What Zanutta Spa does

Zanutta S.p.A. is an Italian building materials and home improvement retailer operating 50+ physical showrooms across four Northern Italian regions (Friuli Venezia Giulia, Veneto, Lombardy, Piedmont) with a French subsidiary and an e-commerce platform at shop.zanuttaspa.it. The company sells a broad assortment spanning bathroom furnishings, kitchens, hardware, building materials, plumbing, HVAC, paints, drywall, windows/doors, flooring, garden products, and safety equipment, complemented by integrated services including spectrophotometer-based color matching (Centro Colore), interior design consultation, wood processing, custom iron fabrication (Fonderia F.lli Velo), real estate development (Gruppo Immobiliare), and consumer financing at 250 EUR/month for kitchen and bathroom projects.

The business operates a hybrid B2B/B2C model: professional builders, contractors, and plumbers purchase construction supplies and tools through the showroom-and-warehouse format, while individual homeowners access renovation products and design services. Revenue is generated predominantly through one-time product transactions across physical retail and e-commerce, with ancillary streams from professional services and a financing partnership. The company holds ISO quality certification via IMCQ, maintains active social media and event marketing (including design-focused initiatives like "Origine delle Tendenze"), and has pursued growth through both debt capital (EUR 15M from Intesa Sanpaolo in September 2025) and M&A (Nosella Dante S.p.A. acquired April 2026).

Name

Zanutta Spa

Legal name

Zanutta S.p.A.

Website

https://zanuttaspa.it

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Zanutta S.p.A. is an Italian building materials and home improvement retailer operating 50+ showrooms across Northern Italy and France, serving both professional builders and individual homeowners with products, design services, financing, and vertically integrated construction capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacile

HQ country

Italy

HQ region

Europe

Offices30 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Retail: Sale of building materials, hardware, plumbing, bathroom furnishings, kitchen furnishings, construction materials, and tools through physical retail locations and e-commerce platform. Revenue generated through one-time product transactions.
2. B2B/Professional Sales: Sales to professional builders, contractors, plumbers, and construction companies. Professional customers purchase building materials, hardware, and specialized equipment in bulk.
3. Services: Additional services including interior design consulting, color matching services, wood processing/customization, iron production, real estate services through Gruppo Immobiliare, and installation services for kitchens and furnishings.
4. Financing Services: Consumer financing for kitchen and bathroom purchases offered at 250 EUR/month with 0% TAN and 4.21% TAEG, generating revenue through financial partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Zanutta Spa is an Italian multi-category retailer of building materials and home improvement products, selling bathroom furnishings, kitchen furniture, hardware, construction materials, plumbing, heating/HVAC, paints, drywall, doors/windows, flooring, and garden products through more than 50 physical showrooms across Northern Italy and an online shop. The company complements product sales with value-added services including spectrophotometer-based color matching, interior design consulting, custom wood processing, iron fabrication, real estate development through Gruppo Immobiliare, and consumer financing for kitchen and bathroom purchases.

Product overview

Zanutta Spa is a large Italian building materials and home improvement retailer operating over 50 stores across Northern Italy (Friuli Venezia Giulia, Lombardy, Veneto, and Piedmont). The company operates a multi-format retail model combining physical showrooms with an e-commerce platform (shop.zanuttaspa.it). Its product portfolio is organized into distinct categories: Arredobagno (bathroom furnishings), Cucine (kitchens), Ferramenta (hardware), Edilizia (building materials), Idraulica (plumbing), Riscaldamento e Climatizzazione (heating/HVAC), Pitture e Vernici (paints), Cartongesso (drywall systems), Serramenti (windows/doors), Pavimenti e Rivestimenti (flooring), and Garden/Outdoor products. Beyond retail, Zanutta offers integrated services including a Color Center with spectrophotometer-based color mixing, Interior Design consultation, Wood Processing/custom fabrication, Iron Production, Real Estate services through its Gruppo Immobiliare, and Delivery/Transport logistics. The company has over 50 years of experience and is ISO certified, serving both trade professionals and retail consumers across Northern Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom Furnishings (Arredobagno) Complete bathroom furnishing solutions including tiles, wall coverings, bathroom furniture, sanitary ware, faucets, bathtubs, towel warmers, designer radiators, and shower enclosures for renovation and new-build projects.
• Kitchen Furniture (Cucine) Kitchen furniture solutions including floor and wall cabinets, countertops, and hood units for residential kitchen renovation and design.
• Hardware (Ferramenta) Hardware supplies including fastening elements and professional-grade tools for construction and renovation projects.
• Building Materials (Edilizia) Construction materials including bricks, tiles, insulation, cement products, floors, beams, iron structures, adhesives, and sealants for new-build and renovation projects.
• Plumbing and Hydraulics (Idraulica) Plumbing and hydraulic systems including system components, consumables, pumps, hot water production equipment, drainage systems, and water treatment solutions.
• Heating and Air Conditioning Heating and climate control products including boilers, flue pipes, air conditioners, radiators, solar thermal systems, stoves and fireplaces, thermostats, air treatment equipment, and fan coils.
• Paints and Varnishes Paints, varnishes, chemical substances and painter tools with color mixing service using spectrophotometer technology.
• Windows and Doors (Serramenti) Windows and doors including roof windows, external joinery in aluminum, wood, and PVC, and internal doors for residential and light commercial environments.
• Garden Products Garden products including outdoor furniture, barbecues, ovens, irrigation systems, garden machinery and tools, outdoor flooring, pools, and fencing.
• Power Tools and Hand Tools (Utensili) Power tools and accessories for professional and DIY use including electric tools, hand tools, and plumber tools.
• Safety and Protection Equipment (Sicurezza e protezione) Safety and protection equipment including fall protection systems and accident prevention products.
• Centro Colore (Color Center Service) Tintometric paint color matching service using spectrophotometer technology for composing paint and varnish colors for interior and exterior applications, available at the Trieste location.
• Interior Design Consultation Service Professional interior design consultation for residential spaces, helping homeowners plan and design their renovation projects.
• Wood Processing and Custom Fabrication (Lavorazioni in Legno) Custom wood processing services including wooden house construction using advanced building technologies and specialized teams, available at select locations including Carignano.
• Iron Production and Fabrication (Fonderia F.lli Velo) Iron and metal fabrication services including reinforcement ironwork, pre-shaping, and custom structural components, operated through the Fonderia F.lli Velo subsidiary.
• Gruppo Immobiliare (Real Estate Services) Real estate services managing construction, renovation, and sale of residential complexes, independent houses, and commercial buildings in Friuli Venezia Giulia and Eastern Veneto.
• E-commerce Online Shop (shop.zanuttaspa.it) Online shopping platform accessible at shop.zanuttaspa.it offering product catalog browsing and online purchasing across all product categories.
• Delivery and Transport Service Product delivery and transportation services with a fleet of vehicles capable of handling heavy materials and equipped with cranes, including boat transport service from the Treporti location.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brico Io: Italian DIY and home improvement chain owned by Kingfisher, with broad assortment across hardware, building materials, bathroom, and garden. Competes head-to-head with Zanutta in Northern Italy across overlapping trade and consumer segments.
• Leroy Merlin Italia: Italian arm of the global Adeo Group, operating large-format home improvement and DIY hypermarkets selling building materials, bathroom, kitchen, tools, and garden products to both consumers and trade customers. Direct competitor to Zanutta in the same Northern Italian markets.
• BigMat Italia: European building materials distribution network of independent local dealers selling to construction professionals. Comparable in assortment, B2B focus, and regional Northern Italian footprint to Zanutta's trade business.
• OBI Italia: European DIY chain with a substantial Italian store footprint, offering building materials, tools, bathroom, kitchen, and garden categories. Comparable mid-market positioning to Zanutta with similar B2B/B2C customer mix.
• Bricoman Italia: Trade-focused building materials and home improvement retailer (part of Adeo Group) that sells to construction professionals and serious DIYers. Direct competitor in the B2B/professional builder segment that is core to Zanutta.

Broad incumbents

• Mr.Bricolage: European home improvement retail network with presence across France, Italy, and Eastern Europe, serving both consumers and trade customers. Larger and more geographically diversified than Zanutta, but with overlapping product categories.
• Castorama (Kingfisher): Major European DIY chain owned by Kingfisher, operating large-format stores in France with comparable product breadth to Zanutta. Relevant as a potential competitor in Zanutta's French operations and as a strategic benchmark.

Others

• Consorzio Edilizia Veneta: Italian cooperative of independent building materials retailers operating in the Veneto region. Comparable as a competing distribution model in Zanutta's home territory of Eastern Veneto and Friuli Venezia Giulia.

Regional players

• Edilcasa: Italian regional building materials retailer serving professional builders and consumers in Northern Italy. Closely comparable in regional footprint, product mix, and B2B/B2C model to Zanutta.
• Centro Edile Zordan: Northern Italian building materials distributor with showrooms and trade supply, comparable in regional footprint and professional customer focus to Zanutta.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/zanuttacasa
• YouTubeyoutube.com/channel/UCIMEVX06skYz2v5GV1KgX9Q
• Facebookfacebook.com/ZanuttaCasa
• LinkedInlinkedin.com/company/zanutta
• Instagraminstagram.com/zanuttacasa
• Pinterestpinterest.it/zanuttacasa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zanutta Spa