Artificial Labs
Artificial Labs is a London-based insurtech that provides a configurable SaaS platform for digital placement, underwriting and consortia management to specialty and commercial insurance brokers, carriers and MGAs.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Artificial Labs does
Artificial Labs is a London-based insurtech providing a configurable SaaS platform for digital broking, placement and underwriting in the specialty and commercial insurance markets. The platform is built around three core products — Smart Underwriting (for carriers), Smart Placement (for brokers) and Smart Consortia (for Lloyd's consortia participants) — supported by modules including Contract Builder (MRCv3-compliant, ACORD-standard digital contract creation), Smart Facilities (capacity allocation) and, most recently, AgLabs, a dedicated research unit focused on agentic AI. The company serves wholesale insurance brokers, carriers and MGAs, with named enterprise customers including BMS Group, Apollo, Lockton and Placing Platform Limited, and reports that its platform has processed over 10,000 submissions for BMS Group alone and supports approximately $5 billion of premiums via Enhanced Underwriting (roughly 7% of Lloyd's gross written premium).
The underlying technology combines AI-powered data ingestion (capturing and structuring risk data from emails, PDFs, spreadsheets and Word documents), predictive portfolio analytics, automated submission triaging and a digital consortia engine. The company is ISO 27001 and Cyber Essentials Plus certified, and integrates with third-party data providers such as Addresscloud for US property risk intelligence. Co-CEOs David King and Johnny Bridges continue to lead the company, which is a portfolio company of Mundi Ventures, with institutional backing from CommerzVentures, Augmentum Fintech, Force Over Mass Capital, MS&AD Ventures and others totaling over $62 million in cumulative funding.
Artificial Labs operates an enterprise B2B SaaS model with custom annual contract pricing, no publicly disclosed tiers, and a direct enterprise sales motion targeting senior decision-makers at brokers, carriers and MGAs. Revenue is generated through platform licensing on a subscription basis. The company is currently based in London with a regional hub in Germany, plans to enter the US market in 2026 (led by President Eric Joost) and is expanding across continental Europe (led by Head of Europe Christopher Lohmann, initially into Germany, Switzerland, the Netherlands and France), with a stated objective of doubling headcount over the next 12 months following the February 2026 Series B.
Artificial Labs firmographics
Firmographics- Name
- Artificial Labs
- Legal name
- Artificial Labs Ltd
- Website
- https://artificial.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Artificial Labs is a London-based insurtech that provides a configurable SaaS platform for digital placement, underwriting and consortia management to specialty and commercial insurance brokers, carriers and MGAs.
- Ownership category
- akta.pro rank
Artificial Labs industry classification
Industry- Product category
- Specialty Insurance Software
- NAICS
- Software Publishers (513210), Software Publishers (51321), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where Artificial Labs is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Artificial Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Licensing: Subscription-based SaaS platform providing digital broking and underwriting technology to insurance brokers, carriers, and MGAs. Revenue generated through platform licensing with enterprise contracts tailored to client needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing model - custom pricing based on client requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Artificial Labs product offering
Product offeringCore offering
Artificial Labs provides a configurable, insurance-specific SaaS platform that digitizes specialty and commercial insurance placement and underwriting workflows. The offering combines Smart Underwriting for carriers, Smart Placement for brokers, Contract Builder for digital contract creation, and Smart Consortia for digital follow/consortium management, supported by AI-powered data ingestion that bridges manual email- and document-driven processes with API-driven distribution.
Product overview
Artificial Labs offers a proprietary, uniquely configurable insurance-specific platform consisting of three core products: Smart Underwriting (for carriers), Smart Placement (for brokers), and Smart Consortia (for Lloyd's market). Supporting modules include Contract Builder for digital contract creation and Smart Facilities for capacity allocation. The company recently launched AgLabs as its AI research unit. The platform is designed to digitize complex placement and underwriting workflows for specialty and commercial insurance markets.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Underwriting: Configurable platform enabling carriers to deploy underwriting capital to lead and follow opportunities through digital underwriting, featuring real-time portfolio management, automated submission triaging, and flexible pricing modules.
- Smart Placement
- AgLabs
- Contract Builder
- Smart Consortia
- Smart Facilities
Products and services
- Smart Underwriting A configurable underwriting platform that enables insurance carriers to deploy underwriting capital to lead and follow opportunities through digital underwriting, featuring real-time portfolio management, automated submission triaging, and configurable pricing modules.
- Smart Placement A fully-configurable digital broking toolkit that creates value through truly digital placement, enabling efficient risk marketing, optimized placement strategies matching multi-layer risks with multiple capacity providers, and automated data capture from first client interaction.
- Contract Builder A market-leading digital contract building platform that creates accurate, consistent, and efficient broker workflows by combining risk models, data points, and legal documents with powerful editing and formatting tools, generating MRCv3-compliant contracts to ACORD standard.
- Smart Consortia Digital consortia technology that connects capital, underwriting rules, and data within a single governed environment, providing continuous visibility, live appetite management, and real-time exposure management for Lloyd's market participants.
- Smart Facilities A facility-management toolkit that streamlines operations and improves accuracy with seamless capacity allocation and intuitive, data-driven line deployment, capturing multiple underwriting rules digitally to remove the manual effort of placing risk into a facility.
- AgLabs A research and innovation unit focused on transforming specialty insurance through agentic AI technology, aiming to reduce manual, email-driven processes in market interactions and build a continuous, agent-based insurance ecosystem.
Quantifiable outcome
- 80% reduction in administrative costs for brokers using Smart Placement technology
- +6 more outcomes
Companies that use Artificial Labs
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Artificial Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature6 records
Artificial Labs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered supporting, core and flagship.
- WhitespacesupportingTechnology partner collaborating on data standards and modular digital rollouts to help brokers transition from document-heavy workflows to data-driven trading models.
- AddresscloudsupportingPartnership to deliver hyper-accurate US property risk data by integrating Addresscloud's detailed property data into Artificial's platform for improved risk assessment and decision-making.
- Augmented UW Ltd.coreStrategic partnership with new MGA launching in London to improve underwriting processes through AI and digital tools; combined algorithm-driven underwriting with real-time digital connectivity.
- Apollo Smart FollowflagshipRenewed partnership for cutting-edge digital follow underwriting technology; collaboration for over a year enabling Smart Follow to deploy capacity in novel ways; partnership accelerated digitisation goals.
- Placing Platform LimitedcoreStrategic partnership for Contract Builder integration; collaboration on data standards and modular digital rollouts for Lloyd's of London market.
- LocktoncoreStrategic partnership unveiled in late 2023 for Contract Builder; Lockton in the UK building digital infrastructure for digital service platform.
- BMS GroupflagshipStrategic partnership for Contract Builder implementation; BMS adopted the platform across all business units with over 10,000 submissions created; collaborative development through Broker Advisory Board.
Scale indicators14 records
Recent moves9 records
Expansion highlights6 records
Artificial Labs competitors and assessment
Company assessmentDirect peers
- Hyperexponential: London-based pricing decision platform for specialty and commercial insurance, providing algorithmic underwriting tools. Closest direct competitor to Artificial's Smart Underwriting, targeting similar London Market and global specialty carriers.
- Cytora: AI-powered commercial insurance underwriting platform that digitizes submission intake and risk evaluation. Directly comparable to Artificial's AI-driven data ingestion and underwriting automation capabilities, serving commercial insurers globally.
- Planck: AI-native data platform for commercial insurance, automating underwriting workflows via ingestion and structuring of business data. Competes with Artificial in commercial underwriting AI and shares similar target buyer (carriers, MGAs).
- Chisel AI: AI solution purpose-built for the insurance industry, automating submission processing, policy checking, and broker workflows. Direct peer to Artificial's Smart Placement and Contract Builder modules, especially for specialty broker clients.
- Concirrus: Specialty/commercial insurance analytics platform focused on portfolio risk and exposure management. Overlaps with Artificial's Smart Underwriting portfolio management and Smart Consortia capabilities for Lloyd's and specialty carriers.
- Socotra: Cloud-native core insurance platform serving carriers and MGAs with modern policy administration. Competes for the same digital transformation budget at insurers that Artificial targets with its underwriting platform.
Broad incumbents
- Guidewire Software: Established enterprise insurance platform serving global P&C insurers with core systems, underwriting, and claims. Represents the incumbent option carriers may choose instead of—or alongside—Artificial's specialized underwriting layer.
- Duck Creek Technologies: Provider of SaaS core systems for P&C insurers including underwriting, policy, billing, and claims. A broader alternative that competes for digital transformation budgets at the same carrier customers Artificial serves.
- Applied Systems: Leading agency and broker management system provider for the insurance industry. Competes for the broker-side wallet alongside Artificial's Smart Placement and Contract Builder offerings.
Emerging players
- Federato: AI-driven underwriting platform for specialty and P&C insurers with portfolio optimization and submission prioritization. Emerging peer targeting similar underwriter personas with comparable AI capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Artificial Labs social profiles
Digital presenceArtificial Labs compliance and trust
Trust signalCompliance2 records
Artificial Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artificial Labs leadership team
Management profileNumber of profiles
Profiles11 records
Artificial Labs funding detail
Funding detailFunding overview
Funding rounds7 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artificial Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artificial Labs
What does Artificial Labs do?
Artificial Labs provides a configurable, insurance-specific SaaS platform that digitizes specialty and commercial insurance placement and underwriting workflows. The offering combines Smart Underwriting for carriers, Smart Placement for brokers, Contract Builder for digital contract creation, and Smart Consortia for digital follow/consortium management, supported by AI-powered data ingestion that bridges manual email- and document-driven processes with API-driven distribution.
Is Artificial Labs a public or private company?
Artificial Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Artificial Labs founded?
Artificial Labs was founded in 2019. It employs 101 to 250 people.
Where is Artificial Labs based?
Artificial Labs is headquartered in London, United Kingdom, in the Europe region.
How does Artificial Labs make money?
One revenue line is on record: saaS Platform Licensing.
Who are Artificial Labs's main competitors?
Direct peers on record are Hyperexponential, Cytora, Planck, Chisel AI, Concirrus and Socotra. Broad incumbents are Guidewire Software, Duck Creek Technologies and Applied Systems. Federato is listed as an emerging player.
Does Artificial Labs have an API?
Yes. Artificial's platform supports API-driven distribution and enables data retrieval from integrated internal and external sources via API or data transfer. The platform includes advanced AI-powered data ingestion and enrichment tools that automatically capture, structure and enrich risk data from emails, PDFs, spreadsheets and Word documents. The future of distribution is described as API-driven.
What industry is Artificial Labs in?
Artificial Labs's product category is Specialty Insurance Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent). Its NAICS code is 513210 and its SIC code is 7372.