VIVID
VIVID Housing Limited is a non-profit UK housing association managing over 27,000 affordable homes across Hampshire, Surrey, Berkshire, and West Sussex. It offers social rent, shared ownership, and intermediate market rent to affordable housing seekers, first-time buyers, and vulnerable tenants, partnering with local councils and developers for delivery.
- Company typePrivate
- Founded2017
- HeadquartersPortsmouth, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What VIVID does
VIVID Housing Limited is a UK housing association and registered society under the Co-operative and Community Benefit Societies Act 2014, operating as a non-profit registered provider of social housing in the South of England. Formed in 2017 through the merger of two predecessor housing associations and headquartered in Portsmouth, VIVID manages a portfolio of more than 27,000 homes across Hampshire, Surrey, Berkshire, and West Sussex, making it the 6th largest housing association developer in England by output. Its core offering spans social and affordable rent, intermediate market rent, market rent, and shared ownership (part-buy/part-rent with staircasing to full ownership), serving affordable housing seekers, first-time buyers priced out of the market, vulnerable tenants requiring tenancy sustainment, and local authorities seeking delivery partners.
VIVID operates a capital-intensive, partnership-led model. Revenue derives from recurring rental income across social, affordable, intermediate, and market rent streams, supplemented by one-off shared ownership initial sales and staircasing receipts, plus grant funding from Homes England and other government bodies. Distribution is executed through direct field sales, the yourvividhomes.co.uk shared ownership portal, the main vividhomes.co.uk website, and joint development arrangements with councils (Portsmouth, Fareham, Southampton) and developers (Hampshire Homes, Imperial Homes, Chartway, MTP). The organisation maintains investment-grade credit ratings of A (Stable) from both S&P Global Ratings and Fitch, and holds the Regulator of Social Housing's highest G1/V1 ratings (reaffirmed December 2025), supporting access to institutional debt including a £100m NatWest social loan and £50m Lloyds green retrofit facility secured in 2025.
The product surface extends beyond core tenancies through VIVID Plus, a wholly-owned charitable arm launched in 2021 with a £21m five-year community investment pledge, which funds the Housing Perks discount app (>6,500 enrolled customers), tenancy sustainment services, the £100,000 Community Investment Fund, and the 3-year Housing Progression Pathway apprenticeship programme. Operational technology is modest: a 24/7 online customer account portal, a chatbot routing to live advisors, SignVideo accessibility service, and standard property management systems. Leadership comprises CEO Mark Perry, CFO David Ball (ex-British Gas/National Grid, 12+ years at VIVID), CIO Mike Shepherd (ex-Man Group), and COOs Jonathan Cowie and Margaret Dodwell.
VIVID firmographics
Firmographics- Name
- VIVID
- Legal name
- VIVID Housing Limited
- Website
- https://vividhomes.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- VIVID Housing Limited is a non-profit UK housing association managing over 27,000 affordable homes across Hampshire, Surrey, Berkshire, and West Sussex. It offers social rent, shared ownership, and intermediate market rent to affordable housing seekers, first-time buyers, and vulnerable tenants, partnering with local councils and developers for delivery.
- Ownership category
- akta.pro rank
VIVID industry classification
Industry- Product category
- Affordable Housing Services
- NAICS
- Lessors of Residential Buildings and Dwellings (53111), Residential Building Construction (2361), New Housing For-Sale Builders (236117)
- SIC
- Real Estate Operators (No Developers) & Lessors (6510), Real Estate (6500), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
Keywords
Where VIVID is headquartered
LocationHeadquarters
- HQ city
- Portsmouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
VIVID business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Social and Affordable Rent: Recurring rental income from social and affordable housing units managed across Hampshire, Surrey, Berkshire, and West Sussex
- Shared Ownership Sales: Partial ownership sales of homes to customers who cannot afford full homeownership, with revenue from staircasing sales and initial allocations
- Intermediate Market Rent: Affordable rental options above social rent but below market rates for households not qualifying for social housing
- Government Funding and Grants: Funding support from Homes England and other government bodies for development projects
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social Rent - Affordable rental rates set by local authority guidelines |
| Transaction based/ take rate | Monthly | Shared Ownership - Partial purchase with remaining share rented |
| Subscription | Monthly | Intermediate Market Rent - Affordable rental above social rent |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
VIVID product offering
Product offeringCore offering
VIVID is a non-profit housing association providing affordable homes across southern England through social rent, intermediate market rent, market rent, and shared ownership schemes. As a registered society with exempt charitable status, it manages 27,000+ homes in Hampshire, Surrey, Berkshire, and West Sussex and delivers new homes via partnerships with local authorities and developers.
Product overview
VIVID is a housing association offering a unified affordable housing platform providing social rent, shared ownership, and market rent options across southern England. The core offering is supplemented by VIVID Plus (charitable community support arm), the Housing Perks discount app, an online customer account portal, chatbot services, and SignVideo accessibility support. The portfolio includes various development communities across Hampshire, Surrey, Berkshire, and West Sussex.
Differentiator
Problem solved
Functional benefit
Products and services
- Social and Affordable Rent Rental housing at social and affordable rent rates, set significantly below market levels under local authority and government rent policy. Available to eligible households across Hampshire, Surrey, Berkshire, and West Sussex.
- Intermediate Market Rent Rental housing priced between social rent and full market rent for households earning too much to qualify for social housing but unable to afford market rent. Available across VIVID's operating regions.
- Market Rent Private rental housing at near-market levels for households seeking rented accommodation through VIVID.
- Shared Ownership Homes Home ownership scheme allowing customers to purchase 25-75% of a property and pay rent on the remaining share, with the option to staircase to full ownership over time. Targeted at first-time buyers and those priced out of full market purchase.
- VIVID Plus Charitable arm of VIVID investing in community support, tenancy sustainment services, health interventions, digital inclusion, and the Community Investment Fund. Invested £2 million in its first year with £21 million pledged over five years from 2021.
- Housing Perks
Companies that use VIVID
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
VIVID technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VIVID partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Portsmouth City CouncilcoreStrategic partnership on Victory Quay development and broader housing delivery collaboration. Working together to deliver affordable housing in Portsmouth.
- Fareham Borough CouncilcorePartnership on Southampton Road development for affordable housing delivery in the Fareham area.
- Southampton City CouncilcoreLocal authority partnership for housing development and collaboration in delivering affordable housing in Southampton.
- Hampshire HomesmajorDevelopment partner for affordable housing projects across the region, working jointly on new housing developments.
- Imperial HomesmajorDevelopment partner for housing delivery, collaborating on affordable housing schemes.
- Chartway Partnerships GroupminorMentioned in news coverage as a development partner for housing projects.
- MTP Developments LtdminorMentioned in news coverage as a development partner.
- Mosaic (Masterplanning Specialist)minorMasterplanning specialist providing planning and design expertise for housing developments.
- tor&co (Planning Consultancy)minorPlanning consultancy providing planning application and regulatory expertise for housing projects.
- BargatecoreParent company relationship within the VIVID group structure.
Scale indicators13 records
Recent moves7 records
Expansion highlights5 records
VIVID competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
VIVID social profiles
Digital presenceVIVID compliance and trust
Trust signalCompliance4 records
VIVID financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIVID leadership team
Management profileNumber of profiles
Profiles12 records
VIVID subsidiaries and ownership
Company hierarchySubsidiaries1 record
VIVID funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIVID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIVID
What does VIVID do?
VIVID is a non-profit housing association providing affordable homes across southern England through social rent, intermediate market rent, market rent, and shared ownership schemes. As a registered society with exempt charitable status, it manages 27,000+ homes in Hampshire, Surrey, Berkshire, and West Sussex and delivers new homes via partnerships with local authorities and developers.
Is VIVID a public or private company?
VIVID is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was VIVID founded?
VIVID was founded in 2017. It employs 251 to 500 people.
Where is VIVID based?
VIVID is headquartered in Portsmouth, United Kingdom, in the Europe region.
How does VIVID make money?
Four revenue lines are on record. Social and Affordable Rent is the primary driver. The others are shared Ownership Sales, intermediate Market Rent and government Funding and Grants.
Does VIVID have an API?
No public API is recorded for VIVID.
What industry is VIVID in?
VIVID's product category is Affordable Housing Services. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders). Its NAICS code is 53111 and its SIC code is 6510.