LIV

What LIV does

LIV (LIV Inc.) is an XR camera technology company founded in 2016 that provides software infrastructure for capturing, recording, and streaming virtual and mixed reality content. Its core products include the LIV SDK and LIV Creator Kit (LCK) — SDKs for Unity and Unreal Engine developers that embed in-game cameras (selfie, first-person, third-person) into Meta Quest and PCVR applications — alongside the LIV Hub Meta Quest app for headset streaming, the LIV App on Steam for PCVR mixed reality capture, Project Spatial for 3D capture, and LIV Mobile for iOS/Android. The company's proprietary Segmentive machine learning pipeline enables mixed reality compositing without physical green screens, a key technical differentiator built over nine years of XR-specific R&D.

LIV primarily serves VR game developers through a developer-first, freemium go-to-market motion: SDKs are free for interactive gaming, educational, training, productivity, and multimedia use cases, with documentation, Discord community engagement, and self-serve downloads via dashboard.liv.tv. Monetization comes from commercial licensing for non-game XR projects and from LIV Productions, a professional trailer production studio. In December 2025 the company eliminated its $3.99/month LIV Hub streaming subscription, making live streaming free for all users — shifting strategy toward maximizing adoption over direct subscription revenue. Notable integrations include Gorilla Tag, Walkabout Mini Golf, Resolution Games, Mighty Coconut, nDreams, and One Hamsa, with LCK-powered UGC generating millions of videos monthly and tens of millions of hours of captured footage.

The company is the official capture solution for Meta Quest under a multi-year partnership announced November 2025, co-developing SDK v2.0 on Meta's Presence Platform (hand tracking, passthrough, scene understanding, spatial anchors, occlusion). LIV has raised approximately $12.3 million across multiple rounds, most recently an $8.5 million Series A in April 2022 led by Bitkraft Ventures with participation from Sony Innovation Fund, Amazon Alexa Fund, Credo Ventures, Samsung Next, and Olive Tree Capital. The company is headquartered in Delaware, operates from Prague, and runs a distributed team of 20+ employees globally.

Name

LIV

Legal name

LIV Inc.

Website

https://liv.tv

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

LIV provides XR video capture SDKs and apps (LIV SDK, LIV Creator Kit, LIV Hub) that let VR game developers on Meta Quest and PCVR embed in-game cameras, streaming, and mixed reality capture. The company serves Unity and Unreal Engine studios as the official Meta Quest capture partner, monetizing through commercial licensing and trailer production services.

Ownership category

akta.pro rank

Product category

XR Video Capture and Streaming Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYMPAFAHAD

Streaming Technology & SDK Providers (Low-latency video, input, client SDKs)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Cloud Gaming & Game Streaming Services

SECONDARYMPAFAFAJ

SDKs, APIs & Platform Integration Tools (Console/Store/Identity)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Engines, Middleware & Developer Tools

Keywords

• XR video capture SDK
• Mixed reality camera
• VR streaming software
• In-game camera tools
• VR content creation

Headquarters

HQ city

Delaware

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Free SDK for Game Developers: LIV SDK and LIV Creator Kit are provided free of charge to game developers for gaming, educational, training, and productivity purposes. Revenue is generated indirectly through developer adoption and ecosystem growth.
2. Commercial Licensing: Non-game developers (commercial projects) must obtain a commercial license from LIV for use of the SDK technology.
3. LIV Hub Subscription (Discontinued): Previously offered subscription-based streaming from Meta Quest ($3.99/month or $35.99/year). As of December 18, 2025, live streaming with LIV Camera became completely free.
4. LIV Productions (Trailer Services): Full-stack trailer production studio that creates authentic VR game trailers using LIV technologies, generating revenue through professional video production services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

LIV provides software development kits (SDKs) and applications that enable virtual and mixed reality camera capture, recording, screenshotting, and live streaming inside VR games built with Unity or Unreal Engine. Its technology is integrated by VR game developers and also distributed as standalone apps on Meta Quest and SteamVR, with a professional trailer production service on top.

Product overview

LIV is an XR camera technology company offering a unified platform of camera capture and streaming solutions for virtual reality. The core portfolio consists of: (1) LIV App on Steam for PCVR mixed reality capture; (2) LIV Hub Meta Quest app for headset streaming; (3) Project Spatial for 3D VR capture; (4) LIV Creator Kit (LCK) SDK for in-game virtual cameras in Quest and PCVR games; (5) LIV SDK for PCVR mixed reality development; and (6) LIV Productions for trailer services. The company also offers LIV Mobile apps for iOS/Android using AI-powered background removal. All developer SDKs are MIT-licensed and free for game developers, with commercial licensing available for non-game projects.

Differentiator

Problem solved

Functional benefit

Brands

• LIV Creator Kit (LCK): In-game camera SDK for VR and MR applications that enables players to capture and share content directly from within games. Available for both Quest and PCVR platforms.
• LIV SDK
• LIV Hub
• Project Spatial
• CocoVision

Products and services

• LIV SDK Mixed reality capture SDK for PCVR applications requiring SteamVR, providing advanced capture and encoding performance for Unity or Unreal Engine VR apps. Free for game developers with commercial licensing for non-game projects.
• LIV Creator Kit (LCK) Free in-game virtual camera SDK for VR developers to integrate selfie, first-person, and third-person cameras into Meta Quest and PCVR apps on Unity 2022.3+. Enables players to record, screenshot, and live stream gameplay directly inside the app.
• LIV App (Steam)

Quantifiable outcome

• 19 million recordings in first month in Gorilla Tag
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• MetaflagshipStrategic or Co-development Partner · 5 November 2025Multi-year partnership making LIV the official capture solution for Meta Quest. Includes SDK v2.0 development for Presence Platform capabilities (hand tracking, passthrough, scene understanding, spatial anchors, occlusion).
• Another Axiom (Gorilla Tag)flagshipTechnology or IntegrationBuilt custom LCK integration letting players take camera wherever they are in Gorilla Tag. Quest and Steam players have camera in-app without mods or 3rd party software.
• Mighty Coconut (Walkabout Mini Golf)coreTechnology or IntegrationCreated branded 'CocoVision Camera' with motion smoothing, variable zoom, and seamless integration with Walkabout Wristwatch.
• Resolution GamescoreTechnology or IntegrationIntegrated LCK into multiple games including Demeo and Racket Club; one of the most active VR game developers using LIV technology.
• One Hamsa (Underdogs)coreTechnology or IntegrationSingle-player mech roguelite brawler with LCK integration creating 10,000+ videos in first month.
• Twisted Barrel VR (Tactical Assault)coreTechnology or IntegrationSolo developer achieved 70,000 videos in first 3 days after LCK integration; credited for audience reach exceeding ad campaigns.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mixed VR: Mixed reality capture solution for VR creators that enables chroma-key and AI background removal for VR gameplay recording and streaming. Directly comparable to LIV's SDK and Mixed Reality Capture technology on PCVR/Quest.

Broad incumbents

• OBS Project (Open Broadcaster Software): Dominant open-source broadcasting and recording software used by streamers worldwide. While not VR-specific, it is the incumbent desktop recording/streaming tool that LIV's capture and streaming features compete against for VR content creators.
• Unity Technologies: LIV's SDK integrates with Unity, but Unity also ships native capture, screenshot, and recording APIs within its engine. Unity is both a partner platform and a potential competing source of in-engine capture capabilities for VR developers.
• Unreal Engine (Epic Games): Engine platform for which LIV just shipped the Creator Kit Unreal Engine beta. Epic's engine increasingly includes native virtual-camera and capture tools, making Unreal a partner and a structural competitor to LIV's capture stack.
• Streamlabs: Streaming software and creator tools suite owned by Logitech. Overlaps with LIV Hub's direct-to-Twitch/YouTube/RTMP streaming functionality for VR creators.

Emerging players

• Spatial: XR collaboration and content creation platform with spatial capture, avatar creation, and immersive meeting tools. Overlaps with LIV's Project Spatial and commercial XR use cases, particularly in enterprise and education.
• Wonda VR: Web-based XR creation and collaboration platform used for training, education, and marketing. Comparable to LIV's enterprise/commercial licensing lane for non-game XR applications.
• Rec Room: VR-native social platform with built-in screenshot, recording, and creation tools that compete with LIV's capture value proposition for in-VR content creation on Meta Quest.
• VRChat: Largest social VR platform with its own camera system, mirroring tools, and content capture features. Competes with LIV for VR creator mindshare and content capture use cases on Quest and PCVR.
• Katmai: Immersive 3D video collaboration platform for enterprises, with spatial capture and virtual meeting capabilities. Comparable to LIV's enterprise XR use cases and Project Spatial 3D capture direction.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/liv
• YouTubeyoutube.com/user/liv
• Instagraminstagram.com/liv/?hl=en
• TikToktiktok.com/@poweredbyliv
• Facebookfacebook.com/liv
• LinkedInlinkedin.com/company/liv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIV