XP Health
XP Health is a digital vision benefits platform offering AI-powered virtual try-on, FDA-approved online prescription renewal, and a 5,163-style eyewear marketplace for employer-sponsored vision plans, serving 6,300+ organizations from YC startups to Fortune 100 across the United States.
- Company typePrivate
- Founded2021
- HeadquartersSan Carlos, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What XP Health does
XP Health is a digital vision benefits platform that delivers employer-sponsored vision care through an AI- and AR-enabled member experience. The company replaces or supplements traditional vision insurance with a direct-to-member digital platform offering AR virtual try-on across a 5,163-style eyewear assortment (including premium brands such as YSL, Ray-Ban, Versace, Maui Jim, Tom Ford, Kate Spade, and Dita), FDA-approved online prescription renewal via a 5-minute visual acuity test reviewed by licensed professionals, and access to a 99,000-provider nationwide network for in-person exams covering 90% of U.S. geoaccess. Underlying technology includes proprietary face-scanning built on the Apple TrueDepth API to capture facial width and pupillary distance for personalized frame recommendations, an AR overlay for real-time multi-angle frame visualization, a member-facing e-commerce workflow, and own-lens manufacturing with standard features (polycarbonate, UV protection, anti-glare, blue-violet filtering) bundled at no additional cost.
The company sells primarily through enterprise field sales to employers ranging from YC startups to Fortune 100 companies (6,300+ organizations reported), supported by broker channels and white-label embedding within insurance carrier ecosystems — Guardian Life serves as the anchor carrier partner, with the option live in 26 states. Revenue is generated through employer-paid subscriptions for the vision benefit, transactional eyewear and contact lens sales through the platform, and licensing/royalty arrangements for carrier-embedded deployments. Named customers span financial services (Bell Bank), security (ADT), HR technology (Rippling), retail (Petco), and healthcare (UPMC), with the platform achieving a Net Promoter Score of +60, 69% average savings on eyewear claims, 58% higher enrollment, and 4.5x higher utilization versus traditional vision programs per an independent 2023 Validation Institute analysis.
XP Health has raised approximately $55.3 million across disclosed funding rounds — a $17.1M Series A in September 2022 led by HC9 Ventures, Valor Capital Group, and ManchesterStory, and a $33.2M round in September 2024 led by QED Investors with participation from American Family Ventures, Canvas Prime, HC9 Ventures, ManchesterStory Group, SemperVirens Venture Capital, and Valor Capital Group. The company is incorporated in California, headquartered in San Carlos, operates with 51-100 employees, and holds SOC 2 Type 2, HIPAA, HITRUST, and B Corp (December 2025) certifications. Leadership includes CEO and co-founder Antonio Ermírio de Moraes Neto, CTO and co-founder James Wong, and Chief Marketing Officer Cynthia Spitalny.
XP Health firmographics
Firmographics- Name
- XP Health
- Legal name
- XP Health, Inc.
- Website
- https://xphealth.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- XP Health is a digital vision benefits platform offering AI-powered virtual try-on, FDA-approved online prescription renewal, and a 5,163-style eyewear marketplace for employer-sponsored vision plans, serving 6,300+ organizations from YC startups to Fortune 100 across the United States.
- Ownership category
- akta.pro rank
XP Health industry classification
Industry- Product category
- Vision Benefits Platform
- NAICS
- Optical Goods Retailers (45613), Offices of Optometrists (62132), Insurance Agencies and Brokerages (524210)
- SIC
- Ophthalmic Goods (3851), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
- akta.pro secondary industry
- Vision Insurance (FSAIAHAB)
Keywords
Where XP Health is headquartered
LocationHeadquarters
- HQ city
- San Carlos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
XP Health business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Employer Vision Benefit Subscription: XP Health provides vision care as an employer-sponsored benefit. Employers pay to offer XP Health as a vision benefit to their employees, who then access exams, frames, and lenses through the platform. The company saves families $1,200 per year and reduces employer vision program costs.
- Eyewear and Contact Lens Sales: Members purchase glasses and contact lenses through the XP Health platform using their vision benefit allowance. The platform offers 5,163 styles from premium brands at discounted prices, with lenses including standard polycarbonate and optional upgrades.
- White-Label / Embedded Vision Option for Carriers: XP Health is embedded as a digital-first vision care option within carrier ecosystems (e.g., Guardian Life), providing vision benefits technology and fulfillment as a white-label or API-embedded option to insurance carriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full-replacement or dual-option vision program for employers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
XP Health product offering
Product offeringCore offering
XP Health operates an AI- and AR-powered digital vision benefits platform sold to employers as a full-replacement or dual-option vision program. The platform combines proprietary face-scanning and virtual try-on technology, an FDA-approved online prescription renewal flow, an eyewear collection of 5,163 styles from premium brands (Ray-Ban, Oakley, Tom Ford, YSL, Maui Jim, Kate Spade, etc.), and access to a nationwide network of 99,000 eye care providers. Members purchase eyewear and contacts directly through the digital portal, while employers reduce vision program costs by an independently validated 69%.
Product overview
XP Health offers a digital vision benefits platform that combines a core vision insurance program with integrated consumer-facing eyewear and prescription services. The main XP Health Vision Benefits Platform serves as the employer-facing vision benefit product, while the consumer-facing services include Virtual Try-On (augmented reality face scanning for frame fitting), Online Prescription Renewal (async vision test reviewed by licensed professionals), and a curated Eyewear Collection (5,163 styles including glasses and contacts). All lenses are provided through XP Health's own manufacturing with standard features including UV protection, anti-glare, and blue-light filtering. Additional tools include a Workforce Calculator for employer savings projections and XP Resources for consumer education. The platform is 95% turnkey for employer implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- XP Health Vision Benefits Platform An AI- and AR-powered digital vision benefits platform offered to employers as a full-replacement or dual-option vision program, including virtual try-on, online prescription renewal, transparent pricing, thousands of brand-name frames at discounted prices, and access to comprehensive eye exams through a nationwide 99,000-provider network. Designed for HR and benefits leaders seeking to modernize legacy vision programs.
- XP Health Eyewear Collection A 5,163-style eyewear catalog sold through the XP Health platform, including prescription glasses, sunglasses, and contact lenses from premium brands such as YSL, Ray-Ban, Versace, Oakley, Tory Burch, Maui Jim, Kate Spade, Tom Ford, Dita, Wiley X, Dr. Seuss, and Solos, plus contacts from Acuvue, Dailies, Air Optix, and Biofinity. Available to members at discounted prices using their vision benefit allowance.
- XP Health Eyewear Lenses Prescription lenses made from standard polycarbonate or ultrathin 1.67/1.74 index materials for high prescriptions, bundled with UV protection, advanced anti-glare (including backside), blue-violet light filtering, and dust, smudge, water, and scratch resistance. Optional add-ons include light-responsive photochromic lenses, custom color tints, and polarization. Sold to members through the XP Health platform.
Quantifiable outcome
- Average eyewear claims fell 69% from $212.86 to $65.37 with XP Health (independent Validation Institute analysis, Riddell & DiCecca, 2023)
- +7 more outcomes
Companies that use XP Health
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
XP Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature5 records
XP Health partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Guardian Life Insurance Company of AmericacoreGuardian Life Insurance Company of America partnered with XP Health to add a digital-first vision care option to its employee benefits ecosystem. Guardian's employer clients gain access to XP Health's platform featuring virtual try-on, transparent pricing, thousands of brand-name frames at discounted prices, and comprehensive eye exams through a nationwide provider network. The vision care option is currently available in 26 states, with expanded availability planned.
- River HealthcoreXP Health announced a partnership with River Health to embed vision benefits into a subscription-based primary care model targeting hourly workforce sectors including food and beverage and hospitality. This partnership expands XP Health's reach into industries with traditionally underserved vision care access.
- Sea2see EyewearminorXP Health partners with Sea2see Eyewear to offer ocean-plastic frames as part of its ESG and sustainability narrative, positioning XP Health's culture-first operating model and environmental commitment as differentiators against legacy carriers.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
XP Health competitors and assessment
Company assessmentBroad incumbents
- Humana Vision: Humana offers employer-sponsored vision benefits within its broader health and supplemental benefits portfolio. It is a broader incumbent with overlapping vision benefits capabilities but does not specialize in digital-first vision care.
- Spectera (UnitedHealthcare Vision): Spectera is UnitedHealthcare's vision benefits business, embedded within a broader health insurance portfolio. It competes with XP Health for employer vision benefits but as part of a wider medical/benefits bundle rather than a stand-alone vision specialist.
- Anthem Blue Cross Blue Shield Vision: Anthem offers vision benefits as part of its integrated health insurance portfolio. It competes with XP Health for employer vision benefits but bundles vision with medical, dental, and pharmacy, creating procurement advantages against single-benefit specialists.
Others
- QED Investors: QED Investors is a financial investor (not a commercial competitor) that led XP Health's $33.2M Series A2 in 2024. Included here because QED's broader fintech/insurtech portfolio (e.g., Lemonade, Oscar) is relevant context for benchmarking XP Health's stage and capital efficiency.
Emerging players
- Warby Parker: Warby Parker is a DTC eyewear retailer that has begun offering vision insurance and prescription benefits. It overlaps with XP Health on eyewear retail and virtual try-on but does not yet offer a fully digital-first employer vision benefits platform at XP Health's scale.
- Liingo Eyewear: Liingo Eyewear is a DTC online eyewear retailer with home try-on and AR try-on features. It overlaps with XP Health's eyewear marketplace and try-on capabilities but lacks an employer-sponsored vision benefits product.
Direct peers
- VSP Vision: VSP is the largest US vision benefits provider, offering employer-sponsored vision insurance with a network of eye care providers and member eyewear access. It is the dominant incumbent that XP Health is explicitly positioning against as a digital-first alternative.
- Versant Health: Versant Health is a managed vision care company formed from Superior Vision and Davis Vision (MetLife), serving employer-sponsored vision benefits. It is a directly comparable vision benefits platform with similar B2B2C employer distribution.
- Avesis: Avesis is a vision, dental, and hearing benefits administrator serving employer groups, health plans, and government programs. It is a direct competitor in the employer-sponsored vision benefits category with comparable distribution and product breadth.
- EyeMed Vision Care: EyeMed is the second-largest US vision benefits provider, owned by Luxottica. It offers employer-sponsored vision plans with extensive retail and provider networks and is one of the legacy carriers XP Health targets for displacement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
XP Health social profiles
Digital presenceXP Health compliance and trust
Trust signalCompliance4 records
XP Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
XP Health leadership team
Management profileNumber of profiles
Profiles3 records
XP Health funding detail
Funding detailFunding overview
Funding rounds5 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XP Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XP Health
What does XP Health do?
XP Health operates an AI- and AR-powered digital vision benefits platform sold to employers as a full-replacement or dual-option vision program. The platform combines proprietary face-scanning and virtual try-on technology, an FDA-approved online prescription renewal flow, an eyewear collection of 5,163 styles from premium brands (Ray-Ban, Oakley, Tom Ford, YSL, Maui Jim, Kate Spade, etc.), and access to a nationwide network of 99,000 eye care providers. Members purchase eyewear and contacts directly through the digital portal, while employers reduce vision program costs by an independently validated 69%.
Is XP Health a public or private company?
XP Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was XP Health founded?
XP Health was founded in 2021. It employs 51 to 100 people.
Where is XP Health based?
XP Health is headquartered in San Carlos, United States, in the North America region.
How does XP Health make money?
Three revenue lines are on record. Employer Vision Benefit Subscription is the primary driver. The others are eyewear and Contact Lens Sales and white-Label / Embedded Vision Option for Carriers.
Who are XP Health's main competitors?
Broad incumbents on record are Humana Vision, Spectera (UnitedHealthcare Vision) and Anthem Blue Cross Blue Shield Vision. QED Investors is listed as an others. Emerging players are Warby Parker and Liingo Eyewear. Direct peers are VSP Vision, Versant Health, Avesis and EyeMed Vision Care.
Does XP Health have an API?
No public API is recorded for XP Health.
What industry is XP Health in?
XP Health's product category is Vision Benefits Platform. Its primary akta.pro industry code is HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms, with a secondary code of FSAIAHAB, Vision Insurance. Its NAICS code is 45613 and its SIC code is 3851.