Zircle
Zircle is an Indian consumer marketplace that helps residential homeowners plan and install rooftop solar systems through guided experiences and an AI Solar Assistant, targeting India's large residential rooftop solar adoption market via a direct-to-consumer model.
- Company typePrivate
- Founded2023
- HeadquartersGurugram, India
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Zircle firmographics
Firmographics- Name
- Zircle
- Website
- https://gozircle.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zircle is an Indian consumer marketplace that helps residential homeowners plan and install rooftop solar systems through guided experiences and an AI Solar Assistant, targeting India's large residential rooftop solar adoption market via a direct-to-consumer model.
- Ownership category
- akta.pro rank
Zircle industry classification
Industry- Product category
- Residential Solar Marketplace
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
- akta.pro secondary industry
- Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)
Keywords
Where Zircle is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Markets served
Zircle business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Solar Marketplace Platform: Online marketplace connecting consumers with rooftop solar solutions, facilitating installation services through a consumer-centric platform in India.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Zircle product offering
Product offeringCore offering
Zircle runs a consumer-centric online marketplace that connects Indian residential homeowners with rooftop solar installation providers. The platform guides consumers from exploration through installation using step-by-step workflows and an AI Solar Assistant, helping households save on energy costs. It monetizes via transaction fees on installations facilitated through the marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Zircle Platform Consumer-centric online marketplace that guides Indian homeowners through the rooftop solar adoption process from exploration to installation, helping them save money on energy costs via step-by-step assistance.
- AI Solar Assistant AI-powered conversational assistant that helps users explore residential solar options, understand installation processes, and make informed decisions about rooftop solar adoption.
Companies that use Zircle
Customer profileSegments1 record
Ideal customer profiles1 record
Zircle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Zircle partnerships and signals
Strategic signalScale indicators2 records
Zircle competitors and assessment
Company assessmentDirect peers
- Pick My Solar: US solar marketplace offering competitive quotes to homeowners from a network of installers. Direct analog to Zircle's transactional marketplace approach, with similar emphasis on consumer education and price transparency.
- EnergySage: US-based online solar marketplace that connects homeowners with vetted installers and uses educational content and comparison tools to drive conversion. Directly comparable to Zircle in marketplace model, consumer-centric funnel, and trust-gap positioning, though operating in a more mature US market.
- Solar.com: US consumer-facing solar marketplace that funnels homeowners to installation partners using digital guidance and instant quoting. Closely comparable to Zircle's marketplace-plus-digital-guidance model.
- Oorjan: India-based online solar marketplace for rooftop installations, offering curated installer matching and financing support. Most direct India-focused comparable to Zircle's business model and customer base.
Broad incumbents
- Tata Power Solar Systems: One of India's largest solar EPC and rooftop solar providers, offering end-to-end residential solutions with strong brand recognition. Competes for the same residential homeowner customer as Zircle, but via direct sales and installer-owned delivery.
- Adani Solar: Large Indian solar manufacturer and rooftop solutions provider with national reach and brand power. Overlaps with Zircle on the residential rooftop customer, though competes through direct sales rather than marketplace aggregation.
Regional players
- Loom Solar: India-focused residential and commercial solar provider with strong D2C distribution and digital presence. Comparable in India market focus and consumer-facing go-to-market, though Loom Solar sells systems directly rather than operating a third-party marketplace.
- Fourth Partner Energy: India-focused distributed solar company serving commercial, industrial, and select residential rooftop customers with end-to-end execution. Adjacent to Zircle via shared Indian rooftop solar market and installer-network infrastructure.
- Sun King: India-based pay-as-you-go solar provider serving households with limited grid reliability, with strong last-mile distribution. Comparable as an India solar brand pursuing mass-market residential customers, though with a different financing model and off-grid bias.
Others
- Aurora Solar: US-based software platform providing solar design, sales, and fulfillment tools for installers. Adjacent to Zircle as enabling technology in the residential solar value chain — Zircle's AI guidance layer overlaps with Aurora's automation of the homeowner-facing solar journey.
Market position
Customer concentration
Zircle social profiles
Digital presenceZircle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zircle leadership team
Management profileNumber of profiles
Zircle funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zircle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zircle
What does Zircle do?
Zircle runs a consumer-centric online marketplace that connects Indian residential homeowners with rooftop solar installation providers. The platform guides consumers from exploration through installation using step-by-step workflows and an AI Solar Assistant, helping households save on energy costs. It monetizes via transaction fees on installations facilitated through the marketplace.
Is Zircle a public or private company?
Zircle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zircle founded?
Zircle was founded in 2023. It employs 1 to 10 people.
Where is Zircle based?
Zircle is headquartered in Gurugram, India, in the Asia region.
How does Zircle make money?
One revenue line is on record: solar Marketplace Platform.
Who are Zircle's main competitors?
Direct peers on record are Pick My Solar, EnergySage, Solar.com and Oorjan. Broad incumbents are Tata Power Solar Systems and Adani Solar. Regional players are Loom Solar, Fourth Partner Energy and Sun King. Aurora Solar is listed as an others.
Does Zircle have an API?
No public API is recorded for Zircle.
What industry is Zircle in?
Zircle's product category is Residential Solar Marketplace. Its primary akta.pro industry code is HSAPAQAF, Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers), with a secondary code of CRACAGAI, Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail. Its NAICS code is 518.