, Snowflake, BigQuery, Redshift, Druid, S3, Postgres, Iceberg) and transforms data into governed, shareable dashboards. Rill positions itself as the 'fastest business intelligence tool for humans and agents' with a focus on agentic analytics where AI agents autonomously investigate data through a governed metrics layer.
Differentiator
Problem solved
Functional benefit
Products and services
- Rill Cloud Cloud-hosted analytics platform for enterprises and teams to turn SQL into governed dashboards, partner-ready embedded analytics, and AI-agent-ready context. Runs on existing data warehouses (ClickHouse, Snowflake, BigQuery, Redshift, Druid, S3, Postgres, Iceberg) with sub-second query performance, BI-as-code workflow, and MCP-based agent integration.
- Rill Developer Open-source local development tool (CLI) for building Rill dashboards locally and deploying them to Rill Cloud. Allows developers and analysts to define BI assets as SQL and YAML code in Git, then ship to production via 'rill deploy'. Targets data engineers, analysts, and developers.
- Managed Apache Druid Fully managed Apache Druid real-time database service for enterprise customers that need a high-performance real-time analytics engine without DevOps overhead. Includes operational support from a team with deep Druid expertise.
Quantifiable outcome
- 30% reduction in custom data requests to engineering
- +5 more outcomes
Companies that use Rill Data
Customer profileNamed customers43 records
Segments5 records
Ideal customer profiles3 records
Rill Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability9 records
Feature8 records
Rill Data partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- ClickHousecoreClickHouse's real-time database is used by Rill Data to build its business intelligence platform. The integration enables fast and interactive analytics on production datasets. Rill was featured at ClickHouse community events showcasing real-time analytics use cases. Rill has native connectors for ClickHouse.
- SnowflakecoreNative connector available for Snowflake data warehouse integration. Rill can query data directly from Snowflake as part of its multi-warehouse support.
- Google BigQuerycoreNative connector available for Google BigQuery integration. Rill can query data directly from BigQuery as part of its multi-warehouse support.
- Amazon RedshiftcoreNative connector available for Amazon Redshift integration. Rill can query data directly from Redshift as part of its multi-warehouse support.
- Apache DruidcoreRill offers fully managed Apache Druid as a service. The technology was originally created at Metamarkets (CEO's previous company), and Rill's team operates the longest-running Druid cluster in the world.
- Amazon S3coreNative connector available for S3 data lake integration. Rill can read data from S3 buckets as part of its data source support.
- PostgreSQLcoreNative connector available for PostgreSQL integration. Rill can query data directly from PostgreSQL databases.
- Apache IcebergcoreNative connector available for Apache Iceberg table format. Rill supports querying Iceberg tables for modern lakehouse architectures.
- Confluent Cloud (Kafka)coreIntegration with Confluent Cloud Kafka for real-time data streaming ingestion into Rill's analytics platform.
- Amazon MSKcoreIntegration with Amazon MSK (Managed Streaming for Apache Kafka) for real-time data ingestion from Kafka streams.
- AWS KinesiscoreIntegration with AWS Kinesis for real-time data streaming ingestion into Rill's analytics platform.
- Claude (Anthropic)coreRill's MCP server integrates with Claude, enabling AI agents to query governed metrics. Users can deploy dashboards using Claude or Cursor in minutes. 'Build fast agentic analytics with Claude Code and Rill' is a key marketing message.
- CursorcoreCursor AI editor integration allows developers to build and deploy Rill dashboards using AI-assisted coding. Part of the BI-as-code workflow with Claude or Cursor.
- Google GeminicoreRill supports Google Gemini as an AI platform integration, providing flexibility for users across different AI providers.
- MetaMarkets (IP Acquisition)coreRill acquired the IP of Metamarkets from Snap in 2020. The former CEO and technology team of Metamarkets founded Rill to give every company access to the same underlying tech. This provided the foundation for Rill's OLAP engine and dashboard technology.
- SnapminorMetamarkets (predecessor company) was acquired by Snap in 2017. In 2020, Rill acquired the IP of Metamarkets from Snap, forming the basis of Rill Data.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Rill Data competitors and assessment
Company assessmentBroad incumbents
- Looker: Looker (Google Cloud) is a semantic-layer BI platform with LookML-defined metrics, the closest direct analogue to Rill's metrics-as-code approach. Both target data teams needing governed KPI definitions on top of cloud warehouses; Looker is a far larger incumbent with deep Google Cloud distribution.
- Tableau: Tableau (Salesforce) is the dominant drag-and-drop BI and visualization platform competing with Rill for the same data-analytics buyer. It is broader and more mature, but lacks Rill's code-first, AI-agent-native architecture and sub-second OLAP-on-billions positioning.
- Domo: Domo is an established end-to-end BI and analytics cloud platform targeting business users with dashboards, data apps, and embedded analytics. It is broader and more enterprise-installed than Rill but less differentiated on real-time and AI-agent workflows.
Direct peers
- Hex: Hex is a collaborative data workspace combining notebooks, dashboards, and now AI/agent features — directly overlapping with Rill's BI-as-code + agentic analytics positioning. Both target technical data teams building AI-enabled analytics on top of cloud warehouses.
- Mode: Mode Analytics is a SQL-first BI and reporting platform with notebook-style analysis and embedded analytics — closely matching Rill's analytics-for-engineers positioning. Both compete for data team mindshare at mid-market and enterprise customers.
- Metabase: Metabase is an open-source BI tool with a self-serve cloud offering, directly comparable to Rill Developer + Rill Cloud. Both emphasize quick onboarding and open-source distribution, though Metabase leans more business-user-friendly vs. Rill's code-first approach.
- Sigma Computing: Sigma is a cloud-native BI platform with a spreadsheet-style interface running on top of the data warehouse. It competes with Rill for modern cloud-data-stack BI dollars, particularly with business analysts who want warehouse-native performance.
- Sisense: Sisense is a BI and embedded analytics platform, with particular strength in customer-facing embedded dashboards and composable analytics — overlapping directly with Rill's Embedded Analytics module. Both compete for product teams that want analytics inside their own applications.
- Cube (Cube.dev): Cube is a semantic layer / metrics platform for modern data stacks, providing a headless API for defining metrics once and consuming them across BI tools and AI apps. It is the closest peer to Rill's metrics-layer thesis and may either partner or compete in the AI-data access stack.
Emerging players
- Apache Superset: Apache Superset is an open-source data exploration and visualization platform maintained by the Apache Foundation. It overlaps with Rill on dashboards and SQL-based exploration for technical users, though it lacks Rill's MCP-native agentic layer and managed Druid offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rill Data social profiles
Digital presenceRill Data compliance and trust
Trust signalCompliance1 record
Rill Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rill Data leadership team
Management profileNumber of profiles
Profiles2 records
Rill Data funding detail
Funding detailFunding overview
Funding rounds2 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rill Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rill Data
What does Rill Data do?
Rill Data provides a fast business intelligence platform that combines data transformation and visualization in a single tool, enabling teams to build and deploy governed, real-time dashboards from existing data warehouses. Its flagship offerings include Rill Cloud (cloud-hosted BI), Rill Developer (open-source local development tool with BI-as-code approach), and Managed Apache Druid (fully managed real-time database). The platform also delivers agentic analytics through an MCP server that exposes governed metrics to AI agents such as Claude, Cursor, and Google Gemini.
Is Rill Data a public or private company?
Rill Data is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rill Data founded?
Rill Data was founded in 2020. It employs 11 to 50 people.
Where is Rill Data based?
Rill Data is headquartered in San Francisco, United States, in the North America region.
How does Rill Data make money?
Four revenue lines are on record. Cloud Subscription (Team Plan) is the primary driver. The others are cloud Subscription (Enterprise Plan), managed Pipelines (Enterprise Add-on) and free Trial.
Who are Rill Data's main competitors?
Broad incumbents on record are Looker, Tableau and Domo. Direct peers are Hex, Mode, Metabase, Sigma Computing, Sisense and Cube (Cube.dev). Apache Superset is listed as an emerging player.
Does Rill Data have an API?
Yes. Rill offers a REST API for programmatic access. The Custom API allows developers to expose metrics and SQL queries as HTTP endpoints returning JSON. The Admin API enables programmatic management of Rill Cloud organizations, workspaces, users, service accounts, and permissions. APIs accept both GET and POST requests with bearer token authentication. Endpoints follow format: https://api.rilldata.com/v1/organizations//projects//runtime/api/ for custom APIs, and https://admin.rilldata.com/v1/ for admin operations. OpenAPI schema is auto-generated for all projects. Developer documentation is at docs.rilldata.com/developers/build/custom-apis/calling.
What industry is Rill Data in?
Rill Data's product category is Business Intelligence Platform. Its primary akta.pro industry code is HDAEABAC, Data Lake Platforms, with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 51821 and its SIC code is 7372.