Fibe

What Fibe does

Fibe (formerly EarlySalary, rebranded in 2024) is a Pune-headquartered digital lending platform founded in 2015 and operated under EarlySalary Services Private Limited, a subsidiary of Social Worth Technologies Limited. The company targets salaried Indian consumers earning at least Rs 20,000 per month in-hand, offering instant unsecured personal loans of up to Rs 10 lakhs disbursed in as little as two minutes via a 100% mobile-first, paperless application process. Its core technology stack is an AI/ML-driven underwriting and risk management platform that automates credit decisions, fraud detection, and personalized loan offers, with NLP-based conversational AI reportedly handling 60–70% of customer queries. The product suite has expanded beyond core personal loans to include loan against mutual funds, FibeEMIS BNPL across healthcare, education, solar, travel, insurance, and e-commerce verticals, the co-branded Fibe Axis Bank Credit Card, motor and health insurance distribution, a fixed deposit marketplace, and a B2B Financial Wellness module integrated with 800+ corporate HRMS systems.

Fibe generates revenue primarily through interest income on disbursed loans (over 80% of operating revenue, crossing Rs 1,000 crore in FY25), supplemented by guarantee premium income (Rs 104 crore in FY25, up 83%) and processing fees starting at 2% of loan amount plus GST. Pricing is unit-based with monthly billing across personal, instant cash, mutual-fund-backed, and purpose-driven loan products. The company reports FY25 operating revenue of Rs 1,228 crore (up 49% YoY) with Rs 114 crore net profit, and FY26 revenue of Rs 1,288.5 crore (up 37% YoY) with Rs 165 crore net profit (up 64%). Distribution combines a self-serve D2C mobile app with 8,500+ B2B2C partner tie-ups spanning merchants, hospitals, educational institutions, insurers, and corporate employers. Backed by $266 million+ in cumulative funding from IFC, TPG Growth, Norwest, Eight Roads, Franklin Templeton, and others, Fibe positions itself as India's largest lending platform and is reportedly preparing for a public listing alongside peers such as Kreditbee and Moneyview.

Name

Fibe

Legal name

EarlySalary Services Private Limited

Website

https://fibe.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fibe is a Pune-based digital lending platform, founded in 2015 and rebranded from EarlySalary, that provides instant personal loans, BNPL, and adjacent financial products to salaried Indian consumers via a mobile-first, AI/ML-driven underwriting platform with 8,500+ B2B2C partners.

Ownership category

akta.pro rank

Product category

Digital Consumer Lending

NAICS

Sales Financing (52222), Credit Intermediation and Related Activities (522), Credit Card Issuing (52221)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

BNPL for High-Ticket / Longer-Term Installments (FSAKACAN)

akta.pro secondary industries

BNPL Card / Virtual Card Programs (FSAKACAC), BNPL & Consumer Travel Financing (THALAHAC), BNPL for Digital Goods & Subscriptions (FSAKACAL), BNPL Funding & Securitization / Capital Markets Programs (FSAKACAG)

Keywords

• Digital lending platform
• Consumer lending services
• Personal loan provider
• Buy now pay later
• Fintech lending app

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income: Interest income from disbursed loans constitutes the primary revenue stream, representing over 80% of operating revenue. In FY25, interest income crossed Rs 1,000 crore.
2. Guarantee Premium Income: Income earned from credit guarantee mechanisms on loans disbursed. In FY25, guarantee premium income surged 83% to Rs 104 crore.
3. Processing Fees: Processing fees starting from 2% of the loan amount plus GST are charged on each loan disbursed.
4. Loan Products — BNPL and EMI Financing: Revenue from buy now pay later (BNPL) and EMI financing products across healthcare, education, travel, solar, and e-commerce verticals, generating fee income and interest differentials.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels6 records

Core offering

Fibe operates a fully digital consumer lending platform offering instant cash loans and personal loans up to Rs 10 lakhs with disbursal within minutes, collateral-free and 100% paperless. Beyond core personal loans, Fibe delivers Buy Now Pay Later (BNPL) financing through its FibeEMIS sub-brand spanning healthcare, education, solar, travel, insurance, and e-commerce, plus loan against mutual funds, a co-branded credit card with Axis Bank, motor and health insurance, and a fixed deposit marketplace — all accessible through a unified mobile app.

Product overview

Fibe is India’s largest digital lending platform offering a comprehensive financial services ecosystem. The core offerings are the Instant Cash Loan and Personal Loan products providing unsecured credit up to ₹10 lakhs with 100% digital processing and 2-minute disbursal. The platform operates on a modular architecture combining core lending products (Instant Cash Loan, Personal Loan, Loan Against Mutual Funds) with a financial wellness suite (Salary Advance, FibeEMIS BNPL platform), insurance products (Motor Insurance via Fibe Drive, Health Insurance, Super Top-Up), and ancillary services (Fixed Deposit marketplace, Fibe Axis Bank Credit Card). The FibeEMIS sub-brand extends BNPL financing across healthcare, education, solar, travel, insurance, and e-commerce verticals through partner networks. The Financial Wellness B2B module integrates with corporate HRMS systems to deliver employee benefits. All offerings are accessible through a unified mobile app with AI-powered personalization, underwriting, and fraud detection.

Differentiator

Problem solved

Functional benefit

Brands

• FibeEMIS: Buy Now Pay Later service offering no-cost or low-cost EMIs for various purchases including healthcare, education, travel, and e-commerce
• Fibe Drive
• Fibe Axis Bank Credit Card
• Financial Wellness
• Super Top-Up

Products and services

• Instant Cash Loan Unsecured personal loan providing up to Rs 10 lakhs with a 100% digital application process and disbursal within 2 minutes. Collateral-free credit with flexible repayment tenure of 6-36 months starting from 18% per annum on reducing balance basis, with processing fee starting from 2% plus GST. Targeted at salaried Indian consumers.
• Personal Loan Instant personal loan offering up to Rs 10 lakhs with no preclosure charges and collateral-free access. Fully digital journey with minimal documentation and cash disbursal in minutes, interest rates starting from 18% p.a. on reduced balance basis, processing fees starting from 2% plus GST, tenures 6 to 36 months. For salaried individuals needing quick funds for personal expenses.
• Loan Against Mutual Funds

Quantifiable outcome

• 9 million+ loans disbursed since founding in 2015
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Axis BankcoreOEM/ Whitelabel/ Licensing PartnerFibe and Axis Bank co-issued India's first numberless credit card — the Fibe Axis Bank Credit Card — offering 3% cashback on food, entertainment, and commute, with no joining or annual fees. The card is RuPay-powered with UPI functionality.
• Laxmi Dental LimitedcoreStrategic or Co-development PartnerLaxmi Dental partnered with Fibe to offer zero-interest EMI plans and instant financing solutions for dental procedures ranging from Rs 15,000 to Rs 5 lakhs over 6–15 months, accessible through Laxmi Dental's network of 22,000+ dentists across India.
• Hospital and Healthcare Provider NetworkcoreChannel Partner/ Reseller/ DistributorFibeEMIS has partnered with numerous hospitals and healthcare providers including Motherhood, Narayana Health, Aster, Apollo, Care Hospital, Clove Dental, and VLCC to offer medical EMI financing up to Rs 10 lakhs. The network spans multispeciality, IVF, dental, gynaecology, ophthalmology, and paediatric categories.
• EdTech and Educational Institution PartnerscoreChannel Partner/ Reseller/ DistributorFibeEMIS has partnered with leading education providers including Simplilearn, upGrad, Intellipaat, Scaler, Amrita AHEAD, Sharda University, Amity University, Birla Open Minds International School, and hundreds of other schools, universities, and EdTech platforms to offer education loans on EMI.
• ICICI Lombard General InsurancecoreChannel Partner/ Reseller/ DistributorICICI Lombard is one of Fibe's top motor insurance provider partners, offering comprehensive and third-party motor insurance products through the Fibe Drive platform.
• TATA AIG General InsurancecoreChannel Partner/ Reseller/ DistributorTATA AIG is a top motor insurance partner on the Fibe Drive platform, providing vehicle insurance solutions alongside other insurers.
• Digit (GoDigit General Insurance)coreChannel Partner/ Reseller/ DistributorDigit is a leading motor insurance partner available on Fibe Drive, offering digital-first vehicle insurance products.
• ZircleminorChannel Partner/ Reseller/ DistributorZircle is a solar panel provider partner offering financing through Fibe's solar loan product for rooftop solar installations.
• Atria PowerminorChannel Partner/ Reseller/ DistributorAtria Power is a solar partner enabling Fibe customers to access financing for solar panel installations with no-cost EMI options.
• Rensol Global LLPminorChannel Partner/ Reseller/ DistributorRensol Global LLP is a solar partner offering solar financing through Fibe's platform.
• Energy24by7minorChannel Partner/ Reseller/ DistributorEnergy24by7 is a solar energy partner for Fibe's solar loan and financing offerings.
• FlipkartminorChannel Partner/ Reseller/ DistributorFlipkart is an e-commerce partner where Fibe's Pay Later option is available at checkout, enabling BNPL purchases on the platform.
• 8,500+ Partner Tie-upscoreChannel Partner/ Reseller/ DistributorFibe has established over 8,500 partner relationships across lending, insurance, healthcare, education, and other verticals to distribute its financial products and services.
• Corporate HRMS Integration PartnerscoreTechnology or IntegrationFibe integrates with corporate HRMS systems to deploy its Financial Wellness and Salary Advance programs, enabling employees of partner companies to access credit directly through their employer's systems. Over 800 corporate partners with 30+ lakh employees covered.
• Insurance Partners (Reliance, Manipal Cigna, Niva Bupa, Care, Tata, Star, SBI General, Policy Bazaar)coreChannel Partner/ Reseller/ DistributorFibe has partnered with leading health insurers including Reliance General Insurance, Manipal Cigna, Niva Bupa, Care Health Insurance, Tata AIG, Star Health, SBI General Insurance, and Policy Bazaar to offer health insurance premium financing through EMI options.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kreditbee: Kreditbee is one of India's largest digital lending platforms offering personal loans and BNPL to salaried and self-employed borrowers. It directly competes with Fibe in the instant personal loan and consumer credit space, targeting a similar young, salaried customer segment via a mobile-first app.
• LazyPay (PayU): LazyPay is PayU's BNPL product in India offering pay-later credit at online and offline merchant checkouts. It directly overlaps with Fibe's FibeEMIS e-commerce and merchant BNPL offering and competes for similar salaried millennial customers.
• Navi Technologies: Navi is an Indian fintech offering personal loans, home loans, mutual funds, and insurance through a digital app. It competes directly with Fibe in instant personal loans and is expanding into the same financial super-app category as Fibe's ecosystem play.
• CASHe (TSLC): CASHe is an AI-driven digital lending platform offering personal loans and credit lines to young salaried professionals in India. It is a direct competitor to Fibe in instant, app-based personal loans for millennials and Gen Z borrowers.
• Moneyview: Moneyview is a leading Indian consumer lending super-app providing personal loans, home loans, and credit analytics. It is a direct competitor to Fibe in the instant personal loan category and is also reportedly preparing for an IPO, making it a near-comparable scale peer.
• PaySense (PayU): PaySense is an Indian digital lending app offering personal loans, also owned by PayU. It competes directly with Fibe in instant small-ticket personal loans distributed through mobile-first channels to salaried borrowers.
• Slice (now OneCard-sister): Slice is an Indian fintech offering credit cards, pay-later, and personal loans targeted at young professionals. It competes with Fibe in unsecured consumer credit and co-branded card distribution for the same urban salaried segment.

Broad incumbents

• Bajaj Finance: Bajaj Finance is one of India's largest non-bank lenders offering personal loans, BNPL (Bajaj Finserv EMI cards), consumer durable loans, and insurance. It is the dominant incumbent in the broader consumer credit and EMI/BNPL space in which Fibe operates.
• PhonePe / Google Pay (lending): PhonePe and Google Pay have expanded into pre-approved personal loans and BNPL via partnerships with banks and NBFCs on their UPI apps. These super-app incumbents compete with Fibe by offering credit at the point of payment to a much larger user base.

Emerging players

• ZestMoney: ZestMoney is an Indian BNPL and digital lending platform focused on EMI financing for online purchases. While narrower in scope than Fibe, it overlaps on merchant BNPL and consumer financing for digital and lifestyle purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/FibeIndia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds13 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fibe